audio1386192120
Jul 14, 2026 14:37
· 32:36
· English
· Whisper Turbo
· 6 اسپیکر
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All right.
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Thank you,
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Zoom. Recording is in progress.
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There we go.
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Okay,
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guys. So I'm going to show you what's happening here.
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I'm going to share my screen quickly.
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So what we want to do...
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Let's see.
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There we go.
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Can you see the screen?
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Yes.
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Okay.
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So what we're doing is,
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it's an internal audit on ourselves.
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So we're asking our dear and trusted customers,
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select few customers to give us honest feedback.
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You know, basically that means anything that you might be thinking is,
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it's an open forum.
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So these questions are just a guide so that we have the same questions
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with everybody, but obviously feel free to say what you feel.
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And it's about,
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Next as a whole,
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the business, all of that.
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So it's not sales orientated.
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It's more about,
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as you can see,
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so question one,
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are you satisfied with the results you have achieved with Next?
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Yes,
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we are,
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you know, up until now,
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we are,
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you know, we are happy.
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But we know that there is room for more.
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Yeah.
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But,
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you know, it's an ongoing process,
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my friend.
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So we always try to do the best.
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And,
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okay,
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now when it's summertime,
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things are more difficult.
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Yes.
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Due to the high season that...
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All the,
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let's say, the rentals and everything that everybody is dealing with
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the industry,
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they are very busy.
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I know.
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And, you know,
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they cannot devote,
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let's say,
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some time for you.
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Go and explain to them and,
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you know, promote all the stuff.
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No, I know.
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I mean, in summer,
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everything is you're doing.
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You're not researching.
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You just do,
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do, do, do,
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do. Yeah,
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I know.
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It's something like
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a period that is a little bit of old.
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But nevertheless,
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we are trying to utilize the products
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that are outside.
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you have already got some mochas so we
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are trying to
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or,
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you know,
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to use this and,
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you know,
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tell people when we
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know because there were people that they bought the Mocha,
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we've taught them to give us
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their schedule,
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let's say, where they will be opening the system.
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So we make sure that we
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let people know that
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This system is available and will be,
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you know,
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live in that area or that event.
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Yes,
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which helps a lot,
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doesn't it?
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It helps a lot to show them.
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relatively we are uh we are satisfied okay that's
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good that's good so that's uh so the next question then is this one is
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uh now this is because we're trying to figure out you know uh
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so which audio brands are you selling the most of right now besides next obviously
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so is there other brands so it's a two -part question it's obviously the
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brand and then the reasons why you know so it's two two parts you
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know okay
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To which brands?
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This is all confidential and it's all...
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Yes, no problem.
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Okay, about other brands,
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okay, we have the one company that is Ranko Skynes.
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Oh, yeah, you've got O &H,
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yeah, yeah.
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This is a company,
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mostly we use it for digital steerable
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speakers.
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Okay.
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They are experts on this.
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We are working with this kind of business.
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Okay.
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Okay.
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We have some sales from Maki.
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Yeah,
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yeah. Yeah,
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where we have some artist speakers,
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mixers,
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podcasting equipment and all of this.
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Okay,
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so Rengus Heinz is more,
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it's a specialized...
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type of product,
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right, isn't it?
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And then the Mac is much more diverse.
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It fits a lot of different...
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Mac is mostly for MI,
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let's say.
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Yeah, yeah, Mac is MI,
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exactly.
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Yeah,
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yeah,
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exactly.
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Any other brands?
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Is there any other brands?
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Regarding the speakers and all this stuff,
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our main brands,
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we are trying to focus on these three.
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Yeah, okay.
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Okay,
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so that's the main focus.
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We don't want to have too many
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brands.
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No,
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I understand that.
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We have other brands using
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for the...
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you know, the public address and all this stuff,
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systems that we have for evacuation
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systems and all this stuff.
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We have some other companies from your region.
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It's from Spain,
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actually, not from Portugal.
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Yeah, yeah.
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We have the LDA and PhoneStar that they have
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for public address and evacuation system.
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Okay,
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yeah. So it's very market -specific.
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It's very...
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I understand because some brands are...
