Critique

1:00

S… Speaker 4 (Critique)

All right.

1:01

S… Speaker 4 (Critique)

All right, everybody welcome to the final call for

1:06

S… Speaker 4 (Critique)

this elite execution cycle This is your critique call.

1:10

S… Speaker 4 (Critique)

So if you submitted anything for Ryan He's

1:15

S… Speaker 1 (Critique)

got it.

1:15

S… Speaker 4 (Critique)

We've got a couple so we'll go through them today and hopefully

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S… Speaker 4 (Critique)

get you some more insights into yourself really because that's what this call is about

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S… Speaker 1 (Critique)

it's really it is yeah very much um let's go deep

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S… Speaker 1 (Critique)

let's let's go to the heart you know so talking about um yeah

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S… Speaker 1 (Critique)

no i've got i've got three that we're going to go through and then um you know we'll discuss these and

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S… Speaker 1 (Critique)

we uh answer any questions that come i'm telling you i did not purposefully

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S… Speaker 1 (Critique)

this is just me deciding not to prepare um i did not really review

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S… Speaker 1 (Critique)

these ahead of time because i want to i want i want to kind of

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S… Speaker 1 (Critique)

uh, experience them in real time and let you kind of see how I,

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S… Speaker 1 (Critique)

um, how I do experience that because that it's the same way that people are going to experience your brand,

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S… Speaker 3 (Critique)

right?

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S… Speaker 1 (Critique)

So if I take a lot of time to really think about it and to process it and that,

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S… Speaker 1 (Critique)

then, uh,

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S… Speaker 1 (Critique)

then I'm experiencing it in a way that your,

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S… Speaker 1 (Critique)

um, your customer won't.

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S… Speaker 1 (Critique)

Now I recognize that you won't be showing them this.

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S… Speaker 1 (Critique)

Um, but if it doesn't really make a lot of sense to me at first,

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S… Speaker 1 (Critique)

and I'm getting to see behind the curtains,

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S… Speaker 1 (Critique)

I'm getting to see your character,

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S… Speaker 1 (Critique)

Diamond, then certainly when it just is this kind of idea,

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S… Speaker 1 (Critique)

this concept behind the scenes,

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S… Speaker 1 (Critique)

then it's going to be even more really difficult to gather.

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S… Speaker 1 (Critique)

So I'm going to go through three of them,

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S… Speaker 1 (Critique)

open up for some questions.

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S… Speaker 1 (Critique)

And what I was going to find out,

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S… Speaker 1 (Critique)

how does one,

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S… Speaker 3 (Critique)

there we go,

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S… Speaker 1 (Critique)

share screen.

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S… Speaker 1 (Critique)

So I'm going to share my screen.

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S… Speaker 2 (Critique)

If you,

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S… Speaker 1 (Critique)

Kevin,

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S… Speaker 1 (Critique)

could confirm that it is in fact working,

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S… Speaker 1 (Critique)

I would appreciate it.

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S… Speaker 4 (Critique)

One second.

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S… Speaker 4 (Critique)

And you have your screen is

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S… Speaker 2 (Critique)

shared. Okay,

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S… Speaker 1 (Critique)

perfect.

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S… Speaker 2 (Critique)

All right.

2:49

S… Speaker 1 (Critique)

So this is the first example.

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S… Speaker 1 (Critique)

It's from our friends at HR on tap.

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S… Speaker 1 (Critique)

Primary character trait,

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S… Speaker 1 (Critique)

traditional HR doesn't work.

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S… Speaker 1 (Critique)

Let's rewrite it.

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S… Speaker 1 (Critique)

So right off the bat,

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S… Speaker 1 (Critique)

I'll say that sounds like a tagline.

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S… Speaker 1 (Critique)

That's not really a character trait.

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S… Speaker 1 (Critique)

Right.

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S… Speaker 1 (Critique)

So what's the what's the trait?

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S… Speaker 2 (Critique)

Like, what is that?

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S… Speaker 3 (Critique)

You know,

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S… Speaker 2 (Critique)

what is that?

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S… Speaker 1 (Critique)

What is that character trait?

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S… Speaker 1 (Critique)

I mean, I need to know what your mutant power is.

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S… Speaker 1 (Critique)

You're mutant in this.

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S… Speaker 1 (Critique)

It sounds like, you know,

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S… Speaker 1 (Critique)

our mutant power is we've kind of identified that HR doesn't work.

