VID-20260620-WA0025

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S… Speaker 1 (VID-20260620-WA0025)

Starting a business can seem complicated.

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S… Speaker 1 (VID-20260620-WA0025)

You might have a thousand ideas but no clue where to begin,

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S… Speaker 1 (VID-20260620-WA0025)

or maybe you worry about making the wrong move.

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S… Speaker 1 (VID-20260620-WA0025)

I've been there too,

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and what I've learned is that you don't need millions in the bank to start your own business.

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What you need is a clear blueprint to follow that saves you from

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wasting time and money.

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What I'll show you today...

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can truly increase your chances of success and avoid all the common mistakes

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most beginners make.

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So, let's not waste any time and get started.

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Part 1,

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which business to start.

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Figuring out which business to start doesn't have to be overwhelming.

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You don't need to invent something completely new.

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There are already thousands of business models out there that work,

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and you can adapt them to your needs.

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The risk,

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however, is getting lost in too many options and never actually starting.

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To avoid that,

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it's smart to focus on four key variables that will guide you in making smart

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decisions.

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The first variable is the initial cost.

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Every business requires a minimum investment to get started.

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Figure out how much you really need to start,

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whether it's for equipment,

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materials,

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or licenses.

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S… Speaker 1 (VID-20260620-WA0025)

Knowing exactly how much you need up front helps you avoid unpleasant

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surprises and set a clear plan from day one.

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If you're starting with a tight budget,

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online businesses are often the best choice because they usually

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require much lower startup costs compared to a physical location.

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The second variable is the required skills.

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Some businesses demand years of experience,

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while others only need basic skills that you can learn quickly or

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delegate.

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Ask yourself,

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do I already have these skills?

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Can I learn them fast?

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Or can I hire someone who has them?

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For instance,

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if you know how to build websites,

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you can offer that skill to people who need a site that's ready to go.

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Generally, the simpler the business,

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the easier it is to get started.

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The third variable is scalability,

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how easily your business can grow without dramatically increasing costs or

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the time you spend on each new customer.

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For example,

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if you sell software,

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once it's created,

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you can sell it to thousands of people without starting over each time.

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On the other hand,

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if you offer one -on -one consulting,

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you can only handle so many clients at once,

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and each new client takes more of your time,

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so growth is limited by the hours you can work.

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The last variable is the time to get started.

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How quickly you can start your business is crucial for testing your idea in

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the market.

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If a business can launch in a few weeks,

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you can immediately gather real data and check market demand.

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Projects that take months to develop can slow down decision making and

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increase costs before you see concrete results.

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That's why,

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especially at the beginning,

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it's wise to pick a model that can be operational within about a month.

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When you start a business,

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one of the first things to figure out is how much money you need before

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you start making a profit.

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This is your break -even point.

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It's the moment when the money coming in covers all your expenses.

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And from that point on,

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every sale is pure profit.

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Calculating it is pretty simple.

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Take all your fixed costs and divide them by the difference between the

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average price of your product and your variable costs.

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This tells you the total sales revenue you need to generate to cover all

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your costs.

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Knowing your breakeven point also helps you see if your product or service

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price is sustainable,

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or if you need to cut costs to make your business profitable.

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Problem and Value Proposition To build a successful business,

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it's crucial to start with two key concepts,

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the customer's problem and your value proposition.

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The problem represents the real need your customer is experiencing.

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Understanding this problem means identifying why someone would pay

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for your solution.

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But how do you find a real problem?

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There are several ways,

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like observe people's daily behaviors,

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listen to recurring complaints,

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or analyze online reviews of existing products or services.

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Sometimes,

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there isn't just one problem to solve,

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but multiple needs that intersect,

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making your idea even stronger.

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For example,

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the founders of Airbnb realized that during events in San Francisco,

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hotels became too expensive,

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or even fully booked.

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At the same time,

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many people had unused apartments.

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So the problem was twofold.

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Travelers had no affordable options,

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and homeowners had empty spaces generating no value.

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From this insight,

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they created a business that offered travelers affordable accommodations

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while allowing owners to earn money by renting out rooms.

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This simple insight turned a widespread inconvenience into a billion

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-dollar opportunity.

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The value proposition,

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on the other hand,

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is the concrete answer your business offers to solve that problem,

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highlighting the main benefits and what sets you apart from competitors.

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Imagine the problem is that busy urban professionals don't have time

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to drop off their laundry and worry about it getting damaged.

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A potential business idea could be to pick up and deliver cleaned

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clothes directly to their homes.

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The value proposition could be,

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deliver your clothes straight to your door,

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guaranteeing premium cleaning and total care.

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So, if we were to summarize the exact path,

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it would be identify a problem,

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offer a solution,

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and develop a unique selling proposition.

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It's always a good idea to create a business plan before starting a business,

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even if you're not writing it professionally to seek investors.

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The important thing is that it helps you organize your ideas and

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understand right away how your business will work.

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In general,

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a solid business plan helps you clarify three fundamental things,

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where you want to go,

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how you will get there,

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and what resources you need to do so.

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To make it practical,

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you can divide it into a few key sections.

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Market research to understand who your competitors are,

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who your ideal customers are,

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what problems they face,

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and most importantly,

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how much it costs to acquire them.

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Product or service description.

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Explain clearly what you offer,

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why it's different,

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and what problem it solves.

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The operational plan,

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which defines the practical processes.

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Suppliers,

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logistics,

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tools,

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work organization.

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And the marketing plan,

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in which you outline how you'll make your offer known.

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and convert leads into paying customers.

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This way,

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your business plan becomes a practical tool that helps you make informed decisions

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right from the start.

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Part five,

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product market fit.

