Recording-20260805_234704
Aug 05, 2026 22:08
· 14:59
· English
· Whisper Turbo
· 3 Speakers
Transkrip iki bakal kadaluwarsa ing 25 dina.
Ngoptimalake kanggo panyimpenan permanen →
Hanya ditampilake
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Speaker 2 (Recording-20260805_234704)
is our whatever limited ai that we have that'll come in very handy
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for you so i talked to bartek about it this morning
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The most important thing was getting your laptop and your basic entry into the system
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arranged,
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and then we'll worry about all the good stuff as we
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progress.
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Speaker 2 (Recording-20260805_234704)
So what I wanted to just get to the point I wanted to get across
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and while it's being recorded,
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I appreciate that it doesn't get shared super wide at this stage.
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Speaker 3 (Recording-20260805_234704)
It's just a habit.
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Speaker 3 (Recording-20260805_234704)
So I can go back to the transcript and make my notes.
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Speaker 2 (Recording-20260805_234704)
So this is just based on my observations.
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Speaker 2 (Recording-20260805_234704)
So I've been with PMI for 24 years.
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Speaker 1 (Recording-20260805_234704)
That's a long time.
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Speaker 1 (Recording-20260805_234704)
Yeah.
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I've been supporting the U .S.
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now in this role for,
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like, call it the last year and a half.
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Speaker 1 (Recording-20260805_234704)
Okay.
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Speaker 2 (Recording-20260805_234704)
And it's quite…
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So the commercial team,
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we remember we bought this company in the U .S.
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called Swedish Match and we bought them because they have
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boots on the ground.
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They have salespeople.
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They had infrastructure that we could leverage.
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That infrastructure and people has all been focused on one
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portion of our business,
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which is this oral nicotine pouch.
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called Zinn,
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Speaker 2 (Recording-20260805_234704)
which is very popular in the US.
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In terms of market share,
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when you talk about cigarettes and all of the,
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call it smoking or traditional nicotine usage,
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we're at like 8 % market share.
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When you talk about the oral nicotine products themselves,
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the pouches that we directly compete with,
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we're at anywhere between 50 % and 75 % market share.
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So we really dominate that one category.
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But when it's the overall picture,
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it's not as rosy.
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It's hard to get influence when you go into customers and say,
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I'm the biggest nicotine pouch in town.
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And they go,
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yeah, but you're only a fraction of my nicotine business.
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Speaker 1 (Recording-20260805_234704)
So anyway.
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that's the that's the that's the business
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Speaker 2 (Recording-20260805_234704)
we bought because we wanted to leverage that business team
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that those infrastructure for when we launch our other products
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called icos so we essentially have call it two
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brand teams right we have icos we're
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here the new products that we want to launch and we have xin
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which is the old legacy one
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And traditionally,
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these two commercial teams don't interact very well,
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right?
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Speaker 2 (Recording-20260805_234704)
Because one is the new guy in town,
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PMI,
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and the old one is Swedish Match,
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this team, this thing we bought.
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And there's friction,
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okay?
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So the team
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that is now coordinating the commercial efforts
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to deploy this global solution of this website
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with the bank integration
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category agnostic.
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It doesn't matter if they're selling Xen or they're selling Icos.
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It doesn't matter.
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But the team that Repo has at his disposal is a
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mixture of Icos people and Xen
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people.
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And the one that's leading the project,
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I'll give you his name.
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I'm going to type it in the chat so you know this is one of the key people
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that you need to...
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Speaker 1 (Recording-20260805_234704)
He's the stream lead.
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Speaker 2 (Recording-20260805_234704)
So his name is Max Braga.
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Speaker 1 (Recording-20260805_234704)
Or Maximiliano.
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I don't know how to spell it.
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Speaker 3 (Recording-20260805_234704)
He's based in the U .S.
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Speaker 1 (Recording-20260805_234704)
He's based in the U .S.
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He's based in Stanford,
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Connecticut.
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He's Argentinian.
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He's from Argentina.
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Originally, he's been in the U .S.
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for a long time.
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He's been with PMI a long time as well.
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And he's been working on,
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call it the ICO side,
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for the last number of years.