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S… Speaker 3 (Critique)

You know, OK,

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S… Speaker 2 (Critique)

what is it?

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S… Speaker 1 (Critique)

Now we get to the secondary character trait.

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S… Speaker 1 (Critique)

Now we're getting into now we're getting into some takes calculated risks on

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S… Speaker 1 (Critique)

tough decisions to get the right results.

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S… Speaker 2 (Critique)

So,

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S… Speaker 2 (Critique)

again,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

a calculated risk taker,

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S… Speaker 3 (Critique)

you know,

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S… Speaker 1 (Critique)

that could be a little bit interesting,

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S… Speaker 1 (Critique)

but without anything to compare it to from primary character

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S… Speaker 1 (Critique)

trade, I don't really you know,

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S… Speaker 1 (Critique)

I don't really know what what to what to do with that.

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S… Speaker 1 (Critique)

So if we have somebody who and just the idea of I'm a calculated

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S… Speaker 1 (Critique)

risk taker.

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S… Speaker 1 (Critique)

I think almost anybody would call themselves a calculated risk taker.

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S… Speaker 1 (Critique)

You know, like I'll take risks if I know it's generally probably going to be OK.

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S… Speaker 3 (Critique)

You know,

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S… Speaker 1 (Critique)

I'm not just like I think we need to push it just a little bit more.

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S… Speaker 1 (Critique)

The non -negotiable results focused,

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S… Speaker 1 (Critique)

no woolly ivory tower theoretical HR.

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S… Speaker 1 (Critique)

OK,

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S… Speaker 1 (Critique)

I like that as

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S… Speaker 1 (Critique)

opposed to.

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S… Speaker 1 (Critique)

You know, yeah,

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S… Speaker 1 (Critique)

I mean, I guess in this case,

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S… Speaker 1 (Critique)

it must be results focused.

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S… Speaker 1 (Critique)

I think we need to go a little bit more aggressive.

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S… Speaker 1 (Critique)

So in this case,

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S… Speaker 1 (Critique)

what you might what you might do is you might say results over people,

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S… Speaker 1 (Critique)

which is kind of a bizarre thing for somebody in HR to say.

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S… Speaker 3 (Critique)

Right.

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S… Speaker 1 (Critique)

So much HR is like very,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

fluffy and very like everybody just needs to be happy.

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S… Speaker 1 (Critique)

You know,

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S… Speaker 1 (Critique)

we're like.

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S… Speaker 1 (Critique)

The results have to be there.

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S… Speaker 1 (Critique)

Right.

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S… Speaker 1 (Critique)

So I'd have something and go like out there like that.

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S… Speaker 1 (Critique)

Right. And then quirk master flaw runs at 100 miles per hour,

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S… Speaker 1 (Critique)

says yes first before figuring out the how often over commits train

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S… Speaker 1 (Critique)

of thought flips.

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S… Speaker 3 (Critique)

OK,

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S… Speaker 1 (Critique)

I'll tell you what makes this work for me,

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S… Speaker 1 (Critique)

because in general,

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S… Speaker 1 (Critique)

I think.

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S… Speaker 1 (Critique)

So have a little bit more work to do,

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S… Speaker 1 (Critique)

especially with that primary character trait.

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S… Speaker 1 (Critique)

Again, it's not a character trait.

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S… Speaker 1 (Critique)

It's a statement.

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S… Speaker 1 (Critique)

It might be a belief,

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S… Speaker 1 (Critique)

right? But it's not,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

it isn't really a character trait.

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S… Speaker 1 (Critique)

When I see the doctor from Doctor Who,

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S… Speaker 1 (Critique)

now I kind of get it,

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S… Speaker 1 (Critique)

right?

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S… Speaker 1 (Critique)

Like, I think that's a good,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

I think that's a good kind of...

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S… Speaker 1 (Critique)

character to play with because i'm a fan of the doctor who series um and

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S… Speaker 1 (Critique)

i'm not even british but you know you've got a lot of folks i mean it is a series that

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S… Speaker 1 (Critique)

has been on for decades obviously a very very very popular character so what

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S… Speaker 1 (Critique)

i would do is i would take the doctor who character and i would begin to unpack a little

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S… Speaker 1 (Critique)

bit so when we think about

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S… Speaker 1 (Critique)

If we're going to look at Doctor Who,

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S… Speaker 1 (Critique)

and if you're not familiar with the series,

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S… Speaker 1 (Critique)

I'm sorry if this example is lost on you,

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S… Speaker 1 (Critique)

but basically you have a time traveler.

