audio1037681005
Jul 13, 2026 12:56
· 26:23
· English
· Whisper Turbo
· 6 Talare
Den här utskriften går ut idag.
Uppgradering för permanent lagring →
Visar endast
0:02
S…
Speaker 1 (audio1037681005)
Thank you,
0:02
S…
Speaker 1 (audio1037681005)
Zoom.
0:03
S…
Speaker 1 (audio1037681005)
Recording in progress.
0:04
S…
Speaker 4 (audio1037681005)
Very much.
0:05
S…
Speaker 4 (audio1037681005)
Very good.
0:06
S…
Speaker 3 (audio1037681005)
Can you
0:12
S…
Speaker 4 (audio1037681005)
hear?
0:12
S…
Speaker 2 (audio1037681005)
Okay,
0:18
S…
Speaker 1 (audio1037681005)
perfect.
0:18
S…
Speaker 4 (audio1037681005)
You good?
0:19
S…
Speaker 5 (audio1037681005)
Yes.
0:25
S…
Speaker 1 (audio1037681005)
Okay.
0:26
S…
Speaker 1 (audio1037681005)
So Alex,
0:27
S…
Speaker 1 (audio1037681005)
like I was saying,
0:28
S…
Speaker 1 (audio1037681005)
so this is more for,
0:29
S…
Speaker 1 (audio1037681005)
it's an internal based look
0:34
S…
Speaker 1 (audio1037681005)
at ourselves via our customers' eyes.
0:36
S…
Speaker 1 (audio1037681005)
And then obviously it's a bit retrospective.
0:39
S…
Speaker 1 (audio1037681005)
So we're looking at both parties,
0:40
S…
Speaker 1 (audio1037681005)
you know, but it's nothing to do,
0:42
S…
Speaker 1 (audio1037681005)
doesn't change anything.
0:43
S…
Speaker 1 (audio1037681005)
This is all just an open and honest conversation.
0:46
S…
Speaker 1 (audio1037681005)
So I hope that's okay.
0:47
S…
Speaker 1 (audio1037681005)
Okay.
0:48
S…
Speaker 1 (audio1037681005)
So I'm going to share my screen.
0:49
S…
Speaker 1 (audio1037681005)
It's just a few questions.
0:50
S…
Speaker 1 (audio1037681005)
It's nothing crazy.
0:51
S…
Speaker 1 (audio1037681005)
But,
0:52
S…
Speaker 1 (audio1037681005)
you know, just you can say whatever you're thinking.
0:55
S…
Speaker 1 (audio1037681005)
No problem.
0:56
S…
Speaker 1 (audio1037681005)
Okay. So this is exactly how it should be exactly is
1:00
S…
Speaker 1 (audio1037681005)
how you feel.
1:01
S…
Speaker 1 (audio1037681005)
And what you are seeing from your market,
1:06
S…
Speaker 1 (audio1037681005)
from your business.
1:06
S…
Speaker 1 (audio1037681005)
Okay.
1:07
S…
Speaker 6 (audio1037681005)
Okay.
1:07
S…
Speaker 4 (audio1037681005)
That's the idea.
1:08
S…
Speaker 1 (audio1037681005)
So I'm going to share the screen.
1:12
S…
Speaker 1 (audio1037681005)
It's just a PowerPoint.
1:14
S…
Speaker 1 (audio1037681005)
It's just so that you can read it with me.
1:16
S…
Speaker 1 (audio1037681005)
That's all.
1:17
S…
Speaker 1 (audio1037681005)
Okay.
1:18
S…
Speaker 2 (audio1037681005)
so can you see the screen oh yes
1:22
S…
Speaker 1 (audio1037681005)
okay can you see the screen okay so so i mean some of these
1:26
S…
Speaker 1 (audio1037681005)
questions are a little uh you know it's it's don't worry about there's no right or
1:30
S…
Speaker 1 (audio1037681005)
wrong answers yet do you know what i mean so the first one we're asking is are you satisfied with the
1:34
S…
Speaker 1 (audio1037681005)
results you have achieved with next that's more of the question is
1:38
S…
Speaker 1 (audio1037681005)
Since you've taken Next on board,
1:40
S…
Speaker 1 (audio1037681005)
have you been satisfied with the overall experience and the results of Next?
1:44
S…
Speaker 1 (audio1037681005)
Delivery times,
1:45
S…
Speaker 1 (audio1037681005)
the product,
1:46
S…
Speaker 1 (audio1037681005)
the pricing,
1:48
S…
Speaker 1 (audio1037681005)
me,
1:48
S…
Speaker 1 (audio1037681005)
maybe you don't like me,
1:50
S…
Speaker 1 (audio1037681005)
things like that.
1:51
S…
Speaker 1 (audio1037681005)
Finance,
1:53
S…
Speaker 1 (audio1037681005)
anything,
1:54
S…
Speaker 1 (audio1037681005)
it doesn't matter.
1:54
S…
Speaker 1 (audio1037681005)
Please just let me know how you feel.
1:56
S…
Speaker 2 (audio1037681005)
Okay.