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But he has a decent commercial experience.
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He's been involved in digital projects before.
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He understands kind of the effort that's required.
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And that's why he's leading this project from the commercial team.
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But he doesn't understand so much the way
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that that sales and distribution team is working today because he's
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not from that world.
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You know, he's from the PMI world,
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Speaker 3 (Recording-20260805_234704)
not from outside of that.
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So he needs.
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He needs to go through some understanding with that team to understand what
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he can and can't do.
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But that's not your problem.
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He just needs to surface that and make sure that the requirements are clear
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for whoever needs it.
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As far as stakeholder management,
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this guy is a key person.
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Speaker 1 (Recording-20260805_234704)
Absolutely.
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He's the stream lead for the commercial stream.
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There's another lady that I need you to get involved with.
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This is the stream lead for two of the four streams.
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Nidhi Mehta,
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lovely lady.
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She's in IT like me.
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So we were on the same team.
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She's the project manager from IT perspective or the stream
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lead for two of the projects.
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One of them being working
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with our global team to actually set up the website.
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Same website you're talking,
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which is our project.
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Okay.
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Yes,
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exactly right.
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So she's leading the,
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we're taking a,
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call it a global off -the -shelf solution that the
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global team refers to as Reeve Digital,
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R -E -E -V,
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and it stands for Retailer Engagement
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Evolution.
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And retailer engagement evolution,
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we'll have to have another chat one day and we can talk to you about what Reeve actually
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is.
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Reeve is multi -channel.
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They have a suite,
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it's a platform.
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They have multiple products,
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digital products that we could use.
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One of them is a retailer facing website.
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So we've decided to start with the retailer facing website.
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called Reeve Digital.
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Digital is the channel.
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There's other ones.
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There's Reeve Field Force.
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There's Reeve Contact Center.
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So they have multiple products.
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We're starting with this one,
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but I can tell you,
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Ash, if you do a good job on this one,
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we're going to be launching more of these Reeve products.
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So we're going to need a platform manager.
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Yeah, that's what ARG was told by the agency as well.
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So it's like an ongoing...
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This is a multi -year...
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Yeah, multi -year campaign.
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And all the same stakeholders will be involved over and over again.
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So good to establish relationships now because this could be a
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lucrative endeavor.
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And with this group,
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this is the first project?
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Exactly.
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Exactly.
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So she's Nitti is leading the so we're going to take this
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off the shelf solution.
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We're going to configure it,
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make it available for the US.
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So Nitti is leading that with the input from Max.
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Right.
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When Max needs to say like,
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hey, or we say,
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hey, what do you want to call this website or what do you want?
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We need digital assets,
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you know, brand assets.
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We're IT.
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We're not creatives.
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So he is the one that's supposed to coordinate that through through
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that stream.
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OK.
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And then there's a second part of the website creation,
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and that's the integration with Citibank.
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So that when we log on to our website,
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they can click a button and get redirected to Citibank
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so they can register there for digital payments.
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Because we're not going to...
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We don't want to host that information ourselves.
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We don't want banking information on our website.
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It becomes, you know,
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InfoSec problems,
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SOX compliance.
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It's sort of a mediator for us.
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Like they click on it and they go to the bank site.
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Exactly.
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Yep.
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And then there's a whole bunch of extra capabilities
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that come with this Reeve Digital.
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platform or digital product.
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We're not really focused on those as part of phase one.
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We're going to be focused on those after we get this website spun up with the integration
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with Citibank.
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There's a fourth stream.
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It's run by a lady.
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Well, I don't know who the new,
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if she has a project manager for it yet,
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but her name is Carolina Rojo.
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okay um just i just don't know i didn't spell it right let
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me see hang on carolina
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now i will have to before you reach out to her i
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will send her a note and copy you on it okay because i don't know because she
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might say i don't have ash meet with me he needs to meet with so and so who's going to lead the
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project because this is the third stream okay or
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the fourth one now i guess is what we're up to and this is
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So once we integrate with Citibank to get their customer registered,
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when we go to send an actual payment to
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the Citibank to say,
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okay, now go pay this customer digitally.
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There's integration that is happening between our ERP,
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which in the US we're using is called Microsoft Dynamics.
