Recordings 10

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S… Speaker 4 (Recordings 10)

hello my name is md shahidullah jewel and i am a master's

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S… Speaker 4 (Recordings 10)

student of aot thank you very much for agreeing to participate in this study this

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S… Speaker 4 (Recordings 10)

research is aimed at learning how generation z consumers react to instagram advertisement

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S… Speaker 4 (Recordings 10)

in their regular social media consumption and what personal factors

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S… Speaker 4 (Recordings 10)

affect their pathway between the moment of seeing an ad and developing a purchase

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S… Speaker 1 (Recordings 10)

intention

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S… Speaker 4 (Recordings 10)

The current interview will take about 30 to 60 minutes.

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S… Speaker 4 (Recordings 10)

I will pose open -ended questions to you regarding your experience with

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S… Speaker 4 (Recordings 10)

Instagram ads.

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S… Speaker 4 (Recordings 10)

No correct or incorrect answers are possible.

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S… Speaker 4 (Recordings 10)

I am only interested in your sincere opinions and personal experience.

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S… Speaker 4 (Recordings 10)

The interview will be recorded using audio to be transcripted later.

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S… Speaker 4 (Recordings 10)

Any information that you provide will remain confidential.

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S… Speaker 4 (Recordings 10)

Your real name will be substituted with a pseudonym and nobody

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S… Speaker 4 (Recordings 10)

will be able to recognize you in the final report.

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S… Speaker 4 (Recordings 10)

the participation is voluntary you may enter the interview whenever you

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S… Speaker 4 (Recordings 10)

want omit any question or discontinue with the study without any penalty do

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S… Speaker 4 (Recordings 10)

you have any questions regarding the study or the interview process no

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S… Speaker 4 (Recordings 10)

okay do you feel that is going ahead

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S… Speaker 4 (Recordings 10)

yes yes okay to begin i would like

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S… Speaker 4 (Recordings 10)

you to ask you a few background questions could you please tell me your age

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S… Speaker 1 (Recordings 10)

range is the in between 24 to 25

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S… Speaker 4 (Recordings 10)

okay on average how much time do you spend on instagram each

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S… Speaker 2 (Recordings 10)

day uh it's around two

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S… Speaker 2 (Recordings 10)

to three hours max okay uh how do

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S… Speaker 4 (Recordings 10)

you usually exchange them for mobile phone tablet computer mobile

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S… Speaker 2 (Recordings 10)

phone only okay how long you have been

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S… Speaker 2 (Recordings 10)

using instagram it's around 30 minutes

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S… Speaker 1 (Recordings 10)

max

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S… Speaker 3 (Recordings 10)

Okay.

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S… Speaker 4 (Recordings 10)

Can you tell me about a recent time when an Instagram ad

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S… Speaker 4 (Recordings 10)

really caught your eye and made you stop scrolling while you were

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S… Speaker 4 (Recordings 10)

using this app?

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S… Speaker 2 (Recordings 10)

It's difficult to say at this moment.

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S… Speaker 2 (Recordings 10)

I

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S… Speaker 1 (Recordings 10)

have seen one ad that is actually currently I'm

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S… Speaker 1 (Recordings 10)

interested on buying a car.

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S… Speaker 1 (Recordings 10)

So usually when I saw any advertisement

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S… Speaker 1 (Recordings 10)

regarding car,

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S… Speaker 1 (Recordings 10)

then I just spend some of my time on this.

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S… Speaker 1 (Recordings 10)

So recently I have seen one advertisement,

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S… Speaker 1 (Recordings 10)

which is Cherry Brand Car.

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S… Speaker 1 (Recordings 10)

That is a new brand in New Zealand.

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S… Speaker 1 (Recordings 10)

So I just check and I click on that advertisement

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S… Speaker 1 (Recordings 10)

and I just check the specification of this Cherry Brand Car.

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S… Speaker 2 (Recordings 10)

That's all.

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S… Speaker 3 (Recordings 10)

Okay.

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S… Speaker 4 (Recordings 10)

Was it in your feed stories or in the reels?

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S… Speaker 1 (Recordings 10)

It is in the reels actually.

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S… Speaker 3 (Recordings 10)

Okay.

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S… Speaker 4 (Recordings 10)

What made you stop scrolling?

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S… Speaker 3 (Recordings 10)

As

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S… Speaker 1 (Recordings 10)

I said that my interest on buying a new car.

