03
ជំពូក
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0:09ជំពូក 1: How do I. 300s · Speaker 2
How do I... What do I do with my hands? I think I know this by now. All right, y 'all. Welcome back to Architect, a branding blueprint that builds authority. Just a couple of reminders. This is being recorded. It will be available in lab wi…
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5:09
about that founding team that really brought everything together. Hopefully that will happen. But I can tell you in most cases it doesn't. It doesn't unless the brand voice is fully codified. Unless it is put in to a fictional character. So…
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10:12ជំពូក 3: that they get hit by a bus and we can't go to this extreme This guru -itis I see infecting a lot of brands, right? 300s · Speaker 1
that they get hit by a bus and we can't go to this extreme This guru -itis I see infecting a lot of brands, right? But it's what we got to do. I want to be more human, so I got to get out there. I got to be the face of the brand. I got to b…
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15:12ជំពូក 4: Despised characters. 301s · Speaker 2
Despised characters. Characters that elicit emotion. Characters that very often, if you know the movies they played in, you could probably recite some of their famous lines. Even though you may not remember the exact plotline of the movie i…
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20:14ជំពូក 5: Like ordinary is free. 300s · Speaker 1
Like ordinary is free. You can just walk around and pick up ordinary whenever you want. It's just boom, ordinary, right? If you are going to ask money from someone, you need to do something extraordinary. So what is that? What is that North…
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25:14ជំពូក 6: What's the hill that you're prepared to die on? 301s · Speaker 1
What's the hill that you're prepared to die on? Remember when I talked about speaking in absolutes? Boom. If you stand for nothing, people don't trust you. I said it before. You have friends that you don't necessarily agree with them and ev…
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30:15ជំពូក 7: You're like, yeah, I get it. 302s · Speaker 1
You're like, yeah, I get it. I kind of like it, but like you went way too far, bro. And that was when it got interesting. That was when DC learned Stan Lee's secret. If you want somebody to fall in love with a superhero, you have to make th…
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35:18ជំពូក 8: Nobody else did. 300s · Speaker 1
Nobody else did. I thought it was cool that he was back there doing all the stuff, right? So what are these things that you'll begin to notice? I liked characters that were selfless. Some of my favorite athletes growing up were the athletes…
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40:18ជំពូក 9: Richard Lindner, smart. 301s · Speaker 2
Richard Lindner, smart. These are people I can explain a little bit of something to badly. They get it, come back, and it's better. Justin Rondo, again and again and again and again and again. People who are just smart, they just have a kna…
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45:19ជំពូក 10: Like, gave him the Nunkies. 300s · Speaker 1
Like, gave him the Nunkies. And I didn't even, like, that's probably not a smart thing to say. Now thankfully he gave me like, you know, fist bump and he has a good sense of humor, you know, about stuff. But that's the kind of crap that I d…
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50:19ជំពូក 11: Sorry I ruined your Black Panther party. 281s · Speaker 1
Sorry I ruined your Black Panther party. I mean, it's again and again and again, right? If you've seen the movie, you know, like, this is us. Digital Marketer is Forrest Gump. So I would encourage you and I would invite you to figure out wh…
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55:00ជំពូក 12: So why does this matter? 302s · Speaker 2
So why does this matter? This is how you scale with soul. The character of Steve Jobs is imbued into Apple. It's there. It's there. And if you want to know what Apple's character is, it looks a whole lot like Sherlock Holmes. It looks a who…
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1:00:03ជំពូក 13: be me And I'm still gonna be joyful, and I'm still gonna be irreverent and so is our company So we're gonna show up. 72s · Speaker 2
be me And I'm still gonna be joyful, and I'm still gonna be irreverent and so is our company So we're gonna show up. We're gonna do a great job. We have good design We have a great product, but every now and then we're gonna let a little bi…
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1:01:17ជំពូក 14: How long do you think? 32s · Speaker 3
How long do you think? About 15 minutes? I got some work to do. A little bit of work to do. A little bit of work. Yeah, I don't expect, so I'll just say, I don't expect you to get your character diamond totally figured out on the break. I w…