audio1404656254

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S… Speaker 2 (audio1404656254)

Let's start.

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S… Speaker 3 (audio1404656254)

Starting recording.

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S… Speaker 3 (audio1404656254)

So what I will do,

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S… Speaker 3 (audio1404656254)

I will ask you the questions,

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S… Speaker 3 (audio1404656254)

but also I will share the PowerPoint I

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S… Speaker 3 (audio1404656254)

have with those questions so you can read it and

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S… Speaker 3 (audio1404656254)

give you time to analyze the question and have the time for the

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S… Speaker 1 (audio1404656254)

reply.

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S… Speaker 3 (audio1404656254)

So I'm doing right now.

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S… Speaker 3 (audio1404656254)

I will share the PowerPoint

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S… Speaker 3 (audio1404656254)

with you.

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S… Speaker 3 (audio1404656254)

So, and this is starting with the first question is,

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S… Speaker 3 (audio1404656254)

are you satisfied with the results you have achieved with next?

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S… Speaker 1 (audio1404656254)

During the circumstances,

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S… Speaker 1 (audio1404656254)

I am satisfied with the linear line that is being made.

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S… Speaker 1 (audio1404656254)

We are not in the place

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S… Speaker 1 (audio1404656254)

that I want to be,

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S… Speaker 1 (audio1404656254)

but we're going there.

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S… Speaker 1 (audio1404656254)

I see it from the range that is being sold.

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S… Speaker 1 (audio1404656254)

I see it from the information that I'm being received from you.

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S… Speaker 1 (audio1404656254)

I see it by the demands of the customers.

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S… Speaker 1 (audio1404656254)

I see it from the professionality of my customers.

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S… Speaker 1 (audio1404656254)

And taking a linear line,

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S… Speaker 1 (audio1404656254)

I think there is a good future in the next coming

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S… Speaker 1 (audio1404656254)

years for Next and Connector together in Israel.

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S… Speaker 1 (audio1404656254)

That's what I see.

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S… Speaker 1 (audio1404656254)

I see on a monthly basis more stuff

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S… Speaker 1 (audio1404656254)

are being discussed and more stuff are being offered.

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S… Speaker 2 (audio1404656254)

True,

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S… Speaker 1 (audio1404656254)

the market is very difficult with the competition over here because all

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S… Speaker 1 (audio1404656254)

of the manufacturers are here in our small country.

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S… Speaker 1 (audio1404656254)

And still we are managing to sell and

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S… Speaker 1 (audio1404656254)

the customers are satisfied with what we're selling.

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S… Speaker 2 (audio1404656254)

Okay.

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S… Speaker 3 (audio1404656254)

That sounds good.

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S… Speaker 3 (audio1404656254)

That sounds good.

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S… Speaker 3 (audio1404656254)

So the first question is done.

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S… Speaker 3 (audio1404656254)

Let's go to the next question.

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S… Speaker 2 (audio1404656254)

Okay.

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S… Speaker 3 (audio1404656254)

Which audio brands are you selling the most of right now?

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S… Speaker 2 (audio1404656254)

Well,

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S… Speaker 1 (audio1404656254)

I have several audio brands,

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S… Speaker 1 (audio1404656254)

but none of them competing with each other.

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S… Speaker 1 (audio1404656254)

For example,

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S… Speaker 1 (audio1404656254)

there is no competition on my shelf for Next Pro Audio.

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S… Speaker 1 (audio1404656254)

I have another brand,

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S… Speaker 1 (audio1404656254)

the site is called Pequod,

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S… Speaker 1 (audio1404656254)

but it's a totally different range with totally different purposes and totally different pricing.

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S… Speaker 1 (audio1404656254)

None of it is similar to another.