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S… Speaker 1 (Recordings 10)

So that's why I just stopped when I saw an

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S… Speaker 1 (Recordings 10)

advertisement on new car.

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S… Speaker 1 (Recordings 10)

that is like they are giving some promotional advertisement that

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S… Speaker 1 (Recordings 10)

is they are giving a three hundred three thousand dollar discount and two thousand dollar fuel

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S… Speaker 1 (Recordings 10)

uh voucher that's why okay

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S… Speaker 4 (Recordings 10)

uh what kind of instagram ads for example real stories sponsored

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S… Speaker 4 (Recordings 10)

post or others usually make you pause and look closer instead of

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S… Speaker 1 (Recordings 10)

just scrolling past it's based on like when i

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S… Speaker 1 (Recordings 10)

browse uh only reels

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S… Speaker 1 (Recordings 10)

At that time,

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S… Speaker 1 (Recordings 10)

if any advertisement come,

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S… Speaker 1 (Recordings 10)

that actually just stop.

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S… Speaker 1 (Recordings 10)

Otherwise,

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S… Speaker 1 (Recordings 10)

during browsing Instagram,

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S… Speaker 1 (Recordings 10)

it's not like that.

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S… Speaker 1 (Recordings 10)

I don't pass on any advertisement.

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S… Speaker 3 (Recordings 10)

Okay.

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S… Speaker 4 (Recordings 10)

When you see an ad that grabs your attention,

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S… Speaker 4 (Recordings 10)

what is the first thing that stands out to you,

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S… Speaker 4 (Recordings 10)

like the video,

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S… Speaker 4 (Recordings 10)

image,

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S… Speaker 4 (Recordings 10)

text, music,

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S… Speaker 4 (Recordings 10)

or something else?

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S… Speaker 1 (Recordings 10)

It's actually the image and the

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S… Speaker 1 (Recordings 10)

content.

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S… Speaker 4 (Recordings 10)

okay like the text or something yeah yeah um

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S… Speaker 4 (Recordings 10)

when you notice an interesting instagram ad what thoughts

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S… Speaker 4 (Recordings 10)

usually go through your mind what was your first thought when you saw that

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S… Speaker 3 (Recordings 10)

um actually

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S… Speaker 1 (Recordings 10)

most of the uh advertisement that is a paid

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S… Speaker 1 (Recordings 10)

from or sponsored advertisement from the companies so

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S… Speaker 1 (Recordings 10)

Actually, what I thought that whenever I got any

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S… Speaker 1 (Recordings 10)

advertisement,

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S… Speaker 1 (Recordings 10)

that is maybe Instagram,

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S… Speaker 1 (Recordings 10)

they are reading my mind.

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S… Speaker 1 (Recordings 10)

So based on that,

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S… Speaker 1 (Recordings 10)

actually, like I'm looking for a car and the car advertisement is coming.

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S… Speaker 1 (Recordings 10)

So it looks like that.

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S… Speaker 1 (Recordings 10)

they're reading my mind somehow,

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S… Speaker 1 (Recordings 10)

maybe,

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S… Speaker 1 (Recordings 10)

because whenever I browse in Chrome browser,

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S… Speaker 1 (Recordings 10)

and that actually maybe somehow synchronized with Instagram,

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S… Speaker 1 (Recordings 10)

Facebook.

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S… Speaker 1 (Recordings 10)

So that's why maybe I got that type of advertisement.

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S… Speaker 1 (Recordings 10)

So whenever I saw anything

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S… Speaker 1 (Recordings 10)

like that,

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S… Speaker 1 (Recordings 10)

that actually interests me,

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S… Speaker 1 (Recordings 10)

like I'm interested on that type of topic.

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S… Speaker 2 (Recordings 10)

How does a really good Instagram ad make you

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S… Speaker 2 (Recordings 10)

feel in the moment you see it?

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S… Speaker 1 (Recordings 10)

Most of the advertisement is not like that

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S… Speaker 1 (Recordings 10)

it creates something better feelings

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S… Speaker 1 (Recordings 10)

in my mind because advertisement is something like

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S… Speaker 1 (Recordings 10)

waste of time.

