WhatsApp Audio 2026-05-11 at 23.45.34

1:16:53 3 Altaveus 17 Capítols 2249 segments

Resum

The transcript is a summary of a lecture given by a professor at Archibaldi University of Applied Sciences. The professor welcomes the audience and introduces himself as Jinx Hong, a Malaysian national who has lived in Australia for over 15 years. He explains that the lecture will cover data analytics and decision making, and he will use a QR code to register attendees and gather feedback. The professor also mentions that the audience is a second-time attendee and that the module they are taking is taught in English.

Capítols

  1. 0:09

    Anything, don't worry. Okay, welcome everyone of you to the International Days organized by Business and Management at Archibaldi University of Applied Sciences. This is already the port for this edition about gifts you can definitely be aw…

  2. 5:12

    There's huge gaps, including the weather. It makes you very depressed. It makes you very sad. So if you're thinking to exchange the UK to study for months, or for a semester that's fine, for a year, it's going to make you cry during the win…

  3. 10:14

    So when you look at gut feelings, without evidence, without proof, you make decisions, you don't have the rationale. Sometimes you don't even have the logic. You just feel, okay, I think that's this what I want to do. I just do it. Just lik…

  4. 15:15

    you, that's good enough for you to make the right decision or you need something else? Yes? You need to understand what the data is actually showing you. So how do you understand the data actually showing you? What you need to do before tha…

  5. 20:17

    Let me give a very interesting story. Interesting, but not the best, all right? FedEx. We all know FedEx. And there are three big companies in the world. FedEx, DHL, and UPS. Let me give a bit of history about this company. UPS was founded …

  6. 25:18

    Hang on, remember this. Don't worry, you put your hand, I'll come to you. He tried, he tried to knock on the door, okay, on all the potential investors plus the banks. He received rejection after rejection. Right? So, yes. Shut up. You have…

  7. 30:18

    look at Netflix, you look online, look at Netflix, for example, in terms of job, they're hiring a lot of data analysts. They're hiring a lot of data analysts. Because data is gold. Seriously. So for example, if you look at CheckDB, OpenAI, …

  8. 35:19

    data does the world produce every minute of the day can you want to quantify you can't you no longer can quantify like how much data does the world produce every minute every day because it's just too much we generate data Every single minu…

  9. 40:19

    data. Data is always unstructured. Like, whatever data, for example, that we generated, thing that you posted online, is considered unstructured. This is the reason why to make informed decision, you have the data, but having data that's no…

  10. 45:22

    maybe it doesn't sound cool enough. So, they started to predict. predictions. Just like looking into the crystal ball, what is going to happen next. And from there on, it helps them to predict what happens next. As a consumer, how much are …

  11. 50:22
    Capítol 11: Anyone? Yes? 302s · Speaker 1

    Anyone? Yes? Employees are expensive and AI could replace them. Yep, partially. Anyone want to try? Oh god, you guys are so funny. You know, I'm almost like knocking the wall in it. Can you tell me the answer? You guys are very, very shy. I…

  12. 55:25

    And you want the best price. For the driver, if you're a driver, what do you want? You want to make as many trips as possible. Make money. And all this happens in real time. That requires a lot of calculations in time. So Uber, how Uber wor…

  13. 1:00:26

    they are not doing any optimizations. They are not keeping everyone happy. Why? Because they are things that we don't see. the traffic conditions. If you can't make a left turn, the traffic is bad, so sending driver B to pick up customer B …

  14. 1:05:00

    how things work. For example, in Manhattan, for example, where is the demand? And where is the peak that happens from time to time, hour to hour? What time? Where time is low peak? So they depend heavily on data. That's how important data i…

  15. 1:06:30

    we have. So at least for a few minutes, utilize it. So what are you going to do? Don't try to sneak your smartphone out, okay? So, what strategies Uber could use to improve the decision making? Yes, I like it. That's a bit of invaded privac…

  16. 1:11:30

    let me show you something. Okay. What you see right in front of you, this is the Google Merchandise Store. Google. Real store. If you are big Google fan, you can go on Google Merchandise Store to buy the foodies, the tumblers, the cup, what…

  17. 1:16:31

    So, one of the modules that I coordinate, they learn a lot about Google Analytics, data analytics, Google Ads, you name it. So, data is very, very important. Now, before you go, you want the lecture notes, yeah? So, don't worry.

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