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S… Speaker 1 (audio1404656254)

In Next AudioCom,

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S… Speaker 1 (audio1404656254)

I can say some of the items are similar with

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S… Speaker 1 (audio1404656254)

monitor audio,

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S… Speaker 1 (audio1404656254)

but maybe four or five SKUs,

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S… Speaker 1 (audio1404656254)

not more than that.

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S… Speaker 1 (audio1404656254)

This is a policy in my company.

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S… Speaker 1 (audio1404656254)

I don't have the same manufacturers competing

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S… Speaker 1 (audio1404656254)

on the same field.

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S… Speaker 1 (audio1404656254)

I'm searching for a full range of solutions for my customers.

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S… Speaker 1 (audio1404656254)

Each one is being represented by us,

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S… Speaker 1 (audio1404656254)

one manufacturer,

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S… Speaker 1 (audio1404656254)

maximum two,

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S… Speaker 1 (audio1404656254)

and even that is not happening.

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S… Speaker 1 (audio1404656254)

So my loyalty to Next is absolute in this

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S… Speaker 1 (audio1404656254)

range and in this place.

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S… Speaker 1 (audio1404656254)

During the time I turned down everyone that

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S… Speaker 1 (audio1404656254)

approached and said,

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S… Speaker 1 (audio1404656254)

let's do a joint venture.

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S… Speaker 1 (audio1404656254)

I didn't see any reason to do so.

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S… Speaker 1 (audio1404656254)

I'm totally focused on the business with Next.

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S… Speaker 2 (audio1404656254)

Thank you.

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S… Speaker 3 (audio1404656254)

I really appreciate your feedback.

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S… Speaker 3 (audio1404656254)

Okay.

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S… Speaker 3 (audio1404656254)

So let's do the

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S… Speaker 3 (audio1404656254)

next question has to do with this one.

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S… Speaker 3 (audio1404656254)

Which is,

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S… Speaker 3 (audio1404656254)

what are the reasons for selling more or Next

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S… Speaker 3 (audio1404656254)

or other brands?

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S… Speaker 1 (audio1404656254)

I think I answered that.

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S… Speaker 2 (audio1404656254)

Yes,

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S… Speaker 1 (audio1404656254)

you did.

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S… Speaker 1 (audio1404656254)

If you want me,

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S… Speaker 1 (audio1404656254)

let's say, what can I add more?

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S… Speaker 2 (audio1404656254)

Really,

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S… Speaker 1 (audio1404656254)

when we are selling items of Next,

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S… Speaker 1 (audio1404656254)

I see the satisfaction of my customers after that and gives

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S… Speaker 1 (audio1404656254)

me a lot of...

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S… Speaker 1 (audio1404656254)

A lot of warmth in my heart.

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S… Speaker 1 (audio1404656254)

Why is that?

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S… Speaker 1 (audio1404656254)

Because most of the competition,

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S… Speaker 1 (audio1404656254)

the customers that we have are professional people.

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S… Speaker 1 (audio1404656254)

They're not end users.

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S… Speaker 1 (audio1404656254)

And to hear a good word from professional people,

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S… Speaker 1 (audio1404656254)

I think it's even double meaning than the end

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S… Speaker 1 (audio1404656254)

user, because he really knows what he's talking about.

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S… Speaker 1 (audio1404656254)

But it takes time.

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S… Speaker 1 (audio1404656254)

And you see it on a daily basis.

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S… Speaker 1 (audio1404656254)

Another person,

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S… Speaker 1 (audio1404656254)

another person,

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S… Speaker 1 (audio1404656254)

another person.

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S… Speaker 1 (audio1404656254)

And everybody asks questions and wants to know and needs

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S… Speaker 1 (audio1404656254)

to know.

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And we supply the right answers.

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S… Speaker 1 (audio1404656254)

And I must say something on your behalf.

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S… Speaker 1 (audio1404656254)

I think that the education that had been made

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S… Speaker 1 (audio1404656254)

in the past two years from next outside.

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supports us very much and depreciate Next from

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other competition very much.

