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0:06
Welcome back to Architect, a branding blueprint that builds authority. You did. Nicely done. Thank you. It was a little on the tongue. I'm going to kick it back over to Ryan so that we can get into this next section and then have lunch in a…
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5:09Поглавље 2: You would not think that would be a popular idea and everybody wants to listen to him. 303s · Speaker 1
You would not think that would be a popular idea and everybody wants to listen to him. Why? Because he has a plan. He calls them the seven baby steps. Step one, save $1 ,000. Step two, pay off your debt. Using the debt snowball. Step three,…
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10:12Поглавље 3: walls. So what's your plan? 290s · Speaker 1
walls. So what's your plan? What's the step -by -step plan for success that you have created for your clients and customers? Interestingly enough, it's important, if you're going to have a plan for them, that everybody agrees on where we're…
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15:03
So he just said, like, you know, why should I pick vinyl over this? And so he'd have the question as the title, and the body of the blog post was the answer. And he just did a bunch of these. And everyone was like, this is genius, thank you…
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20:04
you're an authority when they stop asking you questions by the way well that's when you're no longer their authority at least in their mind so you're going to be an authority figure we need to have a plan we need to answer questions we also…
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25:08
it is the reason it is the reason that I am not seen as the authority that I could be I trade some authority for some accuracy knowingly I do it You will know when things aren't going so well for Ryan when you start seeing me speak in blata…
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30:00Поглавље 7: October 22nd, 2015. 70s · Speaker 8
October 22nd, 2015. We knew we had this core belief. I knew I had this frustration about the best product should win, so I wrote that down. We believe the best product should win, not the best marketer. We believe you shouldn't teach someth…
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31:10Поглавље 8: We believe in leveling the playing field so those who truly give a damn can win. 157s · Speaker 3
We believe in leveling the playing field so those who truly give a damn can win. Speaking of give a damn, we believe that's essential but can't be taught. We believe the duck -billed platypus is proof that God has a sense of humor. We belie…
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33:50
All right, so after watching that, you feel like you know who we are. Now, a point that I would make is the majority of the people in that video don't even work here anymore. The majority of the people in that video, only three people who a…
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35:00Поглавље 10: company that we were launching in a very different space in the survival and preparedness space. 299s · Speaker 1
company that we were launching in a very different space in the survival and preparedness space. Now this is like the chest -thumping macho kind of consumer space. We believe you should always, always have something sharp on you at all time…
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40:03Поглавље 11: Whether it's baptism or circumcision or firewalking, rites and rituals permeate cultures, societies, and religion. 295s · Speaker 1
Whether it's baptism or circumcision or firewalking, rites and rituals permeate cultures, societies, and religion. When you're 16, you go to the DMV and you get your driver's license. When you're 21, you go and drink way too much with your …
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45:04Поглавље 12: That's just hardcore. 173s · Speaker 1
That's just hardcore. So what customs and rituals should you promote and institutionalize within your community of believers? We have another one at Digital Marketer. It's called the I'm New Here hashtag. Come in and announce that you're ne…