GMT20260430-190448_Recording
May 08, 2026 22:10
· 57:17
· English
· Whisper Turbo
· 8 speakers
ບົດບັນທຶກນີ້ຈະໝົດອາຍຸໃນ 29 ມື້
ປັບປຸງໃຫ້ເປັນບ່ອນເກັບທີ່ບໍ່ປ່ຽນແປງ →
ສະແດງແຕ່
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Speaker 4 (GMT20260430-190448_Recording)
through like some of the campaigns we have going right now or I
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Speaker 5 (GMT20260430-190448_Recording)
would say yeah like I'd love to know how you're
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Speaker 5 (GMT20260430-190448_Recording)
yeah so like a new project comes up what's kind of your process so I'm assuming you're going
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Speaker 5 (GMT20260430-190448_Recording)
in are you cloning a campaign are you starting from scratch like kind of I'd love
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Speaker 5 (GMT20260430-190448_Recording)
to know like what does that look like um how are you building them
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Speaker 5 (GMT20260430-190448_Recording)
um, logic or,
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Speaker 5 (GMT20260430-190448_Recording)
you know, if you're using decision diamonds or what are your kind of triggers,
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Speaker 5 (GMT20260430-190448_Recording)
just all of kind of like your current process so that we can,
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Speaker 6 (GMT20260430-190448_Recording)
um,
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Speaker 6 (GMT20260430-190448_Recording)
yeah,
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Speaker 5 (GMT20260430-190448_Recording)
that would be, that would be great.
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Speaker 1 (GMT20260430-190448_Recording)
Okay.
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Speaker 4 (GMT20260430-190448_Recording)
Yeah,
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Speaker 4 (GMT20260430-190448_Recording)
I can speak for myself and Randy,
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Speaker 4 (GMT20260430-190448_Recording)
you can chime in and maybe we could show some of both.
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Speaker 4 (GMT20260430-190448_Recording)
I think her and I do things fairly similarly.
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Speaker 4 (GMT20260430-190448_Recording)
Usually what we're doing right now,
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Speaker 4 (GMT20260430-190448_Recording)
a lot of times it is cloning a different campaign.
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Speaker 4 (GMT20260430-190448_Recording)
If it's something that's a similar product so that
0:53
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Speaker 4 (GMT20260430-190448_Recording)
we know that it's going to need.
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Speaker 4 (GMT20260430-190448_Recording)
similar types of decision diamonds and that kind of thing.
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Speaker 4 (GMT20260430-190448_Recording)
We do use a lot of decision diamonds.
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Speaker 4 (GMT20260430-190448_Recording)
Usually those are separating people,
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Speaker 4 (GMT20260430-190448_Recording)
member versus non -member,
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Speaker 4 (GMT20260430-190448_Recording)
and then within the members by their membership levels.
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Speaker 4 (GMT20260430-190448_Recording)
is how we're using those mostly um because then
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Speaker 4 (GMT20260430-190448_Recording)
the info that will be shared is based on you
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Speaker 4 (GMT20260430-190448_Recording)
know the different coupon codes that they get based on the level that they are and that kind
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Speaker 4 (GMT20260430-190448_Recording)
of thing so um so using a lot of those decision
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Speaker 4 (GMT20260430-190448_Recording)
diamonds and some of those we've had some issues um I think I
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Speaker 4 (GMT20260430-190448_Recording)
figured out some of it with Benjamin um part of it that we're learning
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Speaker 4 (GMT20260430-190448_Recording)
is we're
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Speaker 4 (GMT20260430-190448_Recording)
we're learning to use a workaround for like our EBAs,
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Speaker 4 (GMT20260430-190448_Recording)
for example,
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Speaker 4 (GMT20260430-190448_Recording)
because of the way that it's set up.
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Speaker 4 (GMT20260430-190448_Recording)
It's like a, Laura,
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Speaker 4 (GMT20260430-190448_Recording)
do you remember what they're called?
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Speaker 4 (GMT20260430-190448_Recording)
Instead of it being a dropdown,
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Speaker 4 (GMT20260430-190448_Recording)
it's a radio button.
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Speaker 4 (GMT20260430-190448_Recording)
And so when you're trying to filter people who don't have that,
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Speaker 4 (GMT20260430-190448_Recording)
there's not really a good way.
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Speaker 4 (GMT20260430-190448_Recording)
Because if you say leave it blank,
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Speaker 4 (GMT20260430-190448_Recording)
then it keep kind of has a hard time with that,
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Speaker 1 (GMT20260430-190448_Recording)
you know.
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Speaker 4 (GMT20260430-190448_Recording)
So we've been having some issues there with
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Speaker 4 (GMT20260430-190448_Recording)
decision diamonds.
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Speaker 4 (GMT20260430-190448_Recording)
I'm trying to think what our other biggest.
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Speaker 2 (GMT20260430-190448_Recording)
things are real quick the the
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Speaker 2 (GMT20260430-190448_Recording)
eba it's our elite board of advisors we call them the eba they are our
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Speaker 2 (GMT20260430-190448_Recording)
top tier clients it's so they're the ones we should be we
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Speaker 2 (GMT20260430-190448_Recording)
should be treating the best giving them the best communication not
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Speaker 2 (GMT20260430-190448_Recording)
making mistakes and they seem to hit all the mistakes seem to hit them
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Speaker 1 (GMT20260430-190448_Recording)
it's like
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Speaker 8 (GMT20260430-190448_Recording)
Of course.
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Speaker 1 (GMT20260430-190448_Recording)
Right.
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Speaker 6 (GMT20260430-190448_Recording)
Yeah.
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Speaker 1 (GMT20260430-190448_Recording)
Yeah.
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Speaker 2 (GMT20260430-190448_Recording)
So that's one thing in the back of our mind.
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Speaker 2 (GMT20260430-190448_Recording)
Always. We're always watching specifically for that group.
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Speaker 2 (GMT20260430-190448_Recording)
It's a small group.
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Speaker 2 (GMT20260430-190448_Recording)
And anyway.
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Speaker 1 (GMT20260430-190448_Recording)
I was going to say that our other main.
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Speaker 1 (GMT20260430-190448_Recording)
frustration this isn't specific to automations but just keep in general is
2:53
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Speaker 1 (GMT20260430-190448_Recording)
the texting limitations both in um the
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Speaker 1 (GMT20260430-190448_Recording)
lack of reporting around texting and then also in that
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Speaker 1 (GMT20260430-190448_Recording)
we're limited to 500 especially for that
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Speaker 1 (GMT20260430-190448_Recording)
that works okay for the most part for our members but even sometimes if we're doing our whole membership
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Speaker 1 (GMT20260430-190448_Recording)
um we
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Speaker 1 (GMT20260430-190448_Recording)
have more than that that are trying to receive it and then we don't know who got it
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Speaker 1 (GMT20260430-190448_Recording)
who didn't get it um so that's been hard and then just the
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Speaker 1 (GMT20260430-190448_Recording)
actually like we can't use emojis and we can't attach an image or anything to
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Speaker 1 (GMT20260430-190448_Recording)
to the actual text is also um a limitation but that doesn't really come
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Speaker 1 (GMT20260430-190448_Recording)
down to like the nuts and bolts of building the campaign but that is something that we have
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Speaker 1 (GMT20260430-190448_Recording)
had a lot of frustration with and had to supplement
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Speaker 1 (GMT20260430-190448_Recording)
other softwares to address.
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Speaker 5 (GMT20260430-190448_Recording)
And I was just going to say,
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Speaker 5 (GMT20260430-190448_Recording)
are you using the native keep texting reminder widget
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Speaker 1 (GMT20260430-190448_Recording)
then?
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Speaker 5 (GMT20260430-190448_Recording)
Or are you using a third party?
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Speaker 5 (GMT20260430-190448_Recording)
texting reminder like are you using the actual widget like an email
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Speaker 5 (GMT20260430-190448_Recording)
widget there's the text widget inside a campaign is that how you're typically texting
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Speaker 1 (GMT20260430-190448_Recording)
is like yes so yes and so we will use
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Speaker 4 (GMT20260430-190448_Recording)
um we use broadcast texting like for our members
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Speaker 1 (GMT20260430-190448_Recording)
for a call reminder like a training reminder things like that um but
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Speaker 1 (GMT20260430-190448_Recording)
then we'll use it marketing wise inside of a
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Speaker 3 (GMT20260430-190448_Recording)
an automation.
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Speaker 1 (GMT20260430-190448_Recording)
I still call them campaigns all the time,
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Speaker 1 (GMT20260430-190448_Recording)
but inside.
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Speaker 1 (GMT20260430-190448_Recording)
I know me too.
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Speaker 1 (GMT20260430-190448_Recording)
And then we have used
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Speaker 1 (GMT20260430-190448_Recording)
third party to do like one -to -one texting.
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Speaker 1 (GMT20260430-190448_Recording)
If it's something that we want to make sure we really can get through to people.
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Speaker 1 (GMT20260430-190448_Recording)
And yeah.
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Speaker 5 (GMT20260430-190448_Recording)
Which third party did you,
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Speaker 5 (GMT20260430-190448_Recording)
have you used in the past?
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Speaker 1 (GMT20260430-190448_Recording)
We're just using Google voice.
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Speaker 1 (GMT20260430-190448_Recording)
So it's not like a true software,
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Speaker 1 (GMT20260430-190448_Recording)
but that's just where we have our.
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Speaker 1 (GMT20260430-190448_Recording)
phone number for more than just great dancing through.
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Speaker 1 (GMT20260430-190448_Recording)
So it's like,
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Speaker 3 (GMT20260430-190448_Recording)
it's manual.
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Speaker 3 (GMT20260430-190448_Recording)
Yeah.
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Speaker 1 (GMT20260430-190448_Recording)
Right.
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Speaker 4 (GMT20260430-190448_Recording)
It makes it so we really can't do a lot of,
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Speaker 4 (GMT20260430-190448_Recording)
of broadcast texting,
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Speaker 4 (GMT20260430-190448_Recording)
which we would like to do more of.
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Speaker 4 (GMT20260430-190448_Recording)
Definitely makes that hard.
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Speaker 1 (GMT20260430-190448_Recording)
Yep.
4:56
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Speaker 1 (GMT20260430-190448_Recording)
Yeah.
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Speaker 6 (GMT20260430-190448_Recording)
Okay.
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Speaker 7 (GMT20260430-190448_Recording)
So.
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Speaker 1 (GMT20260430-190448_Recording)
That is,
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Speaker 1 (GMT20260430-190448_Recording)
I think,
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Speaker 5 (GMT20260430-190448_Recording)
all I can think of in terms of some of the struggles
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Speaker 1 (GMT20260430-190448_Recording)
there.
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Speaker 5 (GMT20260430-190448_Recording)
The other thing we're doing a lot inside of
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Speaker 5 (GMT20260430-190448_Recording)
automations is triggering a registered attendee sequence
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Speaker 5 (GMT20260430-190448_Recording)
once they have registered for a particular product,
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Speaker 5 (GMT20260430-190448_Recording)
whether they purchase it or if it's a free product that they register for it,
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Speaker 5 (GMT20260430-190448_Recording)
then they get the registered attendee communication.
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Speaker 5 (GMT20260430-190448_Recording)
So usually we're doing that all within one automation.
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Speaker 5 (GMT20260430-190448_Recording)
unless it's something that's more extensive.
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Speaker 5 (GMT20260430-190448_Recording)
For example, we have our studio transformation challenge coming up this summer and
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Speaker 5 (GMT20260430-190448_Recording)
that's a four week program.
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Speaker 5 (GMT20260430-190448_Recording)
So since there's so much communication to those attendees,
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Speaker 5 (GMT20260430-190448_Recording)
since it's a long,
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Speaker 5 (GMT20260430-190448_Recording)
longer term program than like a single day training,
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Speaker 5 (GMT20260430-190448_Recording)
we have a separate automation for the registered attendees
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Speaker 5 (GMT20260430-190448_Recording)
altogether,
5:48
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Speaker 5 (GMT20260430-190448_Recording)
but it's still triggered by the purchase in that marketing campaign.
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Speaker 5 (GMT20260430-190448_Recording)
Then they kind of get put over in this other one.
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Speaker 3 (GMT20260430-190448_Recording)
Yep.
5:54
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Speaker 1 (GMT20260430-190448_Recording)
Okay.
5:55
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Speaker 3 (GMT20260430-190448_Recording)
That makes sense.
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Speaker 2 (GMT20260430-190448_Recording)
Yeah.
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Speaker 5 (GMT20260430-190448_Recording)
Sometimes we have started from scratch because we have
6:02
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Speaker 5 (GMT20260430-190448_Recording)
wondered if some of our like repeat frustrations are because something
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Speaker 5 (GMT20260430-190448_Recording)
was not built right.
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Speaker 1 (GMT20260430-190448_Recording)
And we're like,
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Speaker 6 (GMT20260430-190448_Recording)
you're just repeating it into the next one.
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Speaker 5 (GMT20260430-190448_Recording)
So I feel like maybe about a year ago,
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Speaker 5 (GMT20260430-190448_Recording)
we kind of were like, okay,
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Speaker 5 (GMT20260430-190448_Recording)
let's stop duplicating and let's try rebuilding things from scratch.
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Speaker 5 (GMT20260430-190448_Recording)
But the frustration there is then just like building all the emails
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Speaker 5 (GMT20260430-190448_Recording)
again, especially if it's similar emails.
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Speaker 5 (GMT20260430-190448_Recording)
And then it's like,
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Speaker 5 (GMT20260430-190448_Recording)
okay, we have to create templates for all these so we can kind of copy them over to this new campaign.
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Speaker 1 (GMT20260430-190448_Recording)
So anyway,
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Speaker 1 (GMT20260430-190448_Recording)
that's what we did.
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Speaker 5 (GMT20260430-190448_Recording)
But now that we've rebuilt those and kind of addressed some of those repeat issues
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Speaker 5 (GMT20260430-190448_Recording)
we were having, we've gone back to doing more of duplicating an existing one.
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Speaker 3 (GMT20260430-190448_Recording)
Good,
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Speaker 1 (GMT20260430-190448_Recording)
good.
6:46
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Speaker 1 (GMT20260430-190448_Recording)
Okay.
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Speaker 5 (GMT20260430-190448_Recording)
I can't really think of anything else right off the top of my head.
6:52
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Speaker 1 (GMT20260430-190448_Recording)
Yeah,
6:53
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Speaker 1 (GMT20260430-190448_Recording)
me neither.
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Speaker 2 (GMT20260430-190448_Recording)
At Hillary,
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Speaker 4 (GMT20260430-190448_Recording)
we were talking on some of the billing things and I brought up how adding to
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Speaker 1 (GMT20260430-190448_Recording)
a campaign.
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Speaker 4 (GMT20260430-190448_Recording)
manually they're not falling in for communication and amber
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Speaker 4 (GMT20260430-190448_Recording)
brought up something there might be something set up within
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Speaker 4 (GMT20260430-190448_Recording)
that um product purchase to include zero dollar purchases it
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Speaker 6 (GMT20260430-190448_Recording)
might be okay yeah so and i'm happy to show you that if if
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Speaker 6 (GMT20260430-190448_Recording)
one of you wants to kind of show me how you are building campaigns
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Speaker 6 (GMT20260430-190448_Recording)
um or just yeah in general
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Speaker 6 (GMT20260430-190448_Recording)
you know, what you're doing and frustrations,
7:29
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Speaker 6 (GMT20260430-190448_Recording)
but yeah, I can show you when you,
7:30
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Speaker 6 (GMT20260430-190448_Recording)
when you bring in that product goal into your purchase,
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Speaker 6 (GMT20260430-190448_Recording)
there's an option that says,
7:36
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Speaker 6 (GMT20260430-190448_Recording)
I think it's like the last one I'm going off memory.
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Speaker 6 (GMT20260430-190448_Recording)
One of them is $0 invoices would be included in the
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Speaker 6 (GMT20260430-190448_Recording)
trigger and that hopefully would solve that.
7:47
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Speaker 7 (GMT20260430-190448_Recording)
That's great to know.
7:48
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Speaker 7 (GMT20260430-190448_Recording)
Yep, that's perfect.
7:49
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Speaker 6 (GMT20260430-190448_Recording)
And I get why they have it an option because maybe somebody,
7:52
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Speaker 6 (GMT20260430-190448_Recording)
if they, you know,
7:53
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Speaker 6 (GMT20260430-190448_Recording)
for whatever reason,
7:54
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Speaker 6 (GMT20260430-190448_Recording)
you know, they don't want them to get that.
7:56
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Speaker 6 (GMT20260430-190448_Recording)
But yeah, hopefully that will,
7:57
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Speaker 6 (GMT20260430-190448_Recording)
but that should,
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Speaker 6 (GMT20260430-190448_Recording)
in theory, then add them if they have a $0 invoice.
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Speaker 7 (GMT20260430-190448_Recording)
That makes sense.
8:03
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Speaker 1 (GMT20260430-190448_Recording)
I feel like I've seen that before,
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Speaker 5 (GMT20260430-190448_Recording)
but I'm not,
8:06
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Speaker 5 (GMT20260430-190448_Recording)
well, can you see the pop -up on this or no?
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Speaker 2 (GMT20260430-190448_Recording)
Yeah.
8:08
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Speaker 3 (GMT20260430-190448_Recording)
Yes.
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Speaker 6 (GMT20260430-190448_Recording)
So it would need to be product.
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Speaker 7 (GMT20260430-190448_Recording)
Oh,
8:16
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Speaker 6 (GMT20260430-190448_Recording)
so maybe that's why.