1:57
S…
Speaker 3 (audio1037681005)
So the first problem
2:02
S…
Speaker 3 (audio1037681005)
about a new brand on the market is
2:09
S…
Speaker 3 (audio1037681005)
It is not very easy to resell because
2:13
S…
Speaker 3 (audio1037681005)
Next in Italy is...
2:17
S…
Speaker 3 (audio1037681005)
I know you
2:21
S…
Speaker 3 (audio1037681005)
have a very good product.
2:23
S…
Speaker 3 (audio1037681005)
The price is in
2:28
S…
Speaker 3 (audio1037681005)
a good range,
2:30
S…
Speaker 3 (audio1037681005)
a good level.
2:33
S…
Speaker 3 (audio1037681005)
For example,
2:34
S…
Speaker 3 (audio1037681005)
yesterday I used the LA system.
2:38
S…
Speaker 3 (audio1037681005)
And my colleague was
2:43
S…
Speaker 3 (audio1037681005)
the first time that he's seen the next brand.
2:47
S…
Speaker 3 (audio1037681005)
But for him,
2:52
S…
Speaker 3 (audio1037681005)
the system works very,
2:55
S…
Speaker 3 (audio1037681005)
very, very well.
2:56
S…
Speaker 3 (audio1037681005)
But the problem is...
3:04
S…
Speaker 3 (audio1037681005)
that the customer doesn't know the brand and the
3:08
S…
Speaker 3 (audio1037681005)
goods. In fact,
3:10
S…
Speaker 3 (audio1037681005)
in my idea,
3:11
S…
Speaker 3 (audio1037681005)
I think if
3:15
S…
Speaker 3 (audio1037681005)
you agree,
3:17
S…
Speaker 3 (audio1037681005)
next year we need to do
3:21
S…
Speaker 3 (audio1037681005)
mere fail.
3:23
S…
Speaker 3 (audio1037681005)
Because yes,
3:25
S…
Speaker 3 (audio1037681005)
I can organize a demo day
3:30
S…
Speaker 3 (audio1037681005)
or other,
3:32
S…
Speaker 3 (audio1037681005)
but...
3:33
S…
Speaker 3 (audio1037681005)
If we will go
3:37
S…
Speaker 3 (audio1037681005)
in a fair,
3:39
S…
Speaker 3 (audio1037681005)
the customers can see darkly the products,
3:42
S…
Speaker 3 (audio1037681005)
the brand.
3:42
S…
Speaker 3 (audio1037681005)
And in only two days,
3:47
S…
Speaker 3 (audio1037681005)
we can meet.
3:52
S…
Speaker 3 (audio1037681005)
All the countries,
3:53
S…
Speaker 3 (audio1037681005)
the specialists or...
3:57
S…
Speaker 1 (audio1037681005)
Yeah, yeah, I see what you're saying.
3:58
S…
Speaker 1 (audio1037681005)
So it's the presence.
4:00
S…
Speaker 1 (audio1037681005)
It's the presence.
4:00
S…
Speaker 1 (audio1037681005)
It's the visibility.
4:02
S…
Speaker 4 (audio1037681005)
Yeah.
4:03
S…
Speaker 5 (audio1037681005)
Yes, yes.
4:03
S…
Speaker 3 (audio1037681005)
Perfect.
4:04
S…
Speaker 3 (audio1037681005)
The visibility and a small
4:08
S…
Speaker 3 (audio1037681005)
stage,
4:10
S…
Speaker 3 (audio1037681005)
a small...
4:11
S…
Speaker 5 (audio1037681005)
Okay.
4:13
S…
Speaker 3 (audio1037681005)
stage in the fair but the customers can see the brand
4:17
S…
Speaker 3 (audio1037681005)
the products me you can come here
4:21
S…
Speaker 3 (audio1037681005)
about about the investment on
4:25
S…
Speaker 3 (audio1037681005)
the price for me there is not a problem if you if
4:30
S…
Speaker 3 (audio1037681005)
your company can't
4:35
S…
Speaker 3 (audio1037681005)
collaborate for the price of the fare,
4:37
S…
Speaker 3 (audio1037681005)
but...
4:39
S…
Speaker 2 (audio1037681005)
Well, you know,
4:39
S…
Speaker 1 (audio1037681005)
Alex,
4:40
S…
Speaker 1 (audio1037681005)
the thing with Mir,
4:41
S…
Speaker 1 (audio1037681005)
me and you will talk about Mir,
4:43
S…
Speaker 1 (audio1037681005)
but this is obviously more about how the company approaches,
4:46
S…
Speaker 1 (audio1037681005)
how we approach
4:51
S…
Speaker 1 (audio1037681005)
different markets with different strategies,
4:53
S…
Speaker 1 (audio1037681005)
maybe even internally how we approach the way we,
4:57
S…
Speaker 1 (audio1037681005)
our route to market,
4:58
S…
Speaker 1 (audio1037681005)
you know, like you say.
5:00
S…
Speaker 1 (audio1037681005)
Visibility is what it is.
5:01
S…
Speaker 1 (audio1037681005)
Mirror is one example.
