Hōʻike wale
0:00
S… Speaker 2 (q41-f538d837)
Questions 41 through 43 refer to the following conversation.
0:04
S… Speaker 3 (q41-f538d837)
Leo,
0:05
S… Speaker 5 (q41-f538d837)
have you seen the latest performance report for our social media
0:09
S… Speaker 5 (q41-f538d837)
campaign?
0:10
S… Speaker 1 (q41-f538d837)
I was just looking at it.
0:13
S… Speaker 1 (q41-f538d837)
The click -through rate is much lower than we projected.
0:17
S… Speaker 3 (q41-f538d837)
Exactly.
0:18
S… Speaker 5 (q41-f538d837)
I'm wondering if our target audience is too broad.
0:22
S… Speaker 5 (q41-f538d837)
We're getting a lot of impressions but not enough engagement.
0:26
S… Speaker 1 (q41-f538d837)
That's a good point.
0:29
S… Speaker 1 (q41-f538d837)
The visuals are great,
0:31
S… Speaker 1 (q41-f538d837)
but maybe the messaging isn't resonating with the right people.
0:35
S… Speaker 3 (q41-f538d837)
My thoughts,
0:37
S… Speaker 5 (q41-f538d837)
too, and the budget is running out faster than planned because
0:41
S… Speaker 5 (q41-f538d837)
of the wide reach.
0:42
S… Speaker 7 (q41-f538d837)
Right.
0:43
S… Speaker 1 (q41-f538d837)
Do you think we should pause the campaign and redefine
0:48
S… Speaker 1 (q41-f538d837)
the customer demographics?
0:50
S… Speaker 3 (q41-f538d837)
I think so.
0:52
S… Speaker 5 (q41-f538d837)
We should focus on a narrower age group and specific interests.
0:56
S… Speaker 5 (q41-f538d837)
It'll be more cost -effective.
1:00
S… Speaker 1 (q41-f538d837)
Agreed.
1:00
S… Speaker 1 (q41-f538d837)
I'll draft an email to the digital marketing team outlining
1:05
S… Speaker 1 (q41-f538d837)
the proposed changes.
1:07
S… Speaker 1 (q41-f538d837)
Could you look it over before I send it?
1:10
S… Speaker 6 (q41-f538d837)
Of course.
1:11
S… Speaker 5 (q41-f538d837)
Send it to me this afternoon.
1:13
S… Speaker 2 (q41-f538d837)
Number 41.
1:16
S… Speaker 2 (q41-f538d837)
What are the speakers mainly discussing?
1:19
S… Speaker 4 (q41-f538d837)
Number
1:27
S… Speaker 2 (q41-f538d837)
42.
1:27
S… Speaker 2 (q41-f538d837)
What problem does the woman mention?
1:29
S… Speaker 4 (q41-f538d837)
Number
1:37
S… Speaker 2 (q41-f538d837)
43.
1:38
S… Speaker 2 (q41-f538d837)
What will the man most likely do next?

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