8:17
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Speaker 6 (GMT20260430-190448_Recording)
So you're doing order form.
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Speaker 6 (GMT20260430-190448_Recording)
Try changing that to product for a second.
8:21
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Speaker 6 (GMT20260430-190448_Recording)
And then you would pull in and then see how it says include
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Speaker 1 (GMT20260430-190448_Recording)
zero.
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Speaker 6 (GMT20260430-190448_Recording)
So yeah, you just can't do it via order form.
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Speaker 6 (GMT20260430-190448_Recording)
You have to choose the product.
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Speaker 7 (GMT20260430-190448_Recording)
Okay,
8:31
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Speaker 7 (GMT20260430-190448_Recording)
that's good to know.
8:33
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Speaker 1 (GMT20260430-190448_Recording)
Well, look at that.
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Speaker 4 (GMT20260430-190448_Recording)
We just learned something right there.
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Speaker 3 (GMT20260430-190448_Recording)
Yeah,
8:39
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Speaker 6 (GMT20260430-190448_Recording)
that should then solve that problem.
8:40
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Speaker 1 (GMT20260430-190448_Recording)
Okay.
8:41
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Speaker 1 (GMT20260430-190448_Recording)
I remember we've seen this before.
8:42
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Speaker 5 (GMT20260430-190448_Recording)
So sometimes maybe we're just doing the wrong thing and doing order form.
8:45
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Speaker 1 (GMT20260430-190448_Recording)
Okay.
8:46
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Speaker 3 (GMT20260430-190448_Recording)
Yeah.
8:47
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Speaker 6 (GMT20260430-190448_Recording)
I typically find that product has more
8:51
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Speaker 6 (GMT20260430-190448_Recording)
options is a little bit better to use when you're having
8:55
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Speaker 6 (GMT20260430-190448_Recording)
that product purchase as the goal.
8:57
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Speaker 1 (GMT20260430-190448_Recording)
Okay.
8:59
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
8:59
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
8:59
S…
Speaker 6 (GMT20260430-190448_Recording)
And you can have multiple in there,
9:02
S…
Speaker 6 (GMT20260430-190448_Recording)
right? So if you have a three pet,
9:03
S…
Speaker 6 (GMT20260430-190448_Recording)
like if you're doing a subscription,
9:04
S…
Speaker 6 (GMT20260430-190448_Recording)
like if you have a,
9:05
S…
Speaker 2 (GMT20260430-190448_Recording)
and Laura,
9:06
S…
Speaker 6 (GMT20260430-190448_Recording)
I know we'll talk about that separate,
9:07
S…
Speaker 6 (GMT20260430-190448_Recording)
but how, you know,
9:08
S…
Speaker 6 (GMT20260430-190448_Recording)
depending on,
9:09
S…
Speaker 6 (GMT20260430-190448_Recording)
are you building your products?
9:11
S…
Speaker 6 (GMT20260430-190448_Recording)
as a subscription and a one -time payment,
9:15
S…
Speaker 6 (GMT20260430-190448_Recording)
or are you separating them out and you're building one product for the full pay,
9:18
S…
Speaker 6 (GMT20260430-190448_Recording)
one product that's just a subscription,
9:20
S…
Speaker 1 (GMT20260430-190448_Recording)
right?
9:20
S…
Speaker 6 (GMT20260430-190448_Recording)
Sometimes you might have to bring both of those in there depending on how you're setting it up,
9:24
S…
Speaker 6 (GMT20260430-190448_Recording)
but we can look at that when we go over kind of how you're building that side
9:28
S…
Speaker 3 (GMT20260430-190448_Recording)
of things.
9:29
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah,
9:29
S…
Speaker 1 (GMT20260430-190448_Recording)
at this point,
9:30
S…
Speaker 4 (GMT20260430-190448_Recording)
I can just tell you,
9:31
S…
Speaker 4 (GMT20260430-190448_Recording)
we don't do,
9:32
S…
Speaker 4 (GMT20260430-190448_Recording)
Maggie's adding subscriptions,
9:34
S…
Speaker 4 (GMT20260430-190448_Recording)
but we're not using subscriptions anywhere else.
9:37
S…
Speaker 2 (GMT20260430-190448_Recording)
We need to start,
9:38
S…
Speaker 4 (GMT20260430-190448_Recording)
you know.
9:39
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
9:40
S…
Speaker 6 (GMT20260430-190448_Recording)
So when you're doing the marketing side of things,
9:42
S…
Speaker 6 (GMT20260430-190448_Recording)
none of these right here are going to have a subscription.
9:45
S…
Speaker 6 (GMT20260430-190448_Recording)
They're usually just a full pay.
9:46
S…
Speaker 3 (GMT20260430-190448_Recording)
No,
9:47
S…
Speaker 7 (GMT20260430-190448_Recording)
but we have a lot of things that are broken into payment plans.
9:51
S…
Speaker 7 (GMT20260430-190448_Recording)
Are you saying that would be the same thing?
9:53
S…
Speaker 6 (GMT20260430-190448_Recording)
No, that'd be different.
9:55
S…
Speaker 6 (GMT20260430-190448_Recording)
Yeah, the payment plan is connected to the product.
9:57
S…
Speaker 6 (GMT20260430-190448_Recording)
So as long as we chose that product,
9:59
S…
Speaker 3 (GMT20260430-190448_Recording)
you would be fine.
10:00
S…
Speaker 1 (GMT20260430-190448_Recording)
Perfect.
10:00
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
10:01
S…
Speaker 1 (GMT20260430-190448_Recording)
Subscription is something specific.
10:04
S…
Speaker 3 (GMT20260430-190448_Recording)
It's a constant amount on like
10:08
S…
Speaker 3 (GMT20260430-190448_Recording)
you can have it ongoing,
10:08
S…
Speaker 3 (GMT20260430-190448_Recording)
whereas the payment plan is typically dividing up into a certain kind
10:13
S…
Speaker 3 (GMT20260430-190448_Recording)
of installments,
10:13
S…
Speaker 3 (GMT20260430-190448_Recording)
maybe instead of like an ongoing subscription.
10:16
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah,
10:17
S…
Speaker 1 (GMT20260430-190448_Recording)
that makes sense.
10:18
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
10:20
S…
Speaker 3 (GMT20260430-190448_Recording)
OK, well,
10:20
S…
Speaker 3 (GMT20260430-190448_Recording)
hopefully that helps there.
10:21
S…
Speaker 1 (GMT20260430-190448_Recording)
All right.
10:22
S…
Speaker 3 (GMT20260430-190448_Recording)
Yes. OK, so you come in.
10:23
S…
Speaker 3 (GMT20260430-190448_Recording)
So if I understood correctly,
10:25
S…
Speaker 3 (GMT20260430-190448_Recording)
you're saying that.
10:28
S…
Speaker 3 (GMT20260430-190448_Recording)
The marketing and the fulfillment are kind of happening in one campaign.
10:33
S…
Speaker 1 (GMT20260430-190448_Recording)
Typically,
10:34
S…
Speaker 2 (GMT20260430-190448_Recording)
this one is not because this is the one that's that four week program.
10:38
S…
Speaker 2 (GMT20260430-190448_Recording)
So there's once they purchase,
10:41
S…
Speaker 2 (GMT20260430-190448_Recording)
we're just doing the email confirmation and then they're going over to the
10:46
S…
Speaker 2 (GMT20260430-190448_Recording)
other campaign for the registered attendee communication.
10:50
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
10:51
S…
Speaker 3 (GMT20260430-190448_Recording)
So they're not going to get.
10:52
S…
Speaker 1 (GMT20260430-190448_Recording)
Go ahead.
10:54
S…
Speaker 2 (GMT20260430-190448_Recording)
I can show you one where.
10:57
S…
Speaker 2 (GMT20260430-190448_Recording)
The registered attendee is all within the same thing.
11:00
S…
Speaker 1 (GMT20260430-190448_Recording)
Well,
11:03
S…
Speaker 1 (GMT20260430-190448_Recording)
this is a huge automation that we have.
11:07
S…
Speaker 2 (GMT20260430-190448_Recording)
We have just used this for all of our free trainings for
11:11
S…
Speaker 2 (GMT20260430-190448_Recording)
the past year.
11:12
S…
Speaker 2 (GMT20260430-190448_Recording)
So like this right here is one event.
11:15
S…
Speaker 2 (GMT20260430-190448_Recording)
And then this is another event.
11:20
S…
Speaker 2 (GMT20260430-190448_Recording)
They're being tagged to get them in here.
11:22
S…
Speaker 2 (GMT20260430-190448_Recording)
This is the marketing.
11:23
S…
Speaker 2 (GMT20260430-190448_Recording)
Once they register,
11:24
S…
Speaker 2 (GMT20260430-190448_Recording)
they're going here.
11:25
S…
Speaker 2 (GMT20260430-190448_Recording)
And then there's a decision diamond to separate our non -members from our members.
11:28
S…
Speaker 2 (GMT20260430-190448_Recording)
And then we have an exit hatch that can pull them out of the
11:33
S…
Speaker 2 (GMT20260430-190448_Recording)
marketing or the registered attendee if they decide they want to get pulled out of there for
11:37
S…
Speaker 1 (GMT20260430-190448_Recording)
whatever reason.
11:39
S…
Speaker 2 (GMT20260430-190448_Recording)
So that is how we're doing that.
11:41
S…
Speaker 2 (GMT20260430-190448_Recording)
And then we have where they can come in right at this point so that people coming from like
11:46
S…
Speaker 2 (GMT20260430-190448_Recording)
a meta ad, for example,
11:47
S…
Speaker 2 (GMT20260430-190448_Recording)
if they were never in the marketing can still get into the automation for
11:51
S…
Speaker 2 (GMT20260430-190448_Recording)
the communication about their registration.
11:53
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
11:55
S…
Speaker 3 (GMT20260430-190448_Recording)
And Randy,
11:56
S…
Speaker 1 (GMT20260430-190448_Recording)
do you want to show her like the admin training one or something like that
12:00
S…
Speaker 1 (GMT20260430-190448_Recording)
where it separates them at the beginning too?
12:03
S…
Speaker 1 (GMT20260430-190448_Recording)
Let's
12:07
S…
Speaker 2 (GMT20260430-190448_Recording)
see. So this was an event that.
12:14
S…
Speaker 2 (GMT20260430-190448_Recording)
was something our members have to purchase,
12:16
S…
Speaker 2 (GMT20260430-190448_Recording)
but they can get a discounted rate on it since they're a member.
12:18
S…
Speaker 2 (GMT20260430-190448_Recording)
So the marketing is divided out for non -members,
12:22
S…
Speaker 2 (GMT20260430-190448_Recording)
our lower levels of membership,
12:24
S…
Speaker 2 (GMT20260430-190448_Recording)
and then our top members.
12:25
S…
Speaker 2 (GMT20260430-190448_Recording)
So we have that decision diamond here.
12:28
S…
Speaker 2 (GMT20260430-190448_Recording)
And then we've got this going
12:32
S…
Speaker 2 (GMT20260430-190448_Recording)
to, when they purchase it,
12:33
S…
Speaker 2 (GMT20260430-190448_Recording)
going into communication based on if they're a member or a non -member.
12:37
S…
Speaker 2 (GMT20260430-190448_Recording)
I think this is where we had a tag because we were struggling
12:41
S…
Speaker 2 (GMT20260430-190448_Recording)
with getting
12:42
S…
Speaker 2 (GMT20260430-190448_Recording)
people to fall in here if they had a zero dollar purchase those
12:46
S…
Speaker 2 (GMT20260430-190448_Recording)
eba members we were talking about earlier get this for free so i'm
12:51
S…
Speaker 1 (GMT20260430-190448_Recording)
curious looking at this if that was i think that's probably it's
12:55
S…
Speaker 1 (GMT20260430-190448_Recording)
probably oh yeah but i
13:00
S…
Speaker 2 (GMT20260430-190448_Recording)
think hillary that's why you added this option to tag them right to go right
13:04
S…
Speaker 1 (GMT20260430-190448_Recording)
because because when we put the product on their account they still were
13:08
S…
Speaker 1 (GMT20260430-190448_Recording)
not getting put in there um
13:11
S…
Speaker 2 (GMT20260430-190448_Recording)
But we have them going into the non -member sequence.
13:14
S…
Speaker 1 (GMT20260430-190448_Recording)
That was just simply because these two sequences ended up being exactly
13:18
S…
Speaker 1 (GMT20260430-190448_Recording)
the same because we didn't do any non -member follow -ups.
13:21
S…
Speaker 1 (GMT20260430-190448_Recording)
So it didn't end up mattering which one they went into.
13:23
S…
Speaker 2 (GMT20260430-190448_Recording)
We have some other things going on here,
13:26
S…
Speaker 2 (GMT20260430-190448_Recording)
basically like a push to purchase.
13:29
S…
Speaker 2 (GMT20260430-190448_Recording)
So I know there's a push to purchase option
13:33
S…
Speaker 1 (GMT20260430-190448_Recording)
in here.
13:36
S…
Speaker 2 (GMT20260430-190448_Recording)
Well, I think maybe within,
13:37
S…
Speaker 2 (GMT20260430-190448_Recording)
if you're inside of a sequence,
13:39
S…
Speaker 2 (GMT20260430-190448_Recording)
you could do.
13:40
S…
Speaker 3 (GMT20260430-190448_Recording)
The email link clicked.
13:42
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah,
13:43
S…
Speaker 1 (GMT20260430-190448_Recording)
email link clicked.
13:44
S…
Speaker 3 (GMT20260430-190448_Recording)
You have to do it outside of that.
13:46
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah, you have to go outside of the menu.
13:48
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah, it should be right there.
13:49
S…
Speaker 2 (GMT20260430-190448_Recording)
So we used that originally and then we struggled because
13:53
S…
Speaker 2 (GMT20260430-190448_Recording)
we didn't want people pulled out of the standard marketing.
13:58
S…
Speaker 2 (GMT20260430-190448_Recording)
If they clicked a link,
13:59
S…
Speaker 2 (GMT20260430-190448_Recording)
we wanted them to continue to get that and then to get these what felt more like personalized check
14:03
S…
Speaker 1 (GMT20260430-190448_Recording)
-ins.
14:04
S…
Speaker 2 (GMT20260430-190448_Recording)
in addition to these kind of mass campaign style emails.
14:08
S…
Speaker 2 (GMT20260430-190448_Recording)
So we just created a workaround essentially where we
14:12
S…
Speaker 2 (GMT20260430-190448_Recording)
have it apply a tag when they're clicking a button inside of an email and then it
14:17
S…
Speaker 2 (GMT20260430-190448_Recording)
doesn't take them out of the regular marketing,
14:19
S…
Speaker 2 (GMT20260430-190448_Recording)
but it adds them to this additional.
14:20
S…
Speaker 1 (GMT20260430-190448_Recording)
Yep.
14:21
S…
Speaker 3 (GMT20260430-190448_Recording)
That sounds good to me.
14:22
S…
Speaker 2 (GMT20260430-190448_Recording)
So, and then this was for basically
14:26
S…
Speaker 2 (GMT20260430-190448_Recording)
like a lead gen.
14:27
S…
Speaker 2 (GMT20260430-190448_Recording)
download that we used in a meta ad where people could fill out a form and
14:32
S…
Speaker 2 (GMT20260430-190448_Recording)
then they could get this free download.
14:33
S…
Speaker 2 (GMT20260430-190448_Recording)
And that allowed us to do some different marketing
14:37
S…
Speaker 2 (GMT20260430-190448_Recording)
to that particular subset of people and have
14:41
S…
Speaker 2 (GMT20260430-190448_Recording)
some more leads to work closely with.
14:43
S…
Speaker 2 (GMT20260430-190448_Recording)
So that was built into this same automation.
14:47
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
14:49
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah, so I would say one of the other things that we've been having a frustration
14:53
S…
Speaker 1 (GMT20260430-190448_Recording)
I guess over is we want to be able to do
14:57
S…
Speaker 1 (GMT20260430-190448_Recording)
more tracking.
15:00
S…
Speaker 2 (GMT20260430-190448_Recording)
of like which of our emails are working the best,
15:03
S…
Speaker 2 (GMT20260430-190448_Recording)
like which of our,
15:04
S…
Speaker 2 (GMT20260430-190448_Recording)
you know,
15:05
S…
Speaker 2 (GMT20260430-190448_Recording)
and we just,
15:06
S…
Speaker 2 (GMT20260430-190448_Recording)
we can see when the links were clicked,
15:08
S…
Speaker 2 (GMT20260430-190448_Recording)
but there's no way for us to actually be able to see if
15:12
S…
Speaker 2 (GMT20260430-190448_Recording)
the purchase was made from that email,
15:15
S…
Speaker 2 (GMT20260430-190448_Recording)
just if the link was clicked.
15:16
S…
Speaker 2 (GMT20260430-190448_Recording)
So just like
15:20
S…
Speaker 2 (GMT20260430-190448_Recording)
doing some brainstorming over,
15:22
S…
Speaker 2 (GMT20260430-190448_Recording)
you know, we've kind of brainstormed.
15:25
S…
Speaker 2 (GMT20260430-190448_Recording)
anything else that we can do,
15:26
S…
Speaker 2 (GMT20260430-190448_Recording)
but it is seems like mostly we can just track the links being clicked,
15:30
S…
Speaker 2 (GMT20260430-190448_Recording)
not the actual purchases.
