audio1037681005
Jul 13, 2026 12:56
· 26:23
· English
· Whisper Turbo
· 6 Хөгжмийн зохиолч
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Speaker 1 (audio1037681005)
Thank you,
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Speaker 1 (audio1037681005)
Zoom.
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Speaker 1 (audio1037681005)
Recording in progress.
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Speaker 4 (audio1037681005)
Very much.
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Speaker 4 (audio1037681005)
Very good.
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Speaker 3 (audio1037681005)
Can you
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Speaker 4 (audio1037681005)
hear?
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Speaker 2 (audio1037681005)
Okay,
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Speaker 1 (audio1037681005)
perfect.
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Speaker 4 (audio1037681005)
You good?
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Speaker 5 (audio1037681005)
Yes.
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Speaker 1 (audio1037681005)
Okay.
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Speaker 1 (audio1037681005)
So Alex,
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Speaker 1 (audio1037681005)
like I was saying,
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Speaker 1 (audio1037681005)
so this is more for,
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Speaker 1 (audio1037681005)
it's an internal based look
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Speaker 1 (audio1037681005)
at ourselves via our customers' eyes.
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Speaker 1 (audio1037681005)
And then obviously it's a bit retrospective.
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Speaker 1 (audio1037681005)
So we're looking at both parties,
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Speaker 1 (audio1037681005)
you know, but it's nothing to do,
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Speaker 1 (audio1037681005)
doesn't change anything.
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Speaker 1 (audio1037681005)
This is all just an open and honest conversation.
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Speaker 1 (audio1037681005)
So I hope that's okay.
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Speaker 1 (audio1037681005)
Okay.
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Speaker 1 (audio1037681005)
So I'm going to share my screen.
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Speaker 1 (audio1037681005)
It's just a few questions.
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Speaker 1 (audio1037681005)
It's nothing crazy.
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Speaker 1 (audio1037681005)
But,
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Speaker 1 (audio1037681005)
you know, just you can say whatever you're thinking.
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Speaker 1 (audio1037681005)
No problem.
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Speaker 1 (audio1037681005)
Okay. So this is exactly how it should be exactly is
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Speaker 1 (audio1037681005)
how you feel.
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Speaker 1 (audio1037681005)
And what you are seeing from your market,
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Speaker 1 (audio1037681005)
from your business.
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Speaker 1 (audio1037681005)
Okay.
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Speaker 6 (audio1037681005)
Okay.
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Speaker 4 (audio1037681005)
That's the idea.
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Speaker 1 (audio1037681005)
So I'm going to share the screen.
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Speaker 1 (audio1037681005)
It's just a PowerPoint.
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Speaker 1 (audio1037681005)
It's just so that you can read it with me.
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Speaker 1 (audio1037681005)
That's all.
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Speaker 1 (audio1037681005)
Okay.
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Speaker 2 (audio1037681005)
so can you see the screen oh yes
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Speaker 1 (audio1037681005)
okay can you see the screen okay so so i mean some of these
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Speaker 1 (audio1037681005)
questions are a little uh you know it's it's don't worry about there's no right or
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Speaker 1 (audio1037681005)
wrong answers yet do you know what i mean so the first one we're asking is are you satisfied with the
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Speaker 1 (audio1037681005)
results you have achieved with next that's more of the question is
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Speaker 1 (audio1037681005)
Since you've taken Next on board,
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Speaker 1 (audio1037681005)
have you been satisfied with the overall experience and the results of Next?
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Speaker 1 (audio1037681005)
Delivery times,
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Speaker 1 (audio1037681005)
the product,
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Speaker 1 (audio1037681005)
the pricing,
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Speaker 1 (audio1037681005)
me,
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Speaker 1 (audio1037681005)
maybe you don't like me,
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Speaker 1 (audio1037681005)
things like that.
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Speaker 1 (audio1037681005)
Finance,
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Speaker 1 (audio1037681005)
anything,
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Speaker 1 (audio1037681005)
it doesn't matter.
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Speaker 1 (audio1037681005)
Please just let me know how you feel.
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Speaker 2 (audio1037681005)
Okay.
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Speaker 3 (audio1037681005)
So the first problem
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Speaker 3 (audio1037681005)
about a new brand on the market is
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Speaker 3 (audio1037681005)
It is not very easy to resell because
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Speaker 3 (audio1037681005)
Next in Italy is...
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Speaker 3 (audio1037681005)
I know you
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Speaker 3 (audio1037681005)
have a very good product.