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I'm sure you've probably heard of it.
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We call it DINFO here as abbreviation.
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So there's an integration that needs to happen between the ERP.
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and Citibank.
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She's in charge of that stream.
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She's in finance coordinating that stream.
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So four streams.
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You have website from the global team.
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You have global team website to Citibank registration.
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You have commercial stream and you have finance stream
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Speaker 1 (Recording-20260805_234704)
doing integration between DINFO and Citibank.
9:41
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Speaker 1 (Recording-20260805_234704)
Clear?
9:41
S…
Speaker 1 (Recording-20260805_234704)
Yeah,
9:42
S…
Speaker 2 (Recording-20260805_234704)
so far so far.
9:43
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Speaker 1 (Recording-20260805_234704)
So four streams,
9:45
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Speaker 1 (Recording-20260805_234704)
three stakeholders.
9:47
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Speaker 1 (Recording-20260805_234704)
Now,
9:48
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Speaker 1 (Recording-20260805_234704)
let me just see if I can find the deliverables.
9:51
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Speaker 2 (Recording-20260805_234704)
I have one question actually,
9:52
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Speaker 2 (Recording-20260805_234704)
Michael. You already said that we are doing things
9:56
S…
Speaker 2 (Recording-20260805_234704)
according to phase one timeline.
9:59
S…
Speaker 2 (Recording-20260805_234704)
So is there already a timeline which has been aligned already?
10:02
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Speaker 1 (Recording-20260805_234704)
There is on,
10:04
S…
Speaker 1 (Recording-20260805_234704)
I'll say,
10:05
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Speaker 1 (Recording-20260805_234704)
on the...
10:11
S…
Speaker 1 (Recording-20260805_234704)
spinning the website up there's a there's a detailed timeline Nidhi can
10:15
S…
Speaker 1 (Recording-20260805_234704)
share it with you okay okay it's what we're working towards
10:19
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Speaker 1 (Recording-20260805_234704)
we're trying to get this thing up and running by November 1st we've just recently
10:24
S…
Speaker 1 (Recording-20260805_234704)
started talking and getting engaged with Citibank for that second stream it's
10:28
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Speaker 1 (Recording-20260805_234704)
very difficult to work with Citibank because they have so many processes and people involved
10:37
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Speaker 1 (Recording-20260805_234704)
yeah so it's not not the easiest to coordinate but nitty's working on
10:41
S…
Speaker 1 (Recording-20260805_234704)
that um i don't know what that timeline i think it what we need to do is
10:45
S…
Speaker 1 (Recording-20260805_234704)
relatively straightforward it's pmi that's making it very complicated it's
10:49
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Speaker 1 (Recording-20260805_234704)
what we do it's how we live we make things complicated all the time it's like
10:54
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Speaker 1 (Recording-20260805_234704)
second nature to us so um some of the activities
10:58
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Speaker 1 (Recording-20260805_234704)
that the commercial stream need to do are dependent on
11:02
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Speaker 1 (Recording-20260805_234704)
when we're going to have the website spun up but i think
11:09
S…
Speaker 1 (Recording-20260805_234704)
max is going to need some help to go through his deliverables
11:14
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Speaker 1 (Recording-20260805_234704)
and call it put a priority a gantt chart together to saying okay i need to be we're
11:18
S…
Speaker 1 (Recording-20260805_234704)
going to do a pilot ash in one state to start with in texas um
11:23
S…
Speaker 1 (Recording-20260805_234704)
i think he needs some help to understand out of all his deliverables
11:27
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Speaker 1 (Recording-20260805_234704)
how does he do a gantt chart like he's going to have to probably work backwards and say okay
11:31
S…
Speaker 1 (Recording-20260805_234704)
i need
11:33
S…
Speaker 1 (Recording-20260805_234704)
And he's going to need some help.
11:35
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Speaker 2 (Recording-20260805_234704)
This is why
11:39
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Speaker 1 (Recording-20260805_234704)
he's been asking,
11:40
S…
Speaker 1 (Recording-20260805_234704)
like, I need help.
11:41
S…
Speaker 1 (Recording-20260805_234704)
You know, I need,
11:42
S…
Speaker 1 (Recording-20260805_234704)
where's this program manager?