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S… Speaker 1 (audio1404656254)

Because you see that today Next

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S… Speaker 1 (audio1404656254)

is many things,

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S… Speaker 1 (audio1404656254)

but these are not boxes.

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S… Speaker 1 (audio1404656254)

It needs to be installed perfectly and

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S… Speaker 1 (audio1404656254)

we have the knowledge.

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S… Speaker 2 (audio1404656254)

to do that.

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S… Speaker 2 (audio1404656254)

It needs to be the right items should be recommended

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S… Speaker 2 (audio1404656254)

and we have the power to do so.

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S… Speaker 2 (audio1404656254)

So that the end results will be none less

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S… Speaker 2 (audio1404656254)

than 100%.

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S… Speaker 2 (audio1404656254)

And this is the feedback that I'm receiving from my

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S… Speaker 2 (audio1404656254)

customers when they buy next.

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S… Speaker 2 (audio1404656254)

They are very satisfied with what they're buying.

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S… Speaker 1 (audio1404656254)

Very good.

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S… Speaker 3 (audio1404656254)

Very good.

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S… Speaker 1 (audio1404656254)

Very well.

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S… Speaker 3 (audio1404656254)

So let's pass to the next question.

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S… Speaker 3 (audio1404656254)

What are our three main problems?

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S… Speaker 1 (audio1404656254)

Okay.

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S… Speaker 2 (audio1404656254)

The three main problems are this marketing.

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S… Speaker 2 (audio1404656254)

We need to be much

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S… Speaker 2 (audio1404656254)

more aggressive with marketing.

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S… Speaker 2 (audio1404656254)

It's a lot of investment that we need to know how to do so.

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S… Speaker 1 (audio1404656254)

Secondly,

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S… Speaker 2 (audio1404656254)

is pricing in

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S… Speaker 1 (audio1404656254)

which...

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S… Speaker 1 (audio1404656254)

Listen,

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S… Speaker 2 (audio1404656254)

this is something that needs to be explained.

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S… Speaker 2 (audio1404656254)

Every person that comes and listens to next products,

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S… Speaker 2 (audio1404656254)

he understands the price.

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S… Speaker 2 (audio1404656254)

But still,

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he says,

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S… Speaker 2 (audio1404656254)

the competition is enough for me.

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S… Speaker 2 (audio1404656254)

And if the pricing is substantially

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S… Speaker 2 (audio1404656254)

lower, I will still stay with my current

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S… Speaker 2 (audio1404656254)

supplier.

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S… Speaker 2 (audio1404656254)

But we're trying all the time to see

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S… Speaker 2 (audio1404656254)

how we can arrange this gap.

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S… Speaker 3 (audio1404656254)

Yes.

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S… Speaker 2 (audio1404656254)

This is something that really,

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S… Speaker 2 (audio1404656254)

I think, not on one or two minutes of meeting we should

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S… Speaker 2 (audio1404656254)

discuss, but we need to think in the long term,

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S… Speaker 2 (audio1404656254)

maybe create some sort of budget and some

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S… Speaker 2 (audio1404656254)

sort of learning maybe from other countries in Europe how

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S… Speaker 2 (audio1404656254)

to compete with this issue and simply bring

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S… Speaker 2 (audio1404656254)

it into our country.

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S… Speaker 2 (audio1404656254)

Because once there is a set out of Next to this customer

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S… Speaker 2 (audio1404656254)

that discussing it with us,

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S… Speaker 2 (audio1404656254)

this is his new level,

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S… Speaker 2 (audio1404656254)

his new challenge.

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S… Speaker 2 (audio1404656254)

He wants to go to Next.

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S… Speaker 2 (audio1404656254)

He wants to go there.

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S… Speaker 2 (audio1404656254)

And we need to be there.

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S… Speaker 2 (audio1404656254)

So this is the second issue.

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S… Speaker 2 (audio1404656254)

So we had the marketing and we had the pricing.

