Recording 6
May 15, 2026 07:38
· 48:17
· English
· Whisper Turbo
· 3 Oradores
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Speaker 1 (Recording 6)
Fifteen plus years ago,
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we were running in a municipal or provincial or federal campaign.
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On that note,
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that is a perfect segue,
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I think, to our next guest,
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who is Lauren Jatai.
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She's a partner manager on Metta's government,
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politics,
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advocacy,
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and compliance team.
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Metta, of course,
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responsible for Facebook and Instagram,
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and you all don't need me to tell you the importance of social media and
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that level of social engagement as it relates to a municipal campaign,
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especially when you consider...
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the close relationship that counselors have to their local communities.
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So get your notepads ready,
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or if it's needed,
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your iPhone.
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And Lauren,
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I welcome you to the stage.
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Thanks.
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So in terms of kind of getting where
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we have,
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we have an amazing spoiler alert specifically for folks on
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the government, politics,
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and advocacy non -profit categories.
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But just to kind of get you inspired
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and thinking through,
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if you're launching a campaign where you want to get started,
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start by Facebook and Instagram.
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If you're on Facebook,
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make sure you have a page that's your official presence.
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Create an Instagram account as well.
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Make sure that the accounts are secure.
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We have a lot of security best practices on our website that I'll highlight.
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A little bit later.
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And then kind of manage your accounts across many technologies.
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You can reach out to our support team,
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request verification,
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and then start to think through,
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okay, if I have a Facebook page and an Instagram account,
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maybe I want to kind of get started with threads.
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If you have an Instagram account,
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it would be easy to get started with threads.
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You'll be the same user name,
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the same family,
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just plug in there.
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And maybe you can want to experiment on WhatsApp,
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too.
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Maybe there's large portions of your community who are really active on WhatsApp,
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and that might be something you want to do.
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And then finally,
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you can leverage our business tools,
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Business Suite,
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which is kind of unified insights across our platforms.
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And then a business portfolio as well that helps you manage goals
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and permissions too.
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So that's kind of a quick deal to learn how to get started.
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And I'm focusing a little bit more today,
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although I will speak briefly to ads.
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But when we talk about organic marketing,
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what we're talking about here is kind of a non -pay.
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And then within
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the organic realm,
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we're thinking...
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how many people you're reaching and who are you reaching and then the type of engagement you're getting with
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those more engagement again
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you really want to think through what people might be coming to your pages your accounts for and
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the answer to that is they want to be informed about what you stand for what you're working
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on they want to be able to communicate directly with you so whether that's through comments whether
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that's your messenger whatsapp one -on -one conversations to get updates
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about things that may impact them may impact their community and also to ask
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questions about your organization
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And so you want to kind of start out first by nurturing your existing community.
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So people who are already following your accounts,
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who are getting kind of connected,
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you want to make sure you're replying to comments,
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you're responding to people,
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you're asking people,
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hey, what do you want to see?
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You're really engaging with them there.
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And then you also want to think about how you grow your community by
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reaching unlimited,
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really following your page.
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Reels,
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they can go on the Reels tab so people who don't follow you can see your Reels as well.
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Just being authentic,
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driving connections,
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and then kind of advocacy,
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so being agile,
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responding to what's happening.
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I'm
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writing a little bit.
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So again,
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just engagements with you.
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We have a lot of services that you can use.
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Before I go,
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I just want to highlight quickly here that if you plan to run any ads in
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Canada on or behalf of a politician,
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you will need to make sure you're familiar with our ad transparency process
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for ads.
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This requires an authorization process.
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You have to run your ads with clear paid for by disclaimer,
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so people can see who's responsible for this delivery.
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Do make sure you look into this if you plan.
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when we introduce any posts.
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Here's the QR
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code, I promise.
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If you,
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if this QR code is not working for whatever,
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Facebook .com,
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GPA.
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As I said,
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there's tons of great resources to best practice.
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You can go and look at any specific paths for elected officials and candidates.
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And we also have at the support tab there,
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you can reach out to our meta support group team.
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We can help with any kind of technical issues,
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troubleshooting,
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requesting verification.
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They are dedicated,
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they're focused specifically.
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Speaker 1 (Recording 6)
Thank you,
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Speaker 3 (Recording 6)
Laurence, so much.
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Of course,
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as I pay
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close attention to ad policies as it
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relates to election campaigns.