11:43
S…
Speaker 1 (Recording-20260805_234704)
How do I get help?
11:45
S…
Speaker 1 (Recording-20260805_234704)
Because he doesn't know.
11:47
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Speaker 1 (Recording-20260805_234704)
And I mean,
11:48
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Speaker 1 (Recording-20260805_234704)
my bandwidth, I'm taxed out too.
11:50
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Speaker 1 (Recording-20260805_234704)
So we were really hoping that you can help in that regard based
11:56
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Speaker 1 (Recording-20260805_234704)
on your project management experience.
11:57
S…
Speaker 1 (Recording-20260805_234704)
So let me just look for one more file here.
12:06
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Speaker 2 (Recording-20260805_234704)
Are you also working with somebody called Puneet Sharma?
12:11
S…
Speaker 1 (Recording-20260805_234704)
From where?
12:13
S…
Speaker 2 (Recording-20260805_234704)
From the Krakow office.
12:16
S…
Speaker 1 (Recording-20260805_234704)
Not me personally,
12:19
S…
Speaker 1 (Recording-20260805_234704)
no.
12:20
S…
Speaker 1 (Recording-20260805_234704)
Never heard the name before.
12:21
S…
Speaker 1 (Recording-20260805_234704)
But Krakow is a massive office.
12:23
S…
Speaker 1 (Recording-20260805_234704)
Yeah, yeah,
12:24
S…
Speaker 1 (Recording-20260805_234704)
yeah.
12:24
S…
Speaker 1 (Recording-20260805_234704)
Let me look them up in the organization just so I
12:28
S…
Speaker 1 (Recording-20260805_234704)
see what their focus is.
12:30
S…
Speaker 1 (Recording-20260805_234704)
How do you spell it?
12:31
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Speaker 1 (Recording-20260805_234704)
P -U -N?
12:32
S…
Speaker 2 (Recording-20260805_234704)
P -U -N -E -T.
12:35
S…
Speaker 1 (Recording-20260805_234704)
Puneet?
12:37
S…
Speaker 1 (Recording-20260805_234704)
And what was the last name?
12:38
S…
Speaker 1 (Recording-20260805_234704)
Because there's a few of them.
12:39
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Speaker 1 (Recording-20260805_234704)
Gautam?
12:40
S…
Speaker 2 (Recording-20260805_234704)
Oh yeah,
12:43
S…
Speaker 1 (Recording-20260805_234704)
I see.
12:43
S…
Speaker 1 (Recording-20260805_234704)
Okay, I see the person here.
12:45
S…
Speaker 1 (Recording-20260805_234704)
Let me just see where they're reaching out.
12:50
S…
Speaker 2 (Recording-20260805_234704)
reports to Bartek.
12:52
S…
Speaker 1 (Recording-20260805_234704)
Bartek.
12:53
S…
Speaker 1 (Recording-20260805_234704)
Oh, okay.
12:54
S…
Speaker 1 (Recording-20260805_234704)
Yeah.
12:54
S…
Speaker 1 (Recording-20260805_234704)
So projects and contracts.
12:55
S…
Speaker 1 (Recording-20260805_234704)
No, I haven't had any dealings with.
12:57
S…
Speaker 2 (Recording-20260805_234704)
I'm asking because he's from the same agency and he's kind of my
13:01
S…
Speaker 2 (Recording-20260805_234704)
buddy for the PM,
13:04
S…
Speaker 1 (Recording-20260805_234704)
I think.
13:04
S…
Speaker 2 (Recording-20260805_234704)
So maybe I can also leverage his.
13:08
S…
Speaker 1 (Recording-20260805_234704)
For sure.
13:09
S…
Speaker 1 (Recording-20260805_234704)
Like you use your network as big or small as it is to try and
13:13
S…
Speaker 1 (Recording-20260805_234704)
help you out as much as possible.
13:15
S…
Speaker 1 (Recording-20260805_234704)
Yep.
13:17
S…
Speaker 1 (Recording-20260805_234704)
I'm just, I need to find out where these deliverables are.
