PTT-20260528-WA0015
Jun 10, 2026 07:39
· 11:08
· English
· Whisper Turbo
· 2 Ομιλητές
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0:00
S…
Speaker 1 (PTT-20260528-WA0015)
Jules, how's it?
0:01
S…
Speaker 1 (PTT-20260528-WA0015)
Yes,
0:02
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Speaker 2 (PTT-20260528-WA0015)
I've been racking my brain since we met last week.
0:05
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Speaker 2 (PTT-20260528-WA0015)
And I thought instead of me giving you,
0:08
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Speaker 1 (PTT-20260528-WA0015)
well, firstly,
0:09
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Speaker 2 (PTT-20260528-WA0015)
not to put together some PowerPoint and all
0:14
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Speaker 1 (PTT-20260528-WA0015)
the bells and whistles and do a show for you yet,
0:16
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Speaker 1 (PTT-20260528-WA0015)
which I will do,
0:17
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Speaker 2 (PTT-20260528-WA0015)
but rather just to set the sort of the tone and
0:21
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Speaker 2 (PTT-20260528-WA0015)
the objectives and that we got the same vision,
0:25
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Speaker 2 (PTT-20260528-WA0015)
if I can call it that,
0:26
S…
Speaker 1 (PTT-20260528-WA0015)
about this.
0:28
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Speaker 2 (PTT-20260528-WA0015)
So I thought I'd send you a voice note so you can't interrupt me.
0:31
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Speaker 2 (PTT-20260528-WA0015)
So I'm
0:36
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Speaker 2 (PTT-20260528-WA0015)
dead keen.
0:37
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Speaker 1 (PTT-20260528-WA0015)
Obviously,
0:39
S…
Speaker 2 (PTT-20260528-WA0015)
it's got to make sense and whatever else.
0:41
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Speaker 2 (PTT-20260528-WA0015)
But the idea of building an agency,
0:43
S…
Speaker 2 (PTT-20260528-WA0015)
I use the term agency quite...
0:49
S…
Speaker 2 (PTT-20260528-WA0015)
I don't know what the word is I can't really but for me it's not necessarily an
0:53
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Speaker 2 (PTT-20260528-WA0015)
agency and I think there's something very real here but
0:58
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Speaker 2 (PTT-20260528-WA0015)
and this we've got to like frame it properly from day one and it's
1:02
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Speaker 2 (PTT-20260528-WA0015)
almost like it's not an agency that an agency that does activations
1:06
S…
Speaker 2 (PTT-20260528-WA0015)
and an agency that does PR but it's more of like in my mind
1:10
S…
Speaker 2 (PTT-20260528-WA0015)
a strategic brand activation content
1:15
S…
Speaker 1 (PTT-20260528-WA0015)
PR,
1:16
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Speaker 2 (PTT-20260528-WA0015)
and a commercial growth agency,
1:19
S…
Speaker 2 (PTT-20260528-WA0015)
even forget the word agency,
1:20
S…
Speaker 2 (PTT-20260528-WA0015)
that can sit across a few powerful areas from the start.
1:25
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Speaker 2 (PTT-20260528-WA0015)
I know you mentioned the name,
1:27
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Speaker 2 (PTT-20260528-WA0015)
if it's BRAD,
1:28
S…
Speaker 1 (PTT-20260528-WA0015)
whatever.
1:29
S…
Speaker 1 (PTT-20260528-WA0015)
Listen,
1:30
S…
Speaker 2 (PTT-20260528-WA0015)
I think it's a lekker way to express that we
1:34
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Speaker 2 (PTT-20260528-WA0015)
want brands to be rad.
1:36
S…
Speaker 2 (PTT-20260528-WA0015)
And as I said to you,
1:39
S…
Speaker 1 (PTT-20260528-WA0015)
I thought about whether it's...
1:41
S…
Speaker 2 (PTT-20260528-WA0015)
And it doesn't have to be B -Rad.
1:43
S…
Speaker 2 (PTT-20260528-WA0015)
I'm not into titles and prestige.
1:47
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Speaker 2 (PTT-20260528-WA0015)
I'm into doing good work and making some good money.
1:50
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Speaker 2 (PTT-20260528-WA0015)
But the options is considering if it was B -Rad,
1:54
S…
Speaker 2 (PTT-20260528-WA0015)
B -Rad cartel.