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I would like to bring up for me to say once again,
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he's going to speak about municipal campaigns,
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social media,
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and waiting online tied to what you just heard Laurence speak about,
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and of course,
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how you can use this to your advantage,
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particularly as new candidates.
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Ready?
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Welcome back to the stage show.
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but people are taking that fire and throwing that away and
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you don't never know there's no accountability you don't know this side with modern social
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media that you can tell if people are watching
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you can tell how many people are watching how
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long that's the kind of accountability that exists today in social media
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and the reason you have to care about visibility is because it will
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make you look more familiar that will be the start of
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that what we
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want is
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modern campaigns are just immense
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contributions
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People in your town who all want to...
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This is the right strategy if you want to take this away today.
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Now,
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jobs.
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This is again a classic question.
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Any campaign we started,
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they have not been,
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they will be,
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when you start posting on TikTok tomorrow,
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is that going to help you win this election?
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But the point is,
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each platform,
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which I hope
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makes you happy,
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is you don't need to be happy.
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Facebook,
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Instagram,
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they go 40
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segment.
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If you want to appeal to them,
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it's a platform which has inbuilt great tools.
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There's video on Instagram as a reel.
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There's a chair that will go your following,
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so you need to be there.
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A huge
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part of your campaign
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budget.
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Talking around
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but I have my mom that's also recording the event.
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You know it's like double play but I started my campaign
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I got nominated last week.
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So we're doing a lot of events in the,
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you know, like,
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in the area by the well itself.
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I mean,
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if you want to be part of,
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like, I'm looking for speakers for my event.
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We're doing, like, a mental health because this month is mental health.
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So we're trying to get speakers,
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you know, professional women,
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like,
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professional people to,
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like, speak at people.
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and it's fully sponsored by me and I know you are doing real
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estate so if you want to chip in that would be really appreciated because once
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you have a stronger channel you can get out there especially mental health
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is one of your interests but I do have my own counselor that
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I partnered up with and I do a coaching thing of my own as well
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No, no, like a,
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you know, like a...
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Like a real child.
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Like a mental health child.
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I don't know. Yes.
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And she runs,
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like, a full, like,
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she's a licensed therapist and everything.
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So we're looking for,
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like, speakers,
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you know, just to get people energized and get them together.
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If you want,
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like, if you want to do that.
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I mean,
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obviously, I'm doing this kind of with my own funding right now.
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Like, I don't have a lot of,
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like...
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I haven't even got my nomination in yet.
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Are you nominated?
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Oh, okay.
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I have to do it still.
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So the last...
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It could be
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31st depending on the facility.
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I know I'm doing that on the Sunday and then I know I have something in the 30s already.
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But in the future,
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I would want to connect with you because we're kind of like...
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Yeah, we're in the same kind of race,
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regime.
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I'm the first -timer,
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so I'm building.
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Even if I don't win,
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honestly, it's about making the connections.
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Even being nominated is a huge energy.
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Have you spoken to Martin?
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He messaged me.
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I was like,
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why is he messaging me?
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But he was asking about,
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you know, like...
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I don't know.
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But,
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you know, sometimes I guess people get a little,
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because I nominated pretty early.
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So,
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I don't know.
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He was just curious.
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But I kept it professional.
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I was like, oh, it's the marketing.
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So I kept it very nice.
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And that's how I'm going to keep it.
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Because Deepika, she's Ward 7,
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so I went to introduce myself,
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and I think she was even shocked.
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She turned me off too.
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She's like, oh,
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I'm not going to take a picture with you.
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That's going to look like an endorsement.
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I'm like, I'm not looking for endorsement.
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I'm just taking a picture with you as a person I met at the end.
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I didn't say all that,
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but I was like, okay, whatever.
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Yeah,
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because she was like, oh,
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that's my ward.
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And I'm like, yeah,
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I know.
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But,
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you know, I'm running,
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so I think it's good that we get to meet each other.
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Maybe she's also running for mayor.
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But that's what I'm hearing.
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So, like, why is she upset that I'm running for mayor?
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I don't understand.
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For lack of a better word,
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insecurity,
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too.
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You guys are already in,
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like, we're not,
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like, batching you.
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We're just doing our own thing.
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My hope is,
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like, okay, if you're doing that,
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can you tell everybody to vote for me then?
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That's my approach,
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right? Like, it's not here to,
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like...