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S… Speaker 1 (Recordings 10)

but if anything is required like if

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S… Speaker 1 (Recordings 10)

you like anything which is you need to

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S… Speaker 1 (Recordings 10)

do something in future then actually sometimes it's

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S… Speaker 1 (Recordings 10)

pause stop or it's feel like better otherwise it's

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S… Speaker 2 (Recordings 10)

a waste of time you want to mean that match

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S… Speaker 1 (Recordings 10)

your interest yeah yeah that is actually when

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S… Speaker 1 (Recordings 10)

the advertisement is match my interest

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S… Speaker 1 (Recordings 10)

subject or who is actually i am interested

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S… Speaker 1 (Recordings 10)

to saw only then actually it's make feel

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S… Speaker 1 (Recordings 10)

something feel better actually what makes

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S… Speaker 2 (Recordings 10)

an instagram ad feel real genuine or trustworthy to you most

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S… Speaker 1 (Recordings 10)

of the uh advertisement is like not

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S… Speaker 1 (Recordings 10)

not like trusted trustworthy because actually

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S… Speaker 1 (Recordings 10)

most of the advertisement they just give it give the hints

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S… Speaker 1 (Recordings 10)

And based on that hints,

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S… Speaker 1 (Recordings 10)

it's not like that this is genuine advertisement.

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S… Speaker 1 (Recordings 10)

Whenever you enter into that advertisement,

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S… Speaker 1 (Recordings 10)

you will get something like the host,

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S… Speaker 1 (Recordings 10)

whatever you didn't expect.

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S… Speaker 1 (Recordings 10)

So most of the advertisement is fake.

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S… Speaker 1 (Recordings 10)

I think because the only one point that is people

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S… Speaker 1 (Recordings 10)

attracted by this point that they showing on the top of the

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S… Speaker 1 (Recordings 10)

line and then inside the advertisement something

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S… Speaker 1 (Recordings 10)

wrong or wrong information is there.

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S… Speaker 2 (Recordings 10)

So you are very cautious about

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S… Speaker 2 (Recordings 10)

when you first saw an ad.

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S… Speaker 1 (Recordings 10)

Yeah,

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S… Speaker 1 (Recordings 10)

yeah, definitely.

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S… Speaker 1 (Recordings 10)

And some some advertisement are scam.

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S… Speaker 1 (Recordings 10)

So it should be cautious.

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S… Speaker 1 (Recordings 10)

After

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S… Speaker 2 (Recordings 10)

you notice an ad you like,

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S… Speaker 2 (Recordings 10)

what do you usually do next?

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S… Speaker 2 (Recordings 10)

Can you walk me through your thoughts and actions?

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S… Speaker 1 (Recordings 10)

there are two types of advertisement one is just to click

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S… Speaker 1 (Recordings 10)

and get the details information that

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S… Speaker 1 (Recordings 10)

what is available or for the features for the specification

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S… Speaker 1 (Recordings 10)

and other type of advertisement is there that company

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S… Speaker 1 (Recordings 10)

actually getting the user information.

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S… Speaker 1 (Recordings 10)

Like whenever I will click on that advertisement,

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S… Speaker 1 (Recordings 10)

they will ask for my name,

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S… Speaker 1 (Recordings 10)

number,

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S… Speaker 1 (Recordings 10)

date of birth,

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S… Speaker 1 (Recordings 10)

email address,

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S… Speaker 1 (Recordings 10)

etc.

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S… Speaker 1 (Recordings 10)

So actually,

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S… Speaker 1 (Recordings 10)

whenever I solve that type of advertisement that they are

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S… Speaker 1 (Recordings 10)

asking for my personal information,

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S… Speaker 1 (Recordings 10)

I usually try to avoid that sort of advertisement.

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S… Speaker 1 (Recordings 10)

But if any advertisement that gives the specific

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S… Speaker 1 (Recordings 10)

information,

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S… Speaker 1 (Recordings 10)

especially feature or the communication,

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S… Speaker 1 (Recordings 10)

what they want to show to the viewer.

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S… Speaker 1 (Recordings 10)

So I just try to get those information.

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S… Speaker 1 (Recordings 10)

I just browse that and get the information.

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S… Speaker 1 (Recordings 10)

And that information help me to take the decision in future

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S… Speaker 1 (Recordings 10)

that maybe if something attractive.