1:55
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Speaker 2 (PTT-20260528-WA0015)
I know cartel can come across as like a little bit
2:00
S…
Speaker 1 (PTT-20260528-WA0015)
dodgy.
2:00
S…
Speaker 2 (PTT-20260528-WA0015)
And if you employ me to be a mule to bring back drugs from Brazil
2:04
S…
Speaker 2 (PTT-20260528-WA0015)
in your shipments of Havianas,
2:06
S…
Speaker 1 (PTT-20260528-WA0015)
cool,
2:07
S…
Speaker 1 (PTT-20260528-WA0015)
I'll consider it.
2:08
S…
Speaker 1 (PTT-20260528-WA0015)
I'm not joking.
2:10
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Speaker 2 (PTT-20260528-WA0015)
it's more as a cartel is it like in the sense of a collective like
2:14
S…
Speaker 2 (PTT-20260528-WA0015)
it's a collective of entrepreneurs creatives
2:19
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Speaker 2 (PTT-20260528-WA0015)
founders but more like operators and professionals and
2:23
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Speaker 2 (PTT-20260528-WA0015)
it's a place where you sort of share ideas the workspace the
2:27
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Speaker 2 (PTT-20260528-WA0015)
network vitally important and those opportunities and how
2:32
S…
Speaker 2 (PTT-20260528-WA0015)
you execute almost like a I
2:36
S…
Speaker 2 (PTT-20260528-WA0015)
don't want to call it like a growth and the other word like a growth collective maybe
2:40
S…
Speaker 2 (PTT-20260528-WA0015)
it's b -rad collective that you can build these
2:45
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Speaker 2 (PTT-20260528-WA0015)
if they're obviously not going to rebuild the Havianas brand,
2:48
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Speaker 2 (PTT-20260528-WA0015)
but you can build these campaigns,
2:50
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Speaker 2 (PTT-20260528-WA0015)
these communities,
2:51
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Speaker 2 (PTT-20260528-WA0015)
and these commercial opportunities.
2:52
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Speaker 2 (PTT-20260528-WA0015)
That gets me fucking fired up,
2:55
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Speaker 2 (PTT-20260528-WA0015)
boy. And also,
2:58
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Speaker 2 (PTT-20260528-WA0015)
it wouldn't be something starting from zero.
3:00
S…
Speaker 1 (PTT-20260528-WA0015)
From day one,
3:01
S…
Speaker 1 (PTT-20260528-WA0015)
it makes sense.
3:02
S…
Speaker 1 (PTT-20260528-WA0015)
If you...
3:03
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Speaker 2 (PTT-20260528-WA0015)
You almost create this agency that's for it to manage service.
3:08
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Speaker 2 (PTT-20260528-WA0015)
For an agency to start with
3:12
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Speaker 2 (PTT-20260528-WA0015)
an anchor client like that is a dream.
3:18
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Speaker 2 (PTT-20260528-WA0015)
then as i mentioned to you where i'm still working on pagama which
3:22
S…
Speaker 2 (PTT-20260528-WA0015)
is this digital education program that could sit inside it
3:26
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Speaker 2 (PTT-20260528-WA0015)
um or as sorry you could potentially take
3:30
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Speaker 2 (PTT-20260528-WA0015)
ownership of some of that for whatever the upside of that is
3:34
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Speaker 2 (PTT-20260528-WA0015)
is maybe there's upside in clients the anchor anchor
3:38
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Speaker 2 (PTT-20260528-WA0015)
client javian is but a smaller client being my
3:42
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Speaker 2 (PTT-20260528-WA0015)
pagama educational program which i obviously will explain to you in
3:46
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Speaker 2 (PTT-20260528-WA0015)
massive detail and whether there's something in it from an atlanticseaboardguy
3:50
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Speaker 2 (PTT-20260528-WA0015)
.com point of view whether the there's
3:54
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Speaker 2 (PTT-20260528-WA0015)
an opportunity to within inside that me to say okay full
3:58
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Speaker 2 (PTT-20260528-WA0015)
i'll step away from sotheby's and maybe atlanticseaboardguy is
4:03
S…
Speaker 1 (PTT-20260528-WA0015)
a
4:04
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Speaker 2 (PTT-20260528-WA0015)
I want to call it a portal that,
4:06
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Speaker 2 (PTT-20260528-WA0015)
again, a client that is a portal to sell property.
