MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1)

Apr 08, 2026 08:16 · 6:54 · English · Whisper Turbo · 2 Altoparlanti

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0:00

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Welcome to the session on Business Value Chain Model.

0:12

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Objective, in this session, we will understand about the Business Value Chain Model.

0:17

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Introduction, concept of Business Value Chain Model introduced by Michael Porter.

0:24

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Framework for analyzing business activities, identifies primary and support activities,

0:30

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

helps in understanding value creation, enhances competitive advantage, provides strategic insights for improvement.

0:39

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a tech company uses Michael Porter's Business Value Chain Model to analyze its activities from inbound logistics to service.

0:49

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

By identifying and optimizing each activity, the company enhances value creation and gains a competitive advantage in the market.

0:59

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Primary activities.

1:01

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Primary activities include inbound logistics, receiving and storing inputs, operations, transforming inputs into final products,

1:11

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

outbound logistics, distributing finished products, marketing and sales, promoting and selling products,

1:18

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

service, after-sales support and customer service.

1:21

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a manufacturing firm focuses on improving its operation by integrating advanced manufacturing technologies.

1:29

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

This optimization leads to higher production efficiency and better quality products, ultimately increasing customer satisfaction.

1:39

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Inbound logistics.

1:41

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Inbound logistics is efficient inventory management, supplier relationship management,

1:49

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

timely delivery of raw materials, quality controls of input, cost-effective procurement processes,

1:56

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

use of information system for tracking.

2:00

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, an automotive company manages its supplier relationships effectively, ensuring timely delivery of quality materials.

2:08

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

This reduces the downtime in production and maintains a steady flow of inputs, enhancing overall efficiency.

2:18

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Operations.

2:19

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Efficient production processes, efficient production processes, quality control and assurance, use of technology in manufacturing, optimization of workflows and resources,

2:31

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

continuous improvement strategies, real-time monitoring with information systems.

2:36

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a beverage company uses automation in its production process to maintain consistent product quality and reduce cost.

2:45

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

This continuous improvement strategy helps the company stay competitive in a fast-paced industry.

2:52

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Outbound logistics.

2:54

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Outbound logistics are effective distribution channels.

2:57

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Inventory management of upgrades, driving практически new products.

3:00

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Inventory management of finished goods, timely and accurate order fulfillment,

3:03

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

transportation and delivery optimization, warehousing and storage solutions, information system for logistic tracking.

3:12

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, an e-commerce giant uses real-time tracking system to manage its distribution network.

3:20

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

By optimizing transportation and delivery routes, the company ensures timely and accurate order fulfillment, enhancing customer satisfaction.

3:30

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Marketing and Sales

3:32

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Market research and analysis are done in marketing and sales.

3:37

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Targeted advertising and promotions, sales process automation and CRM,

3:42

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

pricing strategies and cooperative analysis, customer relationship management, data analytics for market insights.

3:51

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a retail chain uses data analytics to understand customer preferences and targets its marketing campaign effectively.

4:00

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

This targeted approach increases sales and builds stronger customer relationships.

4:07

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Service

4:08

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Service customer support and help desk services.

4:11

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Maintains and repair services, customer feedback and satisfaction surveys, warranty and guarantee management, post-sale customer engagement, information system for service management.

4:26

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a tech support company offers excellent after-sale support through a dedicated help desk and customer feedback system.

4:35

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

By addressing issues promptly and efficiently, the company improves customer loyalty and retention, firm infrastructure, effective organizational structure, financial management and planning, legal and regulatory compliance, strategic management and leadership, information system for enterprise management, continuous assessment and improvement.

5:03

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a global corporation invests in robust financial management and strategic planning system.

5:10

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

This ensures compliance with compliance with regulations, efficient resource allocation and continuous assessment for organizational improvement, technology development, technology development, research and development initiatives are done in technology development, technological innovation and integration, process improvement and automation, collaboration with external tech partners,

5:37

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

information systems, information system for technology management, continuous innovation strategies.

5:43

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Example, a pharmaceutical company collaborates with research institutions to drive innovation in drug development.

5:49

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

By integrating advanced technology into their R&D process, they stay at the forefront of medical advancements.

5:59

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Now, let us break for questions.

6:02

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Verify your learnings.

6:03

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Question number 1.

6:05

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Which activity is part of primary activities?

6:08

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option A.

6:09

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Logistics.

6:10

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option B.

6:11

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

HR.

6:12

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option C.

6:13

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Finance.

6:14

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

And Option D.

6:14

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

R&D.

6:16

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

The correct answer is Option A.

6:19

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Logistics.

6:21

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Verify your learnings.

6:23

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Question number 2.

6:24

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

What supports technology development in the value chain?

6:28

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option A.

6:29

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Marketing.

6:29

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option B.

6:30

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Operations.

6:31

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option C.

6:32

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Procurement.

6:33

S… Speaker 2 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Option D.

6:34

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

R&D.

6:35

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

The correct answer is Option D.

6:39

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

R&D.

6:40

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Summary.

6:41

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

In this session, we have understood about the business value chain model.

6:46

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Happy learning.

6:47

S… Speaker 1 (MBA_IM_unit 2_week 4_seq6_Buisness value chain model_Mahesh (1))

Thank you.

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