Critique

Jun 29, 2026 23:12 · 35:05 · English · Whisper Turbo · 4 স্পিকার
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1:00
S… Speaker 4 (Critique)
All right.
1:01
S… Speaker 4 (Critique)
All right, everybody welcome to the final call for
1:06
S… Speaker 4 (Critique)
this elite execution cycle This is your critique call.
1:10
S… Speaker 4 (Critique)
So if you submitted anything for Ryan He's
1:15
S… Speaker 1 (Critique)
got it.
1:15
S… Speaker 4 (Critique)
We've got a couple so we'll go through them today and hopefully
1:19
S… Speaker 4 (Critique)
get you some more insights into yourself really because that's what this call is about
1:23
S… Speaker 1 (Critique)
it's really it is yeah very much um let's go deep
1:27
S… Speaker 1 (Critique)
let's let's go to the heart you know so talking about um yeah
1:31
S… Speaker 1 (Critique)
no i've got i've got three that we're going to go through and then um you know we'll discuss these and
1:36
S… Speaker 1 (Critique)
we uh answer any questions that come i'm telling you i did not purposefully
1:40
S… Speaker 1 (Critique)
this is just me deciding not to prepare um i did not really review
1:44
S… Speaker 1 (Critique)
these ahead of time because i want to i want i want to kind of
1:48
S… Speaker 1 (Critique)
uh, experience them in real time and let you kind of see how I,
1:50
S… Speaker 1 (Critique)
um, how I do experience that because that it's the same way that people are going to experience your brand,
1:54
S… Speaker 3 (Critique)
right?
1:55
S… Speaker 1 (Critique)
So if I take a lot of time to really think about it and to process it and that,
1:58
S… Speaker 1 (Critique)
then, uh,
1:59
S… Speaker 1 (Critique)
then I'm experiencing it in a way that your,
2:01
S… Speaker 1 (Critique)
um, your customer won't.
2:03
S… Speaker 1 (Critique)
Now I recognize that you won't be showing them this.
2:06
S… Speaker 1 (Critique)
Um, but if it doesn't really make a lot of sense to me at first,
2:11
S… Speaker 1 (Critique)
and I'm getting to see behind the curtains,
2:12
S… Speaker 1 (Critique)
I'm getting to see your character,
2:15
S… Speaker 1 (Critique)
Diamond, then certainly when it just is this kind of idea,
2:19
S… Speaker 1 (Critique)
this concept behind the scenes,
2:20
S… Speaker 1 (Critique)
then it's going to be even more really difficult to gather.
2:24
S… Speaker 1 (Critique)
So I'm going to go through three of them,
2:25
S… Speaker 1 (Critique)
open up for some questions.
2:27
S… Speaker 1 (Critique)
And what I was going to find out,
2:30
S… Speaker 1 (Critique)
how does one,
2:32
S… Speaker 3 (Critique)
there we go,
2:33
S… Speaker 1 (Critique)
share screen.
2:33
S… Speaker 1 (Critique)
So I'm going to share my screen.
2:35
S… Speaker 2 (Critique)
If you,
2:36
S… Speaker 1 (Critique)
Kevin,
2:36
S… Speaker 1 (Critique)
could confirm that it is in fact working,
2:38
S… Speaker 1 (Critique)
I would appreciate it.
2:39
S… Speaker 4 (Critique)
One second.
2:42
S… Speaker 4 (Critique)
And you have your screen is
2:46
S… Speaker 2 (Critique)
shared. Okay,
2:47
S… Speaker 1 (Critique)
perfect.
2:48
S… Speaker 2 (Critique)
All right.
2:49
S… Speaker 1 (Critique)
So this is the first example.
2:51
S… Speaker 1 (Critique)
It's from our friends at HR on tap.
2:54
S… Speaker 1 (Critique)
Primary character trait,
2:56
S… Speaker 1 (Critique)
traditional HR doesn't work.
2:57
S… Speaker 1 (Critique)
Let's rewrite it.
2:59
S… Speaker 1 (Critique)
So right off the bat,
2:59
S… Speaker 1 (Critique)
I'll say that sounds like a tagline.
3:01
S… Speaker 1 (Critique)
That's not really a character trait.
3:03
S… Speaker 1 (Critique)
Right.
3:04
S… Speaker 1 (Critique)
So what's the what's the trait?
3:05
S… Speaker 2 (Critique)
Like, what is that?
3:06
S… Speaker 3 (Critique)
You know,
3:07
S… Speaker 2 (Critique)
what is that?
3:08
S… Speaker 1 (Critique)
What is that character trait?
3:09
S… Speaker 1 (Critique)
I mean, I need to know what your mutant power is.
3:11
S… Speaker 1 (Critique)
You're mutant in this.