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Speaker 3 (audio1037681005)
The price is in
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Speaker 3 (audio1037681005)
a good range,
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Speaker 3 (audio1037681005)
a good level.
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Speaker 3 (audio1037681005)
For example,
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Speaker 3 (audio1037681005)
yesterday I used the LA system.
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Speaker 3 (audio1037681005)
And my colleague was
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Speaker 3 (audio1037681005)
the first time that he's seen the next brand.
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Speaker 3 (audio1037681005)
But for him,
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Speaker 3 (audio1037681005)
the system works very,
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Speaker 3 (audio1037681005)
very, very well.
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Speaker 3 (audio1037681005)
But the problem is...
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Speaker 3 (audio1037681005)
that the customer doesn't know the brand and the
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goods. In fact,
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Speaker 3 (audio1037681005)
in my idea,
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Speaker 3 (audio1037681005)
I think if
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Speaker 3 (audio1037681005)
you agree,
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Speaker 3 (audio1037681005)
next year we need to do
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Speaker 3 (audio1037681005)
mere fail.
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Speaker 3 (audio1037681005)
Because yes,
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Speaker 3 (audio1037681005)
I can organize a demo day
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Speaker 3 (audio1037681005)
or other,
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Speaker 3 (audio1037681005)
but...
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Speaker 3 (audio1037681005)
If we will go
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Speaker 3 (audio1037681005)
in a fair,
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Speaker 3 (audio1037681005)
the customers can see darkly the products,
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Speaker 3 (audio1037681005)
the brand.
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Speaker 3 (audio1037681005)
And in only two days,
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we can meet.
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Speaker 3 (audio1037681005)
All the countries,
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Speaker 3 (audio1037681005)
the specialists or...
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Speaker 1 (audio1037681005)
Yeah, yeah, I see what you're saying.
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Speaker 1 (audio1037681005)
So it's the presence.
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Speaker 1 (audio1037681005)
It's the presence.
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Speaker 1 (audio1037681005)
It's the visibility.
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Speaker 4 (audio1037681005)
Yeah.
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Speaker 5 (audio1037681005)
Yes, yes.
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Speaker 3 (audio1037681005)
Perfect.
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Speaker 3 (audio1037681005)
The visibility and a small
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Speaker 3 (audio1037681005)
stage,
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Speaker 3 (audio1037681005)
a small...
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Speaker 5 (audio1037681005)
Okay.
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Speaker 3 (audio1037681005)
stage in the fair but the customers can see the brand
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Speaker 3 (audio1037681005)
the products me you can come here
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Speaker 3 (audio1037681005)
about about the investment on
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Speaker 3 (audio1037681005)
the price for me there is not a problem if you if
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Speaker 3 (audio1037681005)
your company can't
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Speaker 3 (audio1037681005)
collaborate for the price of the fare,
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Speaker 3 (audio1037681005)
but...
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Speaker 2 (audio1037681005)
Well, you know,
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Speaker 1 (audio1037681005)
Alex,
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Speaker 1 (audio1037681005)
the thing with Mir,
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Speaker 1 (audio1037681005)
me and you will talk about Mir,
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Speaker 1 (audio1037681005)
but this is obviously more about how the company approaches,
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Speaker 1 (audio1037681005)
how we approach
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different markets with different strategies,
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Speaker 1 (audio1037681005)
maybe even internally how we approach the way we,
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Speaker 1 (audio1037681005)
our route to market,
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Speaker 1 (audio1037681005)
you know, like you say.
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Speaker 1 (audio1037681005)
Visibility is what it is.
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Speaker 1 (audio1037681005)
Mirror is one example.
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Speaker 1 (audio1037681005)
Mirror is one example.
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Speaker 2 (audio1037681005)
The price of
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Speaker 2 (audio1037681005)
the fire is not the focus.
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Speaker 2 (audio1037681005)
For example,
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Speaker 2 (audio1037681005)
I can pay all the fire and you can give
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Speaker 2 (audio1037681005)
me some demo products,
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Speaker 2 (audio1037681005)
for example.
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Speaker 1 (audio1037681005)
Yeah, I know what you're saying.
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Speaker 2 (audio1037681005)
And this is an example.
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Speaker 1 (audio1037681005)
Yes, I know what you mean.
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Speaker 1 (audio1037681005)
I know what you're saying.
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Speaker 1 (audio1037681005)
There's different ways we can do that.
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Speaker 1 (audio1037681005)
But I mean, I get what you're saying.