15:31
S…
Speaker 2 (GMT20260430-190448_Recording)
Um,
15:32
S…
Speaker 2 (GMT20260430-190448_Recording)
so what I like to do,
15:34
S…
Speaker 1 (GMT20260430-190448_Recording)
cause I do a lot of that,
15:36
S…
Speaker 1 (GMT20260430-190448_Recording)
um, and some of the launch work I do.
15:39
S…
Speaker 1 (GMT20260430-190448_Recording)
So tip it.
15:40
S…
Speaker 1 (GMT20260430-190448_Recording)
So like, I want to know,
15:41
S…
Speaker 1 (GMT20260430-190448_Recording)
did they buy from my card abandonment?
15:43
S…
Speaker 1 (GMT20260430-190448_Recording)
Um,
15:43
S…
Speaker 1 (GMT20260430-190448_Recording)
same thing.
15:44
S…
Speaker 1 (GMT20260430-190448_Recording)
So what I typically do is I have a category and we can flush this out,
15:47
S…
Speaker 1 (GMT20260430-190448_Recording)
but, um,
15:48
S…
Speaker 1 (GMT20260430-190448_Recording)
that's just like links clicked.
15:50
S…
Speaker 1 (GMT20260430-190448_Recording)
Um,
15:50
S…
Speaker 1 (GMT20260430-190448_Recording)
and you actually kind of like what you're doing.
15:53
S…
Speaker 1 (GMT20260430-190448_Recording)
with, with the other concept,
15:55
S…
Speaker 1 (GMT20260430-190448_Recording)
you would do that for your purchases.
15:56
S…
Speaker 1 (GMT20260430-190448_Recording)
And so it was clicked link to buy something,
16:01
S…
Speaker 1 (GMT20260430-190448_Recording)
and then you can run your order report with that tag.
16:04
S…
Speaker 1 (GMT20260430-190448_Recording)
And that's going to show you all the orders from the people who clicked in that email,
16:07
S…
Speaker 1 (GMT20260430-190448_Recording)
from that button in that email.
16:09
S…
Speaker 1 (GMT20260430-190448_Recording)
So kind of the same concept as what you were doing with the push to purchase,
16:13
S…
Speaker 1 (GMT20260430-190448_Recording)
kind of the same idea.
16:14
S…
Speaker 1 (GMT20260430-190448_Recording)
It's kind of a workaround because yeah,
16:16
S…
Speaker 1 (GMT20260430-190448_Recording)
it is,
16:17
S…
Speaker 1 (GMT20260430-190448_Recording)
I hear you.
16:18
S…
Speaker 1 (GMT20260430-190448_Recording)
It is really hard.
16:19
S…
Speaker 1 (GMT20260430-190448_Recording)
to really be able to attribute which specific email drove the
16:23
S…
Speaker 1 (GMT20260430-190448_Recording)
sale without looking at like manually what email did they last open,
16:27
S…
Speaker 1 (GMT20260430-190448_Recording)
compare it to the date they purchased.
16:29
S…
Speaker 1 (GMT20260430-190448_Recording)
So that's one workaround is doing the same concept that you're doing over
16:33
S…
Speaker 1 (GMT20260430-190448_Recording)
there. Okay.
16:34
S…
Speaker 3 (GMT20260430-190448_Recording)
Okay.
16:35
S…
Speaker 2 (GMT20260430-190448_Recording)
That's good to know.
16:36
S…
Speaker 3 (GMT20260430-190448_Recording)
Great.
16:38
S…
Speaker 2 (GMT20260430-190448_Recording)
um yeah as far as anything else i think this
16:42
S…
Speaker 2 (GMT20260430-190448_Recording)
is the majority of what we of what we where what
16:46
S…
Speaker 2 (GMT20260430-190448_Recording)
we do and kind of where we live right in here um sometimes we'll
16:50
S…
Speaker 2 (GMT20260430-190448_Recording)
have people who have purchased like for our bigger
16:54
S…
Speaker 2 (GMT20260430-190448_Recording)
events that register from somewhere else and will manually
16:58
S…
Speaker 2 (GMT20260430-190448_Recording)
tag them to put them in um but this i
17:02
S…
Speaker 2 (GMT20260430-190448_Recording)
would say is the majority of what
17:04
S…
Speaker 2 (GMT20260430-190448_Recording)
what we're doing and then more on the membership team wise
17:08
S…
Speaker 2 (GMT20260430-190448_Recording)
or just one -offs is what we're using the broadcast for but majority
17:13
S…
Speaker 2 (GMT20260430-190448_Recording)
is living inside those campaigns and most of them are set
17:17
S…
Speaker 2 (GMT20260430-190448_Recording)
up fairly similar okay and when you're doing your
17:21
S…
Speaker 1 (GMT20260430-190448_Recording)
decision diamonds do you typically have a bunch of
17:26
S…
Speaker 1 (GMT20260430-190448_Recording)
things that you're excluding i'm sorry i meant to ask while you were in there yeah
17:30
S…
Speaker 2 (GMT20260430-190448_Recording)
i can pull it up it looks like randy had to hop on a call really fast
17:34
S…
Speaker 2 (GMT20260430-190448_Recording)
i can share mine so like
17:40
S…
Speaker 2 (GMT20260430-190448_Recording)
if we are in like that same admin training
17:44
S…
Speaker 2 (GMT20260430-190448_Recording)
one let's say oh she's still in it we'll pick another one typically
17:51
S…
Speaker 2 (GMT20260430-190448_Recording)
it looks something more
17:55
S…
Speaker 2 (GMT20260430-190448_Recording)
like this
17:56
S…
Speaker 2 (GMT20260430-190448_Recording)
And our decision diamond is mostly based
18:01
S…
Speaker 2 (GMT20260430-190448_Recording)
off of membership details.
18:02
S…
Speaker 2 (GMT20260430-190448_Recording)
So membership level,
18:03
S…
Speaker 2 (GMT20260430-190448_Recording)
membership details,
18:04
S…
Speaker 2 (GMT20260430-190448_Recording)
except for the one that is usually non -members.
18:09
S…
Speaker 2 (GMT20260430-190448_Recording)
This one is all members,
18:10
S…
Speaker 2 (GMT20260430-190448_Recording)
so I don't have that one in here.
18:12
S…
Speaker 2 (GMT20260430-190448_Recording)
But this is the one that we
18:16
S…
Speaker 2 (GMT20260430-190448_Recording)
have had problems with.
18:18
S…
Speaker 2 (GMT20260430-190448_Recording)
Is this a lead board of advisors one?
18:23
S…
Speaker 2 (GMT20260430-190448_Recording)
And I think this is where we have made it work
18:27
S…
Speaker 2 (GMT20260430-190448_Recording)
as best as we can right now.
18:31
S…
Speaker 1 (GMT20260430-190448_Recording)
Tell me a little bit more about what are like,
18:34
S…
Speaker 1 (GMT20260430-190448_Recording)
are you having issues with people getting into it and they shouldn't?
18:38
S…
Speaker 1 (GMT20260430-190448_Recording)
Or can you tell me a little bit more about?
18:43
S…
Speaker 2 (GMT20260430-190448_Recording)
what you're thinking issues that we've had there um yeah some of both
18:47
S…
Speaker 2 (GMT20260430-190448_Recording)
we've had some people get into it and they shouldn't and we've had some people who are supposed to be in
18:51
S…
Speaker 2 (GMT20260430-190448_Recording)
it not the tricky part is what is this the
18:56
S…
Speaker 2 (GMT20260430-190448_Recording)
executives all of our elite board of advisors their
19:00
S…
Speaker 2 (GMT20260430-190448_Recording)
membership level is executive and it's
19:04
S…
Speaker 2 (GMT20260430-190448_Recording)
just that they have this additional piece marked
19:08
S…
Speaker 2 (GMT20260430-190448_Recording)
that they are eba
19:11
S…
Speaker 2 (GMT20260430-190448_Recording)
And so this is where it normally ends up being the messiest.
19:16
S…
Speaker 2 (GMT20260430-190448_Recording)
What I've started doing is
19:20
S…
Speaker 2 (GMT20260430-190448_Recording)
just loading them all in one bucket at a time
19:24
S…
Speaker 2 (GMT20260430-190448_Recording)
so I can watch where they go before I add the next bucket in.
19:29
S…
Speaker 2 (GMT20260430-190448_Recording)
And so then I can catch it.
19:33
S…
Speaker 2 (GMT20260430-190448_Recording)
But this is between these two is where we
19:37
S…
Speaker 2 (GMT20260430-190448_Recording)
have the issues.
19:39
S…
Speaker 1 (GMT20260430-190448_Recording)
And so just to confirm,
19:40
S…
Speaker 1 (GMT20260430-190448_Recording)
all of these are saying contains,
19:42
S…
Speaker 1 (GMT20260430-190448_Recording)
correct?
19:42
S…
Speaker 1 (GMT20260430-190448_Recording)
Like you don't have any that doesn't contain where it's if the contain
19:46
S…
Speaker 1 (GMT20260430-190448_Recording)
contain all of like right now we're doing all can can contains and not
19:50
S…
Speaker 1 (GMT20260430-190448_Recording)
does not contain,
19:51
S…
Speaker 2 (GMT20260430-190448_Recording)
correct? This one right here is the does not.
19:55
S…
Speaker 2 (GMT20260430-190448_Recording)
So so for this,
19:57
S…
Speaker 2 (GMT20260430-190448_Recording)
so it would be that executives are.
20:00
S…
Speaker 4 (GMT20260430-190448_Recording)
have the executive level they are enabled but it
20:04
S…
Speaker 4 (GMT20260430-190448_Recording)
does not equal yes because if
20:09
S…
Speaker 4 (GMT20260430-190448_Recording)
they're an eba that portion will say yes
20:13
S…
Speaker 4 (GMT20260430-190448_Recording)
so that's really the only differentiator
20:18
S…
Speaker 1 (GMT20260430-190448_Recording)
here
20:20
S…
Speaker 4 (GMT20260430-190448_Recording)
And we did get some feedback that like maybe the best thing
20:24
S…
Speaker 4 (GMT20260430-190448_Recording)
to do would be to move this more to a dropdown instead of the,
20:29
S…
Speaker 4 (GMT20260430-190448_Recording)
you know,
20:30
S…
Speaker 4 (GMT20260430-190448_Recording)
but I know that that gets super complicated too.
20:33
S…
Speaker 1 (GMT20260430-190448_Recording)
And there's no way that they are being tagged by
20:37
S…
Speaker 1 (GMT20260430-190448_Recording)
these things so that you could strictly do it by tags,
20:39
S…
Speaker 2 (GMT20260430-190448_Recording)
correct? We could.
20:41
S…
Speaker 2 (GMT20260430-190448_Recording)
We just,
20:42
S…
Speaker 2 (GMT20260430-190448_Recording)
on their contact record,
20:43
S…
Speaker 2 (GMT20260430-190448_Recording)
we have a radio button.
20:45
S…
Speaker 2 (GMT20260430-190448_Recording)
Are they an EBA for,
20:47
S…
Speaker 2 (GMT20260430-190448_Recording)
maybe we've been doing it for five seasons.
20:50
S…
Speaker 2 (GMT20260430-190448_Recording)
So each year we just,
20:53
S…
Speaker 2 (GMT20260430-190448_Recording)
we add the next year in.
20:55
S…
Speaker 2 (GMT20260430-190448_Recording)
And so it can be done anyway.
20:59
S…
Speaker 2 (GMT20260430-190448_Recording)
That was just the way we did it.
21:00
S…
Speaker 2 (GMT20260430-190448_Recording)
But that can be switched.
21:03
S…
Speaker 2 (GMT20260430-190448_Recording)
And Hillary, it wouldn't be hard to switch.
21:04
S…
Speaker 3 (GMT20260430-190448_Recording)
That would help.
21:06
S…
Speaker 2 (GMT20260430-190448_Recording)
I just would like to,
21:08
S…
Speaker 2 (GMT20260430-190448_Recording)
it's under membership.
21:10
S…
Speaker 4 (GMT20260430-190448_Recording)
Yeah, so this is where you can see their level is
21:15
S…
Speaker 4 (GMT20260430-190448_Recording)
exec, they're enabled,
21:17
S…
Speaker 4 (GMT20260430-190448_Recording)
and then this is where down here is where that
21:21
S…
Speaker 4 (GMT20260430-190448_Recording)
is pulling from.
21:24
S…
Speaker 4 (GMT20260430-190448_Recording)
And we don't ever mark no.
21:26
S…
Speaker 4 (GMT20260430-190448_Recording)
So that's the other thing is that like we could,
21:30
S…
Speaker 4 (GMT20260430-190448_Recording)
the other pieces that we could go back into everyone and mark
21:34
S…
Speaker 4 (GMT20260430-190448_Recording)
no, but that's like.
21:36
S…
Speaker 1 (GMT20260430-190448_Recording)
It's a lot of manual work.
21:38
S…
Speaker 4 (GMT20260430-190448_Recording)
A lot of manual work.
21:39
S…
Speaker 3 (GMT20260430-190448_Recording)
Right.
21:40
S…
Speaker 3 (GMT20260430-190448_Recording)
Right.
21:41
S…
Speaker 4 (GMT20260430-190448_Recording)
It's always yes or empty is how we have it right now.
21:44
S…
Speaker 2 (GMT20260430-190448_Recording)
And the way this page kind of.
21:48
S…
Speaker 2 (GMT20260430-190448_Recording)
got built was so anybody else in our if
21:53
S…
Speaker 2 (GMT20260430-190448_Recording)
our owner wanted to come in and take a look at somebody's contact record they
21:57
S…
Speaker 2 (GMT20260430-190448_Recording)
could visually oh look at them why weren't they this year why weren't they that year so takes
22:01
S…
Speaker 2 (GMT20260430-190448_Recording)
could be done too it could be that we add a take but then again it
22:07
S…
Speaker 2 (GMT20260430-190448_Recording)
would make me nervous too to make sure the two always were the same it was like there's just one
22:11
S…
Speaker 2 (GMT20260430-190448_Recording)
spot that marks it and this is what triggers everything else from it
22:16
S…
Speaker 2 (GMT20260430-190448_Recording)
But if there would be a better way to do it,
22:17
S…
Speaker 2 (GMT20260430-190448_Recording)
like the certified coach thing is set up here to what year did they begin?
22:22
S…
Speaker 2 (GMT20260430-190448_Recording)
What level are they?
22:23
S…
Speaker 2 (GMT20260430-190448_Recording)
Anybody else looking at this,
22:25
S…
Speaker 2 (GMT20260430-190448_Recording)
just wanting to have info about this contact could see it.
22:28
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
22:29
S…
Speaker 3 (GMT20260430-190448_Recording)
And I'm not saying for sure.
22:30
S…
Speaker 1 (GMT20260430-190448_Recording)
It just, I know that there,
22:31
S…
Speaker 1 (GMT20260430-190448_Recording)
it gets tricky.
22:33
S…
Speaker 1 (GMT20260430-190448_Recording)
You know, when we start getting a lot of and,
22:35
S…
Speaker 1 (GMT20260430-190448_Recording)
and, you know,
22:36
S…
Speaker 1 (GMT20260430-190448_Recording)
and, and even with the tagging,
22:38
S…
Speaker 1 (GMT20260430-190448_Recording)
it cannot work if you're don't like,
22:40
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't know if you know that with like Infusionsoft,
22:42
S…
Speaker 1 (GMT20260430-190448_Recording)
it's, you know,
22:43
S…
Speaker 1 (GMT20260430-190448_Recording)
if you're saying contains,
22:45
S…
Speaker 1 (GMT20260430-190448_Recording)
then you always have to use or.
22:47
S…
Speaker 1 (GMT20260430-190448_Recording)
And if you're saying doesn't contain,
22:49
S…
Speaker 1 (GMT20260430-190448_Recording)
you always have to choose the and.
22:51
S…
Speaker 1 (GMT20260430-190448_Recording)
And so a lot of people don't know that.
22:53
S…
Speaker 1 (GMT20260430-190448_Recording)
And so it ends up putting people in the wrong campaign.
22:57
S…
Speaker 1 (GMT20260430-190448_Recording)
So that's something I can look at,
23:00
S…
Speaker 1 (GMT20260430-190448_Recording)
too, is do are we using the right and and or and all of those?
23:03
S…
Speaker 1 (GMT20260430-190448_Recording)
Because even just something like that can put people in the wrong.
23:07
S…
Speaker 1 (GMT20260430-190448_Recording)
There's actually a name for it.
23:09
S…
Speaker 1 (GMT20260430-190448_Recording)
Infusionsoft tried to explain it to me once.
23:11
S…
Speaker 1 (GMT20260430-190448_Recording)
There's like some theory.
23:12
S…
Speaker 1 (GMT20260430-190448_Recording)
I had just never heard of it before.
23:14
S…
Speaker 1 (GMT20260430-190448_Recording)
But like there's this.
