audio2276672570

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S… Speaker 2 (audio2276672570)

now so hello again uh

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S… Speaker 2 (audio2276672570)

thank you again for joining me

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S… Speaker 2 (audio2276672570)

um so what i will do um i

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S… Speaker 2 (audio2276672570)

will share the screen with you with the questions i will be asking

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S… Speaker 2 (audio2276672570)

you okay so you can have the question in front of you you can

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S… Speaker 2 (audio2276672570)

have time to reflect to think about it i

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S… Speaker 2 (audio2276672570)

think it's it's better so i will share with you we

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S… Speaker 2 (audio2276672570)

are starting right now i will share with you my screen

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S… Speaker 2 (audio2276672570)

okay

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S… Speaker 2 (audio2276672570)

Which is now done and and now we

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S… Speaker 2 (audio2276672570)

are starting Okay,

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S… Speaker 2 (audio2276672570)

the first question is are you satisfied with the results you

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S… Speaker 2 (audio2276672570)

have achieved with next?

0:51

S… Speaker 1 (audio2276672570)

Well, results,

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S… Speaker 1 (audio2276672570)

we of course can do a lot more.

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S… Speaker 1 (audio2276672570)

Of course,

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S… Speaker 1 (audio2276672570)

this year has been a little slow because of various reasons and

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S… Speaker 1 (audio2276672570)

a lot of projects getting delayed,

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S… Speaker 1 (audio2276672570)

a lot of stuff getting delayed.

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S… Speaker 1 (audio2276672570)

Having said that,

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S… Speaker 1 (audio2276672570)

we've been doing a lot of work next.

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S… Speaker 1 (audio2276672570)

We've been participating in shows.

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S… Speaker 1 (audio2276672570)

We are doing a lot of marketing trips.

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S… Speaker 1 (audio2276672570)

But yes,

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S… Speaker 1 (audio2276672570)

we've had many issues to begin with

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S… Speaker 1 (audio2276672570)

the war.

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S… Speaker 1 (audio2276672570)

which is definitely affecting us big time,

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S… Speaker 1 (audio2276672570)

has affected a lot of businesses in India,

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S… Speaker 1 (audio2276672570)

because of which everything has slowed down a lot,

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S… Speaker 1 (audio2276672570)

lot more.

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S… Speaker 1 (audio2276672570)

Normally,

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S… Speaker 1 (audio2276672570)

India business takes,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

they take a long time for things to work out.

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S… Speaker 1 (audio2276672570)

So,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

but now thanks to the war,

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S… Speaker 1 (audio2276672570)

it's become even more difficult.

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S… Speaker 1 (audio2276672570)

They want smaller,

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S… Speaker 1 (audio2276672570)

cheaper products,

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S… Speaker 1 (audio2276672570)

less expensive products,

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S… Speaker 1 (audio2276672570)

because...

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S… Speaker 1 (audio2276672570)

uh the war has made indian currency expensive versus the euro

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S… Speaker 1 (audio2276672570)

by nearly about 15 percent

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S… Speaker 1 (audio2276672570)

or even more,

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S… Speaker 1 (audio2276672570)

just in the last eight or 10 months,

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S… Speaker 1 (audio2276672570)

which is a pretty bad setback.

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S… Speaker 1 (audio2276672570)

When the euro goes up or the rupee

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S… Speaker 1 (audio2276672570)

devalues versus the euro or any currency,

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S… Speaker 1 (audio2276672570)

not only does that 15 % or

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S… Speaker 1 (audio2276672570)

18 % cost matter,

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S… Speaker 1 (audio2276672570)

but on that freight it becomes very expensive.

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S… Speaker 1 (audio2276672570)

As you know,

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S… Speaker 1 (audio2276672570)

freight is very,

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S… Speaker 1 (audio2276672570)

very expensive now.

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S… Speaker 1 (audio2276672570)

takes a longer time.

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S… Speaker 1 (audio2276672570)

And after that,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

it's also very expensive.

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S… Speaker 1 (audio2276672570)

Whether I do a sea shipment,

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S… Speaker 1 (audio2276672570)

whether I do an air shipment,

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S… Speaker 1 (audio2276672570)

it will become extremely expensive.

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S… Speaker 1 (audio2276672570)

And then on top of that,

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S… Speaker 1 (audio2276672570)

we get charged the duties,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

and other taxes.

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S… Speaker 1 (audio2276672570)

So if,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

if today 15%,

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S… Speaker 1 (audio2276672570)

assuming is an exchange difference.

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S… Speaker 1 (audio2276672570)

that means our cost in effect is more than 35 increase

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S… Speaker 1 (audio2276672570)

because of the duties freight clearing is clearing

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S… Speaker 1 (audio2276672570)

and everything you know so

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S… Speaker 1 (audio2276672570)

And then if there's any cost escalation from your side,

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S… Speaker 1 (audio2276672570)

that becomes another thing.