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S… Speaker 1 (Critique)

You know, he's a time lord,

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S… Speaker 1 (Critique)

right? So there's this time traveler person.

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S… Speaker 1 (Critique)

That would be the primary character trait of Doctor

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S… Speaker 1 (Critique)

Who, is he actually travels through space and time.

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S… Speaker 1 (Critique)

I'm not sure that you're going to necessarily be able to claim that particular character trait,

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S… Speaker 1 (Critique)

but another primary character trait of Doctor Who is that he...

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S… Speaker 1 (Critique)

He always has the answer.

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S… Speaker 1 (Critique)

He always has the answer.

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S… Speaker 1 (Critique)

No matter how difficult the situation,

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S… Speaker 1 (Critique)

you know he's going to get out of it.

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S… Speaker 1 (Critique)

And he's got just this confidence and this bravado.

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S… Speaker 1 (Critique)

So this idea of taking calculated risks.

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S… Speaker 1 (Critique)

The doctor doesn't take calculated risks.

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S… Speaker 1 (Critique)

The doctor takes risks without calculating anything.

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S… Speaker 1 (Critique)

The doctor dives in head first.

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S… Speaker 1 (Critique)

There's a giant hole he jumps into.

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S… Speaker 1 (Critique)

So the doctor is frankly a far more interesting character than

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S… Speaker 1 (Critique)

the one that you've presented here.

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S… Speaker 1 (Critique)

I would argue that this character diamond that you've drawn up does not apply

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S… Speaker 1 (Critique)

to Doctor Who.

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S… Speaker 1 (Critique)

So I love the idea of Doctor Who as a character.

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S… Speaker 1 (Critique)

I really like that.

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S… Speaker 1 (Critique)

And one of the things that you have in terms of,

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S… Speaker 1 (Critique)

you know, but one of the things I see with Doctor Who is he's very much about people,

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S… Speaker 1 (Critique)

people first,

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S… Speaker 1 (Critique)

right?

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S… Speaker 1 (Critique)

Nonviolence.

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S… Speaker 1 (Critique)

Like I'm going to make sure I'm going to sacrifice almost everything,

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S… Speaker 1 (Critique)

but I want like my my human peoples to be OK.

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S… Speaker 1 (Critique)

So if you want to go with the doctor,

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S… Speaker 1 (Critique)

that's fine.

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S… Speaker 1 (Critique)

But I think you need to better unpack the character traits of the doctor

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S… Speaker 1 (Critique)

because I'm not seeing it on your current character diamond.

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S… Speaker 1 (Critique)

And remember what I said when you're coming up with a character diamond,

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S… Speaker 1 (Critique)

it's good to start by plotting your own.

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S… Speaker 1 (Critique)

and then say, okay,

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S… Speaker 1 (Critique)

who is this?

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S… Speaker 1 (Critique)

Who does this resemble?

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S… Speaker 1 (Critique)

That's what we did at Digital Marketer.

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S… Speaker 1 (Critique)

I kind of plotted ours and said,

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S… Speaker 1 (Critique)

oh my gosh, this is Forrest Gump.

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S… Speaker 1 (Critique)

Like he just leapt out.

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S… Speaker 1 (Critique)

Sometimes nothing really leaps out to you and you need to kind of

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S… Speaker 1 (Critique)

go the opposite of that.

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S… Speaker 1 (Critique)

You need to say,

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S… Speaker 1 (Critique)

all right.

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S… Speaker 1 (Critique)

Who do I really like and who can we be like?

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S… Speaker 1 (Critique)

And then you start with the character first and then you back in and unpack that.

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S… Speaker 1 (Critique)

So in your case,

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S… Speaker 1 (Critique)

you got the doctor.

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S… Speaker 1 (Critique)

I like the doctor from Doctor Who.

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S… Speaker 1 (Critique)

I just think you need to unpack it and then say,

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S… Speaker 1 (Critique)

can you really own that?

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S… Speaker 1 (Critique)

Are you willing to own that bravado,

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S… Speaker 1 (Critique)

that almost recklessness?

