에이엔디부터 유티까지 첫날

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from people who spent a lot of black weeks as well

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and are here with us again this week.

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So thank you for that.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So

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I appreciate everyone coming together.

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I saw a lot of people in the lobby this morning and there was a ton of energy and a

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lot of product being rolled in.

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I'm so super excited to...

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carry the momentum that we talked about last week in terms of merge

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authority and style authority and all of that um into

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action this with all of you and the team so that's very

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

exciting and um obviously we've had a lot of change

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in terms

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

of

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merchandising leader,

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and then we have a couple of our new leaders here with us now today,

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who are going to introduce more.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So first,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

I'll introduce Anne Davidson,

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who's moving over from most recently having performance

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and our intimate poetry at CID businesses into

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

women's apparel now.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So, absolutely.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Thanks, Kel.

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Hi,

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everybody.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

It feels so good to have you all in the room,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

so thank you for being here,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

and thank you for being here.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

I'm Angela Davidson,

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and I have been an apparel for 23 years,

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and always an apparel accessory.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So I have a lot of insight to what it means

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to be an apparel accessory,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

and I've been through all of the rollercoasters at Target,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

so I will tell you what you will get when you need is hopefully somebody who

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

is a calm,

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resilient leader,

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but I'm also no one particular.

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that are maybe not working,

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ready to wear,

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specifically been tough for a few years,

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so we're going to talk about hard troops.

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And we are going to work together to figure the final.

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So today is day one for me,

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so I'm not going to stand in front of you and tell you our strategy,

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because I don't know.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

But what I will tell you is there's

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

clear opportunity.

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And there is clear,

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I think,

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excitement in the film.

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We have an incredible referral team.

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We have incredible partners.

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And together,

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we will solve this.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

I have no doubt about it.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

You heard last week that women's style is an important world

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

for Target.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

And I will tell you,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

if we do not get women's style back at Target,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

we will not get style back at Target.

2:43

S… Speaker 1 (에이엔디부터 유티까지 첫날)

This film,

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this team is so important for Target's future and really establishing

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

a style for you.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

As it relates to today,

2:52

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you knit,

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right?

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I do

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not know the size of prize.

3:08

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and what we have the right to all as we think about this business but i will get that number for

3:12

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you too because it will be an important part of our strategy no

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doubt it is a traffic driver it is a value perception driver

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and it is so key to our business so i'm really excited for this time um

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as you guys come in today and as it's day one for me

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important there's a one -team mentality and so it's awesome to see all

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of our entire team up here and there's a lot of people not in terms of our part of our team but

3:40

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this is our one team right and i would say as we think about again

3:44

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the new assortment architecture you saw we're talking a lot about foundations

3:48

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we're talking a lot about everyday icons so we will have an everyday icon

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but we will figure that

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out we have some contenders i think

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But work alongside your merchants to really drive into what that is.

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And then talk about what are the business levers to make this business run.

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And think about testing.

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And think about being able to run and gun.

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And this business would really drive crap out of it.

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Right?

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So I would just say,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

please wait.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Start fresh.

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I'm excited to take some of the momentum we have with one of the items that we can learn and pull forward.

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But I really appreciate you all being here and more

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to come on our close.

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The

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leader to introduce you is Rebecca Valente,

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who just joined the circuit.

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She's in week four.

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So she's in the honeymoon phase.

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Let's get started.

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And she is

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the senior director inside.

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So welcome,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Rebecca.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Thank you.

4:55

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Good morning,

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everyone.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

It's so nice to be here and have an opportunity to engage in me.

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All of you.

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As mentioned,

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I'm pretty new here.

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So I have a long history of cuts and mitts as well as sweaters.

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Those are kind of my specialty.

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So I'm excited to jump in and help be able to support

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my team.

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I come from Abercrombie,

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so I know I recognize some of the names of the group and some of the partners

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

here.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So we're

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

all good. We're all good.

5:30

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We're all good.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Thank you.

5:35

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So far, I think,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

you know, as I look,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

as I get familiar with applications and all of those things,

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I'm looking forward to,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

you know, providing some of my history.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

All right.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Well, welcome,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

everybody.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

We are so excited for everyone to be here today.

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And the dedication that it took for you to go from an OBVPS

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last week and bring you all here today is just showing that

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we just want to keep this momentum going and put what you've learned and

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continue to learn right into action.