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S… Speaker 1 (audio2276672570)

So if you remember just a few days ago,

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S… Speaker 1 (audio2276672570)

I was asking you that if there are any discounts that you're coming up

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S… Speaker 1 (audio2276672570)

with, like which you'll come out twice a year.

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S… Speaker 1 (audio2276672570)

So I thought in case there's something coming up,

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S… Speaker 1 (audio2276672570)

then maybe we can make some,

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S… Speaker 1 (audio2276672570)

we can take advantage of that discount and maybe make some purchases,

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S… Speaker 1 (audio2276672570)

which will help us lower the cost on the exchange

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S… Speaker 1 (audio2276672570)

front.

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S… Speaker 1 (audio2276672570)

and the increase in cost.

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S… Speaker 1 (audio2276672570)

So 35, you know,

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S… Speaker 1 (audio2276672570)

odd percent or even more becomes quite a big hit.

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S… Speaker 1 (audio2276672570)

So 15 % per se is hit,

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S… Speaker 1 (audio2276672570)

is very hit,

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S… Speaker 1 (audio2276672570)

a big,

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S… Speaker 1 (audio2276672570)

but overall cost becomes too much then.

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S… Speaker 1 (audio2276672570)

And if you're talking about working with

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S… Speaker 1 (audio2276672570)

dealers over here or installers or SIs,

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S… Speaker 1 (audio2276672570)

which is what we are targeting to SIs.

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S… Speaker 1 (audio2276672570)

So,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

they want a certain amount of margin because they have to share some

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S… Speaker 1 (audio2276672570)

margin with them.

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S… Speaker 1 (audio2276672570)

You know,

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S… Speaker 1 (audio2276672570)

they also want,

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S… Speaker 1 (audio2276672570)

because of which higher margins,

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S… Speaker 1 (audio2276672570)

nobody works on a 10%,

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S… Speaker 1 (audio2276672570)

20 % margin as an SI.

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S… Speaker 1 (audio2276672570)

They want a pretty steep SI margin.

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S… Speaker 1 (audio2276672570)

A dealer wants 45%,

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S… Speaker 1 (audio2276672570)

50%.

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S… Speaker 1 (audio2276672570)

Now, you know,

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S… Speaker 1 (audio2276672570)

obviously that's not coming from my pocket.

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S… Speaker 1 (audio2276672570)

I have to increase it in my cost.

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S… Speaker 1 (audio2276672570)

A lot of times that will be higher than your own MSRP

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S… Speaker 1 (audio2276672570)

price.

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S… Speaker 1 (audio2276672570)

So even that becomes a problem for a customer.

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S… Speaker 1 (audio2276672570)

And then,

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S… Speaker 1 (audio2276672570)

of course, you've got a lot of brands which are now coming up with several

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S… Speaker 1 (audio2276672570)

products which are exciting,

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S… Speaker 1 (audio2276672570)

smaller products which are exciting and sound very good and

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S… Speaker 1 (audio2276672570)

they're less expensive.

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S… Speaker 1 (audio2276672570)

So today,

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S… Speaker 1 (audio2276672570)

if a brand is coming up like L -Acoustic or Adamson or so

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S… Speaker 1 (audio2276672570)

on and so forth, just to give you examples,

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S… Speaker 1 (audio2276672570)

I'm not necessarily meaning these,

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S… Speaker 1 (audio2276672570)

or ADNB,

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S… Speaker 1 (audio2276672570)

and they come up with many products with,

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S… Speaker 1 (audio2276672570)

or let's say Bose and JBL.

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S… Speaker 1 (audio2276672570)

they come up with stuff,

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S… Speaker 1 (audio2276672570)

you know, versus an Audiocom.

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S… Speaker 1 (audio2276672570)

Audiocom is more expensive versus the Bose and JBL too.

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S… Speaker 1 (audio2276672570)

So let's not compare the big brands.

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S… Speaker 1 (audio2276672570)

Right now,

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S… Speaker 1 (audio2276672570)

let's compare the big brands only to the pro audio stuff.

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S… Speaker 1 (audio2276672570)

But let's say Audiocom is definitely compared to JBL and Bose.

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S… Speaker 1 (audio2276672570)

And Bose and JBL offer such crazy pricing because

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S… Speaker 1 (audio2276672570)

they have the numbers,

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S… Speaker 1 (audio2276672570)

they are with every government project.

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S… Speaker 1 (audio2276672570)

So if they get 10 or...

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S… Speaker 1 (audio2276672570)

20 projects we versus them managed to

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S… Speaker 1 (audio2276672570)

just do a couple of them

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S… Speaker 1 (audio2276672570)

Now, for us to do a couple of those projects is extremely important

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S… Speaker 1 (audio2276672570)

because, you know,

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S… Speaker 1 (audio2276672570)

we don't want to lose those couple of projects.