4:10
S…
Speaker 2 (PTT-20260528-WA0015)
And maybe it's on a commission basis hiring agents.
4:14
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Speaker 2 (PTT-20260528-WA0015)
I don't know.
4:14
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Speaker 2 (PTT-20260528-WA0015)
I'm just throwing all of that out there.
4:16
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Speaker 2 (PTT-20260528-WA0015)
But whether all of these things can sit within this collective
4:21
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Speaker 2 (PTT-20260528-WA0015)
slash cartel and then obviously moving to
4:26
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Speaker 2 (PTT-20260528-WA0015)
when clients call it.
4:31
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Speaker 2 (PTT-20260528-WA0015)
So, yeah,
4:32
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Speaker 2 (PTT-20260528-WA0015)
I'm like,
4:33
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Speaker 2 (PTT-20260528-WA0015)
obviously we want to find clients,
4:36
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Speaker 2 (PTT-20260528-WA0015)
we want to launch with real work,
4:38
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Speaker 2 (PTT-20260528-WA0015)
real brands,
4:39
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Speaker 2 (PTT-20260528-WA0015)
real channels,
4:40
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Speaker 2 (PTT-20260528-WA0015)
real commercial opportunities from the beginning.
4:42
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Speaker 2 (PTT-20260528-WA0015)
And where I think I add values and I'm not coming at it from someone who
4:46
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Speaker 2 (PTT-20260528-WA0015)
knows how to post on social media or run events.
4:49
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Speaker 2 (PTT-20260528-WA0015)
I mean, I can,
4:51
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Speaker 2 (PTT-20260528-WA0015)
to sell myself,
4:52
S…
Speaker 1 (PTT-20260528-WA0015)
I'll,
4:53
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Speaker 2 (PTT-20260528-WA0015)
to you and whoever else I need to,
4:55
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Speaker 2 (PTT-20260528-WA0015)
I'll show you my background in strategic marketing management,
4:58
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Speaker 2 (PTT-20260528-WA0015)
working in.
5:00
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Speaker 1 (PTT-20260528-WA0015)
side big brands i've worked agency side as well i've
5:04
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Speaker 1 (PTT-20260528-WA0015)
run campaigns i've managed budgets i've dealt with the local and international
5:08
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Speaker 1 (PTT-20260528-WA0015)
brands i understand the landscape
5:11
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Speaker 1 (PTT-20260528-WA0015)
and the full marketing process from strategy to execution.
5:14
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Speaker 1 (PTT-20260528-WA0015)
At Adidas,
5:16
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Speaker 1 (PTT-20260528-WA0015)
I was at a brand director,
5:18
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Speaker 1 (PTT-20260528-WA0015)
senior level,
5:19
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Speaker 1 (PTT-20260528-WA0015)
across brand activation,
5:22
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Speaker 1 (PTT-20260528-WA0015)
trade marketing,
5:23
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Speaker 2 (PTT-20260528-WA0015)
PR, digital,
5:24
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Speaker 2 (PTT-20260528-WA0015)
CRM, retail,
5:25
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Speaker 1 (PTT-20260528-WA0015)
e -com, visual merchandising,
5:27
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Speaker 1 (PTT-20260528-WA0015)
major,
5:29
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Speaker 1 (PTT-20260528-WA0015)
major campaign railroads,
5:30
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Speaker 1 (PTT-20260528-WA0015)
dealing with a budget of over 120 million rand and a team of 30 people.
5:34
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Speaker 1 (PTT-20260528-WA0015)
At Superior,
5:36
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Speaker 1 (PTT-20260528-WA0015)
where I built and ran my own agency,
5:39
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Speaker 1 (PTT-20260528-WA0015)
Let me be...
5:40
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Speaker 1 (PTT-20260528-WA0015)
I won't bullshit you.
5:42
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Speaker 1 (PTT-20260528-WA0015)
COVID stopped it for a year and a half.
5:45
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Speaker 1 (PTT-20260528-WA0015)
I managed to build it up again.
5:48
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Speaker 1 (PTT-20260528-WA0015)
I set up a...
5:50
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Speaker 2 (PTT-20260528-WA0015)
And I've still got it.