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very equipped for certain areas so it does make sense okay that's
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okay and then the reasons now to turn it on to next uh
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from your point of view what what are our three main problems or concerns
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or feedback from you to to us that
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you have noticed or that you could share
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please i know hello
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did i
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lose the connection
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Can you hear me?
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Yeah,
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you too.
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I think we have to start again.
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Let me see.
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Can you hear me?
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I think it's okay now.
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Yes, okay,
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let's start again.
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Yes,
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perfect.
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So let's not say problems,
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but okay,
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one thing that we are facing is because,
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okay, it's not a problem,
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because Next Studio is a new,
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let's say,
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new as a strong company in Cyprus.
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Okay.
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What is a problem that is not a problem is that we have to manage
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to penetrate the market with Nextodio and to show
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more products,
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more activities,
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so that people know Nextodio as,
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let's say, other famous.
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Yes,
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yes, yes,
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absolutely.
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It's something that we see the last years
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we have worked together.
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Yeah, absolutely.
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I understand.
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Okay.
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About other problems,
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we don't say problem again,
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but maybe we need some additional,
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let's say,
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categories of speakers that we
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can use in our projects where we are missing.
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Okay.
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As I mentioned before,
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we need,
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let's say, waterproof subwoofers.
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And because,
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you know, this is a market that we work a lot,
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but you need to have a series that is complete.
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Of course.
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So maybe
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some extra products,
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categories.
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Yeah,
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yeah. Okay, that's cool.
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We're going to go a little bit deeper in the next ones,
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you know, so we'll highlight.
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I've been speaking to a few customers and it's kind of the same everywhere,
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you know,
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and in different parts of the world as well.
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So the tone is similar,
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you know,
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and which obviously helps us then redirect our energy to where
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it needs to be.
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So that's the purpose of this.
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Is there anything else maybe you want to add?
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I know problems is the wrong word.
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It's not problems.
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You know,
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maybe it's just...
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highlighting some areas of concern or improvement,
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you know, that could be done.
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You know, I think,
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so it doesn't have to be a problem,
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but maybe anything,
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areas where we can improve.
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Do you feel anything else from any other?
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No,
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as Vasos mentioned,
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the quality is there.
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The quality is there.
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The thing is that because when you have a new product
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aligned to promote,
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Because here in Cyprus,
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they like to compare prices.
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Of course.
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First, and then quality.
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Of course,
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when you compare.
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So,
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it's not the difficulty.
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It's a challenge.
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It's a little bit hard to convince them,
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you know,
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when it comes to the price.
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Yeah.
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So we are working for now with,
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I have to say this,
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with Lomar Trins.
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Okay.
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Because we want to put next audio.
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What,
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the AudioCom or the Pro?
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AudioCom or Pro?
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Both.
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Both.
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Both but mainly...
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Okay, about Mocha,
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which we consider as a pro,
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because we've promoted as a pro,
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regardless if you have it in the common.
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Yes,
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yes, yes.
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Speaker 1 (audio1386192120)
So,
9:45
S…
Speaker 1 (audio1386192120)
and the others,
9:47
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Speaker 1 (audio1386192120)
you know, we give a small
9:51
S…
Speaker 1 (audio1386192120)
margin on this,
9:54
S…
Speaker 1 (audio1386192120)
because we want to establish the problem,
9:56
S…
Speaker 1 (audio1386192120)
which is the...
9:58
S…
Speaker 1 (audio1386192120)
the tough one, let's see.
10:00
S…
Speaker 1 (audio1386192120)
We try to attract the customers.
10:03
S…
Speaker 1 (audio1386192120)
Of course.
10:04
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Speaker 6 (audio1386192120)
Okay,
10:05
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Speaker 1 (audio1386192120)
we compete with a lot of well -known
10:09
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Speaker 1 (audio1386192120)
brands, RCF,
10:10
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Speaker 1 (audio1386192120)
JBL, everybody knows this.
10:12
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Speaker 1 (audio1386192120)
Even if it's not better or worse,
10:15
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Speaker 1 (audio1386192120)
they know this company,
10:17
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Speaker 1 (audio1386192120)
so we have to attract it to them.