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S… Speaker 1 (audio2276672570)

So there are many other factors which we'll come back later to,

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

which impact then,

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S… Speaker 1 (audio2276672570)

you know, because it then takes a lot of time to build this relationship for

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S… Speaker 1 (audio2276672570)

even getting two projects with a dealer or an SI.

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S… Speaker 1 (audio2276672570)

And then in the process if something goes wrong,

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S… Speaker 1 (audio2276672570)

he doesn't spare us.

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S… Speaker 1 (audio2276672570)

We will come back to all that later.

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S… Speaker 1 (audio2276672570)

So this is to answer your first question.

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S… Speaker 2 (audio2276672570)

Thank you so much for being so detailed.

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S… Speaker 2 (audio2276672570)

So let's jump into the second question.

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S… Speaker 2 (audio2276672570)

Which other brands are you selling the most of right

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S… Speaker 1 (audio2276672570)

now?

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S… Speaker 1 (audio2276672570)

In Pro Audio,

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S… Speaker 1 (audio2276672570)

we're doing Kling InfoTech and we're doing Next Audio.

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S… Speaker 1 (audio2276672570)

So obviously,

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S… Speaker 1 (audio2276672570)

Kling InfoTech is more expensive.

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S… Speaker 1 (audio2276672570)

So,

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S… Speaker 1 (audio2276672570)

you know, that's a very different market.

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S… Speaker 1 (audio2276672570)

And then,

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S… Speaker 1 (audio2276672570)

of course, our business is smaller,

6:30

S… Speaker 1 (audio2276672570)

not too very big there because there's only a

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S… Speaker 1 (audio2276672570)

certain category where we can put that into.

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S… Speaker 1 (audio2276672570)

And we have,

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S… Speaker 1 (audio2276672570)

for KNF,

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S… Speaker 1 (audio2276672570)

would be a specific customer range.

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S… Speaker 1 (audio2276672570)

So that's what it is because it's got no competition to Next.

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S… Speaker 1 (audio2276672570)

Next is the reason why we tied up with Next was because

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S… Speaker 1 (audio2276672570)

of the mid and the lower mid segment,

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S… Speaker 1 (audio2276672570)

you know, in the audio comm.

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S… Speaker 1 (audio2276672570)

So that's what none of that is there in KNF.

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S… Speaker 1 (audio2276672570)

So there's no competition for Next in terms of price points

7:07

S… Speaker 1 (audio2276672570)

there.

7:09

S… Speaker 2 (audio2276672570)

Yes, above all,

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S… Speaker 2 (audio2276672570)

I just wanted to know,

7:13

S… Speaker 2 (audio2276672570)

of course,

7:14

S… Speaker 2 (audio2276672570)

this is important what you have said,

7:15

S… Speaker 2 (audio2276672570)

of course, it is very valuable.

7:19

S… Speaker 2 (audio2276672570)

In the meantime,

7:21

S… Speaker 2 (audio2276672570)

we wanted to understand which brands are being better

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S… Speaker 2 (audio2276672570)

successful on your portfolio.

7:28

S… Speaker 2 (audio2276672570)

It's basically that it's not truly if

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S… Speaker 2 (audio2276672570)

it's doing competition or not,

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S… Speaker 2 (audio2276672570)

you know, that's not the point right now.

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S… Speaker 1 (audio2276672570)

So my brand portfolio,

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S… Speaker 1 (audio2276672570)

if you're talking about my brand,

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S… Speaker 1 (audio2276672570)

we've got different brands doing different products.

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S… Speaker 1 (audio2276672570)

You know,

7:45

S… Speaker 1 (audio2276672570)

we're into a little bit of home audio,

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S… Speaker 1 (audio2276672570)

a little bit of professional.

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S… Speaker 1 (audio2276672570)

We do some professional audio.

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S… Speaker 1 (audio2276672570)

We do some dedicated home theaters.

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S… Speaker 1 (audio2276672570)

So,

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S… Speaker 1 (audio2276672570)

you know, it becomes a split thing for us.

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S… Speaker 2 (audio2276672570)

You know,

7:59

S… Speaker 1 (audio2276672570)

because we then obviously cannot just survive on just one thing.

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S… Speaker 1 (audio2276672570)

We have to have...

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S… Speaker 1 (audio2276672570)

you know,

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S… Speaker 1 (audio2276672570)

basket of products,

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S… Speaker 1 (audio2276672570)

which we offer and arrange.

8:07

S… Speaker 1 (audio2276672570)

So that's what we do.

8:10

S… Speaker 1 (audio2276672570)

So,

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S… Speaker 1 (audio2276672570)

so,

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S… Speaker 1 (audio2276672570)

you know, when we do home segment,

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S… Speaker 1 (audio2276672570)

it could be a custom install based stuff,

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S… Speaker 1 (audio2276672570)

or it could be a dedicated home theater.