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S… Speaker 1 (Recordings 10)

Then actually,

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S… Speaker 1 (Recordings 10)

like most of the advertisement,

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S… Speaker 1 (Recordings 10)

the company is trying to attract the people to buy

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S… Speaker 1 (Recordings 10)

their product.

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S… Speaker 1 (Recordings 10)

So if that is really necessary,

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S… Speaker 1 (Recordings 10)

then actually I can go for further to buy that product.

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S… Speaker 1 (Recordings 10)

Otherwise, maybe just get the information from this advertisement.

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S… Speaker 2 (Recordings 10)

how do like how do comments like shares or other things

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S… Speaker 2 (Recordings 10)

other people say about an ad influence how you think

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S… Speaker 1 (Recordings 10)

or feel about it like are

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S… Speaker 1 (Recordings 10)

you meaning something influencer type advertisement this

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S… Speaker 2 (Recordings 10)

can be also there is a sponsored

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S… Speaker 2 (Recordings 10)

post and you saw that there are

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S… Speaker 2 (Recordings 10)

more likes comments and high volumes of shares

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S… Speaker 2 (Recordings 10)

by others uh is that influence you actually

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S… Speaker 3 (Recordings 10)

not really not really because most of the

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S… Speaker 3 (Recordings 10)

influencer type of advertisement that is sponsored by the

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S… Speaker 3 (Recordings 10)

company they are spending too much money on it and people are like

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S… Speaker 3 (Recordings 10)

creating some comments which are which are mostly fake

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S… Speaker 3 (Recordings 10)

so it doesn't uh

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S… Speaker 1 (Recordings 10)

influence me okay i

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S… Speaker 2 (Recordings 10)

like the uh an ad um uh for example i can say that it's a

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S… Speaker 2 (Recordings 10)

like healthcare uh product so uh some people uh like

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S… Speaker 2 (Recordings 10)

it's brightening your skin like in seven days some people

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S… Speaker 3 (Recordings 10)

uh comments like that every day i'm getting uh

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S… Speaker 3 (Recordings 10)

uh healthcare related especially the insurance

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S… Speaker 3 (Recordings 10)

health insurance type of advertisement I'm getting every day.

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S… Speaker 3 (Recordings 10)

They're offering five days per week,

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S… Speaker 3 (Recordings 10)

$5 per week,

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S… Speaker 3 (Recordings 10)

$6 per week,

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S… Speaker 3 (Recordings 10)

and they're giving also some comparison between other company and their company.

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S… Speaker 3 (Recordings 10)

But it doesn't influence

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S… Speaker 3 (Recordings 10)

me to buy any kind of health insurance so far.

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S… Speaker 3 (Recordings 10)

sometimes i thought that maybe i will buy this insurance but

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S… Speaker 3 (Recordings 10)

whenever i go into the detail of that advertisement i

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S… Speaker 3 (Recordings 10)

found that there are a lot of uh conditions there which is not

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S… Speaker 3 (Recordings 10)

matching with my interest that's

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S… Speaker 1 (Recordings 10)

the thing okay uh how does

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S… Speaker 2 (Recordings 10)

uh feeling personally connected to a brand or its advertisement

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S… Speaker 2 (Recordings 10)

effective decision making process about whether you buy or not

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S… Speaker 3 (Recordings 10)

It's actually very complicated questions

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S… Speaker 3 (Recordings 10)

because it's depending on the necessity.

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S… Speaker 3 (Recordings 10)

If I need something,

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S… Speaker 3 (Recordings 10)

then definitely the advertisement influenced me to buy that

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S… Speaker 1 (Recordings 10)

product.

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S… Speaker 3 (Recordings 10)

If not needed,

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S… Speaker 3 (Recordings 10)

then actually just saw the advertisement that avoid that advertisement

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S… Speaker 4 (Recordings 10)

and pass it.

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S… Speaker 2 (Recordings 10)

for example for the brand meaning you are interested about

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S… Speaker 2 (Recordings 10)

car so if the advertisement comes from a toyota or

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S… Speaker 2 (Recordings 10)

other mitsubishi or other any of other branded

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S… Speaker 2 (Recordings 10)

advertisement brand advertisement you interested in that

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S… Speaker 3 (Recordings 10)

ad actually the advertisement only only

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S… Speaker 3 (Recordings 10)

giving us some information right so like

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S… Speaker 3 (Recordings 10)

If I want to say I have budget only $10 ,000 and

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S… Speaker 3 (Recordings 10)

I'm getting an advertisement $20 ,000 every day.