3:12
S… Speaker 1 (Critique)
It sounds like, you know,
3:12
S… Speaker 1 (Critique)
our mutant power is we've kind of identified that HR doesn't work.
3:16
S… Speaker 3 (Critique)
You know, OK,
3:17
S… Speaker 2 (Critique)
what is it?
3:18
S… Speaker 1 (Critique)
Now we get to the secondary character trait.
3:22
S… Speaker 1 (Critique)
Now we're getting into now we're getting into some takes calculated risks on
3:27
S… Speaker 1 (Critique)
tough decisions to get the right results.
3:29
S… Speaker 2 (Critique)
So,
3:30
S… Speaker 2 (Critique)
again,
3:31
S… Speaker 1 (Critique)
you know,
3:32
S… Speaker 1 (Critique)
a calculated risk taker,
3:34
S… Speaker 3 (Critique)
you know,
3:35
S… Speaker 1 (Critique)
that could be a little bit interesting,
3:36
S… Speaker 1 (Critique)
but without anything to compare it to from primary character
3:40
S… Speaker 1 (Critique)
trade, I don't really you know,
3:42
S… Speaker 1 (Critique)
I don't really know what what to what to do with that.
3:44
S… Speaker 1 (Critique)
So if we have somebody who and just the idea of I'm a calculated
3:48
S… Speaker 1 (Critique)
risk taker.
3:50
S… Speaker 1 (Critique)
I think almost anybody would call themselves a calculated risk taker.
3:54
S… Speaker 1 (Critique)
You know, like I'll take risks if I know it's generally probably going to be OK.
3:58
S… Speaker 3 (Critique)
You know,
3:58
S… Speaker 1 (Critique)
I'm not just like I think we need to push it just a little bit more.
4:01
S… Speaker 1 (Critique)
The non -negotiable results focused,
4:04
S… Speaker 1 (Critique)
no woolly ivory tower theoretical HR.
4:08
S… Speaker 1 (Critique)
OK,
4:11
S… Speaker 1 (Critique)
I like that as
4:16
S… Speaker 1 (Critique)
opposed to.
4:18
S… Speaker 1 (Critique)
You know, yeah,
4:19
S… Speaker 1 (Critique)
I mean, I guess in this case,
4:19
S… Speaker 1 (Critique)
it must be results focused.
4:21
S… Speaker 1 (Critique)
I think we need to go a little bit more aggressive.
4:22
S… Speaker 1 (Critique)
So in this case,
4:23
S… Speaker 1 (Critique)
what you might what you might do is you might say results over people,
4:28
S… Speaker 1 (Critique)
which is kind of a bizarre thing for somebody in HR to say.
4:30
S… Speaker 3 (Critique)
Right.
4:31
S… Speaker 1 (Critique)
So much HR is like very,
4:32
S… Speaker 1 (Critique)
you know,
4:34
S… Speaker 1 (Critique)
fluffy and very like everybody just needs to be happy.
4:37
S… Speaker 1 (Critique)
You know,
4:38
S… Speaker 1 (Critique)
we're like.
4:40
S… Speaker 1 (Critique)
The results have to be there.
4:42
S… Speaker 1 (Critique)
Right.
4:42
S… Speaker 1 (Critique)
So I'd have something and go like out there like that.
4:45
S… Speaker 1 (Critique)
Right. And then quirk master flaw runs at 100 miles per hour,
4:49
S… Speaker 1 (Critique)
says yes first before figuring out the how often over commits train
4:54
S… Speaker 1 (Critique)
of thought flips.
4:55
S… Speaker 3 (Critique)
OK,
4:55
S… Speaker 1 (Critique)
I'll tell you what makes this work for me,
4:58
S… Speaker 1 (Critique)
because in general,
4:59
S… Speaker 1 (Critique)
I think.
5:00
S… Speaker 1 (Critique)
So have a little bit more work to do,
5:01
S… Speaker 1 (Critique)
especially with that primary character trait.
5:02
S… Speaker 1 (Critique)
Again, it's not a character trait.
5:04
S… Speaker 1 (Critique)
It's a statement.
5:06
S… Speaker 1 (Critique)
It might be a belief,
5:07
S… Speaker 1 (Critique)
right? But it's not,
5:08
S… Speaker 1 (Critique)
you know,
5:09
S… Speaker 1 (Critique)
it isn't really a character trait.
5:12
S… Speaker 1 (Critique)
When I see the doctor from Doctor Who,
5:14
S… Speaker 1 (Critique)
now I kind of get it,
5:16
S… Speaker 1 (Critique)
right?
5:16
S… Speaker 1 (Critique)
Like, I think that's a good,
5:18
S… Speaker 1 (Critique)
you know,
5:20
S… Speaker 1 (Critique)
I think that's a good kind of...