10:20
S…
Speaker 1 (audio1386192120)
When the market gets well -known...
10:23
S…
Speaker 6 (audio1386192120)
Next,
10:23
S…
Speaker 1 (audio1386192120)
this will be...
10:25
S…
Speaker 1 (audio1386192120)
It will balance out.
10:27
S…
Speaker 3 (audio1386192120)
So if I got this correctly,
10:30
S…
Speaker 3 (audio1386192120)
you lower your margin so that you
10:34
S…
Speaker 3 (audio1386192120)
can attract the product into the market so
10:38
S…
Speaker 3 (audio1386192120)
that you can grow the visibility of the brand.
10:40
S…
Speaker 6 (audio1386192120)
Yes,
10:41
S…
Speaker 1 (audio1386192120)
definitely.
10:42
S…
Speaker 4 (audio1386192120)
Because we face this.
10:46
S…
Speaker 6 (audio1386192120)
Of course.
10:47
S…
Speaker 4 (audio1386192120)
They will compare our...
10:52
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Speaker 4 (audio1386192120)
MH815 with the RCF,
10:55
S…
Speaker 1 (audio1386192120)
let's say.
10:55
S…
Speaker 4 (audio1386192120)
And when you say the price,
10:57
S…
Speaker 4 (audio1386192120)
they say why not to go and buy the Evox or
11:01
S…
Speaker 1 (audio1386192120)
whatever.
11:02
S…
Speaker 5 (audio1386192120)
Yes, yes,
11:03
S…
Speaker 1 (audio1386192120)
of course.
11:03
S…
Speaker 1 (audio1386192120)
We don't say it's better,
11:05
S…
Speaker 1 (audio1386192120)
but the thing is that what we try to do,
11:08
S…
Speaker 1 (audio1386192120)
we try to bring this,
11:10
S…
Speaker 1 (audio1386192120)
to make a demo,
11:11
S…
Speaker 1 (audio1386192120)
to listen.
11:12
S…
Speaker 3 (audio1386192120)
And that's great.
11:14
S…
Speaker 1 (audio1386192120)
If you have the chance to do it,
11:16
S…
Speaker 1 (audio1386192120)
because sometimes,
11:17
S…
Speaker 1 (audio1386192120)
you know, people,
11:18
S…
Speaker 1 (audio1386192120)
they get in AI,
11:19
S…
Speaker 1 (audio1386192120)
they are finding everything,
11:21
S…
Speaker 1 (audio1386192120)
they forget to come to the show.
11:23
S…
Speaker 5 (audio1386192120)
Yes,
11:24
S…
Speaker 1 (audio1386192120)
exactly.
11:24
S…
Speaker 3 (audio1386192120)
I understand,
11:28
S…
Speaker 3 (audio1386192120)
I understand.
11:28
S…
Speaker 3 (audio1386192120)
Okay,
11:29
S…
Speaker 1 (audio1386192120)
that's good.
11:32
S…
Speaker 2 (audio1386192120)
So now,
11:33
S…
Speaker 3 (audio1386192120)
after everything we spoke,
11:34
S…
Speaker 3 (audio1386192120)
what changes would you need if you had to double the
11:39
S…
Speaker 3 (audio1386192120)
orders in the next 12 months?
11:40
S…
Speaker 3 (audio1386192120)
Would these things,
11:41
S…
Speaker 3 (audio1386192120)
so basically just highlight what changes there
11:45
S…
Speaker 3 (audio1386192120)
would need to be from us for more turnover,
11:48
S…
Speaker 3 (audio1386192120)
for you,
11:49
S…
Speaker 3 (audio1386192120)
for us, for everybody.
11:50
S…
Speaker 3 (audio1386192120)
What do you feel that,
11:51
S…
Speaker 3 (audio1386192120)
what does that look like?
11:52
S…
Speaker 6 (audio1386192120)
Difficult
11:59
S…
Speaker 1 (audio1386192120)
question.
11:59
S…
Speaker 3 (audio1386192120)
I know,
12:01
S…
Speaker 2 (audio1386192120)
I know, I know.
12:01
S…
Speaker 3 (audio1386192120)
Well, I'll try and help you somewhat.