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S… Speaker 3 (Recordings 10)

So that will not reflect on my decision

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S… Speaker 1 (Recordings 10)

actually.

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S… Speaker 3 (Recordings 10)

I will not take my decision based on that advertisement.

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S… Speaker 3 (Recordings 10)

But it helps me to get the information that if I want to buy

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S… Speaker 3 (Recordings 10)

a car, then I have to increase my budget

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S… Speaker 3 (Recordings 10)

to buy that specific car.

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S… Speaker 3 (Recordings 10)

If I don't have that ability,

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S… Speaker 3 (Recordings 10)

that advertisement will not help me because

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S… Speaker 3 (Recordings 10)

I will try to look for something within my

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S… Speaker 3 (Recordings 10)

budget, not beyond my budget.

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S… Speaker 3 (Recordings 10)

So if it is within my budget,

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S… Speaker 3 (Recordings 10)

then definitely that helps me that at least I got something

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S… Speaker 3 (Recordings 10)

within my budget and then I can

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S… Speaker 1 (Recordings 10)

take my decision.

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S… Speaker 3 (Recordings 10)

If not,

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S… Speaker 3 (Recordings 10)

then actually that advertisement is not helping me at all.

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S… Speaker 2 (Recordings 10)

you said me previously that some instagram ads are like

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S… Speaker 2 (Recordings 10)

scam so if it's there from a brand advertisement so it makes

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S… Speaker 2 (Recordings 10)

uh trust or the to you uh

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S… Speaker 3 (Recordings 10)

actually most of the uh

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S… Speaker 3 (Recordings 10)

advertisement although the brand advertisement because

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S… Speaker 3 (Recordings 10)

they are sponsoring something they are just highlighting the good things but

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S… Speaker 3 (Recordings 10)

behind the stories maybe some uh

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S… Speaker 3 (Recordings 10)

of other like although this is not a scam but

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S… Speaker 3 (Recordings 10)

definitely they should they are highlighting only some good things but definitely

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S… Speaker 3 (Recordings 10)

there are some bad things as well so whenever I

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S… Speaker 3 (Recordings 10)

open that advertisement and I try to understand

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S… Speaker 3 (Recordings 10)

all the conditions then I found something that this is not meeting

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S… Speaker 3 (Recordings 10)

my like my expectations expectation

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S… Speaker 1 (Recordings 10)

yeah

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S… Speaker 3 (Recordings 10)

okay so I cannot tell you that is a scam but definitely

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S… Speaker 3 (Recordings 10)

that is good things but if not a brand advertisement

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S… Speaker 3 (Recordings 10)

that is like 100 % it will be scam okay

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S… Speaker 2 (Recordings 10)

okay can you describe a time when an

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S… Speaker 2 (Recordings 10)

Instagram ad actually led you buy something not

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S… Speaker 3 (Recordings 10)

I haven't buy any product so far based on the advertisements

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S… Speaker 3 (Recordings 10)

like I check and rate in Instagram

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S… Speaker 3 (Recordings 10)

and after that I bought that product.

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S… Speaker 3 (Recordings 10)

So far actually I didn't get

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S… Speaker 3 (Recordings 10)

this kind of advertisement and I didn't buy any product from the advertisement.

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S… Speaker 4 (Recordings 10)

okay so after you saw the advertisement

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S… Speaker 4 (Recordings 10)

you didn't check like similar kind of products or

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S… Speaker 1 (Recordings 10)

like okay oh

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S… Speaker 3 (Recordings 10)

one thing actually i can just inform you for the car insurance car

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S… Speaker 3 (Recordings 10)

insurance that actually helped me to change

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S… Speaker 3 (Recordings 10)

my decision to go another company like my

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S… Speaker 3 (Recordings 10)

initially my insurance company was aa and

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S… Speaker 3 (Recordings 10)

After that,

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S… Speaker 3 (Recordings 10)

every day I'm getting car insurance from AMI.

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S… Speaker 3 (Recordings 10)

Then if I want to start

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S… Speaker 3 (Recordings 10)

insurance with AMI insurance company,

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S… Speaker 3 (Recordings 10)

then I will get $100 digital visa card.