5:24
S… Speaker 1 (Critique)
character to play with because i'm a fan of the doctor who series um and
5:28
S… Speaker 1 (Critique)
i'm not even british but you know you've got a lot of folks i mean it is a series that
5:32
S… Speaker 1 (Critique)
has been on for decades obviously a very very very popular character so what
5:36
S… Speaker 1 (Critique)
i would do is i would take the doctor who character and i would begin to unpack a little
5:40
S… Speaker 1 (Critique)
bit so when we think about
5:44
S… Speaker 1 (Critique)
If we're going to look at Doctor Who,
5:45
S… Speaker 1 (Critique)
and if you're not familiar with the series,
5:46
S… Speaker 1 (Critique)
I'm sorry if this example is lost on you,
5:48
S… Speaker 1 (Critique)
but basically you have a time traveler.
5:50
S… Speaker 1 (Critique)
You know, he's a time lord,
5:51
S… Speaker 1 (Critique)
right? So there's this time traveler person.
5:53
S… Speaker 1 (Critique)
That would be the primary character trait of Doctor
5:57
S… Speaker 1 (Critique)
Who, is he actually travels through space and time.
6:01
S… Speaker 1 (Critique)
I'm not sure that you're going to necessarily be able to claim that particular character trait,
6:06
S… Speaker 1 (Critique)
but another primary character trait of Doctor Who is that he...
6:11
S… Speaker 1 (Critique)
He always has the answer.
6:13
S… Speaker 1 (Critique)
He always has the answer.
6:16
S… Speaker 1 (Critique)
No matter how difficult the situation,
6:17
S… Speaker 1 (Critique)
you know he's going to get out of it.
6:19
S… Speaker 1 (Critique)
And he's got just this confidence and this bravado.
6:23
S… Speaker 1 (Critique)
So this idea of taking calculated risks.
6:26
S… Speaker 1 (Critique)
The doctor doesn't take calculated risks.
6:29
S… Speaker 1 (Critique)
The doctor takes risks without calculating anything.
6:32
S… Speaker 1 (Critique)
The doctor dives in head first.
6:33
S… Speaker 1 (Critique)
There's a giant hole he jumps into.
6:36
S… Speaker 1 (Critique)
So the doctor is frankly a far more interesting character than
6:40
S… Speaker 1 (Critique)
the one that you've presented here.
6:41
S… Speaker 1 (Critique)
I would argue that this character diamond that you've drawn up does not apply
6:46
S… Speaker 1 (Critique)
to Doctor Who.
6:46
S… Speaker 1 (Critique)
So I love the idea of Doctor Who as a character.
6:50
S… Speaker 1 (Critique)
I really like that.
6:52
S… Speaker 1 (Critique)
And one of the things that you have in terms of,
6:54
S… Speaker 1 (Critique)
you know, but one of the things I see with Doctor Who is he's very much about people,
6:57
S… Speaker 1 (Critique)
people first,
6:58
S… Speaker 1 (Critique)
right?
6:58
S… Speaker 1 (Critique)
Nonviolence.
6:59
S… Speaker 1 (Critique)
Like I'm going to make sure I'm going to sacrifice almost everything,
7:02
S… Speaker 1 (Critique)
but I want like my my human peoples to be OK.
7:05
S… Speaker 1 (Critique)
So if you want to go with the doctor,
7:06
S… Speaker 1 (Critique)
that's fine.
7:07
S… Speaker 1 (Critique)
But I think you need to better unpack the character traits of the doctor
7:11
S… Speaker 1 (Critique)
because I'm not seeing it on your current character diamond.
7:13
S… Speaker 1 (Critique)
And remember what I said when you're coming up with a character diamond,
7:16
S… Speaker 1 (Critique)
it's good to start by plotting your own.
7:19
S… Speaker 1 (Critique)
and then say, okay,
7:20
S… Speaker 1 (Critique)
who is this?
7:21
S… Speaker 1 (Critique)
Who does this resemble?
7:22
S… Speaker 1 (Critique)
That's what we did at Digital Marketer.
7:24
S… Speaker 1 (Critique)
I kind of plotted ours and said,
7:25
S… Speaker 1 (Critique)
oh my gosh, this is Forrest Gump.
7:26
S… Speaker 1 (Critique)
Like he just leapt out.
7:27
S… Speaker 1 (Critique)
Sometimes nothing really leaps out to you and you need to kind of
7:31
S… Speaker 1 (Critique)
go the opposite of that.
7:32
S… Speaker 1 (Critique)
You need to say,
7:33
S… Speaker 1 (Critique)
all right.
7:34
S… Speaker 1 (Critique)
Who do I really like and who can we be like?