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take away from you,
34:41
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but it's like,
34:41
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Speaker 1 (Recording 6)
we can build,
34:42
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Speaker 1 (Recording 6)
because at the end of the day,
34:43
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the goal is the same,
34:44
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we become a community.
34:45
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But I'm realizing,
34:47
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and this is why I wanted to come here today,
34:49
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to learn the habit and attitude of the people in this.
34:53
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Speaker 1 (Recording 6)
It's energy that you're getting,
34:55
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Speaker 1 (Recording 6)
like, wrapped up in,
34:57
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Speaker 1 (Recording 6)
you know, like,
34:58
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Speaker 1 (Recording 6)
eventually you need,
34:59
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like,
34:59
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Speaker 1 (Recording 6)
especially
35:00
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I see that talking to people,
35:01
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like, I was nervous.
35:02
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Speaker 1 (Recording 6)
Yeah.
35:03
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Speaker 1 (Recording 6)
I thought people would check me off,
35:04
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Speaker 1 (Recording 6)
but there's people talking.
35:05
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Speaker 1 (Recording 6)
And there are people talking.
35:06
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Speaker 1 (Recording 6)
So I have your numbers on your card,
35:08
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Speaker 1 (Recording 6)
right? Yeah,
35:09
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Speaker 1 (Recording 6)
it has my WhatsApp,
35:10
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yes.
35:11
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Speaker 1 (Recording 6)
WhatsApp, okay.
35:11
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Speaker 1 (Recording 6)
So I'm going to connect with you,
35:12
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Speaker 1 (Recording 6)
and then maybe you and I can,
35:14
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Speaker 1 (Recording 6)
like, switch out. We can collaborate.
35:14
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Speaker 1 (Recording 6)
Yeah, like,
35:15
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Speaker 1 (Recording 6)
you and I can talk about,
35:17
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Speaker 1 (Recording 6)
like, the challenges and how we're coming in.
35:19
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Speaker 1 (Recording 6)
Yeah, it's always good to hold hands.
35:21
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Speaker 1 (Recording 6)
Yeah.
35:21
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Speaker 1 (Recording 6)
Okay, great.
35:22
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Speaker 1 (Recording 6)
Nice seeing you here.
35:23
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Speaker 1 (Recording 6)
Nice seeing you.
35:23
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Speaker 1 (Recording 6)
Thanks for having me.
35:27
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Speaker 1 (Recording 6)
Well, exactly. Let's go.
40:26
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I just had to like work it out a little
45:50
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Speaker 1 (Recording 6)
ask them to participate in carcassing the whole world,
45:53
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Speaker 1 (Recording 6)
or even to react,
45:54
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Speaker 1 (Recording 6)
like I said, in social networks.
45:55
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Speaker 1 (Recording 6)
So there is a really,
45:56
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like, a large part.
45:57
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Speaker 1 (Recording 6)
We have a model of surveying,
45:58
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a model of landing page,
45:59
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Speaker 1 (Recording 6)
et cetera.
46:00
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No,
46:03
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Speaker 1 (Recording 6)
there is two options.
46:05
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Speaker 1 (Recording 6)
One for once,
46:06
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Speaker 1 (Recording 6)
according to the user.
46:06
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Speaker 1 (Recording 6)
But you can also buy a package for all of them.
46:08
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Speaker 1 (Recording 6)
It depends not on records.
46:12
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Speaker 1 (Recording 6)
It depends on how many users are.
46:13
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Speaker 1 (Recording 6)
And you can give you a few more minutes for everyone who's waiting for this podcast.
46:23
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Speaker 1 (Recording 6)
But you don't have a mobile?
46:24
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Speaker 1 (Recording 6)
Can I take your?
46:25
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Speaker 1 (Recording 6)
So what is your name?
46:58
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Speaker 1 (Recording 6)
Oh, we're getting this heard to everyone.
47:00
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Speaker 1 (Recording 6)
I know there's a speaker,
47:01
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Speaker 1 (Recording 6)
you might not be able to hear it in the hallway,
47:02
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Speaker 1 (Recording 6)
so what we'll do is we'll try and get started here,
47:05
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and we'll encourage all of our friends in the hallway to town.
47:22
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Speaker 1 (Recording 6)
We're ready to continue.
47:25
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Speaker 1 (Recording 6)
Thank you.
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