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S… Speaker 1 (audio2276672570)

Every market,

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S… Speaker 1 (audio2276672570)

every customer has a different need.

8:24

S… Speaker 1 (audio2276672570)

So a lot of markets don't do home theaters anymore.

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S… Speaker 1 (audio2276672570)

They just do custom installed stuff because.

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S… Speaker 1 (audio2276672570)

That's what the requirement is of the customer.

8:35

S… Speaker 1 (audio2276672570)

AudioCom,

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S… Speaker 1 (audio2276672570)

we had a lot of expectations,

8:39

S… Speaker 1 (audio2276672570)

but we've had a lot of challenges as well with AudioCom.

8:42

S… Speaker 1 (audio2276672570)

Again,

8:43

S… Speaker 1 (audio2276672570)

we will talk about that separately when you finish with your questions or if there's something

8:47

S… Speaker 1 (audio2276672570)

coming up with your questions.

8:49

S… Speaker 2 (audio2276672570)

That is important also to have those experiences.

8:53

S… Speaker 2 (audio2276672570)

I will share with you all

8:57

S… Speaker 1 (audio2276672570)

that.

8:57

S… Speaker 1 (audio2276672570)

But, you know,

8:59

S… Speaker 1 (audio2276672570)

first let's get to your questions and then if something related there,

9:03

S… Speaker 1 (audio2276672570)

I will definitely talk about it.

9:05

S… Speaker 2 (audio2276672570)

Okay.

9:05

S… Speaker 2 (audio2276672570)

Okay.

9:06

S… Speaker 2 (audio2276672570)

Sounds good.

9:07

S… Speaker 2 (audio2276672570)

Sounds good.

9:08

S… Speaker 2 (audio2276672570)

Okay.

9:08

S… Speaker 2 (audio2276672570)

Let's jump into the third question.

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S… Speaker 2 (audio2276672570)

What are the reasons about the second question?

9:17

S… Speaker 2 (audio2276672570)

reasons for second question means yes uh why

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S… Speaker 2 (audio2276672570)

why sorry um which brands are you selling the most

9:25

S… Speaker 2 (audio2276672570)

of right now and the reasons let's say i think you already

9:29

S… Speaker 2 (audio2276672570)

mentioned yeah exactly so uh you know obviously

9:33

S… Speaker 1 (audio2276672570)

we are more uh you know we're trying to focus a lot on

9:37

S… Speaker 1 (audio2276672570)

we've been wanting to focus very much on next audio in

9:41

S… Speaker 1 (audio2276672570)

terms of brand selling

9:43

S… Speaker 1 (audio2276672570)

and also last year we did some stuff uh with the next audio

9:48

S… Speaker 1 (audio2276672570)

we do have stocks as well of next audio we invest in

9:52

S… Speaker 1 (audio2276672570)

your stocks as well but

10:00

S… Speaker 1 (audio2276672570)

against orders,

10:00

S… Speaker 1 (audio2276672570)

we just do a few products

10:05

S… Speaker 1 (audio2276672570)

that we stock over here,

10:06

S… Speaker 1 (audio2276672570)

that we do for demos.

10:09

S… Speaker 1 (audio2276672570)

But of course,

10:11

S… Speaker 1 (audio2276672570)

the range is much more wider with Next.

10:13

S… Speaker 1 (audio2276672570)

So we have had a lot of hope

10:19

S… Speaker 1 (audio2276672570)

with Next Audio.

10:21

S… Speaker 1 (audio2276672570)

but of course there have been a lot of issues as well.

10:24

S… Speaker 1 (audio2276672570)

Again,

10:25

S… Speaker 1 (audio2276672570)

like I said, we'll talk about that when we get to your questions on that.

10:29

S… Speaker 2 (audio2276672570)

Okay.

10:30

S… Speaker 2 (audio2276672570)

Thank you.

10:31

S… Speaker 1 (audio2276672570)

I need to talk about that.

10:32

S… Speaker 2 (audio2276672570)

Yes,

10:33

S… Speaker 1 (audio2276672570)

of course.

10:34

S… Speaker 2 (audio2276672570)

Thank you.

10:34

S… Speaker 1 (audio2276672570)

I don't want to,

10:35

S… Speaker 1 (audio2276672570)

I am not trying to discuss that right now because

10:40

S… Speaker 1 (audio2276672570)

I don't want you to feel I'm just trying to hit out or I'm trying to

10:44

S… Speaker 1 (audio2276672570)

make an excuse,

10:44

S… Speaker 1 (audio2276672570)

but yeah, there are issues.

10:47

S… Speaker 2 (audio2276672570)

I understand.

10:48

S… Speaker 2 (audio2276672570)

So let's go to the...

