The_Generative_Engine_Optimization_Blueprint

Jun 11, 2026 10:38 · 52:27 · English · Whisper Turbo · 4 Speakers
Henda útgávan er útgivin í dag. Uppgradering til permanent lagring →
Lærarabókin
Showing only
0:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So picture this.
0:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It's 2026 and roughly 15 percent
0:04
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
of your website traffic just vanishes overnight.
0:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yeah.
0:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Just completely gone.
0:08
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Right. And it's not because you caught some like massive Google penalty.
0:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
No.
0:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And it's not because your product stopped being relevant.
0:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You know, it's because autonomous agents are now basically
0:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
reading the Internet for your customers.
0:23
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They're answering the questions and solving the problems before a human ever
0:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
even.
0:28
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
clicks that little blue link to go to your website.
0:31
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
0:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And if your marketing campaign is still built on,
0:34
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
well, the old internet playbook,
0:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you are going to bleed out without ever understanding why.
0:39
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It is a brutal reality check.
0:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I mean, truly.
0:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It is.
0:42
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The whole architecture of how people find information and more importantly,
0:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
how they decide to actually buy something,
0:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
it's shifting right beneath our feet.
0:49
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Yeah. We're moving from standard search engine optimization to generative engine
0:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
optimization.
0:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
GEO.
0:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And the businesses that don't adapt.
0:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They're simply going to be invisible to the algorithms making decisions for the consumers.
1:01
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Which is exactly why we are tearing down the whole concept of the modern marketing
1:05
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
campaign today.
1:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
1:07
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Welcome to the Deep Dive.
1:08
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Our mission today is to take this massive stack of incredibly
1:12
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
diverse sources we have and distill it all into a simple...
1:16
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
rigorous step -by -step guide on how to create a successful marketing
1:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
campaign from scratch step one to step done exactly and we are tailoring
1:25
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
this specifically for you listening right now whether you're a beginner a small
1:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
local business owner like a local plumber trying to get more emergency calls
1:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
or a retail shop owner or even a marketing director at a huge b2b
1:37
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
software company trying to reach like
1:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
government decision makers.
1:41
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Because the underlying mechanics of how you capture attention and
1:45
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
turn it into cash,
1:46
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
they remain fundamentally the same.
1:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They absolutely do.
1:49
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And just looking at the stack of sources you've assembled for this,
1:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the breadth of expertise is kind of staggering.
1:54
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It's a lot.
1:55
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
We've got Alex Hormozzi's 13 years of relentless marketing testing.
1:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
We have this highly technical 2026 to 2027
2:03
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
enterprise campaign plan from an AI infrastructure company called
2:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Artificians.
2:08
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Which is fascinating,
2:09
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
by the way.
2:10
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oh, it's wild.
2:11
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And we're cross -referencing all of that with frameworks from digital marketing veterans,
2:15
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
people like Philip Van Dusen,
2:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exposure Ninja,
2:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Aleph Haas,
2:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
and the data analysts at Vizme.
2:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It's basically a goldmine.
2:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It really is.
2:24
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
But I mean, before we get into the sexy stuff,
2:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you know,
2:27
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the viral content,
2:28
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the AI hacks,
2:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the massive ad budgets,
2:31
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
we have to look at the unglamorous reality of the starting line.
2:35
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah, we really do.
2:36
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Building a marketing campaign is sort of like launching a rocket.
2:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Okay.
2:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
I like that.
2:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Go on.
2:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Like Philip Van Dusen touches on this.
2:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah. You can have lofty goals.
2:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You can crunch all the numbers.
2:46
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But if the execution isn't flawless,
2:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the thing just blows up on the launch pad.
2:50
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Right. And before you can even build the rocket,
2:51
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you have to survey the launch site.
2:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
2:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I was reading through the Exposure Ninja breakdowns,
2:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and they make this really aggressive point.
2:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Building a new campaign doesn't start with creation.
3:02
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It starts with destruction.
3:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Destruction.
3:05
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah. Taking stock of your current landscape and just aggressively cutting out
3:09
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the dead weight.
3:10
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have to clear the rot before you can lay down a foundation.
3:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
OK, so what does that rot look like for,
3:16
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
say,
3:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a small business today?
3:19
S… Speaker 4 (The_Generative_Engine_Optimization_Blueprint)
Well,
3:19
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
in today's landscape,
3:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
it usually takes the form of terrible,
3:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
low effort,
3:24
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
AI generated copy.