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Speaker 1 (audio1037681005)
So just to touch this,
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Speaker 1 (audio1037681005)
just so me and you are on the same page.
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Speaker 1 (audio1037681005)
So the results are okay for a brand that is
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not very visible.
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Speaker 1 (audio1037681005)
It's okay.
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Speaker 1 (audio1037681005)
So if we had more visibility,
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Speaker 1 (audio1037681005)
we would do much more business.
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Speaker 1 (audio1037681005)
Do I have that right?
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Speaker 2 (audio1037681005)
For example,
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Speaker 2 (audio1037681005)
I resell a system,
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Speaker 2 (audio1037681005)
an HFA column system to a customer.
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Speaker 2 (audio1037681005)
They went to
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Sicily.
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Speaker 2 (audio1037681005)
The customer...
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Speaker 2 (audio1037681005)
Before,
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Speaker 2 (audio1037681005)
my worker doesn't know the
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brand, but when he received the system,
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Speaker 2 (audio1037681005)
the audio system.
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Speaker 2 (audio1037681005)
He is very,
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Speaker 2 (audio1037681005)
very...
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Speaker 2 (audio1037681005)
Impressed.
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Speaker 2 (audio1037681005)
Impressed, yes.
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Speaker 1 (audio1037681005)
You see,
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Speaker 1 (audio1037681005)
but that's a great feeling,
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Speaker 1 (audio1037681005)
hey, Alex.
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Speaker 1 (audio1037681005)
Do you know,
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Speaker 1 (audio1037681005)
I mean,
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Speaker 1 (audio1037681005)
for me,
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Speaker 1 (audio1037681005)
look,
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Speaker 1 (audio1037681005)
I get goosebumps, you know,
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Speaker 1 (audio1037681005)
like the feeling.
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Speaker 1 (audio1037681005)
It's the best part for me because then you know that the products are great.
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Speaker 1 (audio1037681005)
It's just more about getting the product in front of more people.
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Speaker 2 (audio1037681005)
Yes.
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Speaker 1 (audio1037681005)
That's the idea,
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Speaker 1 (audio1037681005)
right? Okay,
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Speaker 1 (audio1037681005)
so overall you're satisfied.
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Speaker 1 (audio1037681005)
I mean, of course,
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Speaker 1 (audio1037681005)
there's room for improvement,
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Speaker 1 (audio1037681005)
and we will get there.
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Speaker 1 (audio1037681005)
But overall,
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you're satisfied with the results,
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Speaker 1 (audio1037681005)
yeah? So you're happy with the relationship,
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Speaker 1 (audio1037681005)
you're happy with me,
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Speaker 1 (audio1037681005)
you're happy with things,
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Speaker 2 (audio1037681005)
yeah? Yes.
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Speaker 1 (audio1037681005)
Yes,
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Speaker 2 (audio1037681005)
because, for example,
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Speaker 2 (audio1037681005)
if I'm going to compare Nex
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Speaker 2 (audio1037681005)
to other brands,
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Speaker 2 (audio1037681005)
RCF.
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Speaker 2 (audio1037681005)
If I resell RCF,
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Speaker 2 (audio1037681005)
I can resell 10
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Speaker 2 (audio1037681005)
systems for a day,
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Speaker 2 (audio1037681005)
but RCF has,
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Speaker 1 (audio1037681005)
I don't know,
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Speaker 2 (audio1037681005)
1000 of resellers in Italy.
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Speaker 1 (audio1037681005)
And there
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Speaker 2 (audio1037681005)
is a war.
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Speaker 2 (audio1037681005)
From one seller to the other one.
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Speaker 1 (audio1037681005)
So it's always a battle,
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Speaker 1 (audio1037681005)
hey? Yes,
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Speaker 2 (audio1037681005)
it's a battle.
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Speaker 2 (audio1037681005)
And on one speaker,
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Speaker 2 (audio1037681005)
my margin is five euros,
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Speaker 1 (audio1037681005)
for example.
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Speaker 1 (audio1037681005)
I get it.
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Speaker 1 (audio1037681005)
Okay, so I understand.
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Speaker 1 (audio1037681005)
All right,
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Speaker 1 (audio1037681005)
Alex, thank you so much.
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Speaker 1 (audio1037681005)
So there's only like 10 questions,
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Speaker 1 (audio1037681005)
okay? So maybe eight or nine questions.
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Speaker 1 (audio1037681005)
So the next question is,
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Speaker 1 (audio1037681005)
which audio brands are you selling the most of right now?