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According to statistics,

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50 % of businesses fail within the first five years,

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and the number one reason is a lack of product market fit.

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Product market fit measures how well your product truly meets people's needs,

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and understanding whether it exists can make all the difference between your business

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succeeding or failing.

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So, how do you actually achieve product market fit?

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The first step is testing small before going big.

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Before bringing your final product to market,

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launch a minimum viable product,

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a simplified version that lets you see how people react.

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Step 2.

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Be ready to adapt quickly.

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Sometimes, you start with a product idea that seems perfect to you,

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but it doesn't resonate with your target customer,

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or they want a slightly different version.

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Often,

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a small tweak in price,

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design,

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or delivery can make all the difference.

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The third step is to talk directly with your target customers.

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Ask for feedback,

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study their behavior,

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and pay attention not only to what they say,

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but also to what they do.

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If they're not buying,

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there's a reason.

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A practical way to see if your product really fits the market is to use the Sean

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Ellis method.

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This involves sending a survey to your customers asking exactly,

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if product X were to shut down tomorrow,

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how disappointed would you be?

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Then propose the following answers.

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If at least 40 % of respondents say they would be extremely disappointed,

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it means your product has found the right product market fit.

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If the percentage is lower,

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your product still doesn't fully meet the needs of your target market.

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Part six,

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managing your business finances.

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The second reason startups fail is poor money and cash flow management.

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Even the best product or the most brilliant idea can fail if

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money isn't handled properly.

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So, let's see how to effectively manage your business finances.

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Step 1.

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Separate personal and business finances.

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When you start your business,

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open a dedicated business account right away.

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Never mix personal and business expenses.

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It creates confusion and tax problems.

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From your business account,

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pay for all business expenses and transfer a fixed salary

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to your personal account.

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The golden rule that can make the difference in your business's success is to

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reinvest profits into growth before

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upgrading your lifestyle.

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In other words,

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first build a business that generates income,

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then buy the Lambo.

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Step 2.

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Plan your budget.

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Set a clear initial budget.

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How much you invest,

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how you invest it,

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what you invest in,

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and when.

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Then divide expenses into three categories.

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Essential,

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like products and website,

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operational,

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and extra.

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Step 3.

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Monitor regularly.

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Each month,

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prepare a mini income statement.

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costs, profit,

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and track daily cash inflows and outflows.

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I recommend using simple tools like Excel to speed up data review and

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adjust your course quickly.

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Step four,

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manage cash flow.

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This is the most important point.

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Cash flow is the lifeblood of your business.

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It's the flow of money in and out of your company.

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Most businesses don't fail because they aren't profitable,

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but because they run out of cash to pay salaries,

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suppliers,

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and taxes.

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If you invoice $20 ,000,

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but your clients pay in 90 days,

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and meanwhile,

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you need to pay $10 ,000 to suppliers immediately,

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you're in a cash crunch even if you're technically $10 ,000 in

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profit.

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A simple way to calculate it is to add your starting cash to

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revenue, then subtract fixed costs,

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S… Speaker 1 (VID-20260620-WA0025)

variable costs,

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S… Speaker 1 (VID-20260620-WA0025)

and taxes due.

9:43

S… Speaker 1 (VID-20260620-WA0025)

Let's say an e -commerce business starts the month with $2 ,000

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S… Speaker 1 (VID-20260620-WA0025)

in initial cash and expects $8 ,000 in online sales.

9:52

S… Speaker 1 (VID-20260620-WA0025)

It has $1 ,500 in fixed costs,

9:56

S… Speaker 1 (VID-20260620-WA0025)

$3 ,000 in variable costs,

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S… Speaker 1 (VID-20260620-WA0025)

and $1 ,000 to set aside for taxes and contributions.

10:02

S… Speaker 1 (VID-20260620-WA0025)

Applying this formula

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S… Speaker 1 (VID-20260620-WA0025)

the business would have $4 ,500 in available cash

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S… Speaker 1 (VID-20260620-WA0025)

at the end of the month.

10:10

S… Speaker 1 (VID-20260620-WA0025)

To avoid running out of cash,

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S… Speaker 1 (VID-20260620-WA0025)

don't tie up too much money in inventory or non -immediately productive investments,

10:16

S… Speaker 1 (VID-20260620-WA0025)

and maintain a cash buffer covering three to six months of operating expenses.

10:23

S… Speaker 1 (VID-20260620-WA0025)

Marketing is the heart of your business.

10:25

S… Speaker 1 (VID-20260620-WA0025)

You could say it makes up a good share of a company's success.

10:29

S… Speaker 1 (VID-20260620-WA0025)

And when it comes to online businesses,

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S… Speaker 1 (VID-20260620-WA0025)

that percentage grows even more.

10:33

S… Speaker 1 (VID-20260620-WA0025)

Because with so many people online and no physical presence,

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S… Speaker 1 (VID-20260620-WA0025)

marketing is the only way to get noticed.

10:39

S… Speaker 1 (VID-20260620-WA0025)

The truth is simple.

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S… Speaker 1 (VID-20260620-WA0025)

An excellent product with poor marketing will always perform worse than

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S… Speaker 1 (VID-20260620-WA0025)

a mediocre product promoted the right way.

10:47

S… Speaker 1 (VID-20260620-WA0025)

I won't go into too much detail on this step.

10:50

S… Speaker 1 (VID-20260620-WA0025)

because I've made a full video where I show you exactly how to level up your marketing

10:54

S… Speaker 1 (VID-20260620-WA0025)

skills.

10:54

S… Speaker 1 (VID-20260620-WA0025)

Let me know in the comments what business you're working on or thinking of starting,

10:59

S… Speaker 1 (VID-20260620-WA0025)

and I'll see you in the next one.

VID-20260620-WA0025

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