23:16
S…
Speaker 1 (GMT20260430-190448_Recording)
logic theory of and and or I guess when you're saying contain and
23:21
S…
Speaker 1 (GMT20260430-190448_Recording)
doesn't contain so they kind of work off that their database is
23:25
S…
Speaker 1 (GMT20260430-190448_Recording)
built on that kind of contains equals or and doesn't contain equals and that's
23:30
S…
Speaker 2 (GMT20260430-190448_Recording)
good to know okay Hillary just for fun show her your dashboard
23:34
S…
Speaker 3 (GMT20260430-190448_Recording)
oh no she's gonna she's gonna not like all
23:38
S…
Speaker 4 (GMT20260430-190448_Recording)
of oh look at your widgets are less I don't have as many
23:42
S…
Speaker 4 (GMT20260430-190448_Recording)
widgets as you do mark girl
23:46
S…
Speaker 2 (GMT20260430-190448_Recording)
uh amber is logging in under my user account and she's like you have so many
23:50
S…
Speaker 2 (GMT20260430-190448_Recording)
you still have more than amber wants you to have but but see they're
23:54
S…
Speaker 4 (GMT20260430-190448_Recording)
not i mean and a lot of them i don't like like i don't need a
23:58
S…
Speaker 3 (GMT20260430-190448_Recording)
lot of these
24:00
S…
Speaker 1 (GMT20260430-190448_Recording)
And it's something that's hurting your system.
24:02
S…
Speaker 1 (GMT20260430-190448_Recording)
It's just slowing you down.
24:03
S…
Speaker 1 (GMT20260430-190448_Recording)
Like, it's just such a resource hog that you'll start finding,
24:06
S…
Speaker 1 (GMT20260430-190448_Recording)
like, you can't,
24:06
S…
Speaker 1 (GMT20260430-190448_Recording)
things aren't loading.
24:07
S…
Speaker 1 (GMT20260430-190448_Recording)
Like, that's what I was saying to you,
24:09
S…
Speaker 1 (GMT20260430-190448_Recording)
Laura. Like, I don't know how you get a contact record to load if you're trying
24:13
S…
Speaker 1 (GMT20260430-190448_Recording)
to. It's just the dashboard widget sucks so much of
24:17
S…
Speaker 1 (GMT20260430-190448_Recording)
your bandwidth that,
24:18
S…
Speaker 1 (GMT20260430-190448_Recording)
yeah, it's,
24:19
S…
Speaker 1 (GMT20260430-190448_Recording)
they don't, I don't even like more than eight.
24:21
S…
Speaker 1 (GMT20260430-190448_Recording)
Like, recommended is eight to 15 at the max.
24:25
S…
Speaker 1 (GMT20260430-190448_Recording)
Eight to me drives me crazy because I'm like,
24:28
S…
Speaker 1 (GMT20260430-190448_Recording)
ah.
24:29
S…
Speaker 3 (GMT20260430-190448_Recording)
Take it forever.
24:29
S…
Speaker 4 (GMT20260430-190448_Recording)
Then are you,
24:30
S…
Speaker 4 (GMT20260430-190448_Recording)
is there a way to archive them?
24:33
S…
Speaker 5 (GMT20260430-190448_Recording)
I mean,
24:34
S…
Speaker 1 (GMT20260430-190448_Recording)
it's really just deleted off your dashboard.
24:36
S…
Speaker 1 (GMT20260430-190448_Recording)
It's the only way.
24:37
S…
Speaker 5 (GMT20260430-190448_Recording)
Okay.
24:38
S…
Speaker 3 (GMT20260430-190448_Recording)
That's good to know.
24:39
S…
Speaker 5 (GMT20260430-190448_Recording)
Okay.
24:40
S…
Speaker 5 (GMT20260430-190448_Recording)
Yeah.
24:40
S…
Speaker 1 (GMT20260430-190448_Recording)
So I mean, kind of the rule of the best practice rule of thumb is if you're not looking at it daily,
24:45
S…
Speaker 1 (GMT20260430-190448_Recording)
create a saved report instead.
24:47
S…
Speaker 1 (GMT20260430-190448_Recording)
But yeah.
24:50
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
24:51
S…
Speaker 2 (GMT20260430-190448_Recording)
And I use it as like a just tracking,
24:53
S…
Speaker 2 (GMT20260430-190448_Recording)
you know,
24:53
S…
Speaker 2 (GMT20260430-190448_Recording)
like so when a new campaign comes up.
24:56
S…
Speaker 3 (GMT20260430-190448_Recording)
Sure.
24:57
S…
Speaker 2 (GMT20260430-190448_Recording)
Repeatable one.
24:58
S…
Speaker 2 (GMT20260430-190448_Recording)
You know, how did we do that?
24:59
S…
Speaker 1 (GMT20260430-190448_Recording)
What were we?
25:00
S…
Speaker 3 (GMT20260430-190448_Recording)
tracking and then I can see year over year.
25:02
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah.
25:02
S…
Speaker 3 (GMT20260430-190448_Recording)
I just like the history part of it.
25:04
S…
Speaker 2 (GMT20260430-190448_Recording)
And what I do,
25:05
S…
Speaker 2 (GMT20260430-190448_Recording)
Laura, cause I do too.
25:07
S…
Speaker 2 (GMT20260430-190448_Recording)
I screenshot them.
25:09
S…
Speaker 2 (GMT20260430-190448_Recording)
um just for my own archival record because I do the same thing like I want to know
25:13
S…
Speaker 2 (GMT20260430-190448_Recording)
what how was you know lots of times we're doing things yearly so how do we do in 2025 how
25:17
S…
Speaker 2 (GMT20260430-190448_Recording)
do we do in 24 so before I delete them I screenshot them and I just keep them all in a spreadsheet
25:22
S…
Speaker 2 (GMT20260430-190448_Recording)
yeah because there's really not a way to like move them or archive
25:26
S…
Speaker 2 (GMT20260430-190448_Recording)
them somewhere else they're more just for kind of quick glances on something that you're
25:30
S…
Speaker 2 (GMT20260430-190448_Recording)
trying to you know measure daily
25:32
S…
Speaker 3 (GMT20260430-190448_Recording)
And, you know, Hilary,
25:33
S…
Speaker 3 (GMT20260430-190448_Recording)
I bet you that's why Alyssa was having problems with landing pages because she was using
25:37
S…
Speaker 3 (GMT20260430-190448_Recording)
my account and I've got all the widgets,
25:39
S…
Speaker 3 (GMT20260430-190448_Recording)
anything that.
25:40
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, I would not recommend building much in yours.
25:43
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, it's definitely.
25:44
S…
Speaker 1 (GMT20260430-190448_Recording)
That makes perfect sense.
25:46
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah, she kept saying,
25:48
S…
Speaker 3 (GMT20260430-190448_Recording)
you know, it's a shared account.
25:49
S…
Speaker 3 (GMT20260430-190448_Recording)
I think it's because we're both in it.
25:51
S…
Speaker 3 (GMT20260430-190448_Recording)
I'm like, I don't know.
25:52
S…
Speaker 1 (GMT20260430-190448_Recording)
It's that.
25:52
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, I know that wouldn't be it.
25:54
S…
Speaker 2 (GMT20260430-190448_Recording)
But yeah, you definitely are pulling a lot of resources trying to load all those.
25:57
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah, that makes sense.
25:58
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
25:59
S…
Speaker 3 (GMT20260430-190448_Recording)
You have while you have it here.
26:02
S…
Speaker 3 (GMT20260430-190448_Recording)
This was another thing,
26:03
S…
Speaker 3 (GMT20260430-190448_Recording)
Hillary, that Amber will be able to help us a lot with is this email health.
26:06
S…
Speaker 1 (GMT20260430-190448_Recording)
Great.
26:07
S…
Speaker 1 (GMT20260430-190448_Recording)
Yes.
26:07
S…
Speaker 2 (GMT20260430-190448_Recording)
So tell me a little bit about that.
26:09
S…
Speaker 2 (GMT20260430-190448_Recording)
So Hillary, are you the one scheduling broadcasts?
26:12
S…
Speaker 1 (GMT20260430-190448_Recording)
So I'm scheduling not,
26:16
S…
Speaker 1 (GMT20260430-190448_Recording)
but I don't do many broadcasts.
26:18
S…
Speaker 1 (GMT20260430-190448_Recording)
Most of mine are within the camp,
26:20
S…
Speaker 1 (GMT20260430-190448_Recording)
within the automations.
26:21
S…
Speaker 1 (GMT20260430-190448_Recording)
And what we have done is all
26:25
S…
Speaker 1 (GMT20260430-190448_Recording)
of, in all of these,
26:26
S…
Speaker 1 (GMT20260430-190448_Recording)
we have a,
26:30
S…
Speaker 1 (GMT20260430-190448_Recording)
let me see if I can find a newer.
26:34
S…
Speaker 1 (GMT20260430-190448_Recording)
one we have an an opt out that is before
26:39
S…
Speaker 1 (GMT20260430-190448_Recording)
the actual unsubscribe yeah
26:43
S…
Speaker 1 (GMT20260430-190448_Recording)
so we do have that kind of like a soft opt out you're tagging them like not
26:48
S…
Speaker 1 (GMT20260430-190448_Recording)
interested in this one training right that pulls them to an into the exit
26:52
S…
Speaker 1 (GMT20260430-190448_Recording)
hatch perfect um when i was chatting with benjamin the other day we
26:56
S…
Speaker 1 (GMT20260430-190448_Recording)
decided to
26:57
S…
Speaker 1 (GMT20260430-190448_Recording)
basically zhuzh this up this was an old email but so now we have a
27:02
S…
Speaker 1 (GMT20260430-190448_Recording)
little bit more of a a little bit more of a separation and a little bit more
27:06
S…
Speaker 1 (GMT20260430-190448_Recording)
of a um like hey if
27:10
S…
Speaker 1 (GMT20260430-190448_Recording)
you click this unsubscribe it will remove you from everything
27:15
S…
Speaker 2 (GMT20260430-190448_Recording)
yes good especially for the members when you're doing that we definitely want to be like hey
27:19
S…
Speaker 2 (GMT20260430-190448_Recording)
if you if you please know that you know you're going to lose all of
27:23
S…
Speaker 1 (GMT20260430-190448_Recording)
your member
27:24
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, we actually will say that sometimes.
27:26
S…
Speaker 2 (GMT20260430-190448_Recording)
So that's good.
27:26
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah, you all of your event.
27:29
S…
Speaker 1 (GMT20260430-190448_Recording)
I'm trying to see if I can find one that she's added it to
27:33
S…
Speaker 1 (GMT20260430-190448_Recording)
recently.
27:34
S…
Speaker 1 (GMT20260430-190448_Recording)
It doesn't look like she did it in these ones because this was a pretty
27:38
S…
Speaker 1 (GMT20260430-190448_Recording)
new.
27:38
S…
Speaker 1 (GMT20260430-190448_Recording)
Anyway,
27:40
S…
Speaker 1 (GMT20260430-190448_Recording)
but it was that that it was we've now started adding.
27:42
S…
Speaker 1 (GMT20260430-190448_Recording)
Hey,
27:43
S…
Speaker 1 (GMT20260430-190448_Recording)
if you if you click that,
27:45
S…
Speaker 1 (GMT20260430-190448_Recording)
like click this,
27:46
S…
Speaker 1 (GMT20260430-190448_Recording)
if you're not interested in this training.
27:49
S…
Speaker 1 (GMT20260430-190448_Recording)
this one will take you out of everything and so so we've
27:53
S…
Speaker 1 (GMT20260430-190448_Recording)
been adding more and more and more we can to try and get people to
27:57
S…
Speaker 1 (GMT20260430-190448_Recording)
stop doing that um and then the other thing is that we've
28:01
S…
Speaker 1 (GMT20260430-190448_Recording)
been pretty at like we've been trying to be pretty on top of our
28:05
S…
Speaker 1 (GMT20260430-190448_Recording)
engaged and unengaged people um so
28:10
S…
Speaker 1 (GMT20260430-190448_Recording)
like you know so we can
28:13
S…
Speaker 1 (GMT20260430-190448_Recording)
see who has not been engaged for,
28:15
S…
Speaker 1 (GMT20260430-190448_Recording)
you know, 12 months and we've tagged them and then they're
28:19
S…
Speaker 1 (GMT20260430-190448_Recording)
on our no marketing.
28:21
S…
Speaker 1 (GMT20260430-190448_Recording)
What we've started doing is actually taking those people every
28:25
S…
Speaker 1 (GMT20260430-190448_Recording)
couple months and taking them out of here and putting them in like our
28:29
S…
Speaker 1 (GMT20260430-190448_Recording)
MailChimp list.
28:30
S…
Speaker 2 (GMT20260430-190448_Recording)
Perfect.
28:30
S…
Speaker 2 (GMT20260430-190448_Recording)
Yep.
28:31
S…
Speaker 2 (GMT20260430-190448_Recording)
That's what I recommend.
28:32
S…
Speaker 1 (GMT20260430-190448_Recording)
So that way they can.
28:34
S…
Speaker 2 (GMT20260430-190448_Recording)
And you're sending from a different domain in MailChimp,
28:37
S…
Speaker 1 (GMT20260430-190448_Recording)
right? It still is the same.
28:39
S…
Speaker 1 (GMT20260430-190448_Recording)
It still is the same domain within MailChimp.
28:43
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, we can talk. That's a whole nother thing. Yeah, we definitely wouldn't want to.
28:48
S…
Speaker 2 (GMT20260430-190448_Recording)
Because regardless whether we're sending it for MailChimp or Infusionsoft,
28:52
S…
Speaker 2 (GMT20260430-190448_Recording)
if we're using the same domain and we're mailing to cold leads,
28:54
S…
Speaker 2 (GMT20260430-190448_Recording)
it's still hurting your main domain.
28:57
S…
Speaker 2 (GMT20260430-190448_Recording)
So we would want to have a different email under a
29:01
S…
Speaker 2 (GMT20260430-190448_Recording)
.net or a .org because
29:05
S…
Speaker 2 (GMT20260430-190448_Recording)
even though it's helping keep stay good,
29:09
S…
Speaker 2 (GMT20260430-190448_Recording)
overall,
29:10
S…
Speaker 2 (GMT20260430-190448_Recording)
it's hurting your deliverability.
29:11
S…
Speaker 2 (GMT20260430-190448_Recording)
So it really should be a different email that needs to be authenticated.
29:15
S…
Speaker 1 (GMT20260430-190448_Recording)
Okay.
29:16
S…
Speaker 1 (GMT20260430-190448_Recording)
That's good to know.
29:17
S…
Speaker 1 (GMT20260430-190448_Recording)
That I feel like would be an easy like if we can just
29:21
S…
Speaker 1 (GMT20260430-190448_Recording)
talk to them about getting a second one.
29:24
S…
Speaker 1 (GMT20260430-190448_Recording)
I'm going to add that to our marketing.
29:26
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
29:27
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
29:28
S…
Speaker 2 (GMT20260430-190448_Recording)
Just have it be a different one.
29:29
S…
Speaker 2 (GMT20260430-190448_Recording)
You'll have to do the warm up.
29:31
S…
Speaker 2 (GMT20260430-190448_Recording)
You know,
29:33
S…
Speaker 2 (GMT20260430-190448_Recording)
you'll want to send,
29:34
S…
Speaker 2 (GMT20260430-190448_Recording)
you know,
29:34
S…
Speaker 2 (GMT20260430-190448_Recording)
300 a day for a week,
29:38
S…
Speaker 2 (GMT20260430-190448_Recording)
you know, kind of warm it up because you wouldn't want to.
29:41
S…
Speaker 2 (GMT20260430-190448_Recording)
Once you switch email addresses,
29:43
S…
Speaker 2 (GMT20260430-190448_Recording)
you won't want to just send it to everybody.
29:45
S…
Speaker 2 (GMT20260430-190448_Recording)
You'll want to do kind of like a warmup of the list over a few weeks,
29:48
S…
Speaker 2 (GMT20260430-190448_Recording)
sending it a group at a time.
29:50
S…
Speaker 2 (GMT20260430-190448_Recording)
But yeah,
29:51
S…
Speaker 2 (GMT20260430-190448_Recording)
otherwise you're just,
29:52
S…
Speaker 2 (GMT20260430-190448_Recording)
you're hurting.
29:53
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, it's hurting that domain.
29:54
S…
Speaker 2 (GMT20260430-190448_Recording)
So I would definitely,
29:56
S…
Speaker 2 (GMT20260430-190448_Recording)
but you're on,
29:56
S…
Speaker 2 (GMT20260430-190448_Recording)
you have the right theory in the strategy.
29:59
S…
Speaker 2 (GMT20260430-190448_Recording)
A hundred percent.
30:00
S…
Speaker 2 (GMT20260430-190448_Recording)
okay and then yeah as far as frequency goes we've just been trying to
30:04
S…
Speaker 2 (GMT20260430-190448_Recording)
figure out within our marketing how to lower this
30:08
S…
Speaker 2 (GMT20260430-190448_Recording)
down because we are sending a lot of emails right now it's a lot we
30:12
S…
Speaker 2 (GMT20260430-190448_Recording)
just have so many different products needing
30:16
S…
Speaker 2 (GMT20260430-190448_Recording)
marketed at the same time so we're just trying to be more strategic and
30:21
S…
Speaker 2 (GMT20260430-190448_Recording)
like what things could we combine into the same email what could we you
30:25
S…
Speaker 2 (GMT20260430-190448_Recording)
know so
30:26
S…
Speaker 1 (GMT20260430-190448_Recording)
And tell me a little bit about the frequency.
30:29
S…
Speaker 1 (GMT20260430-190448_Recording)
When you say sending a lot,
30:30
S…
Speaker 1 (GMT20260430-190448_Recording)
are you sending daily,
30:32
S…
Speaker 1 (GMT20260430-190448_Recording)
four times a week?
30:33
S…
Speaker 1 (GMT20260430-190448_Recording)
What would you say?