5:02
S…
Speaker 1 (audio1037681005)
Mirror is one example.
5:03
S…
Speaker 2 (audio1037681005)
The price of
5:08
S…
Speaker 2 (audio1037681005)
the fire is not the focus.
5:11
S…
Speaker 2 (audio1037681005)
For example,
5:12
S…
Speaker 2 (audio1037681005)
I can pay all the fire and you can give
5:17
S…
Speaker 2 (audio1037681005)
me some demo products,
5:18
S…
Speaker 2 (audio1037681005)
for example.
5:19
S…
Speaker 1 (audio1037681005)
Yeah, I know what you're saying.
5:20
S…
Speaker 2 (audio1037681005)
And this is an example.
5:24
S…
Speaker 1 (audio1037681005)
Yes, I know what you mean.
5:26
S…
Speaker 1 (audio1037681005)
I know what you're saying.
5:27
S…
Speaker 1 (audio1037681005)
There's different ways we can do that.
5:29
S…
Speaker 1 (audio1037681005)
But I mean, I get what you're saying.
5:31
S…
Speaker 1 (audio1037681005)
So just to touch this,
5:32
S…
Speaker 1 (audio1037681005)
just so me and you are on the same page.
5:34
S…
Speaker 1 (audio1037681005)
So the results are okay for a brand that is
5:39
S…
Speaker 1 (audio1037681005)
not very visible.
5:40
S…
Speaker 1 (audio1037681005)
It's okay.
5:41
S…
Speaker 1 (audio1037681005)
So if we had more visibility,
5:43
S…
Speaker 1 (audio1037681005)
we would do much more business.
5:44
S…
Speaker 1 (audio1037681005)
Do I have that right?
5:47
S…
Speaker 2 (audio1037681005)
For example,
5:51
S…
Speaker 2 (audio1037681005)
I resell a system,
5:54
S…
Speaker 2 (audio1037681005)
an HFA column system to a customer.
5:58
S…
Speaker 2 (audio1037681005)
They went to
6:02
S…
Speaker 2 (audio1037681005)
Sicily.
6:04
S…
Speaker 2 (audio1037681005)
The customer...
6:07
S…
Speaker 2 (audio1037681005)
Before,
6:08
S…
Speaker 2 (audio1037681005)
my worker doesn't know the
6:12
S…
Speaker 2 (audio1037681005)
brand, but when he received the system,
6:17
S…
Speaker 2 (audio1037681005)
the audio system.
6:19
S…
Speaker 2 (audio1037681005)
He is very,
6:21
S…
Speaker 2 (audio1037681005)
very...
6:22
S…
Speaker 2 (audio1037681005)
Impressed.
6:23
S…
Speaker 2 (audio1037681005)
Impressed, yes.
6:24
S…
Speaker 1 (audio1037681005)
You see,
6:25
S…
Speaker 1 (audio1037681005)
but that's a great feeling,
6:27
S…
Speaker 1 (audio1037681005)
hey, Alex.
6:27
S…
Speaker 1 (audio1037681005)
Do you know,
6:28
S…
Speaker 1 (audio1037681005)
I mean,
6:29
S…
Speaker 1 (audio1037681005)
for me,
6:30
S…
Speaker 1 (audio1037681005)
look,
6:31
S…
Speaker 1 (audio1037681005)
I get goosebumps, you know,
6:32
S…
Speaker 1 (audio1037681005)
like the feeling.
6:33
S…
Speaker 1 (audio1037681005)
It's the best part for me because then you know that the products are great.
6:36
S…
Speaker 1 (audio1037681005)
It's just more about getting the product in front of more people.
6:39
S…
Speaker 2 (audio1037681005)
Yes.
6:40
S…
Speaker 1 (audio1037681005)
That's the idea,
6:42
S…
Speaker 1 (audio1037681005)
right? Okay,
6:43
S…
Speaker 1 (audio1037681005)
so overall you're satisfied.
6:46
S…
Speaker 1 (audio1037681005)
I mean, of course,
6:47
S…
Speaker 1 (audio1037681005)
there's room for improvement,
6:48
S…
Speaker 1 (audio1037681005)
and we will get there.
6:49
S…
Speaker 1 (audio1037681005)
But overall,
6:50
S…
Speaker 1 (audio1037681005)
you're satisfied with the results,
6:51
S…
Speaker 1 (audio1037681005)
yeah? So you're happy with the relationship,
6:54
S…
Speaker 1 (audio1037681005)
you're happy with me,
6:55
S…
Speaker 1 (audio1037681005)
you're happy with things,
6:55
S…
Speaker 2 (audio1037681005)
yeah? Yes.
6:56
S…
Speaker 1 (audio1037681005)
Yes,
6:58
S…
Speaker 2 (audio1037681005)
because, for example,
6:59
S…
Speaker 2 (audio1037681005)
if I'm going to compare Nex
7:03
S…
Speaker 2 (audio1037681005)
to other brands,
7:07
S…
Speaker 2 (audio1037681005)
RCF.
