Recordings 10 — Lecture Index

0:06

Bab 1: hello my name is md shahidullah jewel and i am a master's student of aot thank you very much for agreeing to participate in this study this research is aimed at learning how generation z consumers react to instagram advertisement in their regular social media consumption and what personal factors affect their pathway between the moment of seeing an ad and developing a purchase intention The current interview will take about 30 to 60 minutes. 86s · Speaker 4

hello my name is md shahidullah jewel and i am a master's student of aot thank you very much for agreeing to participate in this study this research is aimed at learning how generation z consumers react to instagram advertisement in their r…

1:33

Bab 2: day uh it's around two to three hours max okay uh how do you usually exchange them for mobile phone tablet computer mobile phone only okay how long you have been using instagram it's around 30 minutes max Okay. 304s · Speaker 2

day uh it's around two to three hours max okay uh how do you usually exchange them for mobile phone tablet computer mobile phone only okay how long you have been using instagram it's around 30 minutes max Okay. Can you tell me about a recen…

6:37

Bab 3: of the uh advertisement is like not not like trusted trustworthy because actually most of the advertisement they just give it give the hints And based on that hints, it's not like that this is genuine advertisement. 213s · Speaker 1

of the uh advertisement is like not not like trusted trustworthy because actually most of the advertisement they just give it give the hints And based on that hints, it's not like that this is genuine advertisement. Whenever you enter into …

10:11

Bab 4: not really not really because most of the influencer type of advertisement that is sponsored by the company they are spending too much money on it and people are like creating some comments which are which are mostly fake so it doesn't uh influence me okay i like the uh an ad um uh for example i can say that it's a like healthcare uh product so uh some people uh like it's brightening your skin like in seven days some people uh comments like that every day i'm getting uh uh healthcare related especially the insurance health insurance type of advertisement I'm getting every day. 120s · Speaker 3

not really not really because most of the influencer type of advertisement that is sponsored by the company they are spending too much money on it and people are like creating some comments which are which are mostly fake so it doesn't uh i…

12:12

Bab 5: and pass it. 301s · Speaker 4

and pass it. for example for the brand meaning you are interested about car so if the advertisement comes from a toyota or other mitsubishi or other any of other branded advertisement brand advertisement you interested in that ad actually t…

17:15

Bab 6: Looking back at your experience, what are the main patterns or common things you notice about how Instagram ad affect you? 81s · Speaker 4

Looking back at your experience, what are the main patterns or common things you notice about how Instagram ad affect you? Actually, for this, like the value, it's actually helped me and it affect me for changing my decision for these cases…

18:36

Bab 7: Definitely the advertisement UI that needs to be like the specific age group should have some specific UI. 65s · Speaker 2

Definitely the advertisement UI that needs to be like the specific age group should have some specific UI. UI means that user interface for the advertisement because this is sometimes comes as a real, sometimes comes as a still picture. Whe…

19:42

Bab 8: Can you tell me about your overall experience with advertisement on Instagram? 134s · Speaker 4

Can you tell me about your overall experience with advertisement on Instagram? It's like, as I said, that only few things affected me only for to open that advertisement. So overall experience, if I want to say, it would be difficult for me…