12:04
S…
Speaker 3 (audio1386192120)
I'll try and direct it because...
12:05
S…
Speaker 3 (audio1386192120)
For me,
12:07
S…
Speaker 3 (audio1386192120)
I think everything we spoke about leads to this.
12:09
S…
Speaker 3 (audio1386192120)
Yes,
12:11
S…
Speaker 1 (audio1386192120)
definitely.
12:12
S…
Speaker 3 (audio1386192120)
So it all leads to this.
12:14
S…
Speaker 3 (audio1386192120)
I mean,
12:16
S…
Speaker 3 (audio1386192120)
is there anything else that you can maybe think of?
12:19
S…
Speaker 3 (audio1386192120)
Maybe pricing,
12:20
S…
Speaker 3 (audio1386192120)
maybe something we haven't touched yet with pricing.
12:22
S…
Speaker 5 (audio1386192120)
You see,
12:23
S…
Speaker 3 (audio1386192120)
so it's an open forum,
12:25
S…
Speaker 3 (audio1386192120)
guys. So anything.
12:25
S…
Speaker 3 (audio1386192120)
I know it's hard to think about it.
12:31
S…
Speaker 4 (audio1386192120)
Always pricing helps because at
12:35
S…
Speaker 1 (audio1386192120)
the end of the day,
12:36
S…
Speaker 4 (audio1386192120)
someone that will come
12:40
S…
Speaker 4 (audio1386192120)
to the show, listen,
12:42
S…
Speaker 4 (audio1386192120)
like the product.
12:45
S…
Speaker 4 (audio1386192120)
it will end up to his budget.
12:48
S…
Speaker 5 (audio1386192120)
Yeah,
12:49
S…
Speaker 2 (audio1386192120)
no, of course.
12:49
S…
Speaker 4 (audio1386192120)
If we tell them that this is 3 ,000 euro and
12:54
S…
Speaker 4 (audio1386192120)
he has less than that,
12:56
S…
Speaker 4 (audio1386192120)
obviously he will go to the next shop to see the
13:01
S…
Speaker 4 (audio1386192120)
options that exist.
13:02
S…
Speaker 4 (audio1386192120)
So the thing is that when we have
13:06
S…
Speaker 4 (audio1386192120)
the price, we are not asking the
13:11
S…
Speaker 4 (audio1386192120)
price to work against the quality.
13:14
S…
Speaker 3 (audio1386192120)
Of course.
13:15
S…
Speaker 3 (audio1386192120)
I agree.
13:17
S…
Speaker 3 (audio1386192120)
If you
13:21
S…
Speaker 3 (audio1386192120)
talk about pricing,
13:22
S…
Speaker 3 (audio1386192120)
let's say we wanted to double your order
13:26
S…
Speaker 3 (audio1386192120)
count for the next 12 months.
13:28
S…
Speaker 3 (audio1386192120)
What would we need to do to help you make that change?
13:31
S…
Speaker 3 (audio1386192120)
What could we do to facilitate that action?
13:35
S…
Speaker 4 (audio1386192120)
Regarding the marketing
13:39
S…
Speaker 1 (audio1386192120)
side,
13:40
S…
Speaker 4 (audio1386192120)
if you have
13:46
S…
Speaker 4 (audio1386192120)
In English,
13:47
S…
Speaker 4 (audio1386192120)
any marketing material.
13:51
S…
Speaker 2 (audio1386192120)
Okay.
13:52
S…
Speaker 4 (audio1386192120)
That will help.
13:53
S…
Speaker 3 (audio1386192120)
Do you have any idea what specific marketing material?
13:57
S…
Speaker 3 (audio1386192120)
Is there anything you can think of?
13:59
S…
Speaker 1 (audio1386192120)
Maybe just one or two things?
14:00
S…
Speaker 4 (audio1386192120)
Even to use in social media
14:04
S…
Speaker 4 (audio1386192120)
in order to guide with messages.
14:07
S…
Speaker 4 (audio1386192120)
Okay.