7:08
S…
Speaker 2 (audio1037681005)
If I resell RCF,
7:09
S…
Speaker 2 (audio1037681005)
I can resell 10
7:14
S…
Speaker 2 (audio1037681005)
systems for a day,
7:15
S…
Speaker 2 (audio1037681005)
but RCF has,
7:19
S…
Speaker 1 (audio1037681005)
I don't know,
7:21
S…
Speaker 2 (audio1037681005)
1000 of resellers in Italy.
7:25
S…
Speaker 1 (audio1037681005)
And there
7:29
S…
Speaker 2 (audio1037681005)
is a war.
7:31
S…
Speaker 2 (audio1037681005)
From one seller to the other one.
7:33
S…
Speaker 1 (audio1037681005)
So it's always a battle,
7:35
S…
Speaker 1 (audio1037681005)
hey? Yes,
7:36
S…
Speaker 2 (audio1037681005)
it's a battle.
7:37
S…
Speaker 2 (audio1037681005)
And on one speaker,
7:39
S…
Speaker 2 (audio1037681005)
my margin is five euros,
7:42
S…
Speaker 1 (audio1037681005)
for example.
7:42
S…
Speaker 1 (audio1037681005)
I get it.
7:45
S…
Speaker 1 (audio1037681005)
Okay, so I understand.
7:46
S…
Speaker 1 (audio1037681005)
All right,
7:47
S…
Speaker 1 (audio1037681005)
Alex, thank you so much.
7:48
S…
Speaker 1 (audio1037681005)
So there's only like 10 questions,
7:52
S…
Speaker 1 (audio1037681005)
okay? So maybe eight or nine questions.
7:53
S…
Speaker 1 (audio1037681005)
So the next question is,
7:54
S…
Speaker 1 (audio1037681005)
which audio brands are you selling the most of right now?
7:58
S…
Speaker 1 (audio1037681005)
db technology db okay db technologies okay
8:02
S…
Speaker 1 (audio1037681005)
uh db technologies and that's also because the same thing
8:06
S…
Speaker 1 (audio1037681005)
you know the price is good it's visible people know it it's a it's a good brand people
8:11
S…
Speaker 1 (audio1037681005)
understand it and they trust it yeah yes okay okay
8:15
S…
Speaker 2 (audio1037681005)
no problem yes because because uh
8:18
S…
Speaker 2 (audio1037681005)
cp technology 20 years ago was the level of
8:23
S…
Speaker 1 (audio1037681005)
broil for example yeah yeah yeah yeah you're right you're right but
8:27
S…
Speaker 2 (audio1037681005)
uh but uh with the dva line array
8:31
S…
Speaker 2 (audio1037681005)
uh on the market with a good
8:35
S…
Speaker 2 (audio1037681005)
uh level of goods with a very low price
8:40
S…
Speaker 1 (audio1037681005)
yeah so it's accessible it's accessible
8:43
S…
Speaker 1 (audio1037681005)
Yeah.
8:43
S…
Speaker 2 (audio1037681005)
Then after DWA,
8:45
S…
Speaker 2 (audio1037681005)
they go out with VIO.
8:48
S…
Speaker 1 (audio1037681005)
Yeah,
8:49
S…
Speaker 1 (audio1037681005)
yeah. But at the moment,
8:50
S…
Speaker 2 (audio1037681005)
VIO is a very high level.
8:53
S…
Speaker 1 (audio1037681005)
Yeah, yeah.
8:54
S…
Speaker 2 (audio1037681005)
And the price is very high.
8:56
S…
Speaker 1 (audio1037681005)
And Alex,
8:57
S…
Speaker 1 (audio1037681005)
just to ask you,
8:58
S…
Speaker 1 (audio1037681005)
you know, like you were saying,
9:00
S…
Speaker 1 (audio1037681005)
RCF,
9:00
S…
Speaker 1 (audio1037681005)
because there's a thousand dealers,
9:02
S…
Speaker 1 (audio1037681005)
the margin becomes lower.
9:03
S…
Speaker 1 (audio1037681005)
Is the margins with DB technologies decent?
9:06
S…
Speaker 1 (audio1037681005)
Is it okay?
9:07
S…
Speaker 1 (audio1037681005)
Is it worthwhile or is it also a challenge?
9:10
S…
Speaker 2 (audio1037681005)
DB technology is a little,
9:13
S…
Speaker 2 (audio1037681005)
I have a little,
9:15
S…
Speaker 2 (audio1037681005)
much more level of margin.
9:16
S…
Speaker 1 (audio1037681005)
Oh, so there's more margin for you?
9:18
S…
Speaker 2 (audio1037681005)
Yes, a little, yes.
9:19
S…
Speaker 2 (audio1037681005)
But because I know the Italian director of sales,
9:23
S…
Speaker 2 (audio1037681005)
so I have a good time.
9:24
S…
Speaker 1 (audio1037681005)
Yeah, I know, I know.
9:25
S…
Speaker 1 (audio1037681005)
Okay,
9:27
S…
Speaker 1 (audio1037681005)
so,
9:29
S…
Speaker 1 (audio1037681005)
no, I understand.