10:49

S… Speaker 1 (audio2276672570)

I've been pointed out many times in the email,

10:51

S… Speaker 1 (audio2276672570)

but I think it's been ignored every time.

10:53

S… Speaker 2 (audio2276672570)

Let's jump into the next question then.

10:57

S… Speaker 2 (audio2276672570)

Yeah.

10:59

S… Speaker 2 (audio2276672570)

What are our three main problems?

11:02

S… Speaker 1 (audio2276672570)

Your three main problems

11:06

S… Speaker 1 (audio2276672570)

are very clearly to begin with service.

11:10

S… Speaker 1 (audio2276672570)

I'm sorry if I may be very honest with you,

11:13

S… Speaker 1 (audio2276672570)

but I am absolutely unhappy with the service

11:18

S… Speaker 1 (audio2276672570)

that we've been getting.

11:19

S… Speaker 1 (audio2276672570)

There's a lot of time wastage.

11:21

S… Speaker 1 (audio2276672570)

It doesn't work like this.

11:23

S… Speaker 1 (audio2276672570)

For any product which I buy from you,

11:26

S… Speaker 1 (audio2276672570)

if you say the warranty is two years or five years,

11:29

S… Speaker 1 (audio2276672570)

no customer is going to give me and allow me a reason

11:33

S… Speaker 1 (audio2276672570)

to give me excuses.

11:36

S… Speaker 1 (audio2276672570)

That is definitely not a possibility.

11:39

S… Speaker 1 (audio2276672570)

You know,

11:40

S… Speaker 1 (audio2276672570)

if you warranty a product,

11:42

S… Speaker 1 (audio2276672570)

if you have conditional warranty,

11:44

S… Speaker 1 (audio2276672570)

that's different.

11:46

S… Speaker 1 (audio2276672570)

Then again,

11:47

S… Speaker 1 (audio2276672570)

versus competition,

11:48

S… Speaker 1 (audio2276672570)

you become not,

11:50

S… Speaker 1 (audio2276672570)

you know,

11:51

S… Speaker 1 (audio2276672570)

the brand doesn't become favored as it is you're trying to establish the brand next

11:55

S… Speaker 1 (audio2276672570)

to it.

11:57

S… Speaker 1 (audio2276672570)

Two,

11:58

S… Speaker 1 (audio2276672570)

you know,

12:00

S… Speaker 1 (audio2276672570)

so if we have to send you products every

12:04

S… Speaker 1 (audio2276672570)

time and again or waste months explaining

12:09

S… Speaker 1 (audio2276672570)

what is the issue rather than being,

12:11

S… Speaker 1 (audio2276672570)

when I come to you with a problem,

12:14

S… Speaker 1 (audio2276672570)

I'm not asking you for any freebies.

12:16

S… Speaker 1 (audio2276672570)

I'm simply explaining how best can we sort out.

12:21

S… Speaker 1 (audio2276672570)

But unfortunately,

12:22

S… Speaker 1 (audio2276672570)

the service is never able to give us a reason how to sort out

12:26

S… Speaker 1 (audio2276672570)

a problem.

12:27

S… Speaker 1 (audio2276672570)

You don't have SKU,

12:29

S… Speaker 1 (audio2276672570)

you don't have service manuals,

12:33

S… Speaker 1 (audio2276672570)

you don't have things which should be coming from your end as a manufacturer,

12:37

S… Speaker 1 (audio2276672570)

but we don't get that.

12:38

S… Speaker 1 (audio2276672570)

We want to...

12:42

S… Speaker 1 (audio2276672570)

Whenever there's a customer coming with a problem,

12:45

S… Speaker 1 (audio2276672570)

we want to solve the problem immediately for the customer because it

12:50

S… Speaker 1 (audio2276672570)

takes us a lot of time.

12:51

S… Speaker 1 (audio2276672570)

Like I told you,

12:52

S… Speaker 1 (audio2276672570)

if out of 20,

12:53

S… Speaker 1 (audio2276672570)

if I'm just able to crack one or two sales,

12:56

S… Speaker 1 (audio2276672570)

for me,

12:59

S… Speaker 1 (audio2276672570)

that's a very important sale.

13:01

S… Speaker 1 (audio2276672570)

And then if I'm not,

13:02

S… Speaker 1 (audio2276672570)

during a service or during warranty time,

13:06

S… Speaker 1 (audio2276672570)

I'm not getting supported by you.

13:08

S… Speaker 1 (audio2276672570)

It doesn't help the brand.

13:10

S… Speaker 1 (audio2276672570)

It not only reflects badly on Rivera International,

13:14

S… Speaker 1 (audio2276672570)

but it reflects badly on Next Audio.

13:17

S… Speaker 1 (audio2276672570)

You want us to,

13:18

S… Speaker 1 (audio2276672570)

you're not giving us a solution to a problem.