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S… Speaker 2 (audio1404656254)

And the third one is exposure.

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S… Speaker 2 (audio1404656254)

I would say exposure is you can maybe say it's similar like

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S… Speaker 1 (audio1404656254)

marketing.

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S… Speaker 2 (audio1404656254)

I say, no,

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S… Speaker 2 (audio1404656254)

it's not similar like marketing.

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S… Speaker 2 (audio1404656254)

For me,

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S… Speaker 2 (audio1404656254)

exposure is putting next in a place that

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S… Speaker 2 (audio1404656254)

you see it all the time,

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S… Speaker 2 (audio1404656254)

that you hear it all the time and you feel it all the time.

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S… Speaker 2 (audio1404656254)

If I had the formula in which I had a few systems to

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S… Speaker 2 (audio1404656254)

put in several parties.

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S… Speaker 2 (audio1404656254)

even on my own tab,

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S… Speaker 2 (audio1404656254)

just so that would be the signs of next over there and stuff,

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S… Speaker 2 (audio1404656254)

I would have done it.

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S… Speaker 2 (audio1404656254)

This is the kind of exposure that I'm talking

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S… Speaker 2 (audio1404656254)

about. So the industry will see next before I

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S… Speaker 2 (audio1404656254)

approach to them and say,

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S… Speaker 2 (audio1404656254)

come to my showroom or let's have a meeting and let's do a business.

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S… Speaker 2 (audio1404656254)

I want to start creating some sort of demand for them

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S… Speaker 2 (audio1404656254)

to come to me and say,

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S… Speaker 2 (audio1404656254)

we want to buy next.

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S… Speaker 2 (audio1404656254)

I think the SP12 and the SP series in

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S… Speaker 2 (audio1404656254)

total, this is what will bring us in terms of exposure.

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S… Speaker 1 (audio1404656254)

Very good.

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S… Speaker 2 (audio1404656254)

This is what I think,

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S… Speaker 2 (audio1404656254)

and I must say this

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S… Speaker 2 (audio1404656254)

is the ace.

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S… Speaker 2 (audio1404656254)

This item,

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S… Speaker 2 (audio1404656254)

the SP12,

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S… Speaker 2 (audio1404656254)

it is a big ace.

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S… Speaker 1 (audio1404656254)

Very good.

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S… Speaker 3 (audio1404656254)

Very good.

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S… Speaker 1 (audio1404656254)

So these are the three reasons.

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S… Speaker 3 (audio1404656254)

Very good inputs.

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S… Speaker 3 (audio1404656254)

Okay, thank you so much.

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S… Speaker 3 (audio1404656254)

So let's go to the next question.

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S… Speaker 1 (audio1404656254)

Okay.

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S… Speaker 3 (audio1404656254)

What changes would you need for double your orders in the next 12

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S… Speaker 1 (audio1404656254)

months?

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S… Speaker 2 (audio1404656254)

Peace in Israel.

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S… Speaker 3 (audio1404656254)

I know.

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S… Speaker 1 (audio1404656254)

Very simple.

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S… Speaker 1 (audio1404656254)

Also,

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S… Speaker 1 (audio1404656254)

although, although,

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S… Speaker 1 (audio1404656254)

although, Sergio,

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S… Speaker 2 (audio1404656254)

you do not know what's going to happen tomorrow.

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S… Speaker 3 (audio1404656254)

Yeah.

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S… Speaker 2 (audio1404656254)

We have several projects that are offered

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S… Speaker 2 (audio1404656254)

and you need to understand when there is a war.

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S… Speaker 2 (audio1404656254)

Most of the construction employees are

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S… Speaker 2 (audio1404656254)

Palestinians.

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S… Speaker 2 (audio1404656254)

And ever since the war started,

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S… Speaker 2 (audio1404656254)

they're not coming into Israel to work.