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And that's what we're here to do today.

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These next two days,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

it's about product.

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It's about our guests.

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and it's about getting this business right and so i hope you feel that momentum today i

6:30

S… Speaker 1 (에이엔디부터 유티까지 첫날)

am so excited for it um there was such great success in the last summit

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and there's been some really great things and great products and so the

6:38

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team's going to talk to you all about that and share those big wins but

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there's still a lot that we have to do and so that's why we put this summit today

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um as we get ready to sort to see one in the next couple of weeks

6:51

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so with that some housekeeping

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

After this summit,

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or after this session right here,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

we're going to bring you back up to the ninth floor where all your rooms are,

7:00

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and we're going to have some meetings starting for the afternoon.

7:02

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So excited for those to happen.

7:05

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Feel free,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

your badge can get you in and out of the building,

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so you don't need to stop and do anything else but security.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

So that's a huge win.

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

And a big thank you to the sourcing team,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

Nicole,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

and Lori,

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S… Speaker 1 (에이엔디부터 유티까지 첫날)

and Steph,

7:19

S… Speaker 1 (에이엔디부터 유티까지 첫날)

who made all of that possible to make this as easy on you as possible.

7:24

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Thank you.

7:44

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We want it to feel that you are hearing from them,

7:48

S… Speaker 1 (에이엔디부터 유티까지 첫날)

that all the things that are happening in the business,

7:50

S… Speaker 1 (에이엔디부터 유티까지 첫날)

really true transparency,

7:51

S… Speaker 1 (에이엔디부터 유티까지 첫날)

collaboration,

7:53

S… Speaker 1 (에이엔디부터 유티까지 첫날)

openness.

7:54

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We want a two -way conversation with you.

7:57

S… Speaker 1 (에이엔디부터 유티까지 첫날)

This is not a big presentation.

7:58

S… Speaker 1 (에이엔디부터 유티까지 첫날)

This is really for us to really get into the business and work

8:02

S… Speaker 1 (에이엔디부터 유티까지 첫날)

together on moving this forward.

8:05

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So I hope you get that sense.

8:07

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And if you don't,

8:09

S… Speaker 1 (에이엔디부터 유티까지 첫날)

let me know.

8:10

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I said that to you guys last time.

8:11

S… Speaker 1 (에이엔디부터 유티까지 첫날)

If you're not feeling it different,

8:12

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you guys have to let us know.

8:13

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We'll keep making it even better.

8:15

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And then lastly,

8:17

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I said this last time,

8:18

S… Speaker 1 (에이엔디부터 유티까지 첫날)

but how fun.

8:19

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We really enjoy this.

8:20

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Use these days to really ask questions,

8:24

S… Speaker 1 (에이엔디부터 유티까지 첫날)

learn what you need to,

8:25

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and spend it with you this entire team.

8:29

S… Speaker 1 (에이엔디부터 유티까지 첫날)

With that,

8:31

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I'm turning it over to Catherine,

8:32

S… Speaker 1 (에이엔디부터 유티까지 첫날)

who's going to share some words,

8:35

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and we have some really cool things that we're going to be doing coming

8:39

S… Speaker 1 (에이엔디부터 유티까지 첫날)

up. So I want to go back to that.

8:41

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Yeah, okay.

8:41

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Hi everyone,

8:43

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Catherine Smith.

8:44

S… Speaker 1 (에이엔디부터 유티까지 첫날)

As a reminder, I lead planning and inventory management team across all of us girls,

8:48

S… Speaker 1 (에이엔디부터 유티까지 첫날)

so YC ready for an LTO.

8:50

S… Speaker 1 (에이엔디부터 유티까지 첫날)

It's really great to see you guys.

8:52

S… Speaker 1 (에이엔디부터 유티까지 첫날)

A lot of you,

8:53

S… Speaker 1 (에이엔디부터 유티까지 첫날)

again, came out this last week,

8:55

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and I want you to get partners on it,

8:57

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and I know that I'll be spending extra time with some of you throughout the day,

9:01

S… Speaker 1 (에이엔디부터 유티까지 첫날)

so I'm really looking forward to that.

9:03

S… Speaker 1 (에이엔디부터 유티까지 첫날)

so that we can continue to discuss how we can push our ways

9:07

S… Speaker 1 (에이엔디부터 유티까지 첫날)

of working forward,

9:08

S… Speaker 1 (에이엔디부터 유티까지 첫날)

how we can push the business forward,

9:10

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and just really work differently across both our teams.