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S… Speaker 3 (Recordings 10)

So based on that situation,

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S… Speaker 3 (Recordings 10)

terms like that that my previous insurance company that is

16:20

S… Speaker 3 (Recordings 10)

expiring very soon and i have to go for i have to renew or

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S… Speaker 3 (Recordings 10)

go for another company so i take the decision that i will go

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S… Speaker 3 (Recordings 10)

for that uh ami insurance i will cancel my insurance

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S… Speaker 3 (Recordings 10)

company from aa and i will get that hundred dollar digital visa card

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S… Speaker 3 (Recordings 10)

and definitely i got i did it and i got that visa card

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S… Speaker 2 (Recordings 10)

okay

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S… Speaker 3 (Recordings 10)

Only these things actually influenced me to change my decision.

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S… Speaker 2 (Recordings 10)

Okay.

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S… Speaker 4 (Recordings 10)

What things did you think about making,

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S… Speaker 4 (Recordings 10)

before making your decision?

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S… Speaker 1 (Recordings 10)

Actually,

16:56

S… Speaker 3 (Recordings 10)

that advertisement helped me to take the

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S… Speaker 3 (Recordings 10)

decision for that disaccord only.

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S… Speaker 3 (Recordings 10)

That the promotion actually they're giving,

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S… Speaker 3 (Recordings 10)

they're offering something if I want to go for that advertisement

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S… Speaker 3 (Recordings 10)

and they will give me something,

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S… Speaker 3 (Recordings 10)

some benefit to me.

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S… Speaker 3 (Recordings 10)

That is like one -time benefit.

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S… Speaker 4 (Recordings 10)

Looking back at your experience,

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S… Speaker 4 (Recordings 10)

what are the main patterns or common things you notice about how Instagram ad

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S… Speaker 4 (Recordings 10)

affect you?

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S… Speaker 1 (Recordings 10)

Actually,

17:29

S… Speaker 3 (Recordings 10)

for this,

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S… Speaker 1 (Recordings 10)

like the value,

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S… Speaker 3 (Recordings 10)

it's actually helped me and it affect me for

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S… Speaker 3 (Recordings 10)

changing my decision for these cases.

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S… Speaker 3 (Recordings 10)

otherwise actually as i said that i didn't buy any products based

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S… Speaker 3 (Recordings 10)

on the instagram advertisement you

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S… Speaker 4 (Recordings 10)

want to mean that directly from the instagram ad just you click and purchase

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S… Speaker 4 (Recordings 10)

that item you just get some information and compare

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S… Speaker 3 (Recordings 10)

i got that contact number from that advertisement and

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S… Speaker 3 (Recordings 10)

then i call them to buy that product for that insurance

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S… Speaker 3 (Recordings 10)

and they actually activate,

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S… Speaker 3 (Recordings 10)

they get the information from me and then they create a user profile

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S… Speaker 3 (Recordings 10)

for me in their company website and then they started their insurance

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S… Speaker 3 (Recordings 10)

policy and other things.

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S… Speaker 4 (Recordings 10)

If you could design the perfect Instagram ad

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S… Speaker 4 (Recordings 10)

that would really speak to your people of your age,

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S… Speaker 4 (Recordings 10)

what would it look like or include?

18:36

S… Speaker 2 (Recordings 10)

Definitely

18:42

S… Speaker 3 (Recordings 10)

the advertisement UI that needs to be

18:46

S… Speaker 1 (Recordings 10)

like

18:47

S… Speaker 3 (Recordings 10)

the specific age group should have some specific UI.

18:51

S… Speaker 3 (Recordings 10)

UI means that user interface for the advertisement because

18:56

S… Speaker 3 (Recordings 10)

this is sometimes comes as a real,

18:58

S… Speaker 3 (Recordings 10)

sometimes comes as a still picture.

19:00

S… Speaker 3 (Recordings 10)

Whenever any advertisement

19:05

S… Speaker 3 (Recordings 10)

will come through Instagram,

19:06

S… Speaker 3 (Recordings 10)

I will prefer for the still picture,

19:09

S… Speaker 3 (Recordings 10)

not the real like video.

19:12

S… Speaker 3 (Recordings 10)

Because sometimes the advertisement and video,

19:16

S… Speaker 3 (Recordings 10)

it will be real,

19:17

S… Speaker 3 (Recordings 10)

it will be like same.

