Standard recording 45
Jun 04, 2026 07:29
· 8:22
· English
· Whisper Turbo
· 1 Àwọn Àkọ́lé
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Speaker 1 (Standard recording 45)
So in 799,
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do you have a formulation that can win with the
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multiple viewers?
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Do you
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know? What are the top 5?
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What is the global equivalent of Amazon?
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Pie.
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Pie,
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Amazon pie.
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Eyeliner's top five?
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Eyeliner's kya hai?
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Bo to abhi weekend check.
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Speaker 1 (Standard recording 45)
Amazon ka?
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Amazon.
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Achha, either.
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Abhi weekend check.
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Ah, check.
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175,
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200,
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125.
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See,
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whatever is under 200,
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uspe,
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bata bu quick commerce ho ka Amazon bestseller ho,
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then pop only will be the frontrunner ho there.
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Speaker 1 (Standard recording 45)
What is selling above 400?
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Inche hat hai?
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Top 10 of the same.
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379,
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you know.
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379.
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One
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time, Mars search for this controller.
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No,
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no, no, no.
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I want to see what ranking means.
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So,
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Mars has three products.
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Insight search for?
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Rene.
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Rene is
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standing in the telephone.
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E,
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N, W.
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N,
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W. N,
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W.
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Sorry.
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Chaar, chaar,
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which are these four?
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One
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is this.
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One is this, okay?
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One,
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two.
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One is this,
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midnight.
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One is this,
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midnight.
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One is this,
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and...
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Yeah,
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so then that means seven,
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nine, ten, when the category is not operating at seven,
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nine, ten.
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So then the question is,
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what is the amount of these?
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Anything that is a selling price of 300 plus,
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that's what we think.
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So,
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we have Pops,
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Mars,
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Ray attack,
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what do you say?
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399,
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16%,
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4 .2,
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sketched.
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So,
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how do we make this?
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Actually,
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I think.
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No,
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no. We can't.
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No, no.
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Ask
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is simple.
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We can't launch anything,
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that is.
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has no sort of going into a top 10 product.
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How will we make top 3 brands in the world?
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Or how will we make top 1 brands in our products in the top 10?
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No,
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I have to understand that in Pop,
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I want to understand the price point differently.
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I want to launch the same product in Pop,
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but in 299,
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this is 219.
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That's a secret idea.
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That is liquid eyeliner.
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It is the same category between pop and sugar and price difference or
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gap.
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We will see the price point of all brands.
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Sketchpad is above
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a normal brush.
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So in that 2 for
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9 for pop.
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So here is your answer.
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pointy sketch pen types launch so that is that.
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Pop is not competing with Rene over there.
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So 249.
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How do we get a sketch pen 249 for pop?
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Pop is where you don't have to worry about the price point.
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If it doesn't happen in 249 then that's
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a different thing.
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If it doesn't happen in 279 then that's a different thing.
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But that is the ask,
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that is the right.
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But sugar is arrested
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for hours to develop monthly.
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That is our sketch pen.
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Right?
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Women and Arrested for Horses are due now.
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If you don't have Arrested for Horses are due now,
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because there is no one in retail.
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How much do you pay in the month?
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Units.
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Yeah, can you give us a few years?
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3 .30 to 4 .30.
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I have 3 .30 to 4
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.30.
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I am trying to change the way we think.
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I am not challenging you.
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Because earlier I am also thinking like that.
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I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that
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Speaker 1 (Standard recording 45)
if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that
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if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if I am thinking that if
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I am thinking that if I am
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thinking that
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May be in 3 months.
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If we have monthly run rate of 5 and
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if we have monthly run rate of 6 months
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If you are not able to reach of an SQ,
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then it is better that SQ comes and goes.
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It's like a store.
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Store is a time that you have to do 6 months of operation and 12
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months of operation.
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If you don't know,
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then you have to close the store.
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Our problem is that we are dwelling on formats because
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sales are saying,
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what is the taste,
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what is the taste.
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No, that will change.
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So this is something which we have to chat with Sudhirita and Naveen also,
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that anything that is under,
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we can take
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two cuts, ranking is harder to get.
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And
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if inventory supply is constrained,
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it is even more important that we put money behind only
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those that have.
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high velocity.
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Actually frankly even if sugar is a 100 SQO
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brand it is okay as long as 100 SQO is a selling month mein 30 -40 lakh.
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Aam log pheil gaya hai.
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And that will challenge us to
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relaunch and then re -relaunch till
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we find that weapon that can get us to more than 10 lakhs.
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5 lakh,
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this is nice.
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5 lakh in 3 months,
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10 lakh in 6 months.
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That's good.
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But this also means that if
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you have a set of 22 boxes to check,
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for example, before you approve a product to launch,
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there is no way to fast start checking 22 boxes.
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You may have to reduce the number of boxes to check.
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For that, you have to rethink.
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The market is spraying and spraying,
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right?
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Why reduce the number of boxes to check?
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Because if in one year,
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we want to launch for 12 or 60 products,
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We can do two approaches.
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On January 1st,
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if we know that at the end of the year,
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we will have 12 products.
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We can launch 15 products and discontinue.
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I am saying the market is so experimental and frivolous,
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it is impossible to get that right.
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So then the model is launched 60 and shut down 48.
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And for a change,
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we will now have the capital to clear that game.
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But we have never played that game
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in our life.
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