9:14

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So as Anne Clemson,

9:16

S… Speaker 1 (에이엔디부터 유티까지 첫날)

we all know we finally have a path of reinventing niche.

9:20

S… Speaker 1 (에이엔디부터 유티까지 첫날)

This is a huge opportunity,

9:21

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and Readyverse specifically,

9:22

S… Speaker 1 (에이엔디부터 유티까지 첫날)

it's our biggest building block.

9:24

S… Speaker 1 (에이엔디부터 유티까지 첫날)

For 2026 and into 2027,

9:27

S… Speaker 1 (에이엔디부터 유티까지 첫날)

as we think about the size of prize A that we know we want to get back to internally,

9:30

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and B,

9:31

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like what is out there for us to go get in the market.

9:33

S… Speaker 1 (에이엔디부터 유티까지 첫날)

You guys know that better than we do in a lot of ways.

9:36

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We're seeing some signs of life as we've been stepping into our

9:40

S… Speaker 1 (에이엔디부터 유티까지 첫날)

re -event, which is great.

9:41

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Where we need continued candor,

9:45

S… Speaker 1 (에이엔디부터 유티까지 첫날)

push, and help from you is within the call date management component of

9:49

S… Speaker 1 (에이엔디부터 유티까지 첫날)

it. And how are we driving that always -on reaction within

9:53

S… Speaker 1 (에이엔디부터 유티까지 첫날)

our teams?

9:54

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And so what we have seen is even as we try to breathe in,

9:57

S… Speaker 1 (에이엔디부터 유티까지 첫날)

some of our coordinates coming in.

10:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Getting really ingrained in the details of where are we at in

10:04

S… Speaker 1 (에이엔디부터 유티까지 첫날)

production.

10:04

S… Speaker 1 (에이엔디부터 유티까지 첫날)

How do we move more flexibly based off of what's working,

10:07

S… Speaker 1 (에이엔디부터 유티까지 첫날)

whether it's style,

10:09

S… Speaker 1 (에이엔디부터 유티까지 첫날)

color, size,

10:10

S… Speaker 1 (에이엔디부터 유티까지 첫날)

so that we can put it on even more if

10:14

S… Speaker 1 (에이엔디부터 유티까지 첫날)

it's working, and if it's not working,

10:15

S… Speaker 1 (에이엔디부터 유티까지 첫날)

we can turn the faucet off to get it to something else that is working.

10:19

S… Speaker 1 (에이엔디부터 유티까지 첫날)

which i know that there's examples across this room of where we're doing that but

10:23

S… Speaker 1 (에이엔디부터 유티까지 첫날)

that is one of the things that we are standing up internally in partnership with

10:28

S… Speaker 1 (에이엔디부터 유티까지 첫날)

global supply planning as well as you all to get more ingrained into the call date management

10:32

S… Speaker 1 (에이엔디부터 유티까지 첫날)

but we're going to need your help on really leveling up how do we do that in the most impactful

10:37

S… Speaker 1 (에이엔디부터 유티까지 첫날)

way is our team is still learning what that looks like because we reintroduced

10:42

S… Speaker 1 (에이엔디부터 유티까지 첫날)

that way of working that we got away from um several years ago

10:45

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I hope we're chasing that boxy,

10:48

S… Speaker 1 (에이엔디부터 유티까지 첫날)

whatever we are.

10:49

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Vintage tea.

10:50

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Vintage tea.

10:52

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Vintage tea.

10:53

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I bought one,

10:56

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and I've been wearing it so much,

10:57

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I'm like, I need five.

10:58

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So,

11:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

amazing tea,

11:01

S… Speaker 1 (에이엔디부터 유티까지 첫날)

and I think those are the kinds of things,

11:02

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like, if you start to hear the guests talk about those items,

11:05

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like, on social,

11:06

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like, they talk about those things,

11:07

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like, they love them,

11:08

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like, they make their life easier.

11:15

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And so again,

11:16

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I think there's so many good things that we have and things that we can learn from the

11:21

S… Speaker 1 (에이엔디부터 유티까지 첫날)

moments of life that we're seeing in the business.