7:37
S… Speaker 1 (Critique)
And then you start with the character first and then you back in and unpack that.
7:40
S… Speaker 1 (Critique)
So in your case,
7:41
S… Speaker 1 (Critique)
you got the doctor.
7:42
S… Speaker 1 (Critique)
I like the doctor from Doctor Who.
7:44
S… Speaker 1 (Critique)
I just think you need to unpack it and then say,
7:46
S… Speaker 1 (Critique)
can you really own that?
7:48
S… Speaker 1 (Critique)
Are you willing to own that bravado,
7:51
S… Speaker 1 (Critique)
that almost recklessness?
7:53
S… Speaker 1 (Critique)
You kind of have in the quirk,
7:55
S… Speaker 1 (Critique)
massacre flaw,
7:56
S… Speaker 1 (Critique)
you got a little bit of recklessness,
7:58
S… Speaker 1 (Critique)
a little bit of craziness.
7:59
S… Speaker 1 (Critique)
And I love the idea of having that.
8:02
S… Speaker 1 (Critique)
In an HR setting,
8:03
S… Speaker 1 (Critique)
because HR is normally very,
8:05
S… Speaker 1 (Critique)
very, you know,
8:08
S… Speaker 1 (Critique)
HR is boring.
8:10
S… Speaker 1 (Critique)
Very PC,
8:11
S… Speaker 1 (Critique)
exactly.
8:12
S… Speaker 1 (Critique)
And you're coming at it and saying like,
8:13
S… Speaker 1 (Critique)
no, we're going to wreck everything.
8:14
S… Speaker 1 (Critique)
So I think it fits.
8:15
S… Speaker 1 (Critique)
I just think you need to get more clarity,
8:17
S… Speaker 1 (Critique)
a little bit more work to do there.
8:18
S… Speaker 1 (Critique)
And I don't know who this was.
8:22
S… Speaker 1 (Critique)
I don't see the name on it.
8:24
S… Speaker 1 (Critique)
But if they're watching and they've got any follow up,
8:26
S… Speaker 1 (Critique)
I'm happy to come back to it and answer any of that.
8:31
S… Speaker 1 (Critique)
Let me see.
8:32
S… Speaker 2 (Critique)
I did send that.
8:33
S… Speaker 2 (Critique)
I think that is...
8:35
S… Speaker 2 (Critique)
That's actually Chantal.
8:37
S… Speaker 2 (Critique)
And she is in the chat.
8:40
S… Speaker 2 (Critique)
She said, oh lord,
8:41
S… Speaker 2 (Critique)
I totally got lost in the primary one.
8:44
S… Speaker 1 (Critique)
So, Chantal,
8:45
S… Speaker 1 (Critique)
I'd love for you kind of while we're going through here,
8:47
S… Speaker 1 (Critique)
see if you can come up with some other ones.
8:48
S… Speaker 1 (Critique)
Think about the doctor.
8:50
S… Speaker 1 (Critique)
All right.
8:50
S… Speaker 1 (Critique)
Think about the doctor.
8:51
S… Speaker 1 (Critique)
You know,
8:52
S… Speaker 1 (Critique)
with the doctor,
8:53
S… Speaker 1 (Critique)
you got someone who primary character trait,
8:56
S… Speaker 1 (Critique)
aside from being a time lord,
8:57
S… Speaker 1 (Critique)
a time traveler person,
8:58
S… Speaker 1 (Critique)
that would really be the primary character trait.
9:01
S… Speaker 1 (Critique)
But the next thing is you're talking about someone who's just cool.
9:05
S… Speaker 1 (Critique)
A little bit goofy,
9:06
S… Speaker 1 (Critique)
but really cool and calm under pressure always has the
9:10
S… Speaker 1 (Critique)
answer, right?
9:11
S… Speaker 1 (Critique)
Secondary character trait,
9:13
S… Speaker 1 (Critique)
if I was going to think about,
9:14
S… Speaker 1 (Critique)
you know,
9:15
S… Speaker 1 (Critique)
what really would balance kind of that coolness.
9:18
S… Speaker 1 (Critique)
He's also very nerdy,
9:19
S… Speaker 1 (Critique)
quirky, and,
9:20
S… Speaker 1 (Critique)
you know,
9:22
S… Speaker 1 (Critique)
nerdy, quirky.
9:26
S… Speaker 1 (Critique)
completely almost out of touch in terms of like relationally speaking,
9:30
S… Speaker 1 (Critique)
like doesn't like hugs.
9:31
S… Speaker 1 (Critique)
You know, most people doesn't like hugs.
9:33
S… Speaker 1 (Critique)
It's very awkward.
