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Nodaļa 1: Imagine walking into a store convinced you are making a completely rational choice, only to realize later that subtle cues, colors, and even scents guided your decision without noticing. 145s · Speaker 1

Imagine walking into a store convinced you are making a completely rational choice, only to realize later that subtle cues, colors, and even scents guided your decision without noticing. Was that truly your free will at work, or were you su…

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Nodaļa 2: we have a lot of advertising. 64s · Speaker 4

we have a lot of advertising. Even once we talk about something, we will have the same advertising on our Facebook or our Instagram. So, the implications of law, ethical, and policy are enormous. So, I will start to share my slides with you…

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Nodaļa 3: Let's start the first one. 313s · Speaker 2

Let's start the first one. I have to thank you also for choosing this program. Neuromarketing employs advanced techniques to monitor brain activity, enable the creation of more effective advertising content. Due to its ability to influence …

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Nodaļa 4: psychological and psychological and psychological arousal as well as changes in emotional responses, including eye tracking and it's and this is very important. 68s · Speaker 1

psychological and psychological and psychological arousal as well as changes in emotional responses, including eye tracking and it's and this is very important. Glover neck skin response and facial coding. These three ways are really very v…

9:57

Nodaļa 5: that unconsciously influence future product choice. 301s · Speaker 3

that unconsciously influence future product choice. We will notice that, for example, for the advertising on Facebook or Instagram, sometimes we are in bed scrolling our Facebook and then we have advertising, second advertising, showing sam…

14:58

Nodaļa 6: Of course, you shall not take a decision Thank you. 130s · Speaker 1

Of course, you shall not take a decision Thank you. Ultimately, while neuromarketing offers both benefits and risk, its potential to manipulate consumer behavior raises serious questions about the ethical and the legal boundaries of adverti…

17:10

Nodaļa 7: That's normal. 309s · Speaker 2

That's normal. Even if you are in a mall or in a shop and you will find someone who targets you and asks you some questions, even about your age, your name, your job. I think you can hide some personal information. In other words, they have…

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Nodaļa 8: So we will have an overview of the European Union legislation concerning the issue of neuromarketing with the aforementioned context. 75s · Speaker 1

So we will have an overview of the European Union legislation concerning the issue of neuromarketing with the aforementioned context. Additionally, we will see the various strategies that individuals may employ to protect their rights and i…

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Nodaļa 9: So our study will be in two big parts. 307s · Speaker 2

So our study will be in two big parts. But the first one, we will talk about personal autonomy and its infringement by neuromarketing. And the second one, legal and ethical concerns of neuromarketing and privacy protection. Again, we need t…

28:45

Nodaļa 10: willpower is not merely a philosophical or abstract concept, but is rooted in biological process within the nervous system. 79s · Speaker 1

willpower is not merely a philosophical or abstract concept, but is rooted in biological process within the nervous system. Cognitive control, impulse regulation, and goal-directed behavior, behavior are governed by neural networks, particu…

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Nodaļa 11: So you have to take this decision without any external factor or coercion or manipulation. 310s · Speaker 2

So you have to take this decision without any external factor or coercion or manipulation. However, autonomy does not operate in isolation. It relies on willpower to translate internal motivations into action. In the legal realm, particular…

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Nodaļa 12: consent is not valid can ask for invalidity of the contract so the legal safeguards ensure that decisions are the product of uncompromised willpower and genuine intent if any of these defects are present the individual's autonomy is considered compromised and the validity of the contract can be questioned can be questions mean that the contract may be null or void this legal framework reflects that the understanding that personal autonomy is not merely about the act of making a decision but about ensuring that the decision reflects true willpower or true autonomy or true self-determination means that we don't have any external factor that affect the consent what is the concept so now we will see what is the concept of juridical will the legal system introduces the no the notion of judicial will which differs from pure will power juridical will is a faction constructed by the law to account for the physiological psychological and anthropological dimensions of human decision making it represents a stable and corrected form of will which is valid only when the individual is sound mind capable of rational decision making the decision is made freely and with full full awareness of its implications and the will is expressed in in a manner that is legally and socially acceptable unlike pure or impulsive will juridical will is limited by what is legally permissible and is designed to ensure that decisions are rational and informed this concept aligns closely with the model of authenticity in personal autonomy which emphasizes emphasizes rationally self-determination determination and protection against external personal influences let's let's see the philosophical models of personal autonomy the model of philosophical the model of authenticity according to this model an autonomous individual individual individual is one who acts rationally cons consistently and independently independent Bye. 309s · Speaker 2

consent is not valid can ask for invalidity of the contract so the legal safeguards ensure that decisions are the product of uncompromised willpower and genuine intent if any of these defects are present the individual's autonomy is conside…