9:30
S…
Speaker 1 (audio1037681005)
You know, it's just,
9:31
S…
Speaker 1 (audio1037681005)
it's good information,
9:32
S…
Speaker 1 (audio1037681005)
you know, because it makes a big picture.
9:33
S…
Speaker 1 (audio1037681005)
And then we can change or look into things from outside
9:37
S…
Speaker 1 (audio1037681005)
to modify and to improve.
9:39
S…
Speaker 1 (audio1037681005)
So,
9:40
S…
Speaker 1 (audio1037681005)
okay, what are the reasons?
9:41
S…
Speaker 1 (audio1037681005)
That's what we're talking about,
9:42
S…
Speaker 1 (audio1037681005)
the pricing and the margins and the accessibility,
9:44
S…
Speaker 1 (audio1037681005)
right?
9:45
S…
Speaker 2 (audio1037681005)
Yes.
9:46
S…
Speaker 1 (audio1037681005)
And obviously,
9:47
S…
Speaker 1 (audio1037681005)
like you said,
9:48
S…
Speaker 1 (audio1037681005)
it's...
9:49
S…
Speaker 2 (audio1037681005)
But at the same time,
9:52
S…
Speaker 2 (audio1037681005)
DB technology has
9:56
S…
Speaker 2 (audio1037681005)
a low budget...
10:00
S…
Speaker 2 (audio1037681005)
series for example a point source for a store yeah
10:04
S…
Speaker 2 (audio1037681005)
db opera for example yeah and uh
10:08
S…
Speaker 2 (audio1037681005)
if you if you can uh uh
10:13
S…
Speaker 2 (audio1037681005)
put out the comma with a little uh
10:17
S…
Speaker 2 (audio1037681005)
discount we can uh we we can go
10:21
S…
Speaker 2 (audio1037681005)
out db technology from uh from the store
10:25
S…
Speaker 1 (audio1037681005)
You're saying Audiocom is a little bit more margin.
10:29
S…
Speaker 3 (audio1037681005)
Or you could offer more
10:33
S…
Speaker 1 (audio1037681005)
discount.
10:33
S…
Speaker 3 (audio1037681005)
The final price.
10:34
S…
Speaker 1 (audio1037681005)
The final price was a bit better for Audiocom.
10:37
S…
Speaker 1 (audio1037681005)
You could challenge the DB technology side.
10:40
S…
Speaker 2 (audio1037681005)
Yes,
10:41
S…
Speaker 2 (audio1037681005)
because, for example,
10:42
S…
Speaker 2 (audio1037681005)
DB Opera,
10:43
S…
Speaker 2 (audio1037681005)
the final price for the customer,
10:45
S…
Speaker 2 (audio1037681005)
I think,
10:46
S…
Speaker 2 (audio1037681005)
is about $450 or
10:51
S…
Speaker 3 (audio1037681005)
$500.
10:54
S…
Speaker 2 (audio1037681005)
And they sell very,
10:56
S…
Speaker 2 (audio1037681005)
very well,
10:56
S…
Speaker 2 (audio1037681005)
this series.
10:57
S…
Speaker 1 (audio1037681005)
Oh, yeah, yeah.
10:58
S…
Speaker 1 (audio1037681005)
That's the plastic ones,
10:59
S…
Speaker 1 (audio1037681005)
the opera.
11:00
S…
Speaker 1 (audio1037681005)
It's the plastic boxes,
11:01
S…
Speaker 3 (audio1037681005)
eh? Yes,
11:01
S…
Speaker 3 (audio1037681005)
plastic. Yeah, yeah,
11:02
S…
Speaker 1 (audio1037681005)
yeah. Okay.
11:03
S…
Speaker 2 (audio1037681005)
And made in China,
11:05
S…
Speaker 3 (audio1037681005)
too. Yeah,
11:05
S…
Speaker 1 (audio1037681005)
if you want to be challenging in that market,
11:08
S…
Speaker 1 (audio1037681005)
it has to be made in bulk.
11:10
S…
Speaker 1 (audio1037681005)
You know,
11:12
S…
Speaker 1 (audio1037681005)
with no European hands.
11:14
S…
Speaker 1 (audio1037681005)
European hands are expensive.
11:17
S…
Speaker 3 (audio1037681005)
Yes.
11:18
S…
Speaker 1 (audio1037681005)
Okay,
11:19
S…
Speaker 1 (audio1037681005)
thanks, Alex.
11:20
S…
Speaker 1 (audio1037681005)
That's good.
11:20
S…
Speaker 1 (audio1037681005)
Okay,
11:21
S…
Speaker 1 (audio1037681005)
so I think the next question is...
11:23
S…
Speaker 1 (audio1037681005)
for next what is what do you think from your perspective is is next
11:27
S…
Speaker 1 (audio1037681005)
audio group's three main problems primarily
11:34
S…
Speaker 1 (audio1037681005)
Problems...
11:35
S…
Speaker 1 (audio1037681005)
No, be honest.
11:36
S…
Speaker 1 (audio1037681005)
Don't worry.
11:36
S…
Speaker 1 (audio1037681005)
There's no, like I say,
11:37
S…
Speaker 1 (audio1037681005)
it's what you feel like.