3:25
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oh, I know exactly what you mean.
3:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
3:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The social media posts that read like a broken algorithm trying to approximate like.
3:32
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Corporate enthusiasm.
3:33
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Packed with words like delve and synergistic paradigms.
3:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
3:38
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It creates a negative brand deposit every single time a potential
3:42
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
customer reads it.
3:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It really does.
3:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It screams like,
3:44
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
we couldn't be bothered to care about this message,
3:46
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
so why should you care about our product?
3:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Precisely.
3:49
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But it goes deeper than just bad copy.
3:51
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The sources emphasize that taking stock really means confronting the
3:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
assumptions you've made about your own business.
3:57
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And the foundational tool to do this,
3:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the one that really forces you to look in the mirror,
4:01
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
is running a highly critical SWOT analysis.
4:04
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
SWOT,
4:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
strengths,
4:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
weaknesses, opportunities,
4:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
threats.
4:08
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Right.
4:09
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And then following that up with an immediate cross -impact analysis matrix,
4:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
or CAM.
4:14
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Now,
4:14
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I know some people listening are probably rolling their eyes at the mention of a SWOT analysis.
4:18
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oh, for sure.
4:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It feels like a dusty business school exercise from like 1995.
4:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It does.
4:23
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It feels like you're going to be writing on sticky notes on a whiteboard.
4:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But we aren't talking about that.
4:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The modern application,
4:30
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
which is highlighted by the Marketing Explained Resources,
4:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
involves leveraging LLMs to do the heavy lifting.
4:35
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
4:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You use ChatGPT or Claude.
4:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
4:38
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You take your internal business data,
4:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your customer reviews,
4:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your failed ad campaigns,
4:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your competitors' landing pages,
4:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and you just feed all of that context into the AI.
4:48
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You essentially use the AI as this ruthless,
4:51
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
unbiased external consultant.
4:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah, you aren't asking it to be nice.
4:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You're asking it to synthesize massive amounts of unstructured
5:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
your data to find your actual weaknesses.
5:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And,
5:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you know, to find the external threats you are just way too close to see.
5:06
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right, because you're in the weeds every day.
5:07
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
5:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And then you take it a step further.
5:10
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Once the AI gives you that baseline analysis,
5:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you prompt it to generate that cross -impact analysis matrix.
5:15
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Okay, explain how that works for someone who's never done it.
5:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
So this is where you cross -reference your internal weaknesses against the external
5:22
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
market threats.
5:23
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So,
5:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
for example, say your weakness is high customer churn.
5:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
and the external threat is a new competitor offering a lower
5:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
price point.
5:31
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Okay, a very common scenario for local retailers or service providers.
5:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Very common.
5:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The CAM mathematically highlights that specific intersection as
5:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
an existential vulnerability.
5:43
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It basically stops you from flying blind.
5:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I want to push back on this for a second,
5:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
though. OK, go for it.
5:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Because I can hear the local clinic owner or the one person consultancy
5:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
listening to this just screaming at their dashboard right now.
5:56
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yeah, I know what they're saying.
5:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They're thinking, I don't have time to run a cross impact analysis matrix through
6:01
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
an LLM.
6:02
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I have payroll on Friday.
6:03
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I just need to turn on meta ads and get the phone to ring today.
6:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
6:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Explain the marketing steps simply.
6:09
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
6:10
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Why is this deep audit non -negotiable,
6:13
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
even if you are just a one -person shop?
6:14
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Because, honestly,
6:15
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
desperation breeds terrible marketing decisions.
6:18
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oof.
6:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
That's true.
6:20
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
When you skip the audit phase,
6:22
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you operate on assumptions.
6:24
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And assumptions destroy budgets.
6:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Let's look at what Hormozzi says about the psychology of tracking data during
6:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
this audit phase.
6:32
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Okay. He says,
6:33
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
if you don't track,
6:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you don't care.
6:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Wow.
6:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It sounds harsh.
6:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
6:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But he views measurement not just as a reporting tool,
6:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but as an active intervention.
6:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Measurement as an intervention.
6:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
That is a fascinating way to frame it.
6:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It really is.
6:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And it's scientifically validated.
6:49
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Just the act of tracking a metric automatically improves it
6:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
because it forces your attention onto the mechanism.
6:56
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
So like if you start aggressively tracking your close rate on sales calls,
7:00
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your close rate will usually go up simply because you are suddenly hyper
7:04
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
aware of your own performance.
7:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
7:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And conversely,
7:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
if you are ignorant of your numbers,
7:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
like if you don't know where your highest paying customers came from last quarter,
7:11
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
it is almost always because you subconsciously know your marketing is failing.
7:15
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And you just want to avoid the psychological pain of confronting the truth.
7:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
7:19
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It's the ostrich burying his head in the sand.
7:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But when you finally pull your head up and actually look at the data during
7:26
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
this audit,
7:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you often find these incredible hidden gems,
7:30
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
right?
7:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Oh, absolutely.
7:32
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Like you might look at your analytics and discover that you have this tiny neglected email list
7:36
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
of, say, 500 people.
7:37
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And it's quietly generating incredibly high quality,
7:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
high ticket leads.
7:42
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But because you assumed social media was the only way to grow,
7:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you've been giving that email list 5 % of your attention.
7:50
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
While pouring 95 % of your budget into like...
7:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
tiktok ads that haven't converted a single paying customer exactly you find out
7:57
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
what is actually working quietly in the corner and you build a system to give it a megaphone
8:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
right but and this is a big but all of this data gathering
8:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
the swot analysis the budget audits all of it is completely useless
8:09
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
if you aim those insights at the wrong people which is the perfect logical
8:13
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
pivot for us
8:14
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Because you can have the most dialed in internal metrics in the world,
8:17
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
but if you don't understand the specific agonizing problem of the human being on
8:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the other side of the screen,
8:22
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your campaign is dead on arrival.
8:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Completely dead.
8:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We have to define the buyer persona.
8:28
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Do not make assumptions here.
8:30
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And the campaign blueprint from Artificians gives us an absolute masterclass
8:34
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
in how radically different your messaging has to be based on who you are targeting.
8:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yeah, the contrast in their 2026 segmentation is striking.
8:42
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They're running two parallel product tiers that require entirely different psychological approaches.
8:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
So let's look at their tier one line.
8:49
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
These are products with names like Bevymind,
8:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Cypher,
8:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and Hissen.
8:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
This is their sovereign AI line.
8:55
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
8:56
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And who is the buyer for sovereign AI?
8:58
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It is definitely not a casual consumer.
9:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
No.
9:00
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They are targeting the absolute highest echelon of the GCC enterprise and
9:04
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
government sector.
9:05
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
We're talking about ministry CIOs,
9:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
defense contractors,
9:08
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and IT directors in the UAE and Saudi Arabia.
9:11
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
So you have to ask yourself,
9:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
what keeps a ministry CIO awake at night?
9:16
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I'm guessing it's not a lack of AI features.
9:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
No, not at all.
9:19
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Their bleeding neck problem is data sovereignty and regulatory compliance.
9:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They're operating under really strict mandates like the PDPL,
9:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
the personal data protection law in Saudi Arabia.
9:28
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
9:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They absolutely cannot take classified citizen data or government archives and
9:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
just pipe it into a public cloud server hosted halfway across the world.
9:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
9:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They need air gapped.
9:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
on -premise ai models that never ever leave their physical perimeter
9:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
so if you are writing the campaign for that persona your messaging is entirely
9:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
built on fortresses yes security zero trust architecture
9:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
compliance but then you look at their tier two products these are vertical sauce
9:56
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
applications things like ai email os
10:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a legal document agent,
10:01
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
or this health AI receptionist named Clara.
10:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And the buyer persona here shifts from a government minister to a global small and medium
10:09
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
business owner.
10:10
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Or a local retailer.
10:11
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
10:11
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It is the boutique law firm partner,
10:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the local sales director,
10:14
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
or the owner of a busy dental clinic.
10:17
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And their daily misery has absolutely nothing to do with national data sovereignty.
10:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The clinic owner isn't worried about air -gapped neural networks.
10:24
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They are pulling their hair out because their receptionist is overwhelmed.
10:28
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They are missing 10 phone calls every day after 5 p .m.
10:31
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And appointment no -shows are bleeding their margins dry.
10:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
10:35
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
If Artificians tried to sell Clara to the clinic owner using the highly
10:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
technical,
10:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
security -centric messaging of their government tools.
10:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The clinic owner would bounce off the website in three seconds.
10:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The message for Clara isn't,
10:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
deploy our quantized LLM with zero -trust architecture.
10:51
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The message is,
10:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
stop losing $500 a day in missed appointments just because your receptionist
10:57
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
was busy helping someone at the front desk.
10:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You have to speak directly to the misery they're experiencing right now in the exact
11:04
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
language they use to complain about it.
11:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You have to solve the target audience's specific problems.
11:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And that concept of where the customer is at right now
11:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
plugs directly into one of the most powerful psychological frameworks
11:17
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
in the sources.
11:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Eugene Schwartz's five levels of awareness.
11:20
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes.
11:21
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Hormozzi leans on this heavily when explaining why some ads
11:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
just print money while others just burn it.
11:27
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Because you can't talk to someone who doesn't even know they have a problem the same way you talk to someone who already
11:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
has their credit card in their hand.
11:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right.
11:33
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It completely dictates the mechanics of your copywriting.
11:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
To execute a campaign properly,
11:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you have to mentally map your audience across these five levels.
11:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So let's break them down.
11:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The first level is the hardest,
11:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
right?
11:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
11:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Completely unaware.
11:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
These people don't know who you are.
11:49
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They don't think they have a problem.
11:50
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They are just scrolling through their feed looking for entertainment.
11:53
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
If you hit them with an ad saying...
11:55
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
buy my plumbing services for $99,
11:57
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
they will scroll past it instantly.
12:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It's totally irrelevant to them.
12:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
12:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Then the second level is problem aware.
12:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They know they have a specific pain point,
12:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
like their sink is leaking or their back hurts when they sit
12:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
at their desk,
12:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but they have no idea that solutions actually exist.
12:16
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So your messaging here has to agitate the pain.
12:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You ask questions like,
12:20
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
is your leaking sink driving up your water bill?
12:23
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You make them feel understood.
12:24
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
12:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Then you move to level three,
12:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
solution aware.
12:28
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They know that plumbers exist or that ergonomic chairs exist,
12:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but they don't know about your specific company.
12:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They're basically shopping around.
12:35
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So your ad here has to focus on the mechanism of why your solution is
12:39
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
better. Yes.
12:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Level four is product aware.
12:43
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They know your specific product.
12:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They've visited your website,
12:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
maybe added something to a cart,
12:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but they haven't pulled the trigger yet.
12:50
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They need a nudge,
12:50
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a discount code,
12:52
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a testimonial,
12:53
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a risk -free guarantee.
12:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
12:56
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And finally,
12:57
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
level five is most aware.
12:59
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
These are your past buyers.
13:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They trust you.
13:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You don't need to convince them of the problem or the solution.
13:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You just need to tell them you have a new offer.
13:06
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
This framework right here explains the exact reason why so many small businesses
13:10
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
hit a brutal revenue ceiling.
13:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Oh, it really does.
13:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Because when a beginner launches a campaign,
13:15
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
they almost always target the most aware or product aware groups.
13:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They send an email blast to their past customers.
13:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They post an offer on their Instagram page to people who already follow them.
13:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And boom, they make a bunch of sales.
13:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The return on investment looks incredible.
13:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right.
13:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
But that is a finite pool of goodwill.
13:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Eventually,
13:33
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you extract all the immediate value from that warm audience.
13:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You run out of easy targets.
13:38
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes.
13:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And then they try to scale.
13:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They take the exact same ad that worked on their loyal followers and
13:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
they pump money into putting it in front of a cold,
13:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
problem -aware audience.
13:49
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And it fails spectacularly.
13:50
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Spectacularly.
13:51
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And then they blame the algorithm or they say Facebook ads don't work for my industry.
13:55
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
When the reality is their ad creative lacked the heavy lifting
13:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
required to educate someone who had no idea who they were.
14:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
14:03
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The sources use a really brilliant visual analogy for this.
14:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The watermelon slice.
14:09
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The watermelon is my absolute favorite way to visualize market scaling.
14:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It's so good.
14:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Walk us through it.
14:14
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Okay, think of your entire addressable market as a big triangular slice
14:18
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
of watermelon.
14:20
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Down at the very tip,
14:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the pointy,
14:22
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
narrow end is incredibly dense with seeds.
14:25
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Those seeds represent your highly aware,
14:28
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
ready -to -buy customers.
14:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Every bite you take at the tip is just full of seeds.
14:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It's easy money.
14:33
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You don't have to work hard to find them.
14:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But the total volume of watermelon at the tip is very small.
14:37
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right.
14:38
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So as your business grows,
14:39
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you have to eat your way up the slice.
14:41
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And as you move up,
14:42
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the slice gets wider and wider.
14:44
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
This wide section represents the unaware and problem -aware
14:48
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
audiences.
14:49
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But the problem is there are vastly fewer seeds per bite in the wide section.
14:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The density of buyers just plummets.