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S… Speaker 1 (Critique)

You kind of have in the quirk,

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S… Speaker 1 (Critique)

massacre flaw,

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S… Speaker 1 (Critique)

you got a little bit of recklessness,

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S… Speaker 1 (Critique)

a little bit of craziness.

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S… Speaker 1 (Critique)

And I love the idea of having that.

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S… Speaker 1 (Critique)

In an HR setting,

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S… Speaker 1 (Critique)

because HR is normally very,

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S… Speaker 1 (Critique)

very, you know,

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S… Speaker 1 (Critique)

HR is boring.

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S… Speaker 1 (Critique)

Very PC,

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S… Speaker 1 (Critique)

exactly.

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S… Speaker 1 (Critique)

And you're coming at it and saying like,

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S… Speaker 1 (Critique)

no, we're going to wreck everything.

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S… Speaker 1 (Critique)

So I think it fits.

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S… Speaker 1 (Critique)

I just think you need to get more clarity,

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S… Speaker 1 (Critique)

a little bit more work to do there.

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S… Speaker 1 (Critique)

And I don't know who this was.

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S… Speaker 1 (Critique)

I don't see the name on it.

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S… Speaker 1 (Critique)

But if they're watching and they've got any follow up,

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S… Speaker 1 (Critique)

I'm happy to come back to it and answer any of that.

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S… Speaker 1 (Critique)

Let me see.

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S… Speaker 2 (Critique)

I did send that.

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S… Speaker 2 (Critique)

I think that is...

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S… Speaker 2 (Critique)

That's actually Chantal.

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S… Speaker 2 (Critique)

And she is in the chat.

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S… Speaker 2 (Critique)

She said, oh lord,

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S… Speaker 2 (Critique)

I totally got lost in the primary one.

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S… Speaker 1 (Critique)

So, Chantal,

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S… Speaker 1 (Critique)

I'd love for you kind of while we're going through here,

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S… Speaker 1 (Critique)

see if you can come up with some other ones.

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S… Speaker 1 (Critique)

Think about the doctor.

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S… Speaker 1 (Critique)

All right.

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S… Speaker 1 (Critique)

Think about the doctor.

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S… Speaker 1 (Critique)

You know,

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S… Speaker 1 (Critique)

with the doctor,

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S… Speaker 1 (Critique)

you got someone who primary character trait,

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S… Speaker 1 (Critique)

aside from being a time lord,

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S… Speaker 1 (Critique)

a time traveler person,

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S… Speaker 1 (Critique)

that would really be the primary character trait.

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S… Speaker 1 (Critique)

But the next thing is you're talking about someone who's just cool.

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S… Speaker 1 (Critique)

A little bit goofy,

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S… Speaker 1 (Critique)

but really cool and calm under pressure always has the

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S… Speaker 1 (Critique)

answer, right?

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S… Speaker 1 (Critique)

Secondary character trait,

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S… Speaker 1 (Critique)

if I was going to think about,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

what really would balance kind of that coolness.

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S… Speaker 1 (Critique)

He's also very nerdy,

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S… Speaker 1 (Critique)

quirky, and,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

nerdy, quirky.

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S… Speaker 1 (Critique)

completely almost out of touch in terms of like relationally speaking,

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S… Speaker 1 (Critique)

like doesn't like hugs.

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S… Speaker 1 (Critique)

You know, most people doesn't like hugs.

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S… Speaker 1 (Critique)

It's very awkward.

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S… Speaker 1 (Critique)

So secondary care,

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S… Speaker 1 (Critique)

I would say is, yeah,

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S… Speaker 1 (Critique)

you've got to get this kind of nerdy,

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S… Speaker 1 (Critique)

quirky awkwardness that counterbalances.

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S… Speaker 1 (Critique)

The cool person who always has the answer.

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S… Speaker 1 (Critique)

Right now, this is a character that we've seen before.

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S… Speaker 1 (Critique)

It is almost this idiot savant like character.

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S… Speaker 1 (Critique)

The doctor is a bit Forrest Gumpie,

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S… Speaker 1 (Critique)

if you think about it.

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S… Speaker 1 (Critique)

A bit Michael Scott from The Office.

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S… Speaker 1 (Critique)

Right.

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S… Speaker 1 (Critique)

You know, what's that non -negotiable?

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S… Speaker 1 (Critique)

In the case of him,

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S… Speaker 1 (Critique)

he's hardcore people.

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S… Speaker 1 (Critique)

First, like people first,

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S… Speaker 1 (Critique)

people everything.