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Speaker 1 (audio1037681005)
db technology db okay db technologies okay
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Speaker 1 (audio1037681005)
uh db technologies and that's also because the same thing
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Speaker 1 (audio1037681005)
you know the price is good it's visible people know it it's a it's a good brand people
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Speaker 1 (audio1037681005)
understand it and they trust it yeah yes okay okay
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Speaker 2 (audio1037681005)
no problem yes because because uh
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Speaker 2 (audio1037681005)
cp technology 20 years ago was the level of
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Speaker 1 (audio1037681005)
broil for example yeah yeah yeah yeah you're right you're right but
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Speaker 2 (audio1037681005)
uh but uh with the dva line array
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Speaker 2 (audio1037681005)
uh on the market with a good
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Speaker 2 (audio1037681005)
uh level of goods with a very low price
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Speaker 1 (audio1037681005)
yeah so it's accessible it's accessible
8:43
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Speaker 1 (audio1037681005)
Yeah.
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Speaker 2 (audio1037681005)
Then after DWA,
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Speaker 2 (audio1037681005)
they go out with VIO.
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Speaker 1 (audio1037681005)
Yeah,
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Speaker 1 (audio1037681005)
yeah. But at the moment,
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Speaker 2 (audio1037681005)
VIO is a very high level.
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Speaker 1 (audio1037681005)
Yeah, yeah.
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Speaker 2 (audio1037681005)
And the price is very high.
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Speaker 1 (audio1037681005)
And Alex,
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Speaker 1 (audio1037681005)
just to ask you,
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Speaker 1 (audio1037681005)
you know, like you were saying,
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Speaker 1 (audio1037681005)
RCF,
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Speaker 1 (audio1037681005)
because there's a thousand dealers,
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Speaker 1 (audio1037681005)
the margin becomes lower.
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Speaker 1 (audio1037681005)
Is the margins with DB technologies decent?
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Speaker 1 (audio1037681005)
Is it okay?
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Speaker 1 (audio1037681005)
Is it worthwhile or is it also a challenge?
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Speaker 2 (audio1037681005)
DB technology is a little,
9:13
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Speaker 2 (audio1037681005)
I have a little,
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Speaker 2 (audio1037681005)
much more level of margin.
9:16
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Speaker 1 (audio1037681005)
Oh, so there's more margin for you?
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Speaker 2 (audio1037681005)
Yes, a little, yes.
9:19
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Speaker 2 (audio1037681005)
But because I know the Italian director of sales,
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Speaker 2 (audio1037681005)
so I have a good time.
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Speaker 1 (audio1037681005)
Yeah, I know, I know.
9:25
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Speaker 1 (audio1037681005)
Okay,
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Speaker 1 (audio1037681005)
so,
9:29
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Speaker 1 (audio1037681005)
no, I understand.
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Speaker 1 (audio1037681005)
You know, it's just,
9:31
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Speaker 1 (audio1037681005)
it's good information,
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Speaker 1 (audio1037681005)
you know, because it makes a big picture.
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Speaker 1 (audio1037681005)
And then we can change or look into things from outside
9:37
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Speaker 1 (audio1037681005)
to modify and to improve.
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Speaker 1 (audio1037681005)
So,
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Speaker 1 (audio1037681005)
okay, what are the reasons?
9:41
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Speaker 1 (audio1037681005)
That's what we're talking about,
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Speaker 1 (audio1037681005)
the pricing and the margins and the accessibility,
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Speaker 1 (audio1037681005)
right?
9:45
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Speaker 2 (audio1037681005)
Yes.
9:46
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Speaker 1 (audio1037681005)
And obviously,
9:47
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Speaker 1 (audio1037681005)
like you said,
9:48
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Speaker 1 (audio1037681005)
it's...
9:49
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Speaker 2 (audio1037681005)
But at the same time,
9:52
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Speaker 2 (audio1037681005)
DB technology has
9:56
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Speaker 2 (audio1037681005)
a low budget...
10:00
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Speaker 2 (audio1037681005)
series for example a point source for a store yeah
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Speaker 2 (audio1037681005)
db opera for example yeah and uh
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Speaker 2 (audio1037681005)
if you if you can uh uh
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Speaker 2 (audio1037681005)
put out the comma with a little uh
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Speaker 2 (audio1037681005)
discount we can uh we we can go
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Speaker 2 (audio1037681005)
out db technology from uh from the store
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Speaker 1 (audio1037681005)
You're saying Audiocom is a little bit more margin.
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Speaker 3 (audio1037681005)
Or you could offer more
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Speaker 1 (audio1037681005)
discount.