11:23

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And so I just,

11:24

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you know, I'm going to go online and see if we have any small business stuff right now.

11:28

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So this is my point.

11:29

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We can get Sean.

11:32

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We can get more.

11:33

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And so what I love even within that example though is the

11:38

S… Speaker 1 (에이엔디부터 유티까지 첫날)

team heard

11:40

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We collectively discussed that,

11:42

S… Speaker 1 (에이엔디부터 유티까지 첫날)

like, push of how do we react faster in the vintage change,

11:46

S… Speaker 1 (에이엔디부터 유티까지 첫날)

for example, several weeks ago in our change.

11:49

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And in partnership with our vendor,

11:53

S… Speaker 1 (에이엔디부터 유티까지 첫날)

we were able to really isolate A,

11:55

S… Speaker 1 (에이엔디부터 유티까지 첫날)

how can we, like, have info within production?

11:57

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Great, wonderful,

11:58

S… Speaker 1 (에이엔디부터 유티까지 첫날)

how can we move faster?

11:59

S… Speaker 1 (에이엔디부터 유티까지 첫날)

B,

12:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

transportation is our biggest lead time.

12:02

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And our biggest slowdown is being able to actually get into

12:06

S… Speaker 1 (에이엔디부터 유티까지 첫날)

a size model and get into the colors that we want.

12:09

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Wonderful.

12:09

S… Speaker 1 (에이엔디부터 유티까지 첫날)

When I know that I can go to my transportation partners and I can

12:13

S… Speaker 1 (에이엔디부터 유티까지 첫날)

say, hi, I need you to help me,

12:15

S… Speaker 1 (에이엔디부터 유티까지 첫날)

which is like what's happening right now,

12:16

S… Speaker 1 (에이엔디부터 유티까지 첫날)

which is great.

12:17

S… Speaker 1 (에이엔디부터 유티까지 첫날)

They love a problem to solve.

12:19

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We just need to give it to them.

12:20

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And that won't happen everywhere,

12:21

S… Speaker 1 (에이엔디부터 유티까지 첫날)

but when a size surprise is as great as this,

12:23

S… Speaker 1 (에이엔디부터 유티까지 첫날)

it's definitely going to happen and we're going to do something

12:27

S… Speaker 1 (에이엔디부터 유티까지 첫날)

different. But

12:33

S… Speaker 1 (에이엔디부터 유티까지 첫날)

again, like...

12:44

S… Speaker 1 (에이엔디부터 유티까지 첫날)

The other piece that we're working on is collaborative forecasting.

12:47

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And so we've talked a lot about this last week for an over -end partner summit.

12:51

S… Speaker 1 (에이엔디부터 유티까지 첫날)

In some places,

12:53

S… Speaker 1 (에이엔디부터 유티까지 첫날)

we already have collaborative forecasting in place.

12:55

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We're looking to expand that.

12:56

S… Speaker 1 (에이엔디부터 유티까지 첫날)

What is that going to do?

12:58

S… Speaker 1 (에이엔디부터 유티까지 첫날)

It's just going to continue to open the lines of community.

13:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We're going to be way more transparent.

13:03

S… Speaker 1 (에이엔디부터 유티까지 첫날)

with what sales look like you're going to take your feedback on how you need that reporting

13:07

S… Speaker 1 (에이엔디부터 유티까지 첫날)

in your hands that makes the most sense for you so that you can drive the right actions

13:11

S… Speaker 1 (에이엔디부터 유티까지 첫날)

business conversations um with our team and the team can do

13:16

S… Speaker 1 (에이엔디부터 유티까지 첫날)

um but i'm really excited about how that's just going on a lot more

13:20

S… Speaker 1 (에이엔디부터 유티까지 첫날)

to the patient um and really free rights to chart

13:24

S… Speaker 1 (에이엔디부터 유티까지 첫날)

the path like we really want

13:39

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you all of

13:45

S… Speaker 1 (에이엔디부터 유티까지 첫날)

that to say like if i think back to how many months ago

14:03

S… Speaker 1 (에이엔디부터 유티까지 첫날)

If I think of like how far we have come together in

14:08

S… Speaker 1 (에이엔디부터 유티까지 첫날)

just those six months and then how much further we can go six months from now and off

14:13

S… Speaker 1 (에이엔디부터 유티까지 첫날)

the

14:18

S… Speaker 1 (에이엔디부터 유티까지 첫날)

site in, A to think about the dollars associated with that for both of us,

14:22

S… Speaker 1 (에이엔디부터 유티까지 첫날)

but B to just think about how we're creating those conversations.