19:19

S… Speaker 3 (Recordings 10)

And people,

19:21

S… Speaker 3 (Recordings 10)

especially in my age,

19:23

S… Speaker 3 (Recordings 10)

they don't have the patience to wait until get the full information.

19:27

S… Speaker 3 (Recordings 10)

So better still picture if I can,

19:30

S… Speaker 3 (Recordings 10)

like if company can use in advertisement,

19:34

S… Speaker 3 (Recordings 10)

especially in the Instagram,

19:36

S… Speaker 3 (Recordings 10)

that will actually influence me or affect me.

19:41

S… Speaker 2 (Recordings 10)

Okay.

19:42

S… Speaker 4 (Recordings 10)

Can you tell me about your overall experience with advertisement on

19:46

S… Speaker 1 (Recordings 10)

Instagram?

19:46

S… Speaker 1 (Recordings 10)

It's like,

19:51

S… Speaker 3 (Recordings 10)

as I said, that only few things affected

19:55

S… Speaker 3 (Recordings 10)

me only for to open that

19:59

S… Speaker 1 (Recordings 10)

advertisement.

20:00

S… Speaker 3 (Recordings 10)

So overall experience,

20:03

S… Speaker 3 (Recordings 10)

if I want to say,

20:04

S… Speaker 3 (Recordings 10)

it would be difficult for me,

20:05

S… Speaker 3 (Recordings 10)

but it's also like 50 -50.

20:07

S… Speaker 2 (Recordings 10)

Okay.

20:10

S… Speaker 2 (Recordings 10)

Okay.

20:11

S… Speaker 4 (Recordings 10)

I am so glad you have shared your thoughts and experience today.

20:14

S… Speaker 4 (Recordings 10)

Your feedback is highly appreciated in this study.

20:17

S… Speaker 4 (Recordings 10)

Is there anything you would like to say or explain regarding what

20:21

S… Speaker 4 (Recordings 10)

we have talked about before we finish?

20:23

S… Speaker 1 (Recordings 10)

No,

20:25

S… Speaker 3 (Recordings 10)

no. I think it's a good discussion between us regarding

20:29

S… Speaker 3 (Recordings 10)

that Instagram advertisement.

20:32

S… Speaker 3 (Recordings 10)

Before this interview,

20:34

S… Speaker 3 (Recordings 10)

actually, I didn't thought like that.

20:37

S… Speaker 3 (Recordings 10)

view like check that advertisement and

20:42

S… Speaker 3 (Recordings 10)

then i just pass my time but based on that interview i found something

20:46

S… Speaker 3 (Recordings 10)

that whenever i will check any advertisement in future i will check

20:50

S… Speaker 3 (Recordings 10)

in details as per the question you asked me today so

20:54

S… Speaker 3 (Recordings 10)

that actually i can get some information from my side

20:59

S… Speaker 3 (Recordings 10)

also and i can share with others people if needed okay

21:03

S… Speaker 4 (Recordings 10)

do you have anything else you consider important but we did not discuss

21:08

S… Speaker 3 (Recordings 10)

I think most of the part has been covered and considered.

21:12

S… Speaker 3 (Recordings 10)

So nothing left.

21:15

S… Speaker 3 (Recordings 10)

Because I'm not that much experience to...

21:20

S… Speaker 3 (Recordings 10)

get those information.

21:22

S… Speaker 3 (Recordings 10)

I think all the information has been covered now.

21:25

S… Speaker 2 (Recordings 10)

Okay.

21:27

S… Speaker 4 (Recordings 10)

In case you recall something later or want to retract

21:31

S… Speaker 4 (Recordings 10)

or modify any of your answers,

21:32

S… Speaker 4 (Recordings 10)

you may call me at any time.

21:34

S… Speaker 4 (Recordings 10)

Your data will be kept confidential.

21:36

S… Speaker 4 (Recordings 10)

If you would like to receive a summary of the research findings,

21:40

S… Speaker 4 (Recordings 10)

once the study is completed,

21:41

S… Speaker 4 (Recordings 10)

please let me know your preferred email address.

21:43

S… Speaker 4 (Recordings 10)

I will send it to you when it is ready.

21:46

S… Speaker 1 (Recordings 10)

Definitely.

21:49

S… Speaker 4 (Recordings 10)

once again thank you for your contribution i really appreciate it that is

21:54

S… Speaker 1 (Recordings 10)

the end of our interview thank you thank you for your time

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