5:52
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Speaker 1 (PTT-20260528-WA0015)
A partnership agreement with the Department of Basic Education.
5:54
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Speaker 1 (PTT-20260528-WA0015)
I've worked on,
5:56
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Speaker 1 (PTT-20260528-WA0015)
from a youth marketing point of view,
5:58
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Speaker 1 (PTT-20260528-WA0015)
that's the speciality of Superiate.
6:00
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Speaker 2 (PTT-20260528-WA0015)
I mean,
6:02
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Speaker 1 (PTT-20260528-WA0015)
brands,
6:02
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Speaker 1 (PTT-20260528-WA0015)
just to list,
6:04
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Speaker 1 (PTT-20260528-WA0015)
Google, Microsoft,
6:05
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Speaker 1 (PTT-20260528-WA0015)
McDonald's,
6:06
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Speaker 1 (PTT-20260528-WA0015)
Telcom, MTN,
6:08
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Speaker 2 (PTT-20260528-WA0015)
Absar,
6:09
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Speaker 2 (PTT-20260528-WA0015)
Sunlum,
6:10
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Speaker 1 (PTT-20260528-WA0015)
Total Energies,
6:11
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Speaker 1 (PTT-20260528-WA0015)
Jet Stores,
6:13
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Speaker 1 (PTT-20260528-WA0015)
MWeb,
6:15
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Speaker 2 (PTT-20260528-WA0015)
Vans.
6:16
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Speaker 2 (PTT-20260528-WA0015)
Anyway,
6:17
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Speaker 2 (PTT-20260528-WA0015)
like...
6:18
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Speaker 1 (PTT-20260528-WA0015)
Again, I'm not here to try and sell myself as what I can
6:22
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Speaker 1 (PTT-20260528-WA0015)
bring to the party right now.
6:24
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Speaker 1 (PTT-20260528-WA0015)
I will down the line.
6:25
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Speaker 1 (PTT-20260528-WA0015)
What else?
6:28
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Speaker 1 (PTT-20260528-WA0015)
I think just my thinking is that if...
6:32
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Speaker 1 (PTT-20260528-WA0015)
g -rad or xyz cocktail collection we can
6:36
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Speaker 1 (PTT-20260528-WA0015)
call it freaking julian agency it doesn't the name's not important but
6:40
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Speaker 1 (PTT-20260528-WA0015)
that almost becomes an umbrella and then under that umbrella we can build a
6:45
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Speaker 1 (PTT-20260528-WA0015)
team and the right model like the agency model is broken i've
6:49
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Speaker 1 (PTT-20260528-WA0015)
i've fought it for so damn long and i've tried to without
6:53
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Speaker 1 (PTT-20260528-WA0015)
the real resources if i if i could have
6:58
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Speaker 2 (PTT-20260528-WA0015)
employed people
7:00
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Speaker 1 (PTT-20260528-WA0015)
to work within my team at Superiate,
7:02
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Speaker 1 (PTT-20260528-WA0015)
I really believe I could have built something really massive and
7:06
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Speaker 1 (PTT-20260528-WA0015)
I really believe that that opportunity still exists.
7:09
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Speaker 1 (PTT-20260528-WA0015)
Anyway,
7:11
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Speaker 1 (PTT-20260528-WA0015)
whether it's a team,
7:12
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Speaker 1 (PTT-20260528-WA0015)
we're not going to hire 20 people on day one.
7:15
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Speaker 1 (PTT-20260528-WA0015)
We can start lean,
7:17
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Speaker 1 (PTT-20260528-WA0015)
smart.
7:17
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Speaker 1 (PTT-20260528-WA0015)
I can head it up strategically and
7:21
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Speaker 1 (PTT-20260528-WA0015)
commercially, obviously with your commercial insights and expertise
7:26
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Speaker 2 (PTT-20260528-WA0015)
and everything else.
7:27
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Speaker 1 (PTT-20260528-WA0015)
I'm a fucking great marketer.
7:30
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Speaker 1 (PTT-20260528-WA0015)
I'm a shit administrator.
7:32
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Speaker 1 (PTT-20260528-WA0015)
I'm not built to...
7:35
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Speaker 1 (PTT-20260528-WA0015)
I sat in accounts lectures and I wanted to shoot myself.
