Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced
Jun 22, 2026 22:37
· 1:20
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· 2 Kekahi
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
All right, let's talk about making that left turn going from subscriber
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
to first -time buyer.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
Remember this concept of the baton,
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Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
right?
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
We want to use the content at one stage to move somebody
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
along to the next stage.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
Now, we talked about things like webinars and events and
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
lead magnets in this module that you're in right now.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
And those...
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
types of content,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
especially things like online events are a great way to
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
move people along in the customer journey.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
So literally at the event that we're using to drive leads,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
we are going to go ahead and move somebody along to the
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
next stage in the customer journey,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
which looks like this.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
You know, you're going from subscribe,
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Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
right?
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
So you show up to the Holiday Inn or you attend the webinar or
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
you opt in for the lead magnet.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
How do we make that next step,
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
that critical step of getting people to buy for the
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
first time?
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
That's what we're going to be talking about in module four.
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Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
We'll see you there.
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