20. Maximising The Bottom Line

Speakers

• Speaker 1 0:15
• Speaker 2 9:22

1. 0:15

   Chapter 1: One of the most critical dials in your financial cockpit is maximizing profits. 302s · Speaker 1

   One of the most critical dials in your financial cockpit is maximizing profits. When you hear the word maximize, your first instinct might be, get big. But maximizing profits is not the same as hitting the revenue or growth lever of your bu…

2. 5:17

   Chapter 2: and thinking in terms of needs and wants and investments versus cost, business B was able to increase its profits by 30% by cutting expenses by 3. 243s · Speaker 1

   and thinking in terms of needs and wants and investments versus cost, business B was able to increase its profits by 30% by cutting expenses by 3.5% without growing revenue. Let me say this another way. With a profit margin of 10%, Every do…

3. 9:22

   Chapter 3: Here it is on a bumper sticker. 5s · Speaker 2

   Here it is on a bumper sticker. Grow the efficiency as opposed to growing the problem.