13:21

S… Speaker 1 (audio2276672570)

We are happy to repair it locally.

13:24

S… Speaker 1 (audio2276672570)

But you don't want to give us.

13:26

S… Speaker 1 (audio2276672570)

You say, no, no,

13:26

S… Speaker 1 (audio2276672570)

first the condition is make an RMA.

13:29

S… Speaker 1 (audio2276672570)

Okay,

13:30

S… Speaker 1 (audio2276672570)

we do that.

13:31

S… Speaker 1 (audio2276672570)

Respect that.

13:32

S… Speaker 1 (audio2276672570)

But then when I make an RMA,

13:34

S… Speaker 1 (audio2276672570)

you need to give me a solution.

13:36

S… Speaker 1 (audio2276672570)

Try this,

13:37

S… Speaker 1 (audio2276672570)

try this, try this,

13:38

S… Speaker 1 (audio2276672570)

try this.

13:38

S… Speaker 1 (audio2276672570)

That's what the technical department is supposed to do.

13:41

S… Speaker 1 (audio2276672570)

We're supposed to work together.

13:43

S… Speaker 1 (audio2276672570)

But no,

13:43

S… Speaker 1 (audio2276672570)

they insist that send us a product back.

13:46

S… Speaker 1 (audio2276672570)

I cannot send you products back.

13:47

S… Speaker 1 (audio2276672570)

There's a lot of freight.

13:49

S… Speaker 1 (audio2276672570)

There's a lot of costing.

13:50

S… Speaker 1 (audio2276672570)

There's a duty factor that gets involved.

13:53

S… Speaker 1 (audio2276672570)

Customer does not even want to send me a product from the other side

13:58

S… Speaker 1 (audio2276672570)

because he has thrown the boxes.

14:00

S… Speaker 1 (audio2276672570)

There's no packaging left with him.

14:02

S… Speaker 1 (audio2276672570)

He's afraid if he gets a transit damage.

14:06

S… Speaker 1 (audio2276672570)

I'm not going to take responsibility for transit damage.

14:10

S… Speaker 1 (audio2276672570)

So he's obviously afraid of that.

14:12

S… Speaker 1 (audio2276672570)

So he has that issue too.

14:15

S… Speaker 1 (audio2276672570)

But on top of that,

14:19

S… Speaker 1 (audio2276672570)

if I'm able to convince him that,

14:21

S… Speaker 1 (audio2276672570)

look, I will service you immediately if the product comes to me.

14:25

S… Speaker 1 (audio2276672570)

I should be able to service him in the next 48 hours.

14:28

S… Speaker 1 (audio2276672570)

You should be able to tell me.

14:30

S… Speaker 1 (audio2276672570)

By you,

14:32

S… Speaker 1 (audio2276672570)

I mean next audio service department should be able to tell me,

14:35

S… Speaker 1 (audio2276672570)

let's fix it this way,

14:36

S… Speaker 1 (audio2276672570)

let's fix this way.

14:37

S… Speaker 1 (audio2276672570)

But no,

14:38

S… Speaker 1 (audio2276672570)

that doesn't happen.

14:39

S… Speaker 1 (audio2276672570)

We are told you need to send the units back.

14:42

S… Speaker 1 (audio2276672570)

It's impossible.

14:44

S… Speaker 1 (audio2276672570)

Then we're trying to do trial and error during a warranty time.

14:48

S… Speaker 1 (audio2276672570)

How do you think a customer can understand that?

14:52

S… Speaker 1 (audio2276672570)

How do you think a trial and error,

14:54

S… Speaker 1 (audio2276672570)

because I don't have service manuals from you,

14:56

S… Speaker 1 (audio2276672570)

I don't have anything,

14:58

S… Speaker 1 (audio2276672570)

a schemat,

14:59

S… Speaker 1 (audio2276672570)

any...

15:00

S… Speaker 1 (audio2276672570)

schematics to support from you you asking me to send products to

15:04

S… Speaker 1 (audio2276672570)

you because you're not able to support me for whatever reasons you know better

15:08

S… Speaker 1 (audio2276672570)

i'm not going to get it i i understand why but that's for you to

15:12

S… Speaker 1 (audio2276672570)

get it i'm not trying to question that

15:15

S… Speaker 1 (audio2276672570)

But, you know,

15:17

S… Speaker 1 (audio2276672570)

you need to understand if the brand needs to be successful.

15:20

S… Speaker 1 (audio2276672570)

Brand is not just going to be successful by me trying to

15:25

S… Speaker 1 (audio2276672570)

take the product,

15:25

S… Speaker 1 (audio2276672570)

trying to market the product into exhibitions,

15:28

S… Speaker 1 (audio2276672570)

trying to go to SI,

15:32

S… Speaker 1 (audio2276672570)

have several meetings,

15:33

S… Speaker 1 (audio2276672570)

try to convince them,

15:35

S… Speaker 1 (audio2276672570)

go to corporates,

15:36

S… Speaker 1 (audio2276672570)

convince them,

15:37

S… Speaker 1 (audio2276672570)

and give them demos.