11:39
S…
Speaker 1 (audio1037681005)
It could be anything.
11:40
S…
Speaker 1 (audio1037681005)
Look,
11:41
S…
Speaker 1 (audio1037681005)
maybe problems is not the right word.
11:43
S…
Speaker 1 (audio1037681005)
What are our three main negatives?
11:46
S…
Speaker 1 (audio1037681005)
You know,
11:46
S…
Speaker 1 (audio1037681005)
maybe, you know,
11:47
S…
Speaker 1 (audio1037681005)
things that we could improve on.
11:49
S…
Speaker 1 (audio1037681005)
Things that maybe make it more difficult for you.
11:52
S…
Speaker 1 (audio1037681005)
You know, what are the three main things from outside?
11:55
S…
Speaker 1 (audio1037681005)
No,
11:58
S…
Speaker 2 (audio1037681005)
I don't know if it is a problem because...
12:06
S…
Speaker 2 (audio1037681005)
You can't go down the price
12:10
S…
Speaker 2 (audio1037681005)
too high because the price makes
12:15
S…
Speaker 2 (audio1037681005)
the brand level on the market.
12:18
S…
Speaker 1 (audio1037681005)
Yes, you have to be careful.
12:20
S…
Speaker 2 (audio1037681005)
So this is one problem
12:24
S…
Speaker 2 (audio1037681005)
where I am searching the best price,
12:28
S…
Speaker 2 (audio1037681005)
but at the same time,
12:29
S…
Speaker 2 (audio1037681005)
you can't go down too high.
12:33
S…
Speaker 2 (audio1037681005)
because the brand level needs to say hi.
12:38
S…
Speaker 3 (audio1037681005)
I know what you're saying.
12:39
S…
Speaker 1 (audio1037681005)
I understand what you're trying to say.
12:41
S…
Speaker 1 (audio1037681005)
It's like, if we go too low,
12:43
S…
Speaker 1 (audio1037681005)
the product is not being represented exactly
12:47
S…
Speaker 1 (audio1037681005)
as it should,
12:48
S…
Speaker 1 (audio1037681005)
because it's a much more quality product.
12:50
S…
Speaker 1 (audio1037681005)
Yeah, I understand.
12:51
S…
Speaker 2 (audio1037681005)
Yes, but at the same time,
12:55
S…
Speaker 2 (audio1037681005)
I need a good price for a brand
12:59
S…
Speaker 2 (audio1037681005)
in Italy,
13:00
S…
Speaker 2 (audio1037681005)
for example.
13:00
S…
Speaker 1 (audio1037681005)
Yes, because the brand is not known,
13:03
S…
Speaker 1 (audio1037681005)
you almost have to have a lower price just to make it...
13:06
S…
Speaker 1 (audio1037681005)
being accessible to the customer so that they can at least get into the market.
13:10
S…
Speaker 1 (audio1037681005)
Okay.
13:10
S…
Speaker 1 (audio1037681005)
So pricing can go too low because of quality.
13:14
S…
Speaker 1 (audio1037681005)
Yeah.
13:14
S…
Speaker 1 (audio1037681005)
So I'm just writing it down,
13:15
S…
Speaker 1 (audio1037681005)
you know, just to,
13:16
S…
Speaker 1 (audio1037681005)
cause I'll never remember this.
13:18
S…
Speaker 1 (audio1037681005)
You know that quality and also
13:22
S…
Speaker 1 (audio1037681005)
pricing.
13:25
S…
Speaker 1 (audio1037681005)
So the pricing needs to be just right.
13:26
S…
Speaker 1 (audio1037681005)
The pricing needs to be re -evaluated for,
13:29
S…
Speaker 1 (audio1037681005)
in my opinion,
13:30
S…
Speaker 1 (audio1037681005)
I'm just summarizing this.
13:32
S…
Speaker 1 (audio1037681005)
Pricing needs to be a little bit more flexible depending on whether you're introducing
13:36
S…
Speaker 1 (audio1037681005)
it into the market or then you're actually stocking.
13:38
S…
Speaker 1 (audio1037681005)
So once you get to a certain point,
13:41
S…
Speaker 1 (audio1037681005)
then you can maybe maintain a higher price because people understand the brand,
13:44
S…
Speaker 3 (audio1037681005)
right? For example,
13:46
S…
Speaker 2 (audio1037681005)
now I have LA122.
13:48
S…
Speaker 2 (audio1037681005)
Now I know the products
13:52
S…
Speaker 2 (audio1037681005)
and the system.
13:54
S…
Speaker 2 (audio1037681005)
In my opinion,
13:55
S…
Speaker 2 (audio1037681005)
the price is very good.
13:57
S…
Speaker 1 (audio1037681005)
Yes.
13:58
S…
Speaker 2 (audio1037681005)
But if I'm going to a new customer
14:02
S…
Speaker 2 (audio1037681005)
or other
14:06
S…
Speaker 2 (audio1037681005)
person and I propose one new system and
14:11
S…
Speaker 2 (audio1037681005)
the price is,
14:14
S…
Speaker 2 (audio1037681005)
I don't know,
14:15
S…
Speaker 2 (audio1037681005)
20 ,000 euros.