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S… Speaker 1 (Critique)

That's the only thing that concerns me a little bit about this character.

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S… Speaker 1 (Critique)

You know,

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S… Speaker 1 (Critique)

you're almost taking a bit more of a,

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S… Speaker 1 (Critique)

you know,

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S… Speaker 1 (Critique)

what I'm seeing at least is we're all about the result.

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S… Speaker 1 (Critique)

So, you know,

10:15

S… Speaker 1 (Critique)

he can get very,

10:16

S… Speaker 1 (Critique)

very emotional.

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S… Speaker 1 (Critique)

Right.

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S… Speaker 1 (Critique)

And you're almost taking an unemotional stance to it.

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S… Speaker 1 (Critique)

So might need to play with that just a little bit.

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S… Speaker 1 (Critique)

Quirk, mask or flaw.

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S… Speaker 1 (Critique)

I like the idea of bringing in this kind of like reckless character.

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S… Speaker 1 (Critique)

Like, you know,

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S… Speaker 1 (Critique)

you're the type of person to say to somebody,

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S… Speaker 1 (Critique)

hey, look, just fire everybody.

10:30

S… Speaker 1 (Critique)

I don't know.

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S… Speaker 1 (Critique)

You know, I don't know if you want to go that far.

10:32

S… Speaker 1 (Critique)

But but this this reckless type type thing,

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S… Speaker 1 (Critique)

something you can maybe work with.

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S… Speaker 1 (Critique)

So think about it.

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S… Speaker 1 (Critique)

I'm going to go on.

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S… Speaker 1 (Critique)

We'll circle back around.

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S… Speaker 1 (Critique)

Melina.

10:43

S… Speaker 1 (Critique)

So, Melina chose to completely throw the diamond out

10:48

S… Speaker 1 (Critique)

the window, which is fine.

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S… Speaker 1 (Critique)

All the traits are here.

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S… Speaker 1 (Critique)

I can kind of...

10:52

S… Speaker 1 (Critique)

You still get it.

10:53

S… Speaker 1 (Critique)

Yeah,

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S… Speaker 1 (Critique)

I get it.

10:54

S… Speaker 1 (Critique)

I get it.

10:54

S… Speaker 1 (Critique)

Exactly.

10:55

S… Speaker 1 (Critique)

So,

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S… Speaker 1 (Critique)

social ads made simple.

10:57

S… Speaker 1 (Critique)

Jessica Day from New Girl.

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S… Speaker 1 (Critique)

I confess I have not seen New Girl.

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S… Speaker 1 (Critique)

Kevin, have you seen You Big Fan of the Show New Girl?

11:03

S… Speaker 1 (Critique)

I am.

11:05

S… Speaker 1 (Critique)

We watched it.

11:05

S… Speaker 1 (Critique)

I just finished watching it,

11:07

S… Speaker 1 (Critique)

actually,

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S… Speaker 1 (Critique)

recently.

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S… Speaker 1 (Critique)

So then hopefully you can tell me if this matches up.

11:12

S… Speaker 1 (Critique)

So social savvy sweetheart.

11:14

S… Speaker 1 (Critique)

All right.

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S… Speaker 1 (Critique)

Secondary character trait,

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S… Speaker 1 (Critique)

fearless,

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S… Speaker 1 (Critique)

non -apologetic,

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S… Speaker 1 (Critique)

always analyzing how people feel and actively tends to it.

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S… Speaker 1 (Critique)

It's too much like the first one.

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S… Speaker 1 (Critique)

Remember,

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S… Speaker 1 (Critique)

the big thing about the character trait is we need conflict.

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S… Speaker 1 (Critique)

We need some contrast at the polls.

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S… Speaker 1 (Critique)

So Superman is Superman,

11:32

S… Speaker 1 (Critique)

but Superman also has kryptonite.

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S… Speaker 1 (Critique)

Right.

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S… Speaker 1 (Critique)

We've got.

11:38

S… Speaker 1 (Critique)

We've got,

11:39

S… Speaker 1 (Critique)

we have the doctor who

11:43

S… Speaker 1 (Critique)

is this cool,

11:44

S… Speaker 1 (Critique)

suave time traveler.

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S… Speaker 1 (Critique)

Not cool,

11:47

S… Speaker 1 (Critique)

suave necessarily,

11:48

S… Speaker 1 (Critique)

but like this kind of fearless,

11:49

S… Speaker 1 (Critique)

always has the answer time traveler.