30:34
S…
Speaker 2 (GMT20260430-190448_Recording)
I would say for our external list,
30:37
S…
Speaker 2 (GMT20260430-190448_Recording)
so not our members,
30:39
S…
Speaker 2 (GMT20260430-190448_Recording)
but our bigger external list,
30:41
S…
Speaker 2 (GMT20260430-190448_Recording)
they're usually four to five days a week.
30:46
S…
Speaker 2 (GMT20260430-190448_Recording)
that they are getting an email.
30:47
S…
Speaker 2 (GMT20260430-190448_Recording)
Sometimes it'll be like four emails and one text or,
30:52
S…
Speaker 2 (GMT20260430-190448_Recording)
you know,
30:52
S…
Speaker 2 (GMT20260430-190448_Recording)
we would love to do more texts.
30:55
S…
Speaker 4 (GMT20260430-190448_Recording)
Sure.
30:55
S…
Speaker 2 (GMT20260430-190448_Recording)
Like we said,
30:56
S…
Speaker 2 (GMT20260430-190448_Recording)
that's kind of what we've been struggling with is that we know that they're not going to most people,
31:00
S…
Speaker 2 (GMT20260430-190448_Recording)
the texts.
31:01
S…
Speaker 2 (GMT20260430-190448_Recording)
And so,
31:03
S…
Speaker 2 (GMT20260430-190448_Recording)
so it's,
31:05
S…
Speaker 2 (GMT20260430-190448_Recording)
it's usually four to five days a week that people are getting right,
31:09
S…
Speaker 2 (GMT20260430-190448_Recording)
are getting an email depending on
31:12
S…
Speaker 2 (GMT20260430-190448_Recording)
Like if I'm looking at,
31:14
S…
Speaker 2 (GMT20260430-190448_Recording)
you know,
31:14
S…
Speaker 2 (GMT20260430-190448_Recording)
this week it's three because we just had two
31:19
S…
Speaker 2 (GMT20260430-190448_Recording)
of our big things that we were marketing happened earlier
31:23
S…
Speaker 2 (GMT20260430-190448_Recording)
this week.
31:23
S…
Speaker 2 (GMT20260430-190448_Recording)
So the marketing is now done for those.
31:26
S…
Speaker 2 (GMT20260430-190448_Recording)
So it'll slow down a little.
31:27
S…
Speaker 2 (GMT20260430-190448_Recording)
It looks like the next couple weeks,
31:29
S…
Speaker 2 (GMT20260430-190448_Recording)
it's more like three emails a week.
31:31
S…
Speaker 2 (GMT20260430-190448_Recording)
But from what I've seen on here,
31:35
S…
Speaker 2 (GMT20260430-190448_Recording)
it needs to be more like two,
31:37
S…
Speaker 2 (GMT20260430-190448_Recording)
you know.
31:38
S…
Speaker 1 (GMT20260430-190448_Recording)
Well, tell me,
31:39
S…
Speaker 1 (GMT20260430-190448_Recording)
are you sending them consistently at the same time or are you sending them at different
31:43
S…
Speaker 1 (GMT20260430-190448_Recording)
times?
31:43
S…
Speaker 1 (GMT20260430-190448_Recording)
Do you know?
31:44
S…
Speaker 2 (GMT20260430-190448_Recording)
Always different times,
31:46
S…
Speaker 2 (GMT20260430-190448_Recording)
different times and different days.
31:48
S…
Speaker 2 (GMT20260430-190448_Recording)
So they're never getting like two on the same day.
31:50
S…
Speaker 1 (GMT20260430-190448_Recording)
So I would suggest sending them at
31:54
S…
Speaker 1 (GMT20260430-190448_Recording)
the same time.
31:55
S…
Speaker 1 (GMT20260430-190448_Recording)
Doesn't have to be the same date,
31:57
S…
Speaker 1 (GMT20260430-190448_Recording)
but Google is rewarding those who send
32:01
S…
Speaker 1 (GMT20260430-190448_Recording)
consistently at the same time.
32:02
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't know why,
32:03
S…
Speaker 1 (GMT20260430-190448_Recording)
but their theory is...
32:07
S…
Speaker 1 (GMT20260430-190448_Recording)
that if you're sending them at random times,
32:09
S…
Speaker 1 (GMT20260430-190448_Recording)
they feel like that's spamming.
32:10
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't know why,
32:11
S…
Speaker 1 (GMT20260430-190448_Recording)
but that's what Google development has
32:16
S…
Speaker 1 (GMT20260430-190448_Recording)
come out with over the last year.
32:17
S…
Speaker 1 (GMT20260430-190448_Recording)
And so now they're penalizing if we're not sending at a consistent time.
32:22
S…
Speaker 1 (GMT20260430-190448_Recording)
So what they really want to see is you sending every day at 6 a .m.
32:25
S…
Speaker 1 (GMT20260430-190448_Recording)
or whatever day.
32:27
S…
Speaker 1 (GMT20260430-190448_Recording)
It doesn't matter what day as it more matters that you're sending at the same
32:31
S…
Speaker 1 (GMT20260430-190448_Recording)
time.
32:32
S…
Speaker 2 (GMT20260430-190448_Recording)
That's good to know.
32:33
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah. We do switch it up because we want to try and catch people.
32:36
S…
Speaker 1 (GMT20260430-190448_Recording)
And that used to be the theory,
32:37
S…
Speaker 1 (GMT20260430-190448_Recording)
right? Yeah.
32:38
S…
Speaker 1 (GMT20260430-190448_Recording)
Like maybe somebody's not,
32:39
S…
Speaker 1 (GMT20260430-190448_Recording)
you know, but now they're,
32:41
S…
Speaker 1 (GMT20260430-190448_Recording)
they're starting to penalize.
32:43
S…
Speaker 1 (GMT20260430-190448_Recording)
So that would be something I would for sure look at.
32:46
S…
Speaker 4 (GMT20260430-190448_Recording)
That's great.
32:48
S…
Speaker 2 (GMT20260430-190448_Recording)
What is there a time that you recommend?
32:52
S…
Speaker 4 (GMT20260430-190448_Recording)
So typically,
32:53
S…
Speaker 1 (GMT20260430-190448_Recording)
typically we see the,
32:55
S…
Speaker 1 (GMT20260430-190448_Recording)
so 6 a .m.
32:57
S…
Speaker 1 (GMT20260430-190448_Recording)
Pacific tends to be what a lot of people do because then that's 9 a .m.
33:01
S…
Speaker 1 (GMT20260430-190448_Recording)
Eastern.
33:02
S…
Speaker 1 (GMT20260430-190448_Recording)
The only thing you could argue with that is,
33:06
S…
Speaker 1 (GMT20260430-190448_Recording)
is it during the email cleanup,
33:08
S…
Speaker 1 (GMT20260430-190448_Recording)
right?
33:08
S…
Speaker 4 (GMT20260430-190448_Recording)
Sweet, like,
33:09
S…
Speaker 1 (GMT20260430-190448_Recording)
right. Everybody comes in in the morning and they're like,
33:11
S…
Speaker 1 (GMT20260430-190448_Recording)
they got a whole bunch of stuff from the night.
33:14
S…
Speaker 4 (GMT20260430-190448_Recording)
Delete, delete, delete,
33:14
S…
Speaker 1 (GMT20260430-190448_Recording)
right? Like that's the worst thing somebody can do is just delete your email and not even open it.
33:20
S…
Speaker 1 (GMT20260430-190448_Recording)
So you could look at doing a,
33:22
S…
Speaker 1 (GMT20260430-190448_Recording)
those are the ones,
33:23
S…
Speaker 1 (GMT20260430-190448_Recording)
typically the ones who send at six are the ones that usually have like,
33:27
S…
Speaker 1 (GMT20260430-190448_Recording)
hey, it's this afternoon or hey,
33:28
S…
Speaker 1 (GMT20260430-190448_Recording)
it's today.
33:28
S…
Speaker 1 (GMT20260430-190448_Recording)
If you're sending more of just informational each day,
33:32
S…
Speaker 1 (GMT20260430-190448_Recording)
it might be worth pushing that slightly a little later
33:36
S…
Speaker 1 (GMT20260430-190448_Recording)
to kind of get outside of that first early morning,
33:40
S…
Speaker 1 (GMT20260430-190448_Recording)
you know,
33:41
S…
Speaker 1 (GMT20260430-190448_Recording)
cleanup.
33:42
S…
Speaker 1 (GMT20260430-190448_Recording)
But really.
33:45
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah, I don't see a big,
33:47
S…
Speaker 1 (GMT20260430-190448_Recording)
big difference.
33:47
S…
Speaker 1 (GMT20260430-190448_Recording)
I definitely wouldn't send super early in the morning.
33:50
S…
Speaker 1 (GMT20260430-190448_Recording)
We don't tend to see that does as well.
33:52
S…
Speaker 1 (GMT20260430-190448_Recording)
But yeah, I would definitely look at being consistent with your send
33:56
S…
Speaker 1 (GMT20260430-190448_Recording)
times.
33:57
S…
Speaker 1 (GMT20260430-190448_Recording)
And then also,
33:59
S…
Speaker 1 (GMT20260430-190448_Recording)
so is it,
34:01
S…
Speaker 1 (GMT20260430-190448_Recording)
are you saying that you guys are sending to 12 months?
34:05
S…
Speaker 1 (GMT20260430-190448_Recording)
You're sending to those who have engaged in 12 months?
34:08
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah.
34:09
S…
Speaker 1 (GMT20260430-190448_Recording)
I'm surprised Ben hasn't yelled at you for that.
34:12
S…
Speaker 2 (GMT20260430-190448_Recording)
Does it need to be less than that?
34:14
S…
Speaker 3 (GMT20260430-190448_Recording)
Oh, yeah.
34:14
S…
Speaker 4 (GMT20260430-190448_Recording)
Yeah.
34:15
S…
Speaker 1 (GMT20260430-190448_Recording)
It should be three months.
34:16
S…
Speaker 1 (GMT20260430-190448_Recording)
And I know that's an owl.
34:18
S…
Speaker 1 (GMT20260430-190448_Recording)
I know that's like a.
34:19
S…
Speaker 2 (GMT20260430-190448_Recording)
I feel like that was the 12 months is what Ben told us,
34:22
S…
Speaker 2 (GMT20260430-190448_Recording)
wasn't it, Laura?
34:22
S…
Speaker 3 (GMT20260430-190448_Recording)
No,
34:23
S…
Speaker 3 (GMT20260430-190448_Recording)
it was 120 days.
34:25
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah,
34:26
S…
Speaker 1 (GMT20260430-190448_Recording)
it's now 90.
34:27
S…
Speaker 1 (GMT20260430-190448_Recording)
And they could even argue.
34:30
S…
Speaker 2 (GMT20260430-190448_Recording)
Maybe that's where I got the 12.
34:31
S…
Speaker 2 (GMT20260430-190448_Recording)
Maybe that's where I got the 12 was the 120.
34:33
S…
Speaker 3 (GMT20260430-190448_Recording)
He hasn't had us delete contacts
34:37
S…
Speaker 3 (GMT20260430-190448_Recording)
and that's nothing.
34:38
S…
Speaker 3 (GMT20260430-190448_Recording)
No,
34:39
S…
Speaker 1 (GMT20260430-190448_Recording)
yeah. I'm.
34:41
S…
Speaker 1 (GMT20260430-190448_Recording)
Ben is not always big on deleting.
34:43
S…
Speaker 1 (GMT20260430-190448_Recording)
I can go either way.
34:45
S…
Speaker 1 (GMT20260430-190448_Recording)
It's more or less who you're
34:49
S…
Speaker 1 (GMT20260430-190448_Recording)
mailing to and who's,
34:51
S…
Speaker 1 (GMT20260430-190448_Recording)
you know,
34:51
S…
Speaker 1 (GMT20260430-190448_Recording)
who's in those segments.
34:53
S…
Speaker 1 (GMT20260430-190448_Recording)
The fact that you have MailChimp is perfect because what I like to do is just set up
34:57
S…
Speaker 1 (GMT20260430-190448_Recording)
a saved search for when they hit that.
35:00
S…
Speaker 1 (GMT20260430-190448_Recording)
But they go into my saved search to then go into an export to
35:04
S…
Speaker 2 (GMT20260430-190448_Recording)
move over.
35:04
S…
Speaker 1 (GMT20260430-190448_Recording)
So there is like a process,
35:06
S…
Speaker 1 (GMT20260430-190448_Recording)
right, that you're going to have to do monthly to maintain that.
35:08
S…
Speaker 1 (GMT20260430-190448_Recording)
It gets to be a pain,
35:09
S…
Speaker 1 (GMT20260430-190448_Recording)
but it's a good.
35:10
S…
Speaker 1 (GMT20260430-190448_Recording)
It's a good workaround when we have all these contacts.
35:13
S…
Speaker 1 (GMT20260430-190448_Recording)
But what I'll do before we throw all
35:17
S…
Speaker 1 (GMT20260430-190448_Recording)
this out, I'll help put together a plan for you.
35:21
S…
Speaker 1 (GMT20260430-190448_Recording)
And I'll have Ben.
35:25
S…
Speaker 1 (GMT20260430-190448_Recording)
Ben can look at stuff that we can't see.
35:27
S…
Speaker 1 (GMT20260430-190448_Recording)
So what I've already got to know,
35:28
S…
Speaker 1 (GMT20260430-190448_Recording)
I want him to look and see.
35:30
S…
Speaker 1 (GMT20260430-190448_Recording)
He's got tools to see how your deliverability is that I can't see,
35:34
S…
Speaker 1 (GMT20260430-190448_Recording)
we can't see,
35:35
S…
Speaker 1 (GMT20260430-190448_Recording)
but he has it in his app.
35:38
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't want to necessarily come in and just say,
35:40
S…
Speaker 1 (GMT20260430-190448_Recording)
like, let's rip everything apart if if the deliverability doesn't look bad.
35:44
S…
Speaker 1 (GMT20260430-190448_Recording)
But it's definitely something you're probably going to want to start thinking
35:48
S…
Speaker 1 (GMT20260430-190448_Recording)
about.
35:48
S…
Speaker 1 (GMT20260430-190448_Recording)
And it could even be,
35:51
S…
Speaker 1 (GMT20260430-190448_Recording)
Hillary, that it's.
35:53
S…
Speaker 1 (GMT20260430-190448_Recording)
maybe you don't send them every single email.
35:56
S…
Speaker 1 (GMT20260430-190448_Recording)
So like what I've started doing is like,
35:58
S…
Speaker 1 (GMT20260430-190448_Recording)
I've even narrowed it down to clients who are having deliver built,
36:01
S…
Speaker 1 (GMT20260430-190448_Recording)
like they're not getting the clicks,
36:03
S…
Speaker 1 (GMT20260430-190448_Recording)
they're not getting the opens and we wanna try to boost it.
36:05
S…
Speaker 1 (GMT20260430-190448_Recording)
We'll just email the 30 days because that's warm.
36:09
S…
Speaker 1 (GMT20260430-190448_Recording)
I get the boost and then 30 to 90,
36:13
S…
Speaker 1 (GMT20260430-190448_Recording)
I send sparingly.
36:14
S…
Speaker 1 (GMT20260430-190448_Recording)
Like maybe they just get once.
36:17
S…
Speaker 1 (GMT20260430-190448_Recording)
So it's not completely taking down every broadcast I send and I'm getting a
36:21
S…
Speaker 1 (GMT20260430-190448_Recording)
lot of that.
36:21
S…
Speaker 1 (GMT20260430-190448_Recording)
So there's a lot of things we can work together to help you guys with the strategy around.
36:25
S…
Speaker 1 (GMT20260430-190448_Recording)
But yeah,
36:27
S…
Speaker 1 (GMT20260430-190448_Recording)
it used to be.
36:30
S…
Speaker 1 (GMT20260430-190448_Recording)
12 months,
36:31
S…
Speaker 1 (GMT20260430-190448_Recording)
then it was six months.
36:32
S…
Speaker 1 (GMT20260430-190448_Recording)
And now, like when I talked to Ben about deliverability,
36:35
S…
Speaker 1 (GMT20260430-190448_Recording)
he's like,
36:35
S…
Speaker 1 (GMT20260430-190448_Recording)
they better not be mailing more than 90 days.
36:37
S…
Speaker 1 (GMT20260430-190448_Recording)
You know, I'm surprised he hasn't said anything.
36:40
S…
Speaker 1 (GMT20260430-190448_Recording)
So you might not be too bad,
36:42
S…
Speaker 1 (GMT20260430-190448_Recording)
but I don't want you to get that email that's,
36:44
S…
Speaker 2 (GMT20260430-190448_Recording)
hey,
36:44
S…
Speaker 1 (GMT20260430-190448_Recording)
you've got,
36:45
S…
Speaker 7 (GMT20260430-190448_Recording)
you know,
36:46
S…
Speaker 1 (GMT20260430-190448_Recording)
a week to clean up.
36:47
S…
Speaker 5 (GMT20260430-190448_Recording)
Did you say, Laura,
36:47
S…
Speaker 1 (GMT20260430-190448_Recording)
that you did, you guys have gotten a few of those or no?
36:50
S…
Speaker 6 (GMT20260430-190448_Recording)
Yeah,
36:51
S…
Speaker 3 (GMT20260430-190448_Recording)
we've three times.
36:52
S…
Speaker 1 (GMT20260430-190448_Recording)
So you might be wanting to look at some of this.
36:57
S…
Speaker 2 (GMT20260430-190448_Recording)
It would be nice.