14:17
S…
Speaker 1 (audio1037681005)
Yeah.
14:17
S…
Speaker 2 (audio1037681005)
The first impact was...
14:24
S…
Speaker 2 (audio1037681005)
An investment,
14:25
S…
Speaker 2 (audio1037681005)
an important investment.
14:27
S…
Speaker 2 (audio1037681005)
So we need to find
14:31
S…
Speaker 2 (audio1037681005)
a right range and
14:35
S…
Speaker 2 (audio1037681005)
my work will be to
14:40
S…
Speaker 2 (audio1037681005)
organize a demo.
14:45
S…
Speaker 2 (audio1037681005)
And on this way,
14:47
S…
Speaker 2 (audio1037681005)
we can work with the same level of price.
14:50
S…
Speaker 1 (audio1037681005)
So Alex,
14:51
S…
Speaker 1 (audio1037681005)
quick question.
14:52
S…
Speaker 1 (audio1037681005)
So for you to achieve this,
14:54
S…
Speaker 1 (audio1037681005)
you know,
14:56
S…
Speaker 1 (audio1037681005)
let's say the demos that you want to do for the...
15:00
S…
Speaker 1 (audio1037681005)
ability of the brand is there anything that maybe we could do better for that
15:04
S…
Speaker 2 (audio1037681005)
you know maybe yes yes about this i
15:08
S…
Speaker 2 (audio1037681005)
have a question so yes for for example for next september
15:12
S…
Speaker 2 (audio1037681005)
or next year if
15:17
S…
Speaker 2 (audio1037681005)
i organize one or
15:21
S…
Speaker 2 (audio1037681005)
two days yes can we have your support
15:25
S…
Speaker 2 (audio1037681005)
about a system
15:28
S…
Speaker 1 (audio1037681005)
Well, we can talk about that.
15:29
S…
Speaker 1 (audio1037681005)
I mean, this is all part of the same.
15:31
S…
Speaker 1 (audio1037681005)
So it boils down to the same thing,
15:34
S…
Speaker 1 (audio1037681005)
which is a mutual support,
15:37
S…
Speaker 1 (audio1037681005)
right, for systems or finance or something to create these events,
15:41
S…
Speaker 1 (audio1037681005)
right?
15:46
S…
Speaker 1 (audio1037681005)
Well,
15:47
S…
Speaker 1 (audio1037681005)
not just events,
15:47
S…
Speaker 1 (audio1037681005)
but these actions,
15:48
S…
Speaker 1 (audio1037681005)
right?
15:48
S…
Speaker 2 (audio1037681005)
For example,
15:51
S…
Speaker 2 (audio1037681005)
LA -122 is a discontinued product.
15:55
S…
Speaker 2 (audio1037681005)
I bought it because there
15:59
S…
Speaker 2 (audio1037681005)
was a very good price and
16:04
S…
Speaker 2 (audio1037681005)
I used the system because I have a
16:08
S…
Speaker 2 (audio1037681005)
best friend that he has a service.
16:12
S…
Speaker 2 (audio1037681005)
uh i do a service for a small band uh
16:16
S…
Speaker 2 (audio1037681005)
but for example if i want to do a demo
16:20
S…
Speaker 2 (audio1037681005)
day about la 210
16:23
S…
Speaker 2 (audio1037681005)
I can't buy the system.
16:25
S…
Speaker 1 (audio1037681005)
No, of course, of course.
16:25
S…
Speaker 1 (audio1037681005)
So the main problem here is obviously the support
16:30
S…
Speaker 1 (audio1037681005)
for the events and actions in terms of buying the equipment for demo,
16:33
S…
Speaker 1 (audio1037681005)
right?
16:34
S…
Speaker 2 (audio1037681005)
Okay.
16:35
S…
Speaker 1 (audio1037681005)
Is that what you're saying?
16:36
S…
Speaker 2 (audio1037681005)
Yes.
16:37
S…
Speaker 1 (audio1037681005)
Okay,
16:38
S…
Speaker 1 (audio1037681005)
okay.
16:38
S…
Speaker 1 (audio1037681005)
No, that's good,
16:39
S…
Speaker 1 (audio1037681005)
Alex. That makes sense.
16:40
S…
Speaker 1 (audio1037681005)
That makes sense to me.
16:41
S…
Speaker 1 (audio1037681005)
Okay.
16:41
S…
Speaker 2 (audio1037681005)
Because if I need to buy the system,
16:44
S…
Speaker 2 (audio1037681005)
I prefer to pay the plane ticket to the customer and
16:48
S…
Speaker 2 (audio1037681005)
come to your company.
16:51
S…
Speaker 1 (audio1037681005)
yes i get you i get you uh okay so then obviously the
16:55
S…
Speaker 1 (audio1037681005)
buying equipment for the demo uh needs to be revised we need to have maybe some options there
16:59
S…
Speaker 1 (audio1037681005)
hey yeah
17:02
S…
Speaker 1 (audio1037681005)
Okay.