14:43

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We are going to move into the brand.

14:45

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So Melissa is going to get up here.

14:47

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We're going to start with the new day.

14:48

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We are so excited.

14:50

S… Speaker 1 (에이엔디부터 유티까지 첫날)

We officially have a brand book for the new

14:54

S… Speaker 1 (에이엔디부터 유티까지 첫날)

day.

20:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

In OMG,

20:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I can't believe I got it at Target.

20:02

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Modern,

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not experimental.

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So this is going to really talk about that trend aware.

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She's aware of what's going on,

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but she's not going to experiment in a tricky or overdone way.

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She's current,

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but she's not daring.

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And she's versatile,

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but she's not complicated.

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As we look for our

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brand colors, we have found what we're going to stand on for

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this brand.

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Number one,

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effortless polish.

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So this is really it,

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making sure that we have those pieces,

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and this will be very important in this,

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to be grounded in that understated femininity.

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I love the image here,

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because it really just shows that ease and that polish that's going on a singular place,

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so she can outfit it in a multitude of ways,

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and it's still very feminine,

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and intentional fits,

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fits a flatter,

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and inspire confidence.

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This becomes so important,

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as the pieces get really modern and just easy.

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How we are fitting and how we are adding the cusp of the armholes,

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with the neckline,

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that will become even more important than I talked before.

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We're still for every occasion,

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so those multitasking pieces look a very nice lifestyle.

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We love this image to show how these easy myths are turning back

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to some of our essential wovens.

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She could be waiting this to work during the day,

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or she could be wearing them,

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and we couldn't figure it out the market.

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Friend -a -wear,

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seasonal fashion,

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layered on modern essentials.

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So again, it's a one -shoulder trending.

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We still want to make sure that we have those pieces and that we are maintaining enough relevancy.

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But it's still very easy.

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And then elevated craftsmanship.

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We are valued through elevated construction and considered details.

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This also means fabrication.

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Making sure that we have those elevated fabrics that truly we can only stand for

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within.

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As we go through each of this,

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you

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will see the ease of communication.

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Her neckline is always such a great place.

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We love the idea of the ballet neck.

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This piece of pieces again,

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like beautiful seed lines on the dresses,

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really beautiful camp shapes,

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making sure that we're staying very intentional about the form.

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We are highlighting her features rather than revealing.

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Again,

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this is all about the woman.

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the show how she's outpitting and pairing things together but what

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comes with that is this very intentional detailing you'll see on

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this dress how we're meeting at the bus line we have those wider

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turn backs that we're doing the wind set everything feels very thoughtful

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where so

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this is more seasonal fashion we've been talking so much

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about building those modern essentials

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Once we build that,

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we will be able to then later on with these seasonal fashions as we are to make

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sure that we're seeing that pretty elevated construction

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and considered being also a piece fabrication.

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So,

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you know,

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instead of just having a small department,

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how are we rolling

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the hems of our sweaters?

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Instead of doing an all -over eyelet,

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how are we placing eyelets?

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So it feels very intentional,

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very expensive,

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and really maintains that modern lens.

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And then modern

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essentials.

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So, again,

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this really breaks it down.

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You'll see here of what exactly it is that we're standing for within this brand.

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To maintain all of these pillars of our modern essentials,

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we will be in a very great place.

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Starting with elevating our climate.

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So we're excited for this to be happening right now because this is what we thought

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earlier,

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making sure that we're staying true to our brand that really are.

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Dressing.

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Softly structured woven tops.

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Desk to dinner tops.

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That doesn't just mean woven tops here.

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That also means knit tops.

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How can we continue to inject knit tops?

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Perfect fit.

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Pant collection.

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Luxury sweater essentials.

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The all -purpose icon dress.

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We have success in knit dresses.

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making sure that we are operating for both pieces.

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And then the finishing touch jacket,

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which is really meant to be a more style layer.

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If you want a print and pattern,

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just like really easy prints and patterns,

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this will continue to evolve.

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We love the idea of clean tress and stripes,

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modern floral videos.

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I know a lot of our knits are starting to take down prints,

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and it feels really easy.