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Nodaļa 13: and the latin system have the equivalence of the civil law system or the codification system codification system it means like we have for we have an organization of for any discipline for example we have for the contract we have the civil law system for the protection of the consumer we have the consumer protection law for the corporation we have the corporation law so this is a system of codification so where the validity of decision is safeguarded by ensuring that consent is free from vices this is the system uh in france through the model of authenticity for the model of liberty this model focuses on non-interference arguing arguing that individuals should be free to make their own choices unless those choices cause harm to others so is so if we can analysis this model is more prevalent in common law systems where autonomy is presumed unless external control is justified by harm prevent so if you take the decision or you have the consent to sign a contract basically uh your consent is uh is free not attacked and otherwise you prove that you that unless you prove that there was an external control and it harm your concept while the model of liberty priorities individuals freedom the model of authenticity places greater emphasize on protecting individuals individuals who may be vulnerable to manipulation or irrational decision making in context like neuromarketing this distinction is critical as marketing techniques can subtly influence decision making without the individual's full awareness so now let's talk about neuroscience willpower and decision making in neuromarketing neuroscience has revealed that decision making is a biological process involving the integration of sensory input memory emotions and cognitive control well power well power plays a central role in this process by allowing individuals to evaluate options resist temptations and choose actions that align with their goals however neuromarketing research shows that the external stimuli stimuli can activate subconscious process potentially bypassing rational evaluation and influencing behavior let's take an example for example advertising for example advertising and marketing techniques often rely on expectation of what interests them on the basis of amazing the training and also to clarify the setup of organizational training environment this one of the many e these the and emotional triggers and subliminal cues to influence consumer choices. 310s · Speaker 1

and the latin system have the equivalence of the civil law system or the codification system codification system it means like we have for we have an organization of for any discipline for example we have for the contract we have the civil …

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Nodaļa 14: truly be considered autonomous? 311s · Speaker 1

truly be considered autonomous? This question mirrors the legal concern about consent being free from vices in contract law. And I take generally the example of contract law because we are talking about individuals. So, it relies on private…

50:48

Nodaļa 15: highlights the need for careful regulation in both legal and marketing contexts to protect individuals from decisions that do not reflect their true intent. 285s · Speaker 1

highlights the need for careful regulation in both legal and marketing contexts to protect individuals from decisions that do not reflect their true intent. Safeguarding autonomy ensures that individuals remain in control of their choices, …

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Nodaļa 16: Now, let's talk about neuroscience and the human mind, bridging the gap between body and thought. 313s · Speaker 1

Now, let's talk about neuroscience and the human mind, bridging the gap between body and thought. Neuroscience has increasingly ventured into exploring core aspects of human identity and personality, such as capacity, willpower, and autonom…

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Nodaļa 17: the challenge of comprehensibly grasping the intricate working of humans through unconsciences. 305s · Speaker 1

the challenge of comprehensibly grasping the intricate working of humans through unconsciences. Having provided this necessary clarification, we will now see that neuroscience does not offer a specific definition of third will. Willpower ap…

1:06:08

Nodaļa 18: activity of a neuron and decision. 227s · Speaker 1

activity of a neuron and decision. Even though their primary objective had been to study the role of neurons in the middle temporal area of the monkey's cortex in visual discrimination. This correlation referred to a psychometric-neurometri…

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Nodaļa 19: This is Vision-making, therefore, is significantly shaped by emotional perception, with Damasio emphasized is far from abstract or intangible. 300s · Speaker 2

This is Vision-making, therefore, is significantly shaped by emotional perception, with Damasio emphasized is far from abstract or intangible. Instead, emotions are concrete and can be traced back to specific systems within the body and the…

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Nodaļa 20: you are familiar with respect to the Diet, of course. 250s · Speaker 1

you are familiar with respect to the Diet, of course. ュooiit, So we're going to look at the draw of flux for this findings, several brain regions and processes are involved, the cortex, which auto-nominated certain processes, the singulate…

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