10:33
S…
Speaker 3 (audio1037681005)
The final price.
10:34
S…
Speaker 1 (audio1037681005)
The final price was a bit better for Audiocom.
10:37
S…
Speaker 1 (audio1037681005)
You could challenge the DB technology side.
10:40
S…
Speaker 2 (audio1037681005)
Yes,
10:41
S…
Speaker 2 (audio1037681005)
because, for example,
10:42
S…
Speaker 2 (audio1037681005)
DB Opera,
10:43
S…
Speaker 2 (audio1037681005)
the final price for the customer,
10:45
S…
Speaker 2 (audio1037681005)
I think,
10:46
S…
Speaker 2 (audio1037681005)
is about $450 or
10:51
S…
Speaker 3 (audio1037681005)
$500.
10:54
S…
Speaker 2 (audio1037681005)
And they sell very,
10:56
S…
Speaker 2 (audio1037681005)
very well,
10:56
S…
Speaker 2 (audio1037681005)
this series.
10:57
S…
Speaker 1 (audio1037681005)
Oh, yeah, yeah.
10:58
S…
Speaker 1 (audio1037681005)
That's the plastic ones,
10:59
S…
Speaker 1 (audio1037681005)
the opera.
11:00
S…
Speaker 1 (audio1037681005)
It's the plastic boxes,
11:01
S…
Speaker 3 (audio1037681005)
eh? Yes,
11:01
S…
Speaker 3 (audio1037681005)
plastic. Yeah, yeah,
11:02
S…
Speaker 1 (audio1037681005)
yeah. Okay.
11:03
S…
Speaker 2 (audio1037681005)
And made in China,
11:05
S…
Speaker 3 (audio1037681005)
too. Yeah,
11:05
S…
Speaker 1 (audio1037681005)
if you want to be challenging in that market,
11:08
S…
Speaker 1 (audio1037681005)
it has to be made in bulk.
11:10
S…
Speaker 1 (audio1037681005)
You know,
11:12
S…
Speaker 1 (audio1037681005)
with no European hands.
11:14
S…
Speaker 1 (audio1037681005)
European hands are expensive.
11:17
S…
Speaker 3 (audio1037681005)
Yes.
11:18
S…
Speaker 1 (audio1037681005)
Okay,
11:19
S…
Speaker 1 (audio1037681005)
thanks, Alex.
11:20
S…
Speaker 1 (audio1037681005)
That's good.
11:20
S…
Speaker 1 (audio1037681005)
Okay,
11:21
S…
Speaker 1 (audio1037681005)
so I think the next question is...
11:23
S…
Speaker 1 (audio1037681005)
for next what is what do you think from your perspective is is next
11:27
S…
Speaker 1 (audio1037681005)
audio group's three main problems primarily
11:34
S…
Speaker 1 (audio1037681005)
Problems...
11:35
S…
Speaker 1 (audio1037681005)
No, be honest.
11:36
S…
Speaker 1 (audio1037681005)
Don't worry.
11:36
S…
Speaker 1 (audio1037681005)
There's no, like I say,
11:37
S…
Speaker 1 (audio1037681005)
it's what you feel like.
11:39
S…
Speaker 1 (audio1037681005)
It could be anything.
11:40
S…
Speaker 1 (audio1037681005)
Look,
11:41
S…
Speaker 1 (audio1037681005)
maybe problems is not the right word.
11:43
S…
Speaker 1 (audio1037681005)
What are our three main negatives?
11:46
S…
Speaker 1 (audio1037681005)
You know,
11:46
S…
Speaker 1 (audio1037681005)
maybe, you know,
11:47
S…
Speaker 1 (audio1037681005)
things that we could improve on.
11:49
S…
Speaker 1 (audio1037681005)
Things that maybe make it more difficult for you.
11:52
S…
Speaker 1 (audio1037681005)
You know, what are the three main things from outside?
11:55
S…
Speaker 1 (audio1037681005)
No,
11:58
S…
Speaker 2 (audio1037681005)
I don't know if it is a problem because...
12:06
S…
Speaker 2 (audio1037681005)
You can't go down the price
12:10
S…
Speaker 2 (audio1037681005)
too high because the price makes
12:15
S…
Speaker 2 (audio1037681005)
the brand level on the market.
12:18
S…
Speaker 1 (audio1037681005)
Yes, you have to be careful.