9:33
S… Speaker 1 (Critique)
So secondary care,
9:35
S… Speaker 1 (Critique)
I would say is, yeah,
9:36
S… Speaker 1 (Critique)
you've got to get this kind of nerdy,
9:37
S… Speaker 1 (Critique)
quirky awkwardness that counterbalances.
9:41
S… Speaker 1 (Critique)
The cool person who always has the answer.
9:43
S… Speaker 1 (Critique)
Right now, this is a character that we've seen before.
9:45
S… Speaker 1 (Critique)
It is almost this idiot savant like character.
9:48
S… Speaker 1 (Critique)
The doctor is a bit Forrest Gumpie,
9:50
S… Speaker 1 (Critique)
if you think about it.
9:51
S… Speaker 1 (Critique)
A bit Michael Scott from The Office.
9:53
S… Speaker 1 (Critique)
Right.
9:54
S… Speaker 1 (Critique)
You know, what's that non -negotiable?
9:55
S… Speaker 1 (Critique)
In the case of him,
9:58
S… Speaker 1 (Critique)
he's hardcore people.
10:00
S… Speaker 1 (Critique)
First, like people first,
10:02
S… Speaker 1 (Critique)
people everything.
10:03
S… Speaker 1 (Critique)
That's the only thing that concerns me a little bit about this character.
10:06
S… Speaker 1 (Critique)
You know,
10:07
S… Speaker 1 (Critique)
you're almost taking a bit more of a,
10:09
S… Speaker 1 (Critique)
you know,
10:10
S… Speaker 1 (Critique)
what I'm seeing at least is we're all about the result.
10:15
S… Speaker 1 (Critique)
So, you know,
10:15
S… Speaker 1 (Critique)
he can get very,
10:16
S… Speaker 1 (Critique)
very emotional.
10:17
S… Speaker 1 (Critique)
Right.
10:18
S… Speaker 1 (Critique)
And you're almost taking an unemotional stance to it.
10:20
S… Speaker 1 (Critique)
So might need to play with that just a little bit.
10:22
S… Speaker 1 (Critique)
Quirk, mask or flaw.
10:23
S… Speaker 1 (Critique)
I like the idea of bringing in this kind of like reckless character.
10:27
S… Speaker 1 (Critique)
Like, you know,
10:28
S… Speaker 1 (Critique)
you're the type of person to say to somebody,
10:29
S… Speaker 1 (Critique)
hey, look, just fire everybody.
10:30
S… Speaker 1 (Critique)
I don't know.
10:31
S… Speaker 1 (Critique)
You know, I don't know if you want to go that far.
10:32
S… Speaker 1 (Critique)
But but this this reckless type type thing,
10:36
S… Speaker 1 (Critique)
something you can maybe work with.
10:38
S… Speaker 1 (Critique)
So think about it.
10:39
S… Speaker 1 (Critique)
I'm going to go on.
10:39
S… Speaker 1 (Critique)
We'll circle back around.
10:41
S… Speaker 1 (Critique)
Melina.
10:43
S… Speaker 1 (Critique)
So, Melina chose to completely throw the diamond out
10:48
S… Speaker 1 (Critique)
the window, which is fine.
10:49
S… Speaker 1 (Critique)
All the traits are here.
10:51
S… Speaker 1 (Critique)
I can kind of...
10:52
S… Speaker 1 (Critique)
You still get it.
10:53
S… Speaker 1 (Critique)
Yeah,
10:54
S… Speaker 1 (Critique)
I get it.
10:54
S… Speaker 1 (Critique)
I get it.
10:54
S… Speaker 1 (Critique)
Exactly.
10:55
S… Speaker 1 (Critique)
So,
10:56
S… Speaker 1 (Critique)
social ads made simple.
10:57
S… Speaker 1 (Critique)
Jessica Day from New Girl.
10:58
S… Speaker 1 (Critique)
I confess I have not seen New Girl.
11:01
S… Speaker 1 (Critique)
Kevin, have you seen You Big Fan of the Show New Girl?
11:03
S… Speaker 1 (Critique)
I am.
11:05
S… Speaker 1 (Critique)
We watched it.
11:05
S… Speaker 1 (Critique)
I just finished watching it,
11:07
S… Speaker 1 (Critique)
actually,
11:07
S… Speaker 1 (Critique)
recently.
11:09
S… Speaker 1 (Critique)
So then hopefully you can tell me if this matches up.
11:12
S… Speaker 1 (Critique)
So social savvy sweetheart.
11:14
S… Speaker 1 (Critique)
All right.
11:15
S… Speaker 1 (Critique)
Secondary character trait,
11:17
S… Speaker 1 (Critique)
fearless,
11:17
S… Speaker 1 (Critique)
non -apologetic,
11:20
S… Speaker 1 (Critique)
always analyzing how people feel and actively tends to it.