7:39
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Speaker 1 (PTT-20260528-WA0015)
It's not for me.
7:40
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Speaker 1 (PTT-20260528-WA0015)
It's not the way I'm wired.
7:42
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Speaker 1 (PTT-20260528-WA0015)
It's not what I bring to the party.
7:45
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Speaker 1 (PTT-20260528-WA0015)
But also to be lean and smart,
7:48
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Speaker 1 (PTT-20260528-WA0015)
maybe there's an account manager that needs to come on or
7:52
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Speaker 1 (PTT-20260528-WA0015)
a project coordinator because I need to be the brain sitting in the office
7:56
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Speaker 1 (PTT-20260528-WA0015)
directing this ship with some workers to get
8:00
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Speaker 1 (PTT-20260528-WA0015)
the job done.
8:03
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Speaker 1 (PTT-20260528-WA0015)
And that can even be outsourced to specialists slash trusted
8:07
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Speaker 1 (PTT-20260528-WA0015)
partners.
8:08
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Speaker 1 (PTT-20260528-WA0015)
I mean,
8:08
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Speaker 2 (PTT-20260528-WA0015)
whether it's,
8:09
S…
Speaker 1 (PTT-20260528-WA0015)
and I'm just throwing this out there,
8:11
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Speaker 1 (PTT-20260528-WA0015)
if it's design,
8:13
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Speaker 1 (PTT-20260528-WA0015)
web, brand identity,
8:14
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Speaker 1 (PTT-20260528-WA0015)
maybe even social execution.
8:17
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Speaker 1 (PTT-20260528-WA0015)
Ronen Jackson runs Mustard Agency.
8:20
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Speaker 1 (PTT-20260528-WA0015)
He's a mate of mine,
8:22
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Speaker 1 (PTT-20260528-WA0015)
but at the end of the day,
8:23
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Speaker 1 (PTT-20260528-WA0015)
he produces really good work.
8:24
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Speaker 1 (PTT-20260528-WA0015)
If it's influencer marketing,
8:27
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Speaker 1 (PTT-20260528-WA0015)
AI,
8:28
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Speaker 1 (PTT-20260528-WA0015)
data.
8:30
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Speaker 1 (PTT-20260528-WA0015)
whatever it might be you're talking about tech uh get
8:35
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Speaker 1 (PTT-20260528-WA0015)
on judes and i've been chatting for so long and we could use his software his
8:39
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Speaker 1 (PTT-20260528-WA0015)
ai platforms um
8:42
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Speaker 1 (PTT-20260528-WA0015)
whatever it might be.
8:43
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Speaker 1 (PTT-20260528-WA0015)
We don't need to own every skill internally.
8:45
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Speaker 1 (PTT-20260528-WA0015)
We need to own the strategy and then the client relationship
8:50
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Speaker 1 (PTT-20260528-WA0015)
and the thinking and the campaign architecture and then the delivery
8:54
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Speaker 2 (PTT-20260528-WA0015)
standard.
8:54
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Speaker 1 (PTT-20260528-WA0015)
But for me,
8:56
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Speaker 2 (PTT-20260528-WA0015)
it's, as you said,
8:57
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Speaker 1 (PTT-20260528-WA0015)
it's slow process.
8:59
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Speaker 2 (PTT-20260528-WA0015)
For me,
9:00
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Speaker 2 (PTT-20260528-WA0015)
this is just,
9:01
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Speaker 1 (PTT-20260528-WA0015)
hi Jules,
9:02
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Speaker 1 (PTT-20260528-WA0015)
this is me,
9:03
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Speaker 1 (PTT-20260528-WA0015)
I'm Brad.
