Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced

Jun 22, 2026 22:37 · 1:20 · English · Whisper Turbo · 2 speakers
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0:08
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
All right, let's talk about making that left turn going from subscriber
0:13
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
to first -time buyer.
0:15
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
Remember this concept of the baton,
0:17
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
right?
0:17
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
We want to use the content at one stage to move somebody
0:22
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
along to the next stage.
0:24
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
Now, we talked about things like webinars and events and
0:28
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
lead magnets in this module that you're in right now.
0:31
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
And those...
0:33
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
types of content,
0:34
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
especially things like online events are a great way to
0:38
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
move people along in the customer journey.
0:41
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
So literally at the event that we're using to drive leads,
0:45
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
we are going to go ahead and move somebody along to the
0:49
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
next stage in the customer journey,
0:51
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
which looks like this.
0:53
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
You know, you're going from subscribe,
0:55
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
right?
0:55
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
So you show up to the Holiday Inn or you attend the webinar or
1:00
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
you opt in for the lead magnet.
1:01
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
How do we make that next step,
1:04
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
that critical step of getting people to buy for the
1:08
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
first time?
1:09
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
That's what we're going to be talking about in module four.
1:12
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-11-TheLeftTurnFromSubscriberToFirstTimeBuyer-_balanced)
We'll see you there.

This transcript was generated by AI (automatic speech recognition). May contain errors — verify against the original audio for critical use. AI policy

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