11:23
S… Speaker 1 (Critique)
It's too much like the first one.
11:25
S… Speaker 1 (Critique)
Remember,
11:25
S… Speaker 1 (Critique)
the big thing about the character trait is we need conflict.
11:28
S… Speaker 1 (Critique)
We need some contrast at the polls.
11:30
S… Speaker 1 (Critique)
So Superman is Superman,
11:32
S… Speaker 1 (Critique)
but Superman also has kryptonite.
11:34
S… Speaker 1 (Critique)
Right.
11:36
S… Speaker 1 (Critique)
We've got.
11:38
S… Speaker 1 (Critique)
We've got,
11:39
S… Speaker 1 (Critique)
we have the doctor who
11:43
S… Speaker 1 (Critique)
is this cool,
11:44
S… Speaker 1 (Critique)
suave time traveler.
11:46
S… Speaker 1 (Critique)
Not cool,
11:47
S… Speaker 1 (Critique)
suave necessarily,
11:48
S… Speaker 1 (Critique)
but like this kind of fearless,
11:49
S… Speaker 1 (Critique)
always has the answer time traveler.
11:53
S… Speaker 1 (Critique)
Like literally he's got his sonic screwdriver and can open the door,
11:57
S… Speaker 1 (Critique)
like fix any situation,
11:58
S… Speaker 1 (Critique)
get out of anything.
11:59
S… Speaker 1 (Critique)
But he's a quirky goober,
12:00
S… Speaker 1 (Critique)
right?
12:02
S… Speaker 1 (Critique)
I mean.
12:04
S… Speaker 1 (Critique)
See how there's some contrast there?
12:05
S… Speaker 1 (Critique)
You're basically like,
12:06
S… Speaker 1 (Critique)
I'm social, I'm savvy,
12:07
S… Speaker 1 (Critique)
I'm a sweetheart.
12:08
S… Speaker 1 (Critique)
But in contrast,
12:09
S… Speaker 1 (Critique)
I'm fearless,
12:11
S… Speaker 1 (Critique)
non -apologetic,
12:12
S… Speaker 1 (Critique)
and I'm always analyzing people,
12:13
S… Speaker 1 (Critique)
how they feel and stuff.
12:15
S… Speaker 1 (Critique)
It kind of just sounds like an extension of the first one.
12:17
S… Speaker 1 (Critique)
So I want to see a little bit more contrast there because otherwise,
12:20
S… Speaker 1 (Critique)
what's your primary character trait?
12:23
S… Speaker 1 (Critique)
They're just so nice.
12:24
S… Speaker 1 (Critique)
That's their thing.
12:25
S… Speaker 1 (Critique)
They're just so gosh darn nice.
12:28
S… Speaker 1 (Critique)
And somebody who's nice but also fearless,
12:30
S… Speaker 1 (Critique)
okay.
12:33
S… Speaker 1 (Critique)
Nice people can be fearless too.
12:34
S… Speaker 1 (Critique)
Like I'm just not,
12:35
S… Speaker 1 (Critique)
I'm not feeling it necessarily.
12:37
S… Speaker 1 (Critique)
And so Kevin,
12:38
S… Speaker 1 (Critique)
your job is to be thinking,
12:39
S… Speaker 1 (Critique)
Jessica Day,
12:40
S… Speaker 1 (Critique)
what's that,
12:41
S… Speaker 1 (Critique)
what are those primary,
12:42
S… Speaker 1 (Critique)
and again, primary,
12:43
S… Speaker 1 (Critique)
secondary, they're external traits.
12:44
S… Speaker 1 (Critique)
In case we can't go too deep,
12:46
S… Speaker 1 (Critique)
we can't go too internal.
12:49
S… Speaker 1 (Critique)
But what really makes that character interesting?
12:52
S… Speaker 1 (Critique)
In the first episode or two,
12:55
S… Speaker 1 (Critique)
they're going to reveal a couple of things about this character that you go,
12:58
S… Speaker 1 (Critique)
oh,
12:59
S… Speaker 1 (Critique)
they're this,
12:59
S… Speaker 1 (Critique)
but then they also have this.
13:00
S… Speaker 1 (Critique)
Harry Potter,
13:01
S… Speaker 1 (Critique)
boy, wizard kind of thing,
13:04
S… Speaker 1 (Critique)
has all these powers,
13:05
S… Speaker 1 (Critique)
but he's an orphan living in an awful situation
13:09
S… Speaker 1 (Critique)
with an aunt and uncle who hate him.
13:11
S… Speaker 1 (Critique)
Has to live under the stairs.
13:13
S… Speaker 1 (Critique)
So you've got this boy with these amazing powers who is treated
13:18
S… Speaker 1 (Critique)
you know, like stepped on.