14:10
S…
Speaker 4 (audio1386192120)
marketeers because you know when you go to the marketeer they say
14:14
S…
Speaker 4 (audio1386192120)
tell me you are strong points tell me keywords and everything
14:18
S…
Speaker 4 (audio1386192120)
okay it's very good if it comes from the
14:22
S…
Speaker 3 (audio1386192120)
Manufacturer.
14:23
S…
Speaker 4 (audio1386192120)
Manufacturer,
14:23
S…
Speaker 4 (audio1386192120)
let's say, from you guys.
14:25
S…
Speaker 4 (audio1386192120)
Just examples,
14:27
S…
Speaker 4 (audio1386192120)
let's say,
14:28
S…
Speaker 4 (audio1386192120)
or even ready -made ads
14:33
S…
Speaker 4 (audio1386192120)
that will be in English.
14:35
S…
Speaker 4 (audio1386192120)
And towards,
14:36
S…
Speaker 4 (audio1386192120)
you know, with small messages that we
14:40
S…
Speaker 4 (audio1386192120)
can use in order to make our points stronger.
14:45
S…
Speaker 3 (audio1386192120)
Okay, I understand.
14:46
S…
Speaker 3 (audio1386192120)
I understand.
14:47
S…
Speaker 3 (audio1386192120)
And you believe that that would also help create the visibility,
14:50
S…
Speaker 3 (audio1386192120)
it will help to drive people to the brand,
14:53
S…
Speaker 3 (audio1386192120)
to Hypersound?
14:54
S…
Speaker 1 (audio1386192120)
Yes.
14:54
S…
Speaker 2 (audio1386192120)
Okay, okay.
14:55
S…
Speaker 2 (audio1386192120)
Yes.
14:56
S…
Speaker 6 (audio1386192120)
Okay.
14:57
S…
Speaker 1 (audio1386192120)
We know now that the media...
15:00
S…
Speaker 1 (audio1386192120)
much more stronger now.
15:03
S…
Speaker 1 (audio1386192120)
So that's the idea.
15:04
S…
Speaker 1 (audio1386192120)
You know, we pay a lot of money every month in order to boost our
15:09
S…
Speaker 1 (audio1386192120)
publicity.
15:10
S…
Speaker 2 (audio1386192120)
Yes,
15:11
S…
Speaker 2 (audio1386192120)
it's crucial.
15:12
S…
Speaker 1 (audio1386192120)
And this is something that this can be also forced
15:16
S…
Speaker 1 (audio1386192120)
more.
15:17
S…
Speaker 2 (audio1386192120)
Okay.
15:18
S…
Speaker 1 (audio1386192120)
But this costs money.
15:20
S…
Speaker 1 (audio1386192120)
I know,
15:22
S…
Speaker 2 (audio1386192120)
lots of money.
15:23
S…
Speaker 1 (audio1386192120)
It's not expensive marketing,
15:24
S…
Speaker 1 (audio1386192120)
but it's working.
15:25
S…
Speaker 1 (audio1386192120)
It's working.
15:26
S…
Speaker 2 (audio1386192120)
Yes, yes,
15:27
S…
Speaker 1 (audio1386192120)
yes.
15:27
S…
Speaker 2 (audio1386192120)
It helps.
15:28
S…
Speaker 1 (audio1386192120)
What we are trying,
15:30
S…
Speaker 1 (audio1386192120)
David,
15:31
S…
Speaker 1 (audio1386192120)
is that
15:32
S…
Speaker 1 (audio1386192120)
especially with the google search yes
15:37
S…
Speaker 1 (audio1386192120)
that uh we are trying and we are paying us
15:41
S…
Speaker 1 (audio1386192120)
uh quite a lot of money so
15:46
S…
Speaker 1 (audio1386192120)
for for if you put you know a search for a next
15:50
S…
Speaker 1 (audio1386192120)
audio speaker that we put it in our you
15:55
S…
Speaker 1 (audio1386192120)
know in our seos
15:59
S…
Speaker 1 (audio1386192120)
we call so it's you can see that now you can see
16:03
S…
Speaker 1 (audio1386192120)
that hypersound is among the first right at
16:07
S…
Speaker 1 (audio1386192120)
the top yeah okay yes if you you try
16:11
S…
Speaker 1 (audio1386192120)
it you can see it and it and it's already being like
16:17
S…
Speaker 1 (audio1386192120)
Less than a month that we are doing that.