13:19
S…
Speaker 1 (Recording-20260805_234704)
Sorry,
13:20
S…
Speaker 1 (Recording-20260805_234704)
you got to give me a second here.
13:22
S…
Speaker 1 (Recording-20260805_234704)
And I'm going to have to stop at the top of the hour,
13:26
S…
Speaker 1 (Recording-20260805_234704)
no matter what.
13:27
S…
Speaker 1 (Recording-20260805_234704)
Here
13:36
S…
Speaker 1 (Recording-20260805_234704)
we go.
13:36
S…
Speaker 1 (Recording-20260805_234704)
I just don't know.
13:38
S…
Speaker 1 (Recording-20260805_234704)
Let me see if this is the one.
13:41
S…
Speaker 1 (Recording-20260805_234704)
Yeah.
13:43
S…
Speaker 1 (Recording-20260805_234704)
Okay.
13:44
S…
Speaker 1 (Recording-20260805_234704)
So this is,
13:45
S…
Speaker 1 (Recording-20260805_234704)
I think Nitti did a,
13:47
S…
Speaker 1 (Recording-20260805_234704)
like a different version of this to show it a little bit more.
13:52
S…
Speaker 1 (Recording-20260805_234704)
in detail.
13:52
S…
Speaker 1 (Recording-20260805_234704)
I'll just share my screen right now and then I'll send you this file.
13:56
S…
Speaker 1 (Recording-20260805_234704)
It's this one here.
13:59
S…
Speaker 1 (Recording-20260805_234704)
So what I
14:03
S…
Speaker 1 (Recording-20260805_234704)
tried to do is,
14:04
S…
Speaker 1 (Recording-20260805_234704)
can you see?
14:06
S…
Speaker 1 (Recording-20260805_234704)
Yeah,
14:07
S…
Speaker 1 (Recording-20260805_234704)
I can see.
14:07
S…
Speaker 1 (Recording-20260805_234704)
Okay.
14:08
S…
Speaker 1 (Recording-20260805_234704)
So I tried to give a quick explanation
14:12
S…
Speaker 1 (Recording-20260805_234704)
of what, and this is really done for your benefit,
14:14
S…
Speaker 1 (Recording-20260805_234704)
right?
14:15
S…
Speaker 1 (Recording-20260805_234704)
This is really for you as the program manager.
14:18
S…
Speaker 1 (Recording-20260805_234704)
So what are we trying to do?
14:20
S…
Speaker 1 (Recording-20260805_234704)
Why are we doing it?
14:22
S…
Speaker 1 (Recording-20260805_234704)
And then what these four streams are.
14:24
S…
Speaker 1 (Recording-20260805_234704)
And Niddi,
14:26
S…
Speaker 1 (Recording-20260805_234704)
I think, has a slide that actually shows you the structure for one or
14:30
S…
Speaker 1 (Recording-20260805_234704)
two of the streams.
14:31
S…
Speaker 1 (Recording-20260805_234704)
Maybe not all of them,
14:32
S…
Speaker 1 (Recording-20260805_234704)
but one of them.
14:33
S…
Speaker 2 (Recording-20260805_234704)
But I think this deck can be very useful just to read
14:38
S…
Speaker 2 (Recording-20260805_234704)
through it.
14:38
S…
Speaker 2 (Recording-20260805_234704)
Absolutely.
14:39
S…
Speaker 2 (Recording-20260805_234704)
Like, what are these streams?
14:41
S…
Speaker 1 (Recording-20260805_234704)
Yeah.
14:42
S…
Speaker 1 (Recording-20260805_234704)
And you can see what each stream is responsible for
14:46
S…
Speaker 1 (Recording-20260805_234704)
delivering.
14:46
S…
Speaker 1 (Recording-20260805_234704)
Okay?
14:47
S…
Speaker 1 (Recording-20260805_234704)
Okay.
14:49
S…
Speaker 1 (Recording-20260805_234704)
So this is the website.
14:50
S…
Speaker 1 (Recording-20260805_234704)
So this is the one where we're taking the global solution and we're going to implement
14:54
S…
Speaker 1 (Recording-20260805_234704)
it. The next one is the integration with Citibank to do the single sign -on.
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