13:19
S… Speaker 1 (Critique)
Right.
13:20
S… Speaker 1 (Critique)
Okay.
13:20
S… Speaker 1 (Critique)
That's interesting.
13:21
S… Speaker 1 (Critique)
Right.
13:22
S… Speaker 1 (Critique)
So I want that.
13:23
S… Speaker 1 (Critique)
I want that.
13:23
S… Speaker 1 (Critique)
I'll move on to,
13:24
S… Speaker 1 (Critique)
uh, to some of the other ones,
13:26
S… Speaker 1 (Critique)
but I'm coming to you next,
13:27
S… Speaker 1 (Critique)
Kevin. Okay.
13:27
S… Speaker 1 (Critique)
You, we're going to help out Maria,
13:29
S… Speaker 1 (Critique)
uh, Maria,
13:31
S… Speaker 1 (Critique)
Molina.
13:31
S… Speaker 1 (Critique)
Sorry, Molina.
13:32
S… Speaker 1 (Critique)
I do know your name.
13:33
S… Speaker 1 (Critique)
Um,
13:34
S… Speaker 1 (Critique)
Non -negotiable.
13:35
S… Speaker 1 (Critique)
Always interested in the common good of every person involved in any situation believes that
13:39
S… Speaker 1 (Critique)
a win -win result is possible in most situations.
13:41
S… Speaker 1 (Critique)
Can you see how that kind of sounds like the secondary character trait?
13:44
S… Speaker 1 (Critique)
So,
13:45
S… Speaker 1 (Critique)
and it also kind of sounds like the first one.
13:47
S… Speaker 1 (Critique)
It's like,
13:48
S… Speaker 1 (Critique)
I'm really, really nice.
13:48
S… Speaker 1 (Critique)
And I'm always analyzing how people feel and I'm tending to it.
13:52
S… Speaker 1 (Critique)
And I also believe that everything can work out okay.
13:54
S… Speaker 1 (Critique)
And it's just like this bubbly,
13:56
S… Speaker 1 (Critique)
happy thing.
13:58
S… Speaker 1 (Critique)
Blah.
14:00
S… Speaker 1 (Critique)
It's just, it's saccharine sweet,
14:02
S… Speaker 1 (Critique)
syrupy,
14:03
S… Speaker 1 (Critique)
like, um,
14:04
S… Speaker 1 (Critique)
poor master flaw,
14:06
S… Speaker 1 (Critique)
impulsive orthodox methods would rather ask for forgiveness than permission.
14:10
S… Speaker 1 (Critique)
Um,
14:11
S… Speaker 1 (Critique)
obnoxiously optimistic.
14:12
S… Speaker 1 (Critique)
Okay.
14:13
S… Speaker 1 (Critique)
I get it.
14:14
S… Speaker 1 (Critique)
You're happy.
14:15
S… Speaker 1 (Critique)
You're optimistic.
14:16
S… Speaker 1 (Critique)
Um,
14:16
S… Speaker 1 (Critique)
I need,
14:19
S… Speaker 1 (Critique)
I need more.
14:20
S… Speaker 1 (Critique)
Okay. So you, you know,
14:21
S… Speaker 1 (Critique)
Jessica Day, uh,
14:22
S… Speaker 1 (Critique)
as you just,
14:23
S… Speaker 1 (Critique)
uh, acknowledged Kevin,
14:24
S… Speaker 1 (Critique)
you're a huge fan of,
14:26
S… Speaker 1 (Critique)
uh, new.
14:27
S… Speaker 1 (Critique)
Huge fan of the game.
14:28
S… Speaker 1 (Critique)
Number one fan.
14:30
S… Speaker 1 (Critique)
Planning a tattoo.
14:31
S… Speaker 1 (Critique)
So talk to me about Jessica Day.
14:34
S… Speaker 1 (Critique)
And I do run the fan club,
14:35
S… Speaker 1 (Critique)
so.
14:35
S… Speaker 1 (Critique)
Yeah,
14:36
S… Speaker 1 (Critique)
how are we going to back in?
14:37
S… Speaker 1 (Critique)
So what would you say,
14:38
S… Speaker 1 (Critique)
if you were going to do this,
14:39
S… Speaker 1 (Critique)
putting you on the spot,
14:40
S… Speaker 1 (Critique)
what do you think is the primary character trait?
14:44
S… Speaker 1 (Critique)
So I see where all of these things are coming from as far as
14:48
S… Speaker 1 (Critique)
like the super sweet and always actively
14:52
S… Speaker 1 (Critique)
thinking about how other people feel.
14:54
S… Speaker 1 (Critique)
For me,
14:55
S… Speaker 1 (Critique)
when just watching the show,
14:56
S… Speaker 1 (Critique)
that character always...