12:20
S…
Speaker 2 (audio1037681005)
So this is one problem
12:24
S…
Speaker 2 (audio1037681005)
where I am searching the best price,
12:28
S…
Speaker 2 (audio1037681005)
but at the same time,
12:29
S…
Speaker 2 (audio1037681005)
you can't go down too high.
12:33
S…
Speaker 2 (audio1037681005)
because the brand level needs to say hi.
12:38
S…
Speaker 3 (audio1037681005)
I know what you're saying.
12:39
S…
Speaker 1 (audio1037681005)
I understand what you're trying to say.
12:41
S…
Speaker 1 (audio1037681005)
It's like, if we go too low,
12:43
S…
Speaker 1 (audio1037681005)
the product is not being represented exactly
12:47
S…
Speaker 1 (audio1037681005)
as it should,
12:48
S…
Speaker 1 (audio1037681005)
because it's a much more quality product.
12:50
S…
Speaker 1 (audio1037681005)
Yeah, I understand.
12:51
S…
Speaker 2 (audio1037681005)
Yes, but at the same time,
12:55
S…
Speaker 2 (audio1037681005)
I need a good price for a brand
12:59
S…
Speaker 2 (audio1037681005)
in Italy,
13:00
S…
Speaker 2 (audio1037681005)
for example.
13:00
S…
Speaker 1 (audio1037681005)
Yes, because the brand is not known,
13:03
S…
Speaker 1 (audio1037681005)
you almost have to have a lower price just to make it...
13:06
S…
Speaker 1 (audio1037681005)
being accessible to the customer so that they can at least get into the market.
13:10
S…
Speaker 1 (audio1037681005)
Okay.
13:10
S…
Speaker 1 (audio1037681005)
So pricing can go too low because of quality.
13:14
S…
Speaker 1 (audio1037681005)
Yeah.
13:14
S…
Speaker 1 (audio1037681005)
So I'm just writing it down,
13:15
S…
Speaker 1 (audio1037681005)
you know, just to,
13:16
S…
Speaker 1 (audio1037681005)
cause I'll never remember this.
13:18
S…
Speaker 1 (audio1037681005)
You know that quality and also
13:22
S…
Speaker 1 (audio1037681005)
pricing.
13:25
S…
Speaker 1 (audio1037681005)
So the pricing needs to be just right.
13:26
S…
Speaker 1 (audio1037681005)
The pricing needs to be re -evaluated for,
13:29
S…
Speaker 1 (audio1037681005)
in my opinion,
13:30
S…
Speaker 1 (audio1037681005)
I'm just summarizing this.
13:32
S…
Speaker 1 (audio1037681005)
Pricing needs to be a little bit more flexible depending on whether you're introducing
13:36
S…
Speaker 1 (audio1037681005)
it into the market or then you're actually stocking.
13:38
S…
Speaker 1 (audio1037681005)
So once you get to a certain point,
13:41
S…
Speaker 1 (audio1037681005)
then you can maybe maintain a higher price because people understand the brand,
13:44
S…
Speaker 3 (audio1037681005)
right? For example,
13:46
S…
Speaker 2 (audio1037681005)
now I have LA122.
13:48
S…
Speaker 2 (audio1037681005)
Now I know the products
13:52
S…
Speaker 2 (audio1037681005)
and the system.
13:54
S…
Speaker 2 (audio1037681005)
In my opinion,
13:55
S…
Speaker 2 (audio1037681005)
the price is very good.
13:57
S…
Speaker 1 (audio1037681005)
Yes.
13:58
S…
Speaker 2 (audio1037681005)
But if I'm going to a new customer
14:02
S…
Speaker 2 (audio1037681005)
or other
14:06
S…
Speaker 2 (audio1037681005)
person and I propose one new system and
14:11
S…
Speaker 2 (audio1037681005)
the price is,
14:14
S…
Speaker 2 (audio1037681005)
I don't know,
14:15
S…
Speaker 2 (audio1037681005)
20 ,000 euros.
14:17
S…
Speaker 1 (audio1037681005)
Yeah.
14:17
S…
Speaker 2 (audio1037681005)
The first impact was...
14:24
S…
Speaker 2 (audio1037681005)
An investment,
14:25
S…
Speaker 2 (audio1037681005)
an important investment.
14:27
S…
Speaker 2 (audio1037681005)
So we need to find
14:31
S…
Speaker 2 (audio1037681005)
a right range and
14:35
S…
Speaker 2 (audio1037681005)
my work will be to
14:40
S…
Speaker 2 (audio1037681005)
organize a demo.