36:58
S…
Speaker 3 (GMT20260430-190448_Recording)
So we're paying for,
37:00
S…
Speaker 3 (GMT20260430-190448_Recording)
what is our list?
37:01
S…
Speaker 3 (GMT20260430-190448_Recording)
I was going to have you look,
37:02
S…
Speaker 3 (GMT20260430-190448_Recording)
Hillary, at $12 ,000.
37:04
S…
Speaker 3 (GMT20260430-190448_Recording)
We're paying for extra contacts,
37:06
S…
Speaker 3 (GMT20260430-190448_Recording)
but we've identified.
37:09
S…
Speaker 3 (GMT20260430-190448_Recording)
We're right around 7 ,000 to 8 ,000 that we can really –
37:13
S…
Speaker 5 (GMT20260430-190448_Recording)
The hard part is what are those – All right.
37:16
S…
Speaker 1 (GMT20260430-190448_Recording)
Well, and the thing is we wouldn't want to delete customers,
37:19
S…
Speaker 1 (GMT20260430-190448_Recording)
right?
37:19
S…
Speaker 1 (GMT20260430-190448_Recording)
So when we're looking at deleting,
37:20
S…
Speaker 1 (GMT20260430-190448_Recording)
we'd want to make sure we – because you want to retain that history in that order.
37:24
S…
Speaker 3 (GMT20260430-190448_Recording)
So I like to hear that you're sending through MailChimp.
37:27
S…
Speaker 3 (GMT20260430-190448_Recording)
So I'm curious about how when they go out and they're cleaned and come back,
37:31
S…
Speaker 3 (GMT20260430-190448_Recording)
but we really should figure out which context
37:35
S…
Speaker 3 (GMT20260430-190448_Recording)
really can just go.
37:36
S…
Speaker 5 (GMT20260430-190448_Recording)
That would be –
37:39
S…
Speaker 4 (GMT20260430-190448_Recording)
yeah and that would be something interesting to see because when they're tagged
37:43
S…
Speaker 4 (GMT20260430-190448_Recording)
and we clean them out then if they did purchase
37:48
S…
Speaker 4 (GMT20260430-190448_Recording)
something they would come back but they would it would be their same contact record
37:52
S…
Speaker 4 (GMT20260430-190448_Recording)
that's to tag them to not get anything you know so that's definitely
37:56
S…
Speaker 4 (GMT20260430-190448_Recording)
something that i think we need to look at as well and maybe it is better to just delete
38:00
S…
Speaker 4 (GMT20260430-190448_Recording)
them because then if they come back they're not they're not tagged
38:05
S…
Speaker 4 (GMT20260430-190448_Recording)
undeliverable you know
38:07
S…
Speaker 3 (GMT20260430-190448_Recording)
Will you go to the dashboard and show me what our overall list is?
38:11
S…
Speaker 3 (GMT20260430-190448_Recording)
I don't know if it's 14 or if it's 12.
38:13
S…
Speaker 5 (GMT20260430-190448_Recording)
Yeah.
38:14
S…
Speaker 1 (GMT20260430-190448_Recording)
And as long as they're coming in through a web form,
38:16
S…
Speaker 1 (GMT20260430-190448_Recording)
that should change that.
38:19
S…
Speaker 1 (GMT20260430-190448_Recording)
that opt out or that undeliverable if they come in through a web form or a purchase
38:23
S…
Speaker 1 (GMT20260430-190448_Recording)
order form if you're using an api connection and you're just saying
38:28
S…
Speaker 1 (GMT20260430-190448_Recording)
like i don't know like if let's just say you're i think you're using landing
38:32
S…
Speaker 1 (GMT20260430-190448_Recording)
pages and keep with order form or with opt -in forms so you're okay but
38:36
S…
Speaker 1 (GMT20260430-190448_Recording)
like sometimes people will use like click funnels or lead pages and they'll do the api
38:40
S…
Speaker 1 (GMT20260430-190448_Recording)
where it's like when they fill this out tag them and then the tag
38:44
S…
Speaker 1 (GMT20260430-190448_Recording)
ads them to keep well that's not a true form being filled out
38:48
S…
Speaker 1 (GMT20260430-190448_Recording)
by you know gdpr and all that so then they they never get updated so
38:53
S…
Speaker 1 (GMT20260430-190448_Recording)
i have clients who are like oh my gosh we've been doing all these ads and they're not getting our emails
38:57
S…
Speaker 1 (GMT20260430-190448_Recording)
well they didn't technically opt back in because they opted out so it's like
39:01
S…
Speaker 1 (GMT20260430-190448_Recording)
oh it's painful when we've had all that ad spend um yeah
39:05
S…
Speaker 1 (GMT20260430-190448_Recording)
so yeah but they should come back if they're opting
39:10
S…
Speaker 1 (GMT20260430-190448_Recording)
back in right
39:12
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah, our contact list is about 13 ,000.
39:15
S…
Speaker 3 (GMT20260430-190448_Recording)
And if you look at your biggest campaigns you guys are sending out,
39:18
S…
Speaker 3 (GMT20260430-190448_Recording)
you're sending it to about.
39:19
S…
Speaker 3 (GMT20260430-190448_Recording)
eight at most not even eight so we've got a big chunk and we're paying
39:23
S…
Speaker 3 (GMT20260430-190448_Recording)
for them so why are we exactly like we're paying for contacts we shouldn't be paying
39:27
S…
Speaker 3 (GMT20260430-190448_Recording)
for we're also paying for user accounts that we you know we could save
39:32
S…
Speaker 3 (GMT20260430-190448_Recording)
some money on what we're spending with keep we just we just need that
39:36
S…
Speaker 3 (GMT20260430-190448_Recording)
look like some some of those kind of suggestions yeah um amber would
39:40
S…
Speaker 3 (GMT20260430-190448_Recording)
you talk us through the texting and
39:44
S…
Speaker 3 (GMT20260430-190448_Recording)
what is um based on our plan and
39:48
S…
Speaker 3 (GMT20260430-190448_Recording)
what is just because i think we've got benjamin's kind of said it one
39:52
S…
Speaker 3 (GMT20260430-190448_Recording)
way to me and then he said it maybe a different way or took it a different way with hillary
39:57
S…
Speaker 3 (GMT20260430-190448_Recording)
and i just just abroad
40:00
S…
Speaker 4 (GMT20260430-190448_Recording)
Cast can only go to 500,
40:01
S…
Speaker 4 (GMT20260430-190448_Recording)
but yet you could send 20 ,000 in a day,
40:04
S…
Speaker 4 (GMT20260430-190448_Recording)
correct? What is the plan?
40:07
S…
Speaker 1 (GMT20260430-190448_Recording)
Broadcast or texting?
40:08
S…
Speaker 1 (GMT20260430-190448_Recording)
Text.
40:08
S…
Speaker 1 (GMT20260430-190448_Recording)
Well,
40:09
S…
Speaker 4 (GMT20260430-190448_Recording)
texting broadcast.
40:10
S…
Speaker 4 (GMT20260430-190448_Recording)
A texting broadcast can only go to 500 at...
40:15
S…
Speaker 4 (GMT20260430-190448_Recording)
within one broadcast,
40:16
S…
Speaker 4 (GMT20260430-190448_Recording)
but I thought Benjamin had said you could send 20 ,000 texts.
40:20
S…
Speaker 4 (GMT20260430-190448_Recording)
It's just not within one broadcast.
40:23
S…
Speaker 1 (GMT20260430-190448_Recording)
So how do you,
40:26
S…
Speaker 1 (GMT20260430-190448_Recording)
how do I have to look at your,
40:28
S…
Speaker 1 (GMT20260430-190448_Recording)
yeah,
40:29
S…
Speaker 1 (GMT20260430-190448_Recording)
I'll have to look at your campaign.
40:30
S…
Speaker 1 (GMT20260430-190448_Recording)
Personally,
40:31
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't like keeps texting.
40:36
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
40:36
S…
Speaker 1 (GMT20260430-190448_Recording)
And I was just trying to find the name of it because there's plus this,
40:39
S…
Speaker 1 (GMT20260430-190448_Recording)
which is a bit pricier,
40:40
S…
Speaker 1 (GMT20260430-190448_Recording)
but there's a,
40:42
S…
Speaker 1 (GMT20260430-190448_Recording)
an alternate to plus this and I'm drawing a blank and I have several
40:46
S…
Speaker 1 (GMT20260430-190448_Recording)
clients who use it and they love it.
40:48
S…
Speaker 1 (GMT20260430-190448_Recording)
And it's like 30 bucks,
40:49
S…
Speaker 1 (GMT20260430-190448_Recording)
but it's the same concept of plus this.
40:52
S…
Speaker 1 (GMT20260430-190448_Recording)
And so it's just,
40:53
S…
Speaker 1 (GMT20260430-190448_Recording)
you go in, you create that and you can use emojis.
40:55
S…
Speaker 1 (GMT20260430-190448_Recording)
You can use like first name codes.
40:58
S…
Speaker 1 (GMT20260430-190448_Recording)
Like you can pull in all the,
40:59
S…
Speaker 1 (GMT20260430-190448_Recording)
the keep fields,
41:00
S…
Speaker 1 (GMT20260430-190448_Recording)
which I love because it can be like,
41:02
S…
Speaker 1 (GMT20260430-190448_Recording)
Hey Amber.
41:04
S…
Speaker 1 (GMT20260430-190448_Recording)
And you can pull in fields from them because it
41:08
S…
Speaker 1 (GMT20260430-190448_Recording)
integrates with Keep.
41:09
S…
Speaker 1 (GMT20260430-190448_Recording)
It's like $30 a month.
41:11
S…
Speaker 1 (GMT20260430-190448_Recording)
And then you just bring in the API code.
41:14
S…
Speaker 1 (GMT20260430-190448_Recording)
It's very similar to PlusList.
41:16
S…
Speaker 1 (GMT20260430-190448_Recording)
And so then you're not going to have that limit.
41:19
S…
Speaker 1 (GMT20260430-190448_Recording)
And it has more.
41:20
S…
Speaker 1 (GMT20260430-190448_Recording)
I think it's also international because Keep only allows you to text US
41:25
S…
Speaker 1 (GMT20260430-190448_Recording)
-based. Now, I think most of your members are US -based,
41:28
S…
Speaker 1 (GMT20260430-190448_Recording)
right? Like you don't have.
41:28
S…
Speaker 4 (GMT20260430-190448_Recording)
They have some Canadians.
41:30
S…
Speaker 1 (GMT20260430-190448_Recording)
But yeah, then if you went through,
41:32
S…
Speaker 1 (GMT20260430-190448_Recording)
you know, this,
41:33
S…
Speaker 1 (GMT20260430-190448_Recording)
you could also send it outside of the
41:37
S…
Speaker 1 (GMT20260430-190448_Recording)
U .S.
41:37
S…
Speaker 1 (GMT20260430-190448_Recording)
and there's no limit.
41:38
S…
Speaker 1 (GMT20260430-190448_Recording)
So I tend to not care very much,
41:41
S…
Speaker 1 (GMT20260430-190448_Recording)
to be honest, for keeps texting.
41:43
S…
Speaker 5 (GMT20260430-190448_Recording)
That makes sense.
41:44
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah,
41:45
S…
Speaker 3 (GMT20260430-190448_Recording)
that's nice to know.
41:46
S…
Speaker 3 (GMT20260430-190448_Recording)
That's been kind of our pain point is.
41:50
S…
Speaker 3 (GMT20260430-190448_Recording)
doing it outside of keep,
41:51
S…
Speaker 3 (GMT20260430-190448_Recording)
not only costs,
41:53
S…
Speaker 3 (GMT20260430-190448_Recording)
but also just then like having to import that information
41:57
S…
Speaker 3 (GMT20260430-190448_Recording)
over there or export it over,
41:59
S…
Speaker 3 (GMT20260430-190448_Recording)
you know, or whatever.
42:01
S…
Speaker 3 (GMT20260430-190448_Recording)
And then we just don't have all of our tracking in one place.
42:03
S…
Speaker 1 (GMT20260430-190448_Recording)
So, yeah.
42:04
S…
Speaker 4 (GMT20260430-190448_Recording)
So that's probably a top priority is getting that texting part
42:08
S…
Speaker 1 (GMT20260430-190448_Recording)
of it figured out.
42:09
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah.
42:10
S…
Speaker 3 (GMT20260430-190448_Recording)
That sounds like great.
42:11
S…
Speaker 3 (GMT20260430-190448_Recording)
I love that it could be integrated.
42:14
S…
Speaker 3 (GMT20260430-190448_Recording)
That would be really nice.
42:15
S…
Speaker 1 (GMT20260430-190448_Recording)
Let's see if I could send it to you.
42:17
S…
Speaker 1 (GMT20260430-190448_Recording)
I'm drawing a blank on what it's called.
42:19
S…
Speaker 4 (GMT20260430-190448_Recording)
Is it still two -way then,
42:21
S…
Speaker 1 (GMT20260430-190448_Recording)
Amber?
42:21
S…
Speaker 1 (GMT20260430-190448_Recording)
I think it's success engine.
42:25
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't think it is two -way.
42:28
S…
Speaker 1 (GMT20260430-190448_Recording)
So it's going to be more for your reminders.
42:31
S…
Speaker 1 (GMT20260430-190448_Recording)
Like it's literally going to be,
42:33
S…
Speaker 1 (GMT20260430-190448_Recording)
I don't know that it's
42:38
S…
Speaker 1 (GMT20260430-190448_Recording)
two -way.
42:38
S…
Speaker 5 (GMT20260430-190448_Recording)
That makes sense.
42:40
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah,
42:42
S…
Speaker 1 (GMT20260430-190448_Recording)
I'll have to, I'm drawing,
42:43
S…
Speaker 1 (GMT20260430-190448_Recording)
I think it's success engine.
42:48
S…
Speaker 1 (GMT20260430-190448_Recording)
But we have found it to be,
42:50
S…
Speaker 2 (GMT20260430-190448_Recording)
yeah,
42:51
S…
Speaker 1 (GMT20260430-190448_Recording)
I think it's Success Engine.
42:52
S…
Speaker 1 (GMT20260430-190448_Recording)
Apps maybe here.
42:55
S…
Speaker 2 (GMT20260430-190448_Recording)
Yes.
42:57
S…
Speaker 1 (GMT20260430-190448_Recording)
So it's just apps .successengine .net.
43:01
S…
Speaker 1 (GMT20260430-190448_Recording)
I'll put it in here and you can take a peek.
43:03
S…
Speaker 1 (GMT20260430-190448_Recording)
But it's got a bunch of tools,
43:06
S…
Speaker 1 (GMT20260430-190448_Recording)
actually.
43:06
S…
Speaker 1 (GMT20260430-190448_Recording)
You might find that there's a lot of stuff in there that you could use.
43:09
S…
Speaker 1 (GMT20260430-190448_Recording)
Let me put it in chat.
43:12
S…
Speaker 1 (GMT20260430-190448_Recording)
It's very similar to PlusSys,
43:13
S…
Speaker 1 (GMT20260430-190448_Recording)
but much cheaper.
43:15
S…
Speaker 1 (GMT20260430-190448_Recording)
You can do smart route.
43:18
S…
Speaker 1 (GMT20260430-190448_Recording)
You can do,
43:19
S…
Speaker 1 (GMT20260430-190448_Recording)
you know,
43:21
S…
Speaker 1 (GMT20260430-190448_Recording)
social proof.
43:22
S…
Speaker 1 (GMT20260430-190448_Recording)
It's got email open tracker,
43:24
S…
Speaker 1 (GMT20260430-190448_Recording)
which I don't use a whole lot.
43:25
S…
Speaker 1 (GMT20260430-190448_Recording)
But there might count down timers,
43:27
S…
Speaker 1 (GMT20260430-190448_Recording)
which now Keep has better ones.
43:29
S…
Speaker 1 (GMT20260430-190448_Recording)
They have a bunch of stuff.
43:31
S…
Speaker 1 (GMT20260430-190448_Recording)
Might be worth checking out.
43:32
S…
Speaker 1 (GMT20260430-190448_Recording)
And they're really reasonable.
43:34
S…
Speaker 5 (GMT20260430-190448_Recording)
I would probably help,
43:35
S…
Speaker 1 (GMT20260430-190448_Recording)
Brandy.
43:35
S…
Speaker 5 (GMT20260430-190448_Recording)
We were just talking about some of the things that are pushing us over on our,
43:39
S…
Speaker 1 (GMT20260430-190448_Recording)
like our flat,
43:40
S…
Speaker 5 (GMT20260430-190448_Recording)
that we're being flagged for.
43:41
S…
Speaker 5 (GMT20260430-190448_Recording)
And you know why we keep talking about frequency.
43:43
S…
Speaker 5 (GMT20260430-190448_Recording)
That might help because then we could shift a bunch
43:47
S…
Speaker 5 (GMT20260430-190448_Recording)
of the emails that we're doing more to texts instead,
43:50
S…
Speaker 2 (GMT20260430-190448_Recording)
you know.
43:50
S…
Speaker 3 (GMT20260430-190448_Recording)
But also we just had the wrong window.
43:53
S…
Speaker 3 (GMT20260430-190448_Recording)
We thought that like 12 months,
43:56
S…
Speaker 3 (GMT20260430-190448_Recording)
if they haven't engaged in 12 months,
43:57
S…
Speaker 3 (GMT20260430-190448_Recording)
we should stop.
43:58
S…
Speaker 3 (GMT20260430-190448_Recording)
But it sounds like we need to tighten that up.