15:00
S… Speaker 1 (Critique)
she thinks of others before herself and usually doesn't take care of herself
15:04
S… Speaker 2 (Critique)
um yeah so i like i like
15:08
S… Speaker 2 (Critique)
that um for quirk mask or flaw because
15:12
S… Speaker 2 (Critique)
what you described there is an internal trait right um so others
15:16
S… Speaker 2 (Critique)
focused that um you know others focused um
15:21
S… Speaker 2 (Critique)
you know forgets about you know forgets
15:25
S… Speaker 2 (Critique)
about self doesn't take care of the self and has you know
15:29
S… Speaker 2 (Critique)
maybe has boundary issues you could even say like allows people
15:33
S… Speaker 2 (Critique)
in way too closely like now this is a character where it's like okay I can I
15:38
S… Speaker 2 (Critique)
can relate to that a little bit and maybe that's something that you reveal to your clients
15:42
S… Speaker 2 (Critique)
over time where you're like look here's a big flaw of mine I got mega boundary issues
15:46
S… Speaker 1 (Critique)
and you know can't let things go or goes over the top when
15:50
S… Speaker 1 (Critique)
it's not necessary
15:52
S… Speaker 2 (Critique)
Yeah, I mean,
15:53
S… Speaker 2 (Critique)
this is not me making a statement about Melina,
15:55
S… Speaker 1 (Critique)
but I know.
15:55
S… Speaker 1 (Critique)
No, no, I'm strictly talking about the character.
15:58
S… Speaker 2 (Critique)
That's what I wanted to say.
15:59
S… Speaker 2 (Critique)
We're going to talk about,
16:00
S… Speaker 2 (Critique)
you know, Melina's local.
16:01
S… Speaker 2 (Critique)
She comes to the office.
16:02
S… Speaker 2 (Critique)
So I just wanted to say that for the benefit of her.
16:04
S… Speaker 2 (Critique)
This is us talking about the character.
16:06
S… Speaker 2 (Critique)
Now, one thing I can tell you that an interesting character that I've seen
16:10
S… Speaker 2 (Critique)
from time to time,
16:11
S… Speaker 2 (Critique)
which is you have this like saccharine,
16:15
S… Speaker 2 (Critique)
sweet,
16:17
S… Speaker 2 (Critique)
pure.
16:19
S… Speaker 2 (Critique)
Giving loving character,
16:21
S… Speaker 2 (Critique)
but then the secondary character trait is they will flip all
16:25
S… Speaker 2 (Critique)
the way out Right like they will they like live
16:30
S… Speaker 2 (Critique)
at these extremes and and you'll see this so you ever seen
16:34
S… Speaker 1 (Critique)
the Lego movie I've seen Lego Batman
16:37
S… Speaker 1 (Critique)
All right.
16:38
S… Speaker 2 (Critique)
So like a Lego movie,
16:39
S… Speaker 2 (Critique)
there's a character called Unikitty.
16:41
S… Speaker 1 (Critique)
Right.
16:41
S… Speaker 2 (Critique)
And it's a unicorn.
16:42
S… Speaker 2 (Critique)
It's a cat.
16:43
S… Speaker 1 (Critique)
Right.
16:44
S… Speaker 2 (Critique)
And it's like everything's perfect and like rainbows and unicorns.
16:47
S… Speaker 2 (Critique)
And oh, my gosh,
16:48
S… Speaker 1 (Critique)
it's great.
16:48
S… Speaker 2 (Critique)
But then like something breaks and it's like like the eyes change
16:53
S… Speaker 2 (Critique)
and it just goes to 11 in a really,
16:54
S… Speaker 2 (Critique)
really, really awful way.
16:55
S… Speaker 2 (Critique)
Like this is a character that we've seen before.
16:57
S… Speaker 2 (Critique)
This shows up again and again and again where it's I
17:02
S… Speaker 2 (Critique)
can be really, really,
17:03
S… Speaker 2 (Critique)
really sweet,
17:03
S… Speaker 2 (Critique)
but I can also be.
17:08
S… Speaker 2 (Critique)
I can completely lose my mind.
17:10
S… Speaker 2 (Critique)
You know where we've seen that before?
17:13
S… Speaker 2 (Critique)
It's slightly different,
17:14
S… Speaker 2 (Critique)
but if you think about a character like Dexter,
17:16
S… Speaker 2 (Critique)
you've got this mild -mannered person who just happens to be a serial
17:20
S… Speaker 2 (Critique)
killer.
17:21
S… Speaker 2 (Critique)
Interesting character.
17:24
S… Speaker 2 (Critique)
We see it similarly with,
17:26
S… Speaker 2 (Critique)
who's the person from,

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