9:04
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Speaker 1 (PTT-20260528-WA0015)
And as if you didn't
9:09
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Speaker 1 (PTT-20260528-WA0015)
know me,
9:12
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Speaker 1 (PTT-20260528-WA0015)
you know again not to get into that much detail but i for
9:16
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Speaker 1 (PTT-20260528-WA0015)
me it would almost need to make sense to say okay you come to the party and you say listen
9:20
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Speaker 1 (PTT-20260528-WA0015)
brad this is what you from day one can
9:25
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Speaker 1 (PTT-20260528-WA0015)
earn slash
9:27
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Speaker 1 (PTT-20260528-WA0015)
equity slash da da da da da and we work out an absolute
9:31
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Speaker 1 (PTT-20260528-WA0015)
fair deal that everyone's getting the the best out of this i'm all about
9:35
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Speaker 1 (PTT-20260528-WA0015)
partnerships and and feeding off what your infrastructure
9:40
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Speaker 1 (PTT-20260528-WA0015)
your knowledge your teams etc etc um
9:44
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Speaker 1 (PTT-20260528-WA0015)
and this puts a lot of things that i've been trying to put together
9:48
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Speaker 1 (PTT-20260528-WA0015)
um really really well so i'm
9:54
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Speaker 1 (PTT-20260528-WA0015)
happy to
9:55
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Speaker 1 (PTT-20260528-WA0015)
Jesus, a 10 -minute voice note.
9:57
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Speaker 2 (PTT-20260528-WA0015)
Sorry about that.
9:58
S…
Speaker 1 (PTT-20260528-WA0015)
That's like illegal in my world.
9:59
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Speaker 1 (PTT-20260528-WA0015)
But it just means that you can't interrupt me.
10:02
S…
Speaker 1 (PTT-20260528-WA0015)
Otherwise, this would have been a 60 -minute phone conversation.
10:05
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Speaker 1 (PTT-20260528-WA0015)
So do we map?
10:08
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Speaker 1 (PTT-20260528-WA0015)
How do we progress?
10:10
S…
Speaker 1 (PTT-20260528-WA0015)
Do I come and sit with you,
10:12
S…
Speaker 1 (PTT-20260528-WA0015)
whoever I need to,
10:14
S…
Speaker 1 (PTT-20260528-WA0015)
to talk about?
10:15
S…
Speaker 1 (PTT-20260528-WA0015)
A potential,
10:16
S…
Speaker 2 (PTT-20260528-WA0015)
whatever,
10:17
S…
Speaker 2 (PTT-20260528-WA0015)
just a vision,
10:18
S…
Speaker 1 (PTT-20260528-WA0015)
a structure.
10:19
S…
Speaker 1 (PTT-20260528-WA0015)
Who owns what?
10:21
S…
Speaker 1 (PTT-20260528-WA0015)
What is my role?
10:22
S…
Speaker 1 (PTT-20260528-WA0015)
Is there a 12 -month pilot?
10:28
S…
Speaker 1 (PTT-20260528-WA0015)
I don't want to call it that,
10:29
S…
Speaker 1 (PTT-20260528-WA0015)
but what does success look like at the end of the day?
10:31
S…
Speaker 2 (PTT-20260528-WA0015)
End of the day,
10:32
S…
Speaker 1 (PTT-20260528-WA0015)
I'm very excited about it.
10:34
S…
Speaker 1 (PTT-20260528-WA0015)
I'm certainly not going to sit back and say,
10:36
S…
Speaker 2 (PTT-20260528-WA0015)
oh, Jules,
10:37
S…
Speaker 1 (PTT-20260528-WA0015)
I'll think about it.
10:38
S…
Speaker 1 (PTT-20260528-WA0015)
I'm fucking excited about it.
10:39
S…
Speaker 1 (PTT-20260528-WA0015)
It's come at almost a perfect time.
10:42
S…
Speaker 1 (PTT-20260528-WA0015)
for me to be able to do something with some professional
10:47
S…
Speaker 1 (PTT-20260528-WA0015)
and with the right financial backing that obviously returns a
10:51
S…
Speaker 1 (PTT-20260528-WA0015)
massive return on investment for you,
10:55
S…
Speaker 1 (PTT-20260528-WA0015)
your partners,
10:57
S…
Speaker 1 (PTT-20260528-WA0015)
et cetera,
10:58
S…
Speaker 1 (PTT-20260528-WA0015)
et cetera.
10:58
S…
Speaker 1 (PTT-20260528-WA0015)
And let's do some very cool things.
11:01
S…
Speaker 1 (PTT-20260528-WA0015)
You know where to find me.
11:04
S…
Speaker 1 (PTT-20260528-WA0015)
Let me know the next steps.
11:05
S…
Speaker 1 (PTT-20260528-WA0015)
Thanks a lot.
11:06
S…
Speaker 1 (PTT-20260528-WA0015)
Cheers.
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