44:00
S…
Speaker 2 (GMT20260430-190448_Recording)
Yes.
44:02
S…
Speaker 4 (GMT20260430-190448_Recording)
And then, like you were saying,
44:04
S…
Speaker 4 (GMT20260430-190448_Recording)
do some re -engagement campaigns.
44:05
S…
Speaker 1 (GMT20260430-190448_Recording)
I was going to say, and what I would do is automate that,
44:08
S…
Speaker 1 (GMT20260430-190448_Recording)
right? So when they hit 60 days,
44:10
S…
Speaker 1 (GMT20260430-190448_Recording)
throw them into a re -engagement campaign and try to get them to
44:14
S…
Speaker 1 (GMT20260430-190448_Recording)
open, click,
44:15
S…
Speaker 1 (GMT20260430-190448_Recording)
respond so that they get back into your 30 -day active.
44:21
S…
Speaker 1 (GMT20260430-190448_Recording)
Sorry, as I said,
44:23
S…
Speaker 4 (GMT20260430-190448_Recording)
we've talked to Benjamin about that,
44:24
S…
Speaker 4 (GMT20260430-190448_Recording)
but it's something that we would have to build and it's out of our wheelhouse.
44:28
S…
Speaker 4 (GMT20260430-190448_Recording)
So getting that kind of thing built with you would be fabulous.
44:32
S…
Speaker 5 (GMT20260430-190448_Recording)
We do have something started that like I started with
44:37
S…
Speaker 5 (GMT20260430-190448_Recording)
Benjamin for that.
44:39
S…
Speaker 5 (GMT20260430-190448_Recording)
So, yeah, just continuing to.
44:42
S…
Speaker 5 (GMT20260430-190448_Recording)
actually you'd make it like make it usable and
44:46
S…
Speaker 5 (GMT20260430-190448_Recording)
then for us to be using it would definitely definitely help
44:51
S…
Speaker 4 (GMT20260430-190448_Recording)
yeah that the one we built and then he realized we were about to launch a big campaign
44:55
S…
Speaker 4 (GMT20260430-190448_Recording)
he's like oh don't do it don't do it right now yep
45:00
S…
Speaker 2 (GMT20260430-190448_Recording)
Like all this we just talked about.
45:01
S…
Speaker 5 (GMT20260430-190448_Recording)
No, pause,
45:02
S…
Speaker 2 (GMT20260430-190448_Recording)
pause, pause.
45:03
S…
Speaker 2 (GMT20260430-190448_Recording)
And there might not be a great time to do it because.
45:06
S…
Speaker 1 (GMT20260430-190448_Recording)
I know you're always launching something,
45:08
S…
Speaker 1 (GMT20260430-190448_Recording)
right? It's like,
45:08
S…
Speaker 1 (GMT20260430-190448_Recording)
oh, right.
45:09
S…
Speaker 2 (GMT20260430-190448_Recording)
But to have that plan put in place was,
45:12
S…
Speaker 5 (GMT20260430-190448_Recording)
you know,
45:13
S…
Speaker 2 (GMT20260430-190448_Recording)
somebody that can.
45:15
S…
Speaker 1 (GMT20260430-190448_Recording)
And then just be ongoing.
45:16
S…
Speaker 1 (GMT20260430-190448_Recording)
So you don't have to worry about it,
45:17
S…
Speaker 1 (GMT20260430-190448_Recording)
Hillary, right?
45:17
S…
Speaker 4 (GMT20260430-190448_Recording)
Like you've got enough to do then to keep worrying about,
45:20
S…
Speaker 4 (GMT20260430-190448_Recording)
you know, starting a new engagement.
45:22
S…
Speaker 4 (GMT20260430-190448_Recording)
So if it could just be something that's automated,
45:24
S…
Speaker 4 (GMT20260430-190448_Recording)
you know, when they hit that,
45:25
S…
Speaker 7 (GMT20260430-190448_Recording)
you know,
45:26
S…
Speaker 4 (GMT20260430-190448_Recording)
spot in their engagement,
45:27
S…
Speaker 4 (GMT20260430-190448_Recording)
they just get put in there.
45:29
S…
Speaker 4 (GMT20260430-190448_Recording)
Also, you know,
45:31
S…
Speaker 4 (GMT20260430-190448_Recording)
these days it's about 18 days that
45:35
S…
Speaker 4 (GMT20260430-190448_Recording)
you have to capture somebody.
45:36
S…
Speaker 4 (GMT20260430-190448_Recording)
So like the more in your onboarding that you can get
45:40
S…
Speaker 1 (GMT20260430-190448_Recording)
them to open,
45:41
S…
Speaker 4 (GMT20260430-190448_Recording)
respond or click in 18 days is going to help keep them.
45:45
S…
Speaker 4 (GMT20260430-190448_Recording)
Studies show that if they go 18 days and they don't do any of that,
45:49
S…
Speaker 4 (GMT20260430-190448_Recording)
the chances of them actually ever being an engaged contact go
45:53
S…
Speaker 4 (GMT20260430-190448_Recording)
down significantly.
45:55
S…
Speaker 4 (GMT20260430-190448_Recording)
It's crazy to see.
45:57
S…
Speaker 4 (GMT20260430-190448_Recording)
Ben can show you in the back end,
45:59
S…
Speaker 4 (GMT20260430-190448_Recording)
in his database,
46:00
S…
Speaker 4 (GMT20260430-190448_Recording)
how that actually looks and that the data backs that up.
46:04
S…
Speaker 4 (GMT20260430-190448_Recording)
very crazy.
46:05
S…
Speaker 4 (GMT20260430-190448_Recording)
So I always say the more you can in your automations,
46:09
S…
Speaker 4 (GMT20260430-190448_Recording)
like to get people,
46:10
S…
Speaker 4 (GMT20260430-190448_Recording)
I front load a lot of what you want in like that first two weeks to
46:14
S…
Speaker 4 (GMT20260430-190448_Recording)
try to get, you know,
46:16
S…
Speaker 4 (GMT20260430-190448_Recording)
new leads and new people to do something.
46:18
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah.
46:19
S…
Speaker 3 (GMT20260430-190448_Recording)
Okay.
46:19
S…
Speaker 3 (GMT20260430-190448_Recording)
That's good to know too.
46:21
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah, that's the whole piece I hadn't really thought of that contact list that we're just carrying.
46:25
S…
Speaker 2 (GMT20260430-190448_Recording)
And, you know, you guys are pulling it out to do whatever and then bring it back.
46:28
S…
Speaker 2 (GMT20260430-190448_Recording)
And then how does it come back?
46:30
S…
Speaker 5 (GMT20260430-190448_Recording)
And yeah,
46:31
S…
Speaker 2 (GMT20260430-190448_Recording)
I mean, our contact list is everything.
46:33
S…
Speaker 5 (GMT20260430-190448_Recording)
You know,
46:33
S…
Speaker 2 (GMT20260430-190448_Recording)
we don't want it.
46:34
S…
Speaker 2 (GMT20260430-190448_Recording)
We know there's a big chunk of it that probably
46:39
S…
Speaker 2 (GMT20260430-190448_Recording)
could be dropped,
46:39
S…
Speaker 2 (GMT20260430-190448_Recording)
but we're too scared to drop it.
46:41
S…
Speaker 5 (GMT20260430-190448_Recording)
You know, it's scary.
46:42
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
46:42
S…
Speaker 2 (GMT20260430-190448_Recording)
Benjamin's helped us identify who is engaged.
46:45
S…
Speaker 2 (GMT20260430-190448_Recording)
And then we were able to set them as unengaged.
46:49
S…
Speaker 2 (GMT20260430-190448_Recording)
At least we didn't delete them,
46:50
S…
Speaker 2 (GMT20260430-190448_Recording)
but they're not considered,
46:52
S…
Speaker 2 (GMT20260430-190448_Recording)
they're on that unengaged list.
46:54
S…
Speaker 2 (GMT20260430-190448_Recording)
We're not even using them as part of any automations.
46:58
S…
Speaker 2 (GMT20260430-190448_Recording)
And that's helped our compliancy for sure.
47:00
S…
Speaker 2 (GMT20260430-190448_Recording)
That took us,
47:03
S…
Speaker 2 (GMT20260430-190448_Recording)
that got us back where we needed to go.
47:06
S…
Speaker 5 (GMT20260430-190448_Recording)
And then again,
47:07
S…
Speaker 2 (GMT20260430-190448_Recording)
spam complaints came back in.
47:09
S…
Speaker 2 (GMT20260430-190448_Recording)
We thought it was for the email confirmation.
47:13
S…
Speaker 2 (GMT20260430-190448_Recording)
Then it wasn't that either,
47:16
S…
Speaker 5 (GMT20260430-190448_Recording)
but anyway.
47:17
S…
Speaker 1 (GMT20260430-190448_Recording)
I know.
47:18
S…
Speaker 4 (GMT20260430-190448_Recording)
I just want to do like this public service announcement.
47:21
S…
Speaker 4 (GMT20260430-190448_Recording)
Don't hit spam in your Gmail account,
47:24
S…
Speaker 4 (GMT20260430-190448_Recording)
right? Like just scroll down and unsubscribe because that's where it really hurts us is when,
47:28
S…
Speaker 4 (GMT20260430-190448_Recording)
you know, people just click that spam right up top in like Gmail or Yahoo.
47:32
S…
Speaker 4 (GMT20260430-190448_Recording)
That's where it starts for Google starts reporting it back to
47:36
S…
Speaker 4 (GMT20260430-190448_Recording)
keep. And if they get a certain amount,
47:38
S…
Speaker 4 (GMT20260430-190448_Recording)
that's what puts you into that compliance.
47:40
S…
Speaker 3 (GMT20260430-190448_Recording)
Typically,
47:41
S…
Speaker 4 (GMT20260430-190448_Recording)
just people scrolling down and unsubscribing isn't going to hurt you as
47:45
S…
Speaker 4 (GMT20260430-190448_Recording)
much as if they do it up in there.
47:47
S…
Speaker 4 (GMT20260430-190448_Recording)
browser that's where then keep ends up having to satisfy gmail
47:51
S…
Speaker 4 (GMT20260430-190448_Recording)
and report to them that you've taken the steps to go through it's like
47:56
S…
Speaker 6 (GMT20260430-190448_Recording)
oh interesting that's good to know yeah because benjamin was trying to help us
48:00
S…
Speaker 6 (GMT20260430-190448_Recording)
with like what we could come right above the unsubscribe making it sound like yes your
48:04
S…
Speaker 6 (GMT20260430-190448_Recording)
problem but that's interesting yeah
48:07
S…
Speaker 6 (GMT20260430-190448_Recording)
I think I'm guilty of that because it's just easy to just like.
48:10
S…
Speaker 1 (GMT20260430-190448_Recording)
If you don't know,
48:11
S…
Speaker 1 (GMT20260430-190448_Recording)
you don't realize it,
48:11
S…
Speaker 1 (GMT20260430-190448_Recording)
right? You're like, I don't want this unsubscribe.
48:13
S…
Speaker 1 (GMT20260430-190448_Recording)
But yeah, I'm always like,
48:14
S…
Speaker 1 (GMT20260430-190448_Recording)
scroll down,
48:15
S…
Speaker 1 (GMT20260430-190448_Recording)
unsubscribe.
48:15
S…
Speaker 1 (GMT20260430-190448_Recording)
I'll be nice to you.
48:17
S…
Speaker 5 (GMT20260430-190448_Recording)
I won't hurt you.
48:18
S…
Speaker 6 (GMT20260430-190448_Recording)
I like that sometimes there'll be a thing at the top,
48:22
S…
Speaker 6 (GMT20260430-190448_Recording)
especially on my phone,
48:23
S…
Speaker 6 (GMT20260430-190448_Recording)
like in the mail app on my phone,
48:25
S…
Speaker 6 (GMT20260430-190448_Recording)
there'll be like a thing at the top,
48:26
S…
Speaker 6 (GMT20260430-190448_Recording)
like unsubscribe.
48:26
S…
Speaker 2 (GMT20260430-190448_Recording)
But it doesn't work always because I
48:30
S…
Speaker 2 (GMT20260430-190448_Recording)
do that.
48:31
S…
Speaker 2 (GMT20260430-190448_Recording)
I'll just say unsubscribe.
48:33
S…
Speaker 2 (GMT20260430-190448_Recording)
Want me to unsubscribe you?
48:34
S…
Speaker 2 (GMT20260430-190448_Recording)
And I click it and it'll go away from my inbox.
48:37
S…
Speaker 2 (GMT20260430-190448_Recording)
But then it still comes back.
48:38
S…
Speaker 2 (GMT20260430-190448_Recording)
I'm like, but it didn't actually unsubscribe me.
48:40
S…
Speaker 4 (GMT20260430-190448_Recording)
I wonder if that's like a...
48:42
S…
Speaker 3 (GMT20260430-190448_Recording)
Interesting.
48:43
S…
Speaker 2 (GMT20260430-190448_Recording)
It's more gimmicky.
48:45
S…
Speaker 2 (GMT20260430-190448_Recording)
I don't think it's actually doing it.
48:46
S…
Speaker 1 (GMT20260430-190448_Recording)
Uh -huh.
48:47
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
48:48
S…
Speaker 4 (GMT20260430-190448_Recording)
And then that's where people get annoyed,
48:49
S…
Speaker 4 (GMT20260430-190448_Recording)
right? And then they start,
48:50
S…
Speaker 4 (GMT20260430-190448_Recording)
you know, reporting you.
48:52
S…
Speaker 4 (GMT20260430-190448_Recording)
And if they felt that feedback,
48:53
S…
Speaker 7 (GMT20260430-190448_Recording)
you know,
48:54
S…
Speaker 4 (GMT20260430-190448_Recording)
when you unsubscribe and if they say that this is anything besides,
48:58
S…
Speaker 4 (GMT20260430-190448_Recording)
I think it's the first option.
49:01
S…
Speaker 5 (GMT20260430-190448_Recording)
not relevant,
49:01
S…
Speaker 4 (GMT20260430-190448_Recording)
then it will ding you and keep.
49:04
S…
Speaker 4 (GMT20260430-190448_Recording)
So I'm like,
49:06
S…
Speaker 4 (GMT20260430-190448_Recording)
Ben, can't you guys just take out those other options so it doesn't hurt us?
49:09
S…
Speaker 1 (GMT20260430-190448_Recording)
Don't even give them the option to report it.
49:12
S…
Speaker 5 (GMT20260430-190448_Recording)
Yeah,
49:13
S…
Speaker 2 (GMT20260430-190448_Recording)
we're lucky to have our connection with Benjamin because that's a big part of what he does
49:17
S…
Speaker 2 (GMT20260430-190448_Recording)
is that too.
49:19
S…
Speaker 2 (GMT20260430-190448_Recording)
So another plus there.
49:22
S…
Speaker 1 (GMT20260430-190448_Recording)
Okay.
49:23
S…
Speaker 2 (GMT20260430-190448_Recording)
So some of the other things I just jotted was that we'll need to kind
49:27
S…
Speaker 2 (GMT20260430-190448_Recording)
of work on is campaigns and automations that are running that create duplicate contacts,
49:31
S…
Speaker 2 (GMT20260430-190448_Recording)
whether they're coming in through forms or things like that.
49:34
S…
Speaker 2 (GMT20260430-190448_Recording)
We have, especially because we've got member contacts in there and it's hard when
49:39
S…
Speaker 2 (GMT20260430-190448_Recording)
you don't realize there's duplicate contacts coming in.
49:44
S…
Speaker 2 (GMT20260430-190448_Recording)
Sometimes new contacts are coming in with a company record created.
49:47
S…
Speaker 2 (GMT20260430-190448_Recording)
I've searched and looked and tried to make sure I use company
49:51
S…
Speaker 2 (GMT20260430-190448_Recording)
records for our members' contacts as a way to kind of
49:55
S…
Speaker 2 (GMT20260430-190448_Recording)
connect them so I know who this contact is connected.
50:00
S…
Speaker 3 (GMT20260430-190448_Recording)
as possible I unite them through company records and we've got
50:04
S…
Speaker 3 (GMT20260430-190448_Recording)
other ones that are just being created for no reason and so if we could find out the source
50:08
S…
Speaker 3 (GMT20260430-190448_Recording)
of that and not have that be do you have any examples I
50:13
S…
Speaker 3 (GMT20260430-190448_Recording)
don't know where you're coming from but I have plenty of company records that have no contacts
50:17
S…
Speaker 4 (GMT20260430-190448_Recording)
on them or yeah even if you want to send me some of those just a starting point
50:21
S…
Speaker 4 (GMT20260430-190448_Recording)
of and I can kind of look into it
50:24
S…
Speaker 1 (GMT20260430-190448_Recording)
Okay.
50:25
S…
Speaker 3 (GMT20260430-190448_Recording)
And then I wrote down email,
50:26
S…
Speaker 3 (GMT20260430-190448_Recording)
the email compliancy things,
50:28
S…
Speaker 3 (GMT20260430-190448_Recording)
event reporting too.