17:02
S…
Speaker 1 (audio1037681005)
And is there anything else you can think of or is all of this is kind of sitting
17:06
S…
Speaker 1 (audio1037681005)
in the same place?
17:07
S…
Speaker 1 (audio1037681005)
Yeah?
17:08
S…
Speaker 1 (audio1037681005)
No.
17:08
S…
Speaker 2 (audio1037681005)
Yes.
17:09
S…
Speaker 1 (audio1037681005)
Is that all?
17:09
S…
Speaker 2 (audio1037681005)
Only that.
17:10
S…
Speaker 1 (audio1037681005)
Only that.
17:11
S…
Speaker 1 (audio1037681005)
Yeah. No,
17:12
S…
Speaker 1 (audio1037681005)
I understand what you're saying there.
17:13
S…
Speaker 1 (audio1037681005)
I mean, so I'm going to read it back to you.
17:15
S…
Speaker 1 (audio1037681005)
So what I'm thinking is from an audiocom perspective,
17:18
S…
Speaker 1 (audio1037681005)
you have to be careful about the pricing because you cannot go too low because the quality
17:22
S…
Speaker 1 (audio1037681005)
of the product is actually higher.
17:23
S…
Speaker 1 (audio1037681005)
So you devalue the product,
17:24
S…
Speaker 1 (audio1037681005)
but you also need to be aware of the...
17:29
S…
Speaker 1 (audio1037681005)
The visibility of the brand is not there.
17:31
S…
Speaker 1 (audio1037681005)
So you maybe need to be able to be a bit flexible on the pricing just to get it into the
17:35
S…
Speaker 1 (audio1037681005)
market.
17:35
S…
Speaker 1 (audio1037681005)
Is that correct?
17:36
S…
Speaker 1 (audio1037681005)
Yeah.
17:37
S…
Speaker 1 (audio1037681005)
And then for support in terms of
17:41
S…
Speaker 1 (audio1037681005)
events and actions for,
17:44
S…
Speaker 1 (audio1037681005)
you know,
17:45
S…
Speaker 1 (audio1037681005)
for demo days.
17:46
S…
Speaker 1 (audio1037681005)
I mean, it could be me or it could be demo days.
17:47
S…
Speaker 1 (audio1037681005)
The actions change.
17:49
S…
Speaker 1 (audio1037681005)
We need to maybe look at getting some more revised options of getting
17:54
S…
Speaker 1 (audio1037681005)
the equipment to you for.
17:56
S…
Speaker 1 (audio1037681005)
Whether it's buying the equipment,
17:58
S…
Speaker 1 (audio1037681005)
it's payment options,
17:59
S…
Speaker 1 (audio1037681005)
it's whatever.
18:01
S…
Speaker 1 (audio1037681005)
We need to revise the options of getting this.
18:04
S…
Speaker 1 (audio1037681005)
Okay.
18:05
S…
Speaker 1 (audio1037681005)
I'm just making sure we're on the same page.
18:07
S…
Speaker 2 (audio1037681005)
For example,
18:08
S…
Speaker 2 (audio1037681005)
first problem was the payment terms.
18:12
S…
Speaker 2 (audio1037681005)
Because if I have different payment terms and not
18:16
S…
Speaker 2 (audio1037681005)
back transfer before the order
18:21
S…
Speaker 2 (audio1037681005)
or long terms,
18:23
S…
Speaker 2 (audio1037681005)
I can organize frequently
18:29
S…
Speaker 2 (audio1037681005)
order.
18:30
S…
Speaker 2 (audio1037681005)
No,
18:31
S…
Speaker 1 (audio1037681005)
I understand.
18:31
S…
Speaker 1 (audio1037681005)
You spoke about this quite a lot of times.
18:33
S…
Speaker 1 (audio1037681005)
So, I mean,
18:34
S…
Speaker 1 (audio1037681005)
that comes into the next question,
18:36
S…
Speaker 1 (audio1037681005)
Alex. What changes would you need?
18:38
S…
Speaker 1 (audio1037681005)
to double your orders for the next 12 months.
18:40
S…
Speaker 1 (audio1037681005)
One of them would be payment terms,
18:41
S…
Speaker 2 (audio1037681005)
right? Yes.
18:43
S…
Speaker 1 (audio1037681005)
Yeah.
18:43
S…
Speaker 1 (audio1037681005)
You see,
18:44
S…
Speaker 1 (audio1037681005)
I knew it.
18:44
S…
Speaker 1 (audio1037681005)
Yes,
18:45
S…
Speaker 2 (audio1037681005)
because at the moment,
18:47
S…
Speaker 2 (audio1037681005)
I think you are,
Denna utskrift genererades av AI (automatisk taligenkänning). Kan innehålla fel — verifiera mot originalljudet för kritisk användning. Politik för AI
Sammanfattning
Klicka på Summarize för att generera en AI sammanfattning av denna utskrift.
Sammanfatta...
Fråga AI om detta Transcript
Fråga något om denna utskrift — AI kommer att hitta relevanta avsnitt och svar.