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S… Speaker 1 (Critique)

Like literally he's got his sonic screwdriver and can open the door,

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S… Speaker 1 (Critique)

like fix any situation,

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S… Speaker 1 (Critique)

get out of anything.

11:59

S… Speaker 1 (Critique)

But he's a quirky goober,

12:00

S… Speaker 1 (Critique)

right?

12:02

S… Speaker 1 (Critique)

I mean.

12:04

S… Speaker 1 (Critique)

See how there's some contrast there?

12:05

S… Speaker 1 (Critique)

You're basically like,

12:06

S… Speaker 1 (Critique)

I'm social, I'm savvy,

12:07

S… Speaker 1 (Critique)

I'm a sweetheart.

12:08

S… Speaker 1 (Critique)

But in contrast,

12:09

S… Speaker 1 (Critique)

I'm fearless,

12:11

S… Speaker 1 (Critique)

non -apologetic,

12:12

S… Speaker 1 (Critique)

and I'm always analyzing people,

12:13

S… Speaker 1 (Critique)

how they feel and stuff.

12:15

S… Speaker 1 (Critique)

It kind of just sounds like an extension of the first one.

12:17

S… Speaker 1 (Critique)

So I want to see a little bit more contrast there because otherwise,

12:20

S… Speaker 1 (Critique)

what's your primary character trait?

12:23

S… Speaker 1 (Critique)

They're just so nice.

12:24

S… Speaker 1 (Critique)

That's their thing.

12:25

S… Speaker 1 (Critique)

They're just so gosh darn nice.

12:28

S… Speaker 1 (Critique)

And somebody who's nice but also fearless,

12:30

S… Speaker 1 (Critique)

okay.

12:33

S… Speaker 1 (Critique)

Nice people can be fearless too.

12:34

S… Speaker 1 (Critique)

Like I'm just not,

12:35

S… Speaker 1 (Critique)

I'm not feeling it necessarily.

12:37

S… Speaker 1 (Critique)

And so Kevin,

12:38

S… Speaker 1 (Critique)

your job is to be thinking,

12:39

S… Speaker 1 (Critique)

Jessica Day,

12:40

S… Speaker 1 (Critique)

what's that,

12:41

S… Speaker 1 (Critique)

what are those primary,

12:42

S… Speaker 1 (Critique)

and again, primary,

12:43

S… Speaker 1 (Critique)

secondary, they're external traits.

12:44

S… Speaker 1 (Critique)

In case we can't go too deep,

12:46

S… Speaker 1 (Critique)

we can't go too internal.

12:49

S… Speaker 1 (Critique)

But what really makes that character interesting?

12:52

S… Speaker 1 (Critique)

In the first episode or two,

12:55

S… Speaker 1 (Critique)

they're going to reveal a couple of things about this character that you go,

12:58

S… Speaker 1 (Critique)

oh,

12:59

S… Speaker 1 (Critique)

they're this,

12:59

S… Speaker 1 (Critique)

but then they also have this.

13:00

S… Speaker 1 (Critique)

Harry Potter,

13:01

S… Speaker 1 (Critique)

boy, wizard kind of thing,

13:04

S… Speaker 1 (Critique)

has all these powers,

13:05

S… Speaker 1 (Critique)

but he's an orphan living in an awful situation

13:09

S… Speaker 1 (Critique)

with an aunt and uncle who hate him.

13:11

S… Speaker 1 (Critique)

Has to live under the stairs.

13:13

S… Speaker 1 (Critique)

So you've got this boy with these amazing powers who is treated

13:18

S… Speaker 1 (Critique)

you know, like stepped on.

13:19

S… Speaker 1 (Critique)

Right.

13:20

S… Speaker 1 (Critique)

Okay.

13:20

S… Speaker 1 (Critique)

That's interesting.

13:21

S… Speaker 1 (Critique)

Right.

13:22

S… Speaker 1 (Critique)

So I want that.

13:23

S… Speaker 1 (Critique)

I want that.

13:23

S… Speaker 1 (Critique)

I'll move on to,

13:24

S… Speaker 1 (Critique)

uh, to some of the other ones,

13:26

S… Speaker 1 (Critique)

but I'm coming to you next,

13:27

S… Speaker 1 (Critique)

Kevin. Okay.