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It's a place that we can win to get that print penetration in.

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Let's quickly go into operational increments.

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And another piece of show about the new we've been talking about these for a while.

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These will be our lighting light for what we really

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want to go after.

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So for Runway,

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they've chared it down pretty significantly.

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You just have to lean your new new inventory back

25:49

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up. And what this means is that these brands are not always going to have the exact

25:53

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pieces, but I think that their brand,

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because in the way that they show up,

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style and meticulous with the details,

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which is very important.

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So what do we want? We want to make sure that we have the trends at the same time.

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and our brand but when we look at a competitive market we

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can share also about what these pieces are and ensuring that we have

26:42

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the same relevancy um it's out there

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at the moment um

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this is

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my first time seeing this too so um a couple things i would just add is

27:14

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there's a lot of work that will happen with the team cycle

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So just know that that will happen alongside of this work.

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I think that's really important that we define what this brand is,

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but we have to keep our eyes on the total.

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So everything about portfolio management,

27:43

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and things like that will happen.

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The other piece that I would tell you is when you see this,

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it looks very serious,

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right?

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Because of the color that's being used.

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you out and i think that's because it is like place and brand right like that is

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the kind of it's a beautiful beautiful book but what i want to make sure i

28:04

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say is i think it's important and i think

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we've talked about it too,

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and we'll talk more about it,

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is we are target.

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We are joyful,

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right?

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So as we think about what that joy means,

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it's not all about black and gray and tan essentials,

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like able to build seasonal influences that layer on,

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and we'll think about color theory,

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we'll think about print theory,

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and make sure that we're delivering the right translation

28:28

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for target as well.

28:30

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So I just want you guys to hear that as you see this,

28:32

S… Speaker 1 (에이엔디부터 유티까지 첫날)

because when I see it,

28:33

S… Speaker 1 (에이엔디부터 유티까지 첫날)

if I just look at it through a bathroom,

28:35

S… Speaker 1 (에이엔디부터 유티까지 첫날)

it's very serious.

28:36

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And I think there's pieces of it to the point of like all the work on the page that

28:40

S… Speaker 1 (에이엔디부터 유티까지 첫날)

are totally right,

28:41

S… Speaker 1 (에이엔디부터 유티까지 첫날)

but I just want us to make sure we're not seeing that seasonal influence,

28:45

S… Speaker 1 (에이엔디부터 유티까지 첫날)

we're not seeing that trend influence,

28:46

S… Speaker 1 (에이엔디부터 유티까지 첫날)

which I think together we'll still have concepts,

28:48

S… Speaker 1 (에이엔디부터 유티까지 첫날)

we'll still have,

28:49

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you know, moments of storytelling and trend on the floor pad.

28:52

S… Speaker 1 (에이엔디부터 유티까지 첫날)

So I just had to say that out loud because I think it's important that you see what that looks like.

28:56

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Beautiful,

28:57

S… Speaker 1 (에이엔디부터 유티까지 첫날)

but there's an answer.

28:59

S… Speaker 1 (에이엔디부터 유티까지 첫날)

Yes, thank you.

29:00

S… Speaker 1 (에이엔디부터 유티까지 첫날)

And I think even as the team now walked through,

29:03

S… Speaker 1 (에이엔디부터 유티까지 첫날)

you can see that the applications

29:07

S… Speaker 1 (에이엔디부터 유티까지 첫날)

of learning in Bristol

29:14

S… Speaker 1 (에이엔디부터 유티까지 첫날)

outfit computers,

29:17

S… Speaker 1 (에이엔디부터 유티까지 첫날)

that was very different from where a lot of people at UC are going to go.

29:21

S… Speaker 1 (에이엔디부터 유티까지 첫날)

With that,

29:21

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I will ask Josie and Chelsea to

29:26

S… Speaker 1 (에이엔디부터 유티까지 첫날)

walk you through the knit portion for a new day over there.

29:30

S… Speaker 1 (에이엔디부터 유티까지 첫날)

I think if they want to stay

29:34

S… Speaker 1 (에이엔디부터 유티까지 첫날)

seated for now,

29:34

S… Speaker 1 (에이엔디부터 유티까지 첫날)

that's fine, because they'll have the portion after the kickoff where you guys can kind of come

29:39

S… Speaker 1 (에이엔디부터 유티까지 첫날)

up and touch and feel.

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