Intl-IIE-Slide_08
May 03, 2026 21:05
· 0:23
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The intuition of time and sense of urgency are universally human. This is why advertisers like to say, buy now, call today, don't wait, do it right away, and before the offer expires. These phrases are intended to create a feeding frenzy. Sometimes we see this approach applied to environmental issues, such as climate change and species extinction, to which a change, of course, is urgent.
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