아바비브 첫날

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Hi, I'm Amber,

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senior designer of ABENVIV,

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and you will see the wrap -up from my merch partner.

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So

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now we're trying to put some of the little filters that

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we want to share with you guys.

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This is

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from our brand book.

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This is the destination for plus apparel that is reliable,

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versatile, and trend -relevant.

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And then this is also from our main brand book,

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which is our coupon.

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This is driven in modern femininity,

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versatility,

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and confidence for our guests.

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Now,

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click down here that it's new is this knits and beaver page.

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Knits

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here, easy virtual assortment of modern essentials.

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Created

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always flattering and flawless fit for all life types.

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Softness,

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comfort, and fresh in all fabrics for everyday lifestyle.

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And then as

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always, fit solutions are always important for our guests and our brand.

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So the solutions that we incorporated in some of our best programs

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are stretch fabric,

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dress right length,

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soft drapey with coverage,

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vents,

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easy effortless fits,

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seasonless cleave coverage,

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and considered necklines.

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and this is also in our main brand book so just always keeping those good solutions

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in mind as well as what are the evolution

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I'm Sarah, the buyer,

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and this is Emma,

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my amazing associate buyer.

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We're really excited to be with you all today.

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There's just a lot of opportunity to make a decision.

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So as we look at 3127,

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we are going through a whole re -effect.

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So we are a little bit slower in the game than the other brands.

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We're very excited to talk to you about what the opportunity of a re -product of Portland

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looks like for us.

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Not only important,

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but also in the out -of -action.

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So here's a little bit of a business background.

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So Hornets has actually been off to a little bit stronger of

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the start of season than we've had historically.

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So we're up 1 % to plan.

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I would say early season was a little bit softer than we anticipated.

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But once the weather turned out,

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we really saw this business turn on.

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So very excited about momentum here.

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What's really working in Hornets is that Hornets.

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So we did do a update here with a software hand and our guests

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are really responding to that.

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So excited to take those learnings and really bring them into what a full re -invest

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would look like here.

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A few other things we're excited about is must -have

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fashion.

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We have had it live an entire year.

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We're really trying to move that to more of a quarterly update each cycle to

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make sure that we're bringing in some new colors from a seasonal standpoint there.

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very excited to bring in a lot more of a shorter life cycle here,

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to really give her more music and to see how the door has been important.

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I also think Price Point is a big opportunity for us,

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so we are sitting at $12.

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We know the $10 bucket is a really big market share opportunity

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for us, so we want to understand how can we get to kind of that core iconic

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tee at $10.

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while also giving our guests a little bit more of that elevated essential.

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So what are those really emotional details?

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We want that $12 to $15 price payment for her while also ensuring

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that we're getting her,

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you know, that $10 price that she's looking for and expecting that.

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I also want to call out speed and flexibility.

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We have a lot of opportunity here.

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I think we have probably the most of all the brands,

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so I want to understand what does speed look like for us,

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how can we get into testing,

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where are those additional flexibility and even story levels we

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can play into.

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So I'd love to continue to have conversations in there to see if it's something that we

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have opportunity on and to really build what that process is.

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This has been a really tough category for us unfortunately this season,

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down 39 % to plan.

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I would say two factors playing into that.

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The first is we have a lot of duplication between our woven tops and

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our fashion knits,

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and really just seeing our gas shift into the woven top category.

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So being very intentional about making sure they feel incremental

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to one another.

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And the other big barrier right now is the price.

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So our price is sitting roughly like $25 to mid -30s.

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And we know that most of the market is sitting under $25.

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So they're just much higher than not only our Reddy's word brands,

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but also the rest of the market here.

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So really excited to talk to you what a lower price point could

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look like within Fashionix.

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We'll start giving her that elevated feel and look that she is looking for.

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We did do quite a bit of C3 retail production,

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so very excited about where we're moving with the business.

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But as we think about C1,

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reInvent, just ensuring that we can get down to a lower price point,

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will be incredibly important within our practice business.

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And then finally,

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this is just a big opportunity that we play into here and there,

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but really want to understand how to build out a big foundational program here

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that will live throughout the entire year and really have more newness and mustache

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rocks in there.

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um so just a big opportunity to kind of build out what our leisure business would

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look like while also ensuring we're struggling some of that must have every season

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that we know who's looking for and expecting um two other

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things i want to highlight before i give it over to emma the first is talking

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through the importance of fit solutions

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So we know that our Ava guests come to us looking for exceptional fabrics,

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but also sticks.

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So as we talk through today and tomorrow with you,

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just really want to ensure that we're talking through what are the fit solutions that

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we're giving to our guests through our mix business,

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but also making sure that we're calling out in a big way,

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both in stores and online.

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This is going to be really important,

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especially as GLP -1 becomes much bigger in the market.

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we know it's going to impact our plus kits a lot more than maybe some other gas

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there so ensuring that as we talk through what nits could look like making

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sure that we give her those kits going up or down in sizing that

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that will accommodate her

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And then the last,

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as I mentioned,

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is speed and flexibility.

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I want to just continue to talk through what that could look like in this business and how can

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we build out better processes to get us to a place where we can really be enabled

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and react as our guest is looking at our business.

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Awesome.

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And with that,

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I'm going to pass it to Emma.

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She's just going to give a quick high -level recap of what's working,

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what's not working.

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yes just quickly wanted to go through colors so performance specifically

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we've been loving her true core colors black white olive

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baby are driving a boat of sales here she will get into fashion

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for the moment of calentine's this is just be mindful of

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the fashion colors that she wants for the season um something that's

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been a little bit slower is

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So that's four nips.

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And then quickly for fashion nips,

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I will say,

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so I'll use her stat,

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but you can't see me here.

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She's right here.

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She is driving the welcome sales here,

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and again,

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for colors like gray and black,

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have been winning where we have lighter colors like three graphics,

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like a small cherry.

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Those have been a little bit softer.

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And then again,

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like Sarah said,

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for the tops,

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retail is really affecting us here,

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and we just aren't feeling as special with the top stripes.

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With a higher retail,

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like something like this,

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she's going to opt for a $12 top that

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feels pretty.

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So I'm thinking about it.

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As far as colors,

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I

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think everybody wants to color it.

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Okay,

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so what we're going to do now is very similar.

아바비브 첫날

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