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S… Speaker 2 (audio1404656254)

And Israel is searching for bringing workers from other countries

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S… Speaker 2 (audio1404656254)

in order to complete constructions and complete projects.

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S… Speaker 2 (audio1404656254)

So we need

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S… Speaker 2 (audio1404656254)

to know from there where it's coming.

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S… Speaker 2 (audio1404656254)

But I can say this.

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S… Speaker 2 (audio1404656254)

Sit down with myself and let's make

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S… Speaker 2 (audio1404656254)

some sort of some sort of basket.

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S… Speaker 1 (audio1404656254)

OK,

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S… Speaker 2 (audio1404656254)

in which we will have several aces and

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S… Speaker 2 (audio1404656254)

maybe make a planogram for some

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S… Speaker 1 (audio1404656254)

items.

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S… Speaker 2 (audio1404656254)

I will receive some support of you so we will

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S… Speaker 2 (audio1404656254)

be more aggressive.

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S… Speaker 2 (audio1404656254)

And let's see what will come up.

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S… Speaker 2 (audio1404656254)

I have I have

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S… Speaker 2 (audio1404656254)

no problem to go along in this kind of journey with you.

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S… Speaker 1 (audio1404656254)

Okay?

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S… Speaker 2 (audio1404656254)

To see how we can improve.

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S… Speaker 2 (audio1404656254)

Now,

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S… Speaker 2 (audio1404656254)

this year,

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S… Speaker 2 (audio1404656254)

I think I improved a lot since last year and ever since two years

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S… Speaker 2 (audio1404656254)

because there is a linear line.

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S… Speaker 2 (audio1404656254)

In order to increase the business,

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S… Speaker 2 (audio1404656254)

if we're talking about items,

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S… Speaker 2 (audio1404656254)

it is focused.

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S… Speaker 2 (audio1404656254)

We need to focus.

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S… Speaker 2 (audio1404656254)

We need to make some sort of forecast.

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S… Speaker 2 (audio1404656254)

And I need to see the...

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S… Speaker 2 (audio1404656254)

the correct support that I need from you.

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S… Speaker 2 (audio1404656254)

And then we can build up something.

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S… Speaker 2 (audio1404656254)

But I'm more than open to see how we can do stuff

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S… Speaker 2 (audio1404656254)

in order to improve.

10:57

S… Speaker 1 (audio1404656254)

Very well.

10:59

S… Speaker 2 (audio1404656254)

And may I say one more thing?

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S… Speaker 3 (audio1404656254)

Yes.

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S… Speaker 2 (audio1404656254)

Your feedbacks are very important to

11:08

S… Speaker 2 (audio1404656254)

me. I know you have many countries to deal with,

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S… Speaker 2 (audio1404656254)

but feedbacks are always good.

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S… Speaker 2 (audio1404656254)

Challenges are always good.

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S… Speaker 2 (audio1404656254)

Mutual thinking is always good.

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S… Speaker 2 (audio1404656254)

So every time you have time and you want to make a conversation and

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S… Speaker 2 (audio1404656254)

you want to think and you want to make some ideas together,

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S… Speaker 2 (audio1404656254)

I think this is one of the most wonderful things

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S… Speaker 2 (audio1404656254)

in the profession that we chose to work with.

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S… Speaker 2 (audio1404656254)

And I'm always open to hear

11:39

S… Speaker 2 (audio1404656254)

how can you see me improving.

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S… Speaker 2 (audio1404656254)

I really want to know that.

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S… Speaker 2 (audio1404656254)

I really need these feedbacks.

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S… Speaker 2 (audio1404656254)

At the end of the day,

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S… Speaker 1 (audio1404656254)

Sergio,

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S… Speaker 2 (audio1404656254)

And I told you this since day one.

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S… Speaker 2 (audio1404656254)

Before I'm your distributor in my country,

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S… Speaker 2 (audio1404656254)

I am your representative.