13:27

S… Speaker 1 (Critique)

You, we're going to help out Maria,

13:29

S… Speaker 1 (Critique)

uh, Maria,

13:31

S… Speaker 1 (Critique)

Molina.

13:31

S… Speaker 1 (Critique)

Sorry, Molina.

13:32

S… Speaker 1 (Critique)

I do know your name.

13:33

S… Speaker 1 (Critique)

Um,

13:34

S… Speaker 1 (Critique)

Non -negotiable.

13:35

S… Speaker 1 (Critique)

Always interested in the common good of every person involved in any situation believes that

13:39

S… Speaker 1 (Critique)

a win -win result is possible in most situations.

13:41

S… Speaker 1 (Critique)

Can you see how that kind of sounds like the secondary character trait?

13:44

S… Speaker 1 (Critique)

So,

13:45

S… Speaker 1 (Critique)

and it also kind of sounds like the first one.

13:47

S… Speaker 1 (Critique)

It's like,

13:48

S… Speaker 1 (Critique)

I'm really, really nice.

13:48

S… Speaker 1 (Critique)

And I'm always analyzing how people feel and I'm tending to it.

13:52

S… Speaker 1 (Critique)

And I also believe that everything can work out okay.

13:54

S… Speaker 1 (Critique)

And it's just like this bubbly,

13:56

S… Speaker 1 (Critique)

happy thing.

13:58

S… Speaker 1 (Critique)

Blah.

14:00

S… Speaker 1 (Critique)

It's just, it's saccharine sweet,

14:02

S… Speaker 1 (Critique)

syrupy,

14:03

S… Speaker 1 (Critique)

like, um,

14:04

S… Speaker 1 (Critique)

poor master flaw,

14:06

S… Speaker 1 (Critique)

impulsive orthodox methods would rather ask for forgiveness than permission.

14:10

S… Speaker 1 (Critique)

Um,

14:11

S… Speaker 1 (Critique)

obnoxiously optimistic.

14:12

S… Speaker 1 (Critique)

Okay.

14:13

S… Speaker 1 (Critique)

I get it.

14:14

S… Speaker 1 (Critique)

You're happy.

14:15

S… Speaker 1 (Critique)

You're optimistic.

14:16

S… Speaker 1 (Critique)

Um,

14:16

S… Speaker 1 (Critique)

I need,

14:19

S… Speaker 1 (Critique)

I need more.

14:20

S… Speaker 1 (Critique)

Okay. So you, you know,

14:21

S… Speaker 1 (Critique)

Jessica Day, uh,

14:22

S… Speaker 1 (Critique)

as you just,

14:23

S… Speaker 1 (Critique)

uh, acknowledged Kevin,

14:24

S… Speaker 1 (Critique)

you're a huge fan of,

14:26

S… Speaker 1 (Critique)

uh, new.

14:27

S… Speaker 1 (Critique)

Huge fan of the game.

14:28

S… Speaker 1 (Critique)

Number one fan.

14:30

S… Speaker 1 (Critique)

Planning a tattoo.

14:31

S… Speaker 1 (Critique)

So talk to me about Jessica Day.

14:34

S… Speaker 1 (Critique)

And I do run the fan club,

14:35

S… Speaker 1 (Critique)

so.

14:35

S… Speaker 1 (Critique)

Yeah,

14:36

S… Speaker 1 (Critique)

how are we going to back in?

14:37

S… Speaker 1 (Critique)

So what would you say,

14:38

S… Speaker 1 (Critique)

if you were going to do this,

14:39

S… Speaker 1 (Critique)

putting you on the spot,

14:40

S… Speaker 1 (Critique)

what do you think is the primary character trait?

14:44

S… Speaker 1 (Critique)

So I see where all of these things are coming from as far as

14:48

S… Speaker 1 (Critique)

like the super sweet and always actively

14:52

S… Speaker 1 (Critique)

thinking about how other people feel.

14:54

S… Speaker 1 (Critique)

For me,

14:55

S… Speaker 1 (Critique)

when just watching the show,

14:56

S… Speaker 1 (Critique)

that character always...