14:45
S…
Speaker 2 (audio1037681005)
And on this way,
14:47
S…
Speaker 2 (audio1037681005)
we can work with the same level of price.
14:50
S…
Speaker 1 (audio1037681005)
So Alex,
14:51
S…
Speaker 1 (audio1037681005)
quick question.
14:52
S…
Speaker 1 (audio1037681005)
So for you to achieve this,
14:54
S…
Speaker 1 (audio1037681005)
you know,
14:56
S…
Speaker 1 (audio1037681005)
let's say the demos that you want to do for the...
15:00
S…
Speaker 1 (audio1037681005)
ability of the brand is there anything that maybe we could do better for that
15:04
S…
Speaker 2 (audio1037681005)
you know maybe yes yes about this i
15:08
S…
Speaker 2 (audio1037681005)
have a question so yes for for example for next september
15:12
S…
Speaker 2 (audio1037681005)
or next year if
15:17
S…
Speaker 2 (audio1037681005)
i organize one or
15:21
S…
Speaker 2 (audio1037681005)
two days yes can we have your support
15:25
S…
Speaker 2 (audio1037681005)
about a system
15:28
S…
Speaker 1 (audio1037681005)
Well, we can talk about that.
15:29
S…
Speaker 1 (audio1037681005)
I mean, this is all part of the same.
15:31
S…
Speaker 1 (audio1037681005)
So it boils down to the same thing,
15:34
S…
Speaker 1 (audio1037681005)
which is a mutual support,
15:37
S…
Speaker 1 (audio1037681005)
right, for systems or finance or something to create these events,
15:41
S…
Speaker 1 (audio1037681005)
right?
15:46
S…
Speaker 1 (audio1037681005)
Well,
15:47
S…
Speaker 1 (audio1037681005)
not just events,
15:47
S…
Speaker 1 (audio1037681005)
but these actions,
15:48
S…
Speaker 1 (audio1037681005)
right?
15:48
S…
Speaker 2 (audio1037681005)
For example,
15:51
S…
Speaker 2 (audio1037681005)
LA -122 is a discontinued product.
15:55
S…
Speaker 2 (audio1037681005)
I bought it because there
15:59
S…
Speaker 2 (audio1037681005)
was a very good price and
16:04
S…
Speaker 2 (audio1037681005)
I used the system because I have a
16:08
S…
Speaker 2 (audio1037681005)
best friend that he has a service.
16:12
S…
Speaker 2 (audio1037681005)
uh i do a service for a small band uh
16:16
S…
Speaker 2 (audio1037681005)
but for example if i want to do a demo
16:20
S…
Speaker 2 (audio1037681005)
day about la 210
16:23
S…
Speaker 2 (audio1037681005)
I can't buy the system.
16:25
S…
Speaker 1 (audio1037681005)
No, of course, of course.
16:25
S…
Speaker 1 (audio1037681005)
So the main problem here is obviously the support
16:30
S…
Speaker 1 (audio1037681005)
for the events and actions in terms of buying the equipment for demo,
16:33
S…
Speaker 1 (audio1037681005)
right?
16:34
S…
Speaker 2 (audio1037681005)
Okay.
16:35
S…
Speaker 1 (audio1037681005)
Is that what you're saying?
16:36
S…
Speaker 2 (audio1037681005)
Yes.
16:37
S…
Speaker 1 (audio1037681005)
Okay,
16:38
S…
Speaker 1 (audio1037681005)
okay.
16:38
S…
Speaker 1 (audio1037681005)
No, that's good,
16:39
S…
Speaker 1 (audio1037681005)
Alex. That makes sense.
16:40
S…
Speaker 1 (audio1037681005)
That makes sense to me.
16:41
S…
Speaker 1 (audio1037681005)
Okay.
16:41
S…
Speaker 2 (audio1037681005)
Because if I need to buy the system,
16:44
S…
Speaker 2 (audio1037681005)
I prefer to pay the plane ticket to the customer and
16:48
S…
Speaker 2 (audio1037681005)
come to your company.
16:51
S…
Speaker 1 (audio1037681005)
yes i get you i get you uh okay so then obviously the
16:55
S…
Speaker 1 (audio1037681005)
buying equipment for the demo uh needs to be revised we need to have maybe some options there
16:59
S…
Speaker 1 (audio1037681005)
hey yeah
17:02
S…
Speaker 1 (audio1037681005)
Okay.
17:02
S…
Speaker 1 (audio1037681005)
And is there anything else you can think of or is all of this is kind of sitting
17:06
S…
Speaker 1 (audio1037681005)
in the same place?