50:29
S…
Speaker 3 (GMT20260430-190448_Recording)
I was, I jotted that down,
50:30
S…
Speaker 3 (GMT20260430-190448_Recording)
Hillary. So like when you guys are doing marketing and communication for events,
50:36
S…
Speaker 3 (GMT20260430-190448_Recording)
um the tags that would that we want to last so like they come
50:40
S…
Speaker 3 (GMT20260430-190448_Recording)
through your campaign then they go out of the campaign it's done but what is what's
50:45
S…
Speaker 3 (GMT20260430-190448_Recording)
the reporting and the tracking we have for um like for history
50:49
S…
Speaker 3 (GMT20260430-190448_Recording)
yeah you know there was things that i had created originally but i'm not doing
50:53
S…
Speaker 3 (GMT20260430-190448_Recording)
the doing any of that anymore because it's all automated through you guys and usually
50:57
S…
Speaker 2 (GMT20260430-190448_Recording)
we still use the event attended as a history tag yeah
51:01
S…
Speaker 3 (GMT20260430-190448_Recording)
but so everything else should fall off
51:04
S…
Speaker 3 (GMT20260430-190448_Recording)
Like tag cleanup at the end of campaigns,
51:06
S…
Speaker 3 (GMT20260430-190448_Recording)
like everything should come off and just one tag can remain because some
51:10
S…
Speaker 3 (GMT20260430-190448_Recording)
of our contacts now,
51:11
S…
Speaker 3 (GMT20260430-190448_Recording)
the tag lists.
51:12
S…
Speaker 1 (GMT20260430-190448_Recording)
So like the start tags for all those,
51:15
S…
Speaker 2 (GMT20260430-190448_Recording)
all of that.
51:17
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah.
51:17
S…
Speaker 2 (GMT20260430-190448_Recording)
That definitely is something I need to put into my flow.
51:22
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
51:22
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
51:23
S…
Speaker 3 (GMT20260430-190448_Recording)
An easy thing to start working on.
51:25
S…
Speaker 3 (GMT20260430-190448_Recording)
And that was one thing sixth division did really well initially,
51:28
S…
Speaker 3 (GMT20260430-190448_Recording)
but it was hard to understand it.
51:29
S…
Speaker 3 (GMT20260430-190448_Recording)
It was hard to replicate,
51:30
S…
Speaker 3 (GMT20260430-190448_Recording)
especially.
51:31
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah.
51:32
S…
Speaker 1 (GMT20260430-190448_Recording)
I didn't realize we wanted to drop those tags off.
51:34
S…
Speaker 1 (GMT20260430-190448_Recording)
I've made sure that they get removed from the sequence when they get to the end,
51:37
S…
Speaker 1 (GMT20260430-190448_Recording)
but I haven't removed those start tags.
51:39
S…
Speaker 1 (GMT20260430-190448_Recording)
I thought we wanted that history.
51:40
S…
Speaker 1 (GMT20260430-190448_Recording)
I didn't realize,
51:41
S…
Speaker 1 (GMT20260430-190448_Recording)
but I can, it's easy enough to do.
51:43
S…
Speaker 3 (GMT20260430-190448_Recording)
Well, so I think that's part of what Amber will do for us is come up with some of those practices,
51:47
S…
Speaker 3 (GMT20260430-190448_Recording)
standardizing things that we'll do.
51:50
S…
Speaker 3 (GMT20260430-190448_Recording)
And so those tags would always look the same.
51:52
S…
Speaker 3 (GMT20260430-190448_Recording)
You know, like, what do we need on these records in the end?
51:56
S…
Speaker 3 (GMT20260430-190448_Recording)
Because right now,
51:57
S…
Speaker 3 (GMT20260430-190448_Recording)
if you open up some people's tags list,
51:59
S…
Speaker 2 (GMT20260430-190448_Recording)
it's like, whoa.
52:01
S…
Speaker 3 (GMT20260430-190448_Recording)
You know, and they are hard to sort and find and align and that kind of
52:05
S…
Speaker 3 (GMT20260430-190448_Recording)
thing. And then texting too is another big.
52:07
S…
Speaker 1 (GMT20260430-190448_Recording)
And sometimes you assume that if they have a lot of tags,
52:10
S…
Speaker 1 (GMT20260430-190448_Recording)
they're engaged with us,
52:11
S…
Speaker 1 (GMT20260430-190448_Recording)
but it could literally be just like,
52:12
S…
Speaker 1 (GMT20260430-190448_Recording)
we've put you in every sequence for the past 10 years.
52:15
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah,
52:17
S…
Speaker 1 (GMT20260430-190448_Recording)
exactly.
52:17
S…
Speaker 3 (GMT20260430-190448_Recording)
So that'll be,
52:19
S…
Speaker 3 (GMT20260430-190448_Recording)
that'll be good things to get in place for us.
52:22
S…
Speaker 2 (GMT20260430-190448_Recording)
Okay.
52:22
S…
Speaker 2 (GMT20260430-190448_Recording)
Yep.
52:24
S…
Speaker 1 (GMT20260430-190448_Recording)
I had a question that's not related to campaigns,
52:27
S…
Speaker 1 (GMT20260430-190448_Recording)
but something that came up for us today about landing pages.
52:29
S…
Speaker 1 (GMT20260430-190448_Recording)
And I know you're meeting next week with Alyssa regarding landing pages.
52:32
S…
Speaker 1 (GMT20260430-190448_Recording)
We have been using landing pages a lot for
52:36
S…
Speaker 1 (GMT20260430-190448_Recording)
our event marketing because our current.
52:41
S…
Speaker 1 (GMT20260430-190448_Recording)
main more than just great dancing website has a lot of limitations around the way that
52:45
S…
Speaker 1 (GMT20260430-190448_Recording)
it was built so when we're doing like our teacher training or this
52:49
S…
Speaker 1 (GMT20260430-190448_Recording)
studio transformation challenge we have coming up all those landing pages are getting built in keep
52:53
S…
Speaker 1 (GMT20260430-190448_Recording)
and we um
52:57
S…
Speaker 1 (GMT20260430-190448_Recording)
currently are getting ready to do some really heavy meta ad spend and
53:01
S…
Speaker 1 (GMT20260430-190448_Recording)
um one of the landing pages we built for it our chief
53:06
S…
Speaker 1 (GMT20260430-190448_Recording)
marketing officer who works for like our parent company essentially he
53:10
S…
Speaker 1 (GMT20260430-190448_Recording)
was looking at it and he's like we want to make sure we do a speed test on this and so we did a speed test
53:14
S…
Speaker 1 (GMT20260430-190448_Recording)
and it was it gave us a rating of 29 out of 100 and um
53:19
S…
Speaker 1 (GMT20260430-190448_Recording)
somebody from his team was like,
53:21
S…
Speaker 1 (GMT20260430-190448_Recording)
well, I can address a lot of these issues that it's saying are causing this low speed.
53:25
S…
Speaker 1 (GMT20260430-190448_Recording)
And then we were like,
53:28
S…
Speaker 1 (GMT20260430-190448_Recording)
well, we built it in keep.
53:29
S…
Speaker 1 (GMT20260430-190448_Recording)
And she's like, oh,
53:30
S…
Speaker 1 (GMT20260430-190448_Recording)
if you built it in a SAS,
53:32
S…
Speaker 1 (GMT20260430-190448_Recording)
you're not going to be able to get into the coding side of things.
53:35
S…
Speaker 1 (GMT20260430-190448_Recording)
And so we're not really going to be able to address any of the things here other than image size.
53:39
S…
Speaker 1 (GMT20260430-190448_Recording)
So I don't know if there's any work,
53:42
S…
Speaker 1 (GMT20260430-190448_Recording)
like, is there any,
53:43
S…
Speaker 1 (GMT20260430-190448_Recording)
you can't get to the coding portion of any of the landing
53:47
S…
Speaker 2 (GMT20260430-190448_Recording)
page builder, right?
53:52
S…
Speaker 1 (GMT20260430-190448_Recording)
Okay.
53:52
S…
Speaker 1 (GMT20260430-190448_Recording)
Here, she said that,
53:53
S…
Speaker 2 (GMT20260430-190448_Recording)
let me see.
53:54
S…
Speaker 2 (GMT20260430-190448_Recording)
She said specifically,
53:56
S…
Speaker 1 (GMT20260430-190448_Recording)
the thing that was slowing our page down the most
54:00
S…
Speaker 1 (GMT20260430-190448_Recording)
is,
54:01
S…
Speaker 2 (GMT20260430-190448_Recording)
how did she say it?
54:02
S…
Speaker 2 (GMT20260430-190448_Recording)
The
54:08
S…
Speaker 1 (GMT20260430-190448_Recording)
unused JS,
54:10
S…
Speaker 1 (GMT20260430-190448_Recording)
which I'm guessing is JavaScript slash CSS,
54:13
S…
Speaker 1 (GMT20260430-190448_Recording)
which is responsible for about 80 % of our performance problems.
54:16
S…
Speaker 1 (GMT20260430-190448_Recording)
So she was going to clean that up,
54:19
S…
Speaker 1 (GMT20260430-190448_Recording)
but then she was like, oh,
54:20
S…
Speaker 1 (GMT20260430-190448_Recording)
it doesn't give you the option.
54:22
S…
Speaker 4 (GMT20260430-190448_Recording)
So I know it's like a builder.
54:24
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
54:24
S…
Speaker 4 (GMT20260430-190448_Recording)
I don't like,
54:25
S…
Speaker 4 (GMT20260430-190448_Recording)
I don't think even with like lead pages or any of those types of builders,
54:29
S…
Speaker 4 (GMT20260430-190448_Recording)
there's much that you can do.
54:31
S…
Speaker 4 (GMT20260430-190448_Recording)
You're kind of limited at the,
54:33
S…
Speaker 4 (GMT20260430-190448_Recording)
at the software level.
54:35
S…
Speaker 4 (GMT20260430-190448_Recording)
Okay.
54:35
S…
Speaker 2 (GMT20260430-190448_Recording)
Okay.
54:37
S…
Speaker 4 (GMT20260430-190448_Recording)
So I don't know what it looks like,
54:41
S…
Speaker 4 (GMT20260430-190448_Recording)
but yeah, it might need to be less image heavy,
54:43
S…
Speaker 4 (GMT20260430-190448_Recording)
you know?
54:44
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
54:44
S…
Speaker 1 (GMT20260430-190448_Recording)
We took a lot of the images out,
54:45
S…
Speaker 1 (GMT20260430-190448_Recording)
but most of the reason that it's getting the low rating was this like unused JavaScript.
54:51
S…
Speaker 1 (GMT20260430-190448_Recording)
thing and she was going to fix that in the coding,
54:54
S…
Speaker 1 (GMT20260430-190448_Recording)
but can't,
54:55
S…
Speaker 1 (GMT20260430-190448_Recording)
I guess.
54:55
S…
Speaker 1 (GMT20260430-190448_Recording)
So, um,
54:57
S…
Speaker 2 (GMT20260430-190448_Recording)
anyway,
54:58
S…
Speaker 2 (GMT20260430-190448_Recording)
I, yeah,
54:58
S…
Speaker 4 (GMT20260430-190448_Recording)
that sounds right.
54:59
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah.
55:00
S…
Speaker 2 (GMT20260430-190448_Recording)
Laura,
55:01
S…
Speaker 1 (GMT20260430-190448_Recording)
I told Alana that and she was like,
55:02
S…
Speaker 1 (GMT20260430-190448_Recording)
oh, so maybe our external facing website is more of a priority than we
55:07
S…
Speaker 1 (GMT20260430-190448_Recording)
thought if this,
55:08
S…
Speaker 1 (GMT20260430-190448_Recording)
cause we've been using this keep landing pages like a bandaid.
55:11
S…
Speaker 1 (GMT20260430-190448_Recording)
Um,
55:12
S…
Speaker 1 (GMT20260430-190448_Recording)
but Matt saying that.
55:15
S…
Speaker 1 (GMT20260430-190448_Recording)
Every second,
55:16
S…
Speaker 1 (GMT20260430-190448_Recording)
the longer that it takes to load,
55:18
S…
Speaker 1 (GMT20260430-190448_Recording)
you lose 7 % of your audience.
55:19
S…
Speaker 2 (GMT20260430-190448_Recording)
So anyway,
55:21
S…
Speaker 2 (GMT20260430-190448_Recording)
well,
55:25
S…
Speaker 3 (GMT20260430-190448_Recording)
darn, I mean,
55:26
S…
Speaker 3 (GMT20260430-190448_Recording)
better to know, you know,
55:27
S…
Speaker 3 (GMT20260430-190448_Recording)
it's a good thing that,
55:28
S…
Speaker 3 (GMT20260430-190448_Recording)
you know, the more you need
55:32
S…
Speaker 3 (GMT20260430-190448_Recording)
to, unfortunately.
55:33
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah.
55:34
S…
Speaker 3 (GMT20260430-190448_Recording)
Yeah. I'll take a quick peek,
55:35
S…
Speaker 4 (GMT20260430-190448_Recording)
but yeah, I'm pretty sure there's really not much that you can do besides
55:40
S…
Speaker 4 (GMT20260430-190448_Recording)
just, I mean,
55:42
S…
Speaker 1 (GMT20260430-190448_Recording)
it's.
55:43
S…
Speaker 4 (GMT20260430-190448_Recording)
it's just a landing page builder,
55:44
S…
Speaker 4 (GMT20260430-190448_Recording)
right? It's not like an actual WordPress site or external site where
55:48
S…
Speaker 4 (GMT20260430-190448_Recording)
we can go into the code.
55:50
S…
Speaker 4 (GMT20260430-190448_Recording)
Like we just, we don't even get those options.
55:51
S…
Speaker 3 (GMT20260430-190448_Recording)
It's funny though,
55:53
S…
Speaker 3 (GMT20260430-190448_Recording)
because can't you go into code?
55:55
S…
Speaker 3 (GMT20260430-190448_Recording)
like on some of the order form building i know i've seen spots where they tell you
55:59
S…
Speaker 3 (GMT20260430-190448_Recording)
like if you know code you can come in here and do it there and so there are some open
56:03
S…
Speaker 3 (GMT20260430-190448_Recording)
windows still yeah it's more for design um
56:08
S…
Speaker 4 (GMT20260430-190448_Recording)
yeah for like changing the background colors of like the headers and
56:12
S…
Speaker 4 (GMT20260430-190448_Recording)
if you want a different font or yeah so it's really kind of that css for styling
56:16
S…
Speaker 4 (GMT20260430-190448_Recording)
okay um but yeah i don't know
56:19
S…
Speaker 4 (GMT20260430-190448_Recording)
That even if you could edit the CSS for styling,
56:22
S…
Speaker 4 (GMT20260430-190448_Recording)
that that's going to solve the speed.
56:24
S…
Speaker 4 (GMT20260430-190448_Recording)
It sounds like there's extra code that's probably in there that they just
56:28
S…
Speaker 4 (GMT20260430-190448_Recording)
don't even want in there.
56:29
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah.
56:30
S…
Speaker 2 (GMT20260430-190448_Recording)
Well,
56:31
S…
Speaker 3 (GMT20260430-190448_Recording)
now you know.
56:33
S…
Speaker 1 (GMT20260430-190448_Recording)
I was like,
56:35
S…
Speaker 1 (GMT20260430-190448_Recording)
well, we have you.
56:36
S…
Speaker 1 (GMT20260430-190448_Recording)
I just got this email this afternoon.
56:38
S…
Speaker 1 (GMT20260430-190448_Recording)
So I did ask.
56:41
S…
Speaker 1 (GMT20260430-190448_Recording)
Yeah.
56:41
S…
Speaker 4 (GMT20260430-190448_Recording)
Well, okay.
56:42
S…
Speaker 1 (GMT20260430-190448_Recording)
Well, great.
56:42
S…
Speaker 4 (GMT20260430-190448_Recording)
Well, this was super helpful.
56:44
S…
Speaker 4 (GMT20260430-190448_Recording)
Thank you so much.
56:45
S…
Speaker 4 (GMT20260430-190448_Recording)
I'll probably be in touch more.
56:47
S…
Speaker 4 (GMT20260430-190448_Recording)
Feel free to reach out to me also as you think of things.
56:50
S…
Speaker 4 (GMT20260430-190448_Recording)
But like I said, I'm kind of right now just going through trying to understand how everybody's
56:54
S…
Speaker 4 (GMT20260430-190448_Recording)
using everything,
56:55
S…
Speaker 4 (GMT20260430-190448_Recording)
how everything is set up.
56:57
S…
Speaker 4 (GMT20260430-190448_Recording)
So yeah,
56:58
S…
Speaker 2 (GMT20260430-190448_Recording)
this was super helpful.
56:59
S…
Speaker 4 (GMT20260430-190448_Recording)
I appreciate your time.
57:01
S…
Speaker 2 (GMT20260430-190448_Recording)
So we're excited.
57:02
S…
Speaker 2 (GMT20260430-190448_Recording)
I think this will be great.
57:03
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah,
57:04
S…
Speaker 1 (GMT20260430-190448_Recording)
I'm really excited.
57:04
S…
Speaker 1 (GMT20260430-190448_Recording)
Sorry that I had to take a call in the middle there,
57:06
S…
Speaker 1 (GMT20260430-190448_Recording)
but no, some of these things we can get done.
57:09
S…
Speaker 2 (GMT20260430-190448_Recording)
Yeah. Sounds good.
57:10
S…
Speaker 1 (GMT20260430-190448_Recording)
All right.
57:11
S…
Speaker 4 (GMT20260430-190448_Recording)
Well, thanks again.
57:12
S…
Speaker 4 (GMT20260430-190448_Recording)
Have a good rest of the afternoon.
57:13
S…
Speaker 4 (GMT20260430-190448_Recording)
We'll talk soon.
57:13
S…
Speaker 2 (GMT20260430-190448_Recording)
Bye.
This transcript was generated by AI (automatic speech recognition). May contain errors — verify against the original audio for critical use. AI policy
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