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25:59 5 speakers 8 chapters 67 segments

Chapters

  1. 0:10

    And welcome to Module 3 of the Essentials of Management and Strategic Planning. My name is Marla Knoll and in this module we're going to focus on strategic planning. What is it and how can you use that to improve your business? So in this m…

  2. 4:56

    And we're going to use Apple as an example because I think I think that's such a clear vision. Originally, Apple had to have a computer on every desk, and it was really very visual. You could just see computers on every desk in a classroom.…

  3. 8:55

    So we looked at, we have a couple of examples here, an apple on every desk, a world without hunger. I have a friend that has a roofing business and he wants a roof for every family, a family for every dog. These are really visions or purpos…

  4. 14:07

    the Harvard Business Review article, you've got to be willing to take some chances to do something different and not try to accomplish more success from doing the same old thing. So what product am I generating or selling is another strateg…

  5. 15:19

    You can have a people strategy, and what does that mean exactly? There is a book called Top Grading that you can review, and that helps you understand what are some of the things that you can do with your people. Training is one of the thin…

  6. 16:58

    But I do think that we ought to always look at our people and see if we can improve the quality of the people within our business. Whether I'm in a service business or a manufacturing business, efficiencies is always a strategy that I can a…

  7. 18:48

    So three to five strategies is a good approach to strategic planning. And really when you're thinking of strategies, I get input from employees, from vendors, from association meetings. I get a lot of ideas of strategies during the year. Bu…

  8. 20:53

    I measure my success with key performance indicators, key performance indicators. And these are the indicators that tell me that I've accomplished something, whether it's my revenue per man hour or my number of people satisfied with my serv…