17:07
S…
Speaker 1 (audio1037681005)
Yeah?
17:08
S…
Speaker 1 (audio1037681005)
No.
17:08
S…
Speaker 2 (audio1037681005)
Yes.
17:09
S…
Speaker 1 (audio1037681005)
Is that all?
17:09
S…
Speaker 2 (audio1037681005)
Only that.
17:10
S…
Speaker 1 (audio1037681005)
Only that.
17:11
S…
Speaker 1 (audio1037681005)
Yeah. No,
17:12
S…
Speaker 1 (audio1037681005)
I understand what you're saying there.
17:13
S…
Speaker 1 (audio1037681005)
I mean, so I'm going to read it back to you.
17:15
S…
Speaker 1 (audio1037681005)
So what I'm thinking is from an audiocom perspective,
17:18
S…
Speaker 1 (audio1037681005)
you have to be careful about the pricing because you cannot go too low because the quality
17:22
S…
Speaker 1 (audio1037681005)
of the product is actually higher.
17:23
S…
Speaker 1 (audio1037681005)
So you devalue the product,
17:24
S…
Speaker 1 (audio1037681005)
but you also need to be aware of the...
17:29
S…
Speaker 1 (audio1037681005)
The visibility of the brand is not there.
17:31
S…
Speaker 1 (audio1037681005)
So you maybe need to be able to be a bit flexible on the pricing just to get it into the
17:35
S…
Speaker 1 (audio1037681005)
market.
17:35
S…
Speaker 1 (audio1037681005)
Is that correct?
17:36
S…
Speaker 1 (audio1037681005)
Yeah.
17:37
S…
Speaker 1 (audio1037681005)
And then for support in terms of
17:41
S…
Speaker 1 (audio1037681005)
events and actions for,
17:44
S…
Speaker 1 (audio1037681005)
you know,
17:45
S…
Speaker 1 (audio1037681005)
for demo days.
17:46
S…
Speaker 1 (audio1037681005)
I mean, it could be me or it could be demo days.
17:47
S…
Speaker 1 (audio1037681005)
The actions change.
17:49
S…
Speaker 1 (audio1037681005)
We need to maybe look at getting some more revised options of getting
17:54
S…
Speaker 1 (audio1037681005)
the equipment to you for.
17:56
S…
Speaker 1 (audio1037681005)
Whether it's buying the equipment,
17:58
S…
Speaker 1 (audio1037681005)
it's payment options,
17:59
S…
Speaker 1 (audio1037681005)
it's whatever.
18:01
S…
Speaker 1 (audio1037681005)
We need to revise the options of getting this.
18:04
S…
Speaker 1 (audio1037681005)
Okay.
18:05
S…
Speaker 1 (audio1037681005)
I'm just making sure we're on the same page.
18:07
S…
Speaker 2 (audio1037681005)
For example,
18:08
S…
Speaker 2 (audio1037681005)
first problem was the payment terms.
18:12
S…
Speaker 2 (audio1037681005)
Because if I have different payment terms and not
18:16
S…
Speaker 2 (audio1037681005)
back transfer before the order
18:21
S…
Speaker 2 (audio1037681005)
or long terms,
18:23
S…
Speaker 2 (audio1037681005)
I can organize frequently
18:29
S…
Speaker 2 (audio1037681005)
order.
18:30
S…
Speaker 2 (audio1037681005)
No,
18:31
S…
Speaker 1 (audio1037681005)
I understand.
18:31
S…
Speaker 1 (audio1037681005)
You spoke about this quite a lot of times.
18:33
S…
Speaker 1 (audio1037681005)
So, I mean,
18:34
S…
Speaker 1 (audio1037681005)
that comes into the next question,
18:36
S…
Speaker 1 (audio1037681005)
Alex. What changes would you need?
18:38
S…
Speaker 1 (audio1037681005)
to double your orders for the next 12 months.
18:40
S…
Speaker 1 (audio1037681005)
One of them would be payment terms,
18:41
S…
Speaker 2 (audio1037681005)
right? Yes.
18:43
S…
Speaker 1 (audio1037681005)
Yeah.
18:43
S…
Speaker 1 (audio1037681005)
You see,
18:44
S…
Speaker 1 (audio1037681005)
I knew it.
18:44
S…
Speaker 1 (audio1037681005)
Yes,
18:45
S…
Speaker 2 (audio1037681005)
because at the moment,
18:47
S…
Speaker 2 (audio1037681005)
I think you are,
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