15:39

S… Speaker 1 (audio2276672570)

I'm doing all that from my side.

15:42

S… Speaker 1 (audio2276672570)

I cannot go in,

15:43

S… Speaker 1 (audio2276672570)

you know,

15:44

S… Speaker 1 (audio2276672570)

if I'm not getting supported on service from you,

15:47

S… Speaker 1 (audio2276672570)

and then I'm not getting service manuals from you.

15:51

S… Speaker 1 (audio2276672570)

I will only try my trial and error through my service

15:55

S… Speaker 1 (audio2276672570)

guides.

15:56

S… Speaker 1 (audio2276672570)

Because I'm not even getting what to look for in a fault when I have

16:00

S… Speaker 1 (audio2276672570)

a fault.

16:00

S… Speaker 1 (audio2276672570)

And honestly,

16:03

S… Speaker 1 (audio2276672570)

do not get me wrong,

16:04

S… Speaker 1 (audio2276672570)

but Next Audio is the only company who is not able to support

16:08

S… Speaker 1 (audio2276672570)

that.

16:09

S… Speaker 1 (audio2276672570)

All the other companies will say,

16:10

S… Speaker 1 (audio2276672570)

okay, this is a fault.

16:12

S… Speaker 1 (audio2276672570)

You should try this.

16:13

S… Speaker 1 (audio2276672570)

You should do this.

16:14

S… Speaker 1 (audio2276672570)

We solve that problem over here.

16:17

S… Speaker 1 (audio2276672570)

But here we are not able to solve the problem.

16:19

S… Speaker 1 (audio2276672570)

So we say,

16:20

S… Speaker 1 (audio2276672570)

okay, let it be.

16:21

S… Speaker 1 (audio2276672570)

We try to fix it with our new product,

16:24

S… Speaker 1 (audio2276672570)

take it out,

16:24

S… Speaker 1 (audio2276672570)

give it.

16:25

S… Speaker 1 (audio2276672570)

But that's not the way.

16:26

S… Speaker 1 (audio2276672570)

Why is my new product getting blocked because of that?

16:28

S… Speaker 1 (audio2276672570)

And with some hope that someday it will resolve.

16:31

S… Speaker 1 (audio2276672570)

Or then we try to then service that customer with a new

16:35

S… Speaker 1 (audio2276672570)

product from here.

16:36

S… Speaker 1 (audio2276672570)

Then we try to repair that product.

16:40

S… Speaker 1 (audio2276672570)

If tomorrow that trial and error takes me instead of two days,

16:43

S… Speaker 1 (audio2276672570)

it takes me two weeks,

16:44

S… Speaker 1 (audio2276672570)

so be it.

16:45

S… Speaker 1 (audio2276672570)

I'm then repairing it and doing it.

16:47

S… Speaker 1 (audio2276672570)

But then honestly,

16:48

S… Speaker 1 (audio2276672570)

am I being fair to the next customer who's buying a new unit?

16:51

S… Speaker 1 (audio2276672570)

No,

16:52

S… Speaker 1 (audio2276672570)

because it's actually then a repaired unit which

16:57

S… Speaker 1 (audio2276672570)

I'm selling him.

16:57

S… Speaker 1 (audio2276672570)

I've already given him the other first customer whose repair problem

17:02

S… Speaker 1 (audio2276672570)

it was.

17:02

S… Speaker 1 (audio2276672570)

The stuff around.

17:04

S… Speaker 1 (audio2276672570)

They don't even want to pay me freight from another city to my city.

17:08

S… Speaker 1 (audio2276672570)

I have to pay all that.

17:10

S… Speaker 1 (audio2276672570)

All that is costing me money.

17:11

S… Speaker 1 (audio2276672570)

Where am I being supported?

17:13

S… Speaker 1 (audio2276672570)

That's one huge problem with next audit.

17:16

S… Speaker 1 (audio2276672570)

And do not get me wrong.

17:19

S… Speaker 1 (audio2276672570)

I have raised this many times since the last 15 months.

17:22

S… Speaker 1 (audio2276672570)

If you recall,

17:24

S… Speaker 1 (audio2276672570)

and I have your service department on

17:28

S… Speaker 1 (audio2276672570)

record trying to accuse me that because they insisted on

17:32

S… Speaker 1 (audio2276672570)

that, I stopped.

17:34

S… Speaker 1 (audio2276672570)

asking for service support.

17:36

S… Speaker 1 (audio2276672570)

Yes,

17:37

S… Speaker 1 (audio2276672570)

I stopped taking a service support.