16:19
S…
Speaker 2 (audio1386192120)
Okay, interesting.
16:19
S…
Speaker 1 (audio1386192120)
We will continue doing this,
16:23
S…
Speaker 1 (audio1386192120)
paying the money to Google,
16:24
S…
Speaker 1 (audio1386192120)
let's say.
16:25
S…
Speaker 2 (audio1386192120)
Google wants everybody's money.
16:27
S…
Speaker 1 (audio1386192120)
So everybody knows
16:31
S…
Speaker 1 (audio1386192120)
that when they look for a next audio
16:36
S…
Speaker 1 (audio1386192120)
product,
16:37
S…
Speaker 1 (audio1386192120)
they will find it at Hypersound.
16:40
S…
Speaker 2 (audio1386192120)
Yeah, that's really good,
16:41
S…
Speaker 1 (audio1386192120)
guys. With all other brands that we represent.
16:46
S…
Speaker 1 (audio1386192120)
So it's something that we are focusing on.
16:49
S…
Speaker 2 (audio1386192120)
Okay,
16:50
S…
Speaker 2 (audio1386192120)
that's a good focus.
16:51
S…
Speaker 1 (audio1386192120)
And of course,
16:53
S…
Speaker 1 (audio1386192120)
we are thinking,
16:56
S…
Speaker 1 (audio1386192120)
we are trying to increase the products in our shop.
17:00
S…
Speaker 1 (audio1386192120)
Some with price,
17:02
S…
Speaker 1 (audio1386192120)
some without prices.
17:06
S…
Speaker 1 (audio1386192120)
so we can attract the people because the pro
17:10
S…
Speaker 1 (audio1386192120)
audio, we don't like to put the prices because we want them to come
17:14
S…
Speaker 1 (audio1386192120)
and listen because to put the price is like scare them out.
17:19
S…
Speaker 2 (audio1386192120)
Yeah,
17:19
S…
Speaker 2 (audio1386192120)
because then they compare it to the wrong things and it doesn't
17:24
S…
Speaker 1 (audio1386192120)
make sense.
17:24
S…
Speaker 2 (audio1386192120)
It's like an apple and a banana.
17:25
S…
Speaker 2 (audio1386192120)
It's a fruit,
17:26
S…
Speaker 2 (audio1386192120)
but it's not the same.
17:27
S…
Speaker 2 (audio1386192120)
Also,
17:29
S…
Speaker 1 (audio1386192120)
as you know,
17:29
S…
Speaker 1 (audio1386192120)
we work a lot with projects.
17:31
S…
Speaker 1 (audio1386192120)
So with projects,
17:32
S…
Speaker 1 (audio1386192120)
we do...
17:33
S…
Speaker 1 (audio1386192120)
keep our pricing right.
17:35
S…
Speaker 1 (audio1386192120)
This is the one thing.
17:37
S…
Speaker 1 (audio1386192120)
This is one category where we need your help
17:41
S…
Speaker 1 (audio1386192120)
again because on the project we have very big competition
17:45
S…
Speaker 1 (audio1386192120)
from other brands.
17:47
S…
Speaker 1 (audio1386192120)
We are giving a quotation where
17:51
S…
Speaker 1 (audio1386192120)
we might ask you for additional discount on these projects to help us.
17:55
S…
Speaker 1 (audio1386192120)
So we compete and we win.
17:59
S…
Speaker 2 (audio1386192120)
Yeah,
18:01
S…
Speaker 2 (audio1386192120)
because it helps to get those projects.
18:03
S…
Speaker 1 (audio1386192120)
Yes, it's very important because if we have good installations
18:07
S…
Speaker 1 (audio1386192120)
and good projects,
18:09
S…
Speaker 1 (audio1386192120)
we'll be a good reference later.
18:11
S…
Speaker 2 (audio1386192120)
Yeah, and you build on that.
18:12
S…
Speaker 1 (audio1386192120)
The reference is going to recreate new sales.
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