15:00

S… Speaker 1 (Critique)

she thinks of others before herself and usually doesn't take care of herself

15:04

S… Speaker 2 (Critique)

um yeah so i like i like

15:08

S… Speaker 2 (Critique)

that um for quirk mask or flaw because

15:12

S… Speaker 2 (Critique)

what you described there is an internal trait right um so others

15:16

S… Speaker 2 (Critique)

focused that um you know others focused um

15:21

S… Speaker 2 (Critique)

you know forgets about you know forgets

15:25

S… Speaker 2 (Critique)

about self doesn't take care of the self and has you know

15:29

S… Speaker 2 (Critique)

maybe has boundary issues you could even say like allows people

15:33

S… Speaker 2 (Critique)

in way too closely like now this is a character where it's like okay I can I

15:38

S… Speaker 2 (Critique)

can relate to that a little bit and maybe that's something that you reveal to your clients

15:42

S… Speaker 2 (Critique)

over time where you're like look here's a big flaw of mine I got mega boundary issues

15:46

S… Speaker 1 (Critique)

and you know can't let things go or goes over the top when

15:50

S… Speaker 1 (Critique)

it's not necessary

15:52

S… Speaker 2 (Critique)

Yeah, I mean,

15:53

S… Speaker 2 (Critique)

this is not me making a statement about Melina,

15:55

S… Speaker 1 (Critique)

but I know.

15:55

S… Speaker 1 (Critique)

No, no, I'm strictly talking about the character.

15:58

S… Speaker 2 (Critique)

That's what I wanted to say.

15:59

S… Speaker 2 (Critique)

We're going to talk about,

16:00

S… Speaker 2 (Critique)

you know, Melina's local.

16:01

S… Speaker 2 (Critique)

She comes to the office.

16:02

S… Speaker 2 (Critique)

So I just wanted to say that for the benefit of her.

16:04

S… Speaker 2 (Critique)

This is us talking about the character.

16:06

S… Speaker 2 (Critique)

Now, one thing I can tell you that an interesting character that I've seen

16:10

S… Speaker 2 (Critique)

from time to time,

16:11

S… Speaker 2 (Critique)

which is you have this like saccharine,

16:15

S… Speaker 2 (Critique)

sweet,

16:17

S… Speaker 2 (Critique)

pure.

16:19

S… Speaker 2 (Critique)

Giving loving character,

16:21

S… Speaker 2 (Critique)

but then the secondary character trait is they will flip all

16:25

S… Speaker 2 (Critique)

the way out Right like they will they like live

16:30

S… Speaker 2 (Critique)

at these extremes and and you'll see this so you ever seen

16:34

S… Speaker 1 (Critique)

the Lego movie I've seen Lego Batman

16:37

S… Speaker 1 (Critique)

All right.

16:38

S… Speaker 2 (Critique)

So like a Lego movie,

16:39

S… Speaker 2 (Critique)

there's a character called Unikitty.

16:41

S… Speaker 1 (Critique)

Right.

16:41

S… Speaker 2 (Critique)

And it's a unicorn.

16:42

S… Speaker 2 (Critique)

It's a cat.

16:43

S… Speaker 1 (Critique)

Right.

16:44

S… Speaker 2 (Critique)

And it's like everything's perfect and like rainbows and unicorns.

16:47

S… Speaker 2 (Critique)

And oh, my gosh,

16:48

S… Speaker 1 (Critique)

it's great.

16:48

S… Speaker 2 (Critique)

But then like something breaks and it's like like the eyes change

16:53

S… Speaker 2 (Critique)

and it just goes to 11 in a really,

16:54

S… Speaker 2 (Critique)

really, really awful way.

16:55

S… Speaker 2 (Critique)

Like this is a character that we've seen before.

16:57

S… Speaker 2 (Critique)

This shows up again and again and again where it's I

17:02

S… Speaker 2 (Critique)

can be really, really,

17:03

S… Speaker 2 (Critique)

really sweet,

17:03

S… Speaker 2 (Critique)

but I can also be.

17:08

S… Speaker 2 (Critique)

I can completely lose my mind.

17:10

S… Speaker 2 (Critique)

You know where we've seen that before?

17:13

S… Speaker 2 (Critique)

It's slightly different,

17:14

S… Speaker 2 (Critique)

but if you think about a character like Dexter,

17:16

S… Speaker 2 (Critique)

you've got this mild -mannered person who just happens to be a serial

17:20

S… Speaker 2 (Critique)

killer.

17:21

S… Speaker 2 (Critique)

Interesting character.

17:24

S… Speaker 2 (Critique)

We see it similarly with,

17:26

S… Speaker 2 (Critique)

who's the person from,

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