17:39

S… Speaker 1 (audio2276672570)

The moment you tell me,

17:40

S… Speaker 1 (audio2276672570)

send it back,

17:41

S… Speaker 1 (audio2276672570)

for me, it's a nightmare.

17:42

S… Speaker 1 (audio2276672570)

I'm not interested.

17:43

S… Speaker 1 (audio2276672570)

I cannot send you service back.

17:44

S… Speaker 1 (audio2276672570)

I try to fix it over here.

17:46

S… Speaker 1 (audio2276672570)

If I can fix it,

17:47

S… Speaker 1 (audio2276672570)

I'll fix it.

17:48

S… Speaker 1 (audio2276672570)

Whether it takes me then time,

17:49

S… Speaker 1 (audio2276672570)

I repair the new unit.

17:51

S… Speaker 1 (audio2276672570)

I take it out from the unit,

17:52

S… Speaker 1 (audio2276672570)

send the first customer.

17:53

S… Speaker 1 (audio2276672570)

Excuse me.

17:55

S… Speaker 1 (audio2276672570)

But then after that,

17:56

S… Speaker 1 (audio2276672570)

I fix it locally.

17:59

S… Speaker 1 (audio2276672570)

And then I work it out.

18:00

S… Speaker 1 (audio2276672570)

But I'm not being fair to the next new customer who's buying a new unit and I'm sending him

18:05

S… Speaker 1 (audio2276672570)

a repaired unit.

18:06

S… Speaker 1 (audio2276672570)

But

18:10

S… Speaker 1 (audio2276672570)

I'm doing that.

18:11

S… Speaker 1 (audio2276672570)

Tomorrow,

18:11

S… Speaker 1 (audio2276672570)

if somebody opens up,

18:13

S… Speaker 1 (audio2276672570)

he'll be shocked.

18:14

S… Speaker 1 (audio2276672570)

But we can't do anything about it because I can't take

18:18

S… Speaker 1 (audio2276672570)

huge hits.

18:19

S… Speaker 1 (audio2276672570)

And let me tell you,

18:23

S… Speaker 1 (audio2276672570)

K5,

18:24

S… Speaker 1 (audio2276672570)

I've not even sent you all the pictures because,

18:26

S… Speaker 1 (audio2276672570)

you know, what do I keep coming back to you with complaints?

18:29

S… Speaker 1 (audio2276672570)

I bought...

18:31

S… Speaker 1 (audio2276672570)

brand new K5s from you all,

18:33

S… Speaker 1 (audio2276672570)

basically just two months ago or not even

18:37

S… Speaker 1 (audio2276672570)

40 days ago,

18:38

S… Speaker 1 (audio2276672570)

45 days,

18:39

S… Speaker 1 (audio2276672570)

40 days ago,

18:40

S… Speaker 1 (audio2276672570)

have I received a shipment?

18:41

S… Speaker 1 (audio2276672570)

Because it was a C shipment,

18:42

S… Speaker 1 (audio2276672570)

you know that.

18:43

S… Speaker 1 (audio2276672570)

Do you know how much corrosion is in your units,

18:47

S… Speaker 1 (audio2276672570)

in your subwoofer,

18:48

S… Speaker 1 (audio2276672570)

in your K5?

18:49

S… Speaker 1 (audio2276672570)

And that's supposed to be a pro audio product.

18:53

S… Speaker 1 (audio2276672570)

And there is corrosion in brand new units.

18:57

S… Speaker 1 (audio2276672570)

What am I supposed to tell you?

18:58

S… Speaker 1 (audio2276672570)

In my demo unit,

18:59

S… Speaker 1 (audio2276672570)

in my demo experience center,

19:02

S… Speaker 1 (audio2276672570)

I'm having corrosion in

19:07

S… Speaker 1 (audio2276672570)

your K5s.

19:08

S… Speaker 1 (audio2276672570)

How is that to be conveyed to a customer?

19:12

S… Speaker 1 (audio2276672570)

And that K5,

19:14

S… Speaker 1 (audio2276672570)

honestly,

19:15

S… Speaker 1 (audio2276672570)

with the subwoofer,

19:16

S… Speaker 1 (audio2276672570)

we love the sound.

19:19

S… Speaker 1 (audio2276672570)

We thought we'll take it to restaurants.

19:20

S… Speaker 1 (audio2276672570)

We thought we'll take it to auditoriums as film speakers.

19:24

S… Speaker 1 (audio2276672570)

We thought we'll take it to,

19:25

S… Speaker 1 (audio2276672570)

you know,

19:27

S… Speaker 1 (audio2276672570)

for residential application where they need party houses,

19:30

S… Speaker 1 (audio2276672570)

you know,

19:31

S… Speaker 1 (audio2276672570)

because wherever they have big houses,

audio2276672570

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