14:56
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes.
14:56
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And here is the brutal economic reality.
15:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
advertising platforms Facebook or Google they don't care if you
15:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
are targeting the dense tip or the wide sparse top you pay the exact
15:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
same amount of money per thousand impressions regardless you're paying the same price per
15:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
bite but getting way fewer seeds exactly so to survive in the
15:16
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
wide part of the watermelon which you absolutely must do to scale a business past
15:20
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
its initial ceiling your ad creatives have to be incredibly compelling to
15:24
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
hunt down those rare seeds
15:26
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And your internal business economics have to be ruthlessly optimized to afford the cost of the
15:30
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
hunt. Right.
15:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Which naturally transitions us into the architecture of the hunt itself.
15:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We know our blind spots.
15:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We know the exact pain points of our persona.
15:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And we know their level of awareness.
15:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Now we have to build a machine that actually captures their attention and
15:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
walks them down the path to a purchase.
15:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We have to engineer the marketing funnel.
15:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes, the funnel.
15:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It's such a ubiquitous term.
15:50
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But when you look at the frameworks from our sources,
15:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
especially Hormozy.
15:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you realize how many businesses fundamentally misunderstand
15:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
how to build one.
16:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They treat the funnel like a magic bucket where you pour views in the top and money just falls
16:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
out the bottom.
16:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
16:06
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
When in reality,
16:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
it is a highly controlled psychological progression.
16:09
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have the top of the funnel for pure awareness and capturing
16:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
attention.
16:14
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You have the middle of the funnel for consideration,
16:16
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
education,
16:17
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
and building trust.
16:18
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have the bottom of the funnel for direct conversion and actually closing the sale.
16:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And according to Hormozzi,
16:23
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
if you want to fill that top layer,
16:24
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you only have four behavioral options.
16:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
He calls it the core four of advertising.
16:30
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Okay, this is where it gets highly tactical.
16:32
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
If you are a business owner and you are wondering why you aren't growing,
16:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you need to audit yourself against these core four.
16:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
16:39
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Number one,
16:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
one -to -one warm outreach.
16:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Reaching out individually to people you already know.
16:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Number two,
16:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
one -to -one cold outreach.
16:51
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Cold calling,
16:52
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
cold emailing,
16:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
knocking on doors of strangers.
16:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Number three,
16:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
one to many warm.
16:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Creating content,
16:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
podcasts,
16:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
or newsletters for an audience that has already opted in to hear from you.
17:03
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And number four,
17:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
one to many cold.
17:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
paying platforms to run you ads to millions of strangers.
17:09
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
He is incredibly blunt about this.
17:11
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
If you are not actively executing at least one of these four actions every
17:15
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
single day,
17:16
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you are not marketing your business.
17:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You are just passively waiting and hoping that the market discovers you.
17:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And hope is a terrible business strategy.
17:24
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have to force growth.
17:26
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
through consistent inputs.
17:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And a really great way to structure those inputs is by mapping your content directly
17:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
to the stages of the funnel.
17:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes, content funnel strategy.
17:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The source material from Orin Meets World provides a fantastic breakdown of how to do this.
17:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
He doesn't just make random videos.
17:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Every single piece of content has a specific job based on where it sits in the funnel.
17:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right. Let's look at his architecture.
17:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
At the very top of the funnel,
17:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
he creates broad,
17:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
highly accessible product reviews.
17:50
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Because you don't need a deep understanding of marketing theory to
17:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
watch a review of a new
17:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
tech gadget it appeals to a massive casual audience
17:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
that is how he pulls in millions of views and introduces his brand to
18:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
the unaware segment but a million casual views don't pay the bills no
18:08
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
they don't so he moves them to the middle of the funnel
18:11
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Here, he creates detailed educational breakdowns,
18:14
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
like deep dives into why a specific company's ad campaign
18:18
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
worked or the psychology behind a brand's pricing strategy.
18:22
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And notice what happens here.
18:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The vast majority of the people who watch the shiny product review will
18:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
not watch the dense educational breakdown.
18:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And that is entirely by design.
18:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.

This transcript was generated by AI (automatic speech recognition). May contain errors - check against the original audio for critical use. Politikkur

❤️ Love STT.ai? Tell your friends!
Samandráttur
Click Summarize to generate an AI summary of this transcript.
Summating...
Spørg AI um hetta transkriptión
Tað er ein spurningur um, hvussu nógvar ferðir ein kann skriva og lesa.
Transcribe otro