Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced

Jun 22, 2026 22:36 · 5:33 · English · Whisper Turbo · 2 Speakers
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
All right, let's talk about five ways to funnel the existing traffic
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
that's already coming to your website into a squeeze page.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
All right, so the first one is by using your top navigation.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So you can see here where HubSpot,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
if you go up there and you click on resources in the top navigation
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
and you scroll down,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
you can see that there's lots of different types of things that you can click on.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
e -books,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
guides, and more,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
free courses,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
case studies.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
All of those things are going to lead you into an opt -in,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
into a place,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
into a gate,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
into a place where they're going to ask you for your contact information into a
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
squeeze page.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Take a look at how it's going to work.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
We go and we click on resources.
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
We click on e -books,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
guides,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
and more, as you can see in my slide here.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
When I click on that,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
I'm going to be headed over to their free marketing resources section
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
on their website.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And then if I click on one of the different
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
resources,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
you can see that,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
let's say I click on those infographic templates down there,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
I'm going to be...
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
pushed over into a squeeze page.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And you can see on the bottom of that graphic on the right,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
you can see the gate.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
You can see where they're asking me for my contact information right there.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
This is a scalable way for them to generate leads over
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
there at HubSpot and take the existing traffic that they already have and start
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
funneling it towards.
1:36
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
They're squeeze pages.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So another place to get and funnel traffic is
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
through the sidebar.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So you can use a sidebar ad or a sidebar opt -in.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
This is Shopify.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
This image here will show you a screenshot of Shopify's blog.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And on the right,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
you can see where it says free online training.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And it says how to quickly start a profitable drop shipping store.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Now, this is something that Shopify's avatar desires.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
They desire a profitable drop shipping store.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So if you click on that,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
reserve your seat now,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
right?
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
You see that image there,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
reserve your seat now.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
If I click on that,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
I'm going to,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
it's going to pop a opt -in box.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And I've got a...
2:23
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
a squeeze page there,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
basically, a little opt -in box where it says,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
all right, go ahead and enter your email address,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
enter your name,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
and we'll exchange this value.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So great use of a lead magnet and a great use of the sidebar opt
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
-in. How about the in -post ad or opt -in?
2:39
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So again,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
we use this a lot at Digital Marketer where you've got the only four email marketing
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
metrics that matter.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
That's an article right there as a piece of awareness content that we created
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
in the last module.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And right there in the post,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
so this is in post,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
we've just hanging a little billboard there,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
right? The ultimate email marketing metrics guide.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
You can see that it's very...
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
It's very congruent with the piece of content that they're
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
reading is the offer.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So let's take a look at how this works.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
If they click on our little ad inside
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
of here, they're going to get taken over to a squeeze page where
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
we're going to ask them for their contact information.
3:23
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And notice that...
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
On the blog side,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
over here on the left image,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
you're going to have the same problem that we had with the homepage,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
where there's a lot of different distractions and different places we can go.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
But once they just show the interest in this lead magnet,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
we take them over to a squeeze page where there's really no other distractions.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
It's like either give us your contact information or hit the back button or
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
close the browser,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
right? There's no distractions on a squeeze page.
3:51
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Now, let's talk about the pop -up opt -in.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
That's another type of opt -in,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
another way to funnel leads.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And so let's take a look at what Dave Ramsey's company,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Entree Leadership,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
great content marketers.
4:04
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
If you're on their homepage,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
they're going to just pop up an opt -in that says,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
like in this case,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
we've got kind of a free report type thing,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
the Entree Leader's Guide to Hiring,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
and they want you to...
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Put your email address in there and then you become a lead
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
and they will give you this great piece of content.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
And then we've got the Hello Bar opt -in.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
I call it that because there is a piece of software called the Hello Bar that
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
will give you this sort of effect down here.
4:36
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So looking at the image over there on Thrive,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
the image on this slide,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
at the bottom there is where you are seeing your Hello
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Bar. So we call it a Hello Bar.
4:48
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
There's a lot of different software that will create this effect.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Hello Bar is one of them.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
That's why I call it the Hello Bar.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
Down there,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
you can see it says join over 1 ,557 subscribers
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
who get fresh content on a weekly basis.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
You put your email address in there and you're off to the races.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
You've got a new lead or subscriber.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
All right.
5:09
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
So while I don't love the offer down here,
5:13
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
it's not a good lead magnet offer.
5:15
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
They're not offering a report or anything of value really at all except
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
sort of this generic.
5:21
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
get great content from us,
5:22
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-06-5WaysToFunnelTrafficToYourSqueezePage-_balanced)
but it's a really great example of using a hello bar opt -in.

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