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S… Speaker 2 (audio1404656254)

And I think representativity

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S… Speaker 2 (audio1404656254)

comes before the distribution.

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S… Speaker 1 (audio1404656254)

And I want

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S… Speaker 2 (audio1404656254)

to act like this.

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S… Speaker 2 (audio1404656254)

I'm acting like this.

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S… Speaker 2 (audio1404656254)

And that's why I need inputs also from you on what to

12:13

S… Speaker 1 (audio1404656254)

do. Very well.

12:17

S… Speaker 1 (audio1404656254)

Very well.

12:17

S… Speaker 1 (audio1404656254)

Very good.

12:19

S… Speaker 1 (audio1404656254)

So let's go to the,

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S… Speaker 3 (audio1404656254)

I think,

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S… Speaker 3 (audio1404656254)

final question.

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S… Speaker 2 (audio1404656254)

I didn't count.

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S… Speaker 2 (audio1404656254)

You counted.

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S… Speaker 3 (audio1404656254)

Yeah.

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S… Speaker 3 (audio1404656254)

Is there anything I haven't asked you yet that you

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S… Speaker 3 (audio1404656254)

think is important for me to know?

12:33

S… Speaker 3 (audio1404656254)

Product gaps or other things?

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S… Speaker 3 (audio1404656254)

Or other things?

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S… Speaker 3 (audio1404656254)

Doesn't have to be concerning product only or

12:41

S… Speaker 1 (audio1404656254)

so?

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S… Speaker 1 (audio1404656254)

No.

12:45

S… Speaker 1 (audio1404656254)

No.

12:46

S… Speaker 1 (audio1404656254)

No.

12:47

S… Speaker 1 (audio1404656254)

No.

12:49

S… Speaker 2 (audio1404656254)

I just think we need to continue and continue our communication,

12:52

S… Speaker 2 (audio1404656254)

continue this linear line,

12:55

S… Speaker 2 (audio1404656254)

be more on focus on items because when we are

12:59

S… Speaker 2 (audio1404656254)

on focus on this item or another item,

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S… Speaker 2 (audio1404656254)

you see the sellout and build us up from here.

13:05

S… Speaker 1 (audio1404656254)

Very good.

13:07

S… Speaker 1 (audio1404656254)

So that's

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S… Speaker 1 (audio1404656254)

about it.

13:12

S… Speaker 3 (audio1404656254)

That's about it.

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S… Speaker 3 (audio1404656254)

That's about it.

13:14

S… Speaker 3 (audio1404656254)

That's about it indeed.

13:17

S… Speaker 3 (audio1404656254)

So let me just put this again.

13:23

S… Speaker 3 (audio1404656254)

So stop sharing. Okay.

13:29

S… Speaker 3 (audio1404656254)

Well, thank you so much,

13:31

S… Speaker 3 (audio1404656254)

my friend.

13:31

S… Speaker 3 (audio1404656254)

It was really,

13:35

S… Speaker 3 (audio1404656254)

really valuable.

13:36

S… Speaker 3 (audio1404656254)

Your input,

13:38

S… Speaker 3 (audio1404656254)

and of course,

13:38

S… Speaker 3 (audio1404656254)

it's always a pleasure to be along on conversations with you.

13:43

S… Speaker 3 (audio1404656254)

I suppose to receive a shipment

13:47

S… Speaker 2 (audio1404656254)

in a few days,

13:48

S… Speaker 2 (audio1404656254)

and I'm starting to work on a new order now.

13:50

S… Speaker 3 (audio1404656254)

Okay, okay.

13:51

S… Speaker 2 (audio1404656254)

Let's have a chat about this new order next week.

13:54

S… Speaker 3 (audio1404656254)

Yeah, sure,

13:55

S… Speaker 3 (audio1404656254)

for sure, for sure.

13:56

S… Speaker 1 (audio1404656254)

Okay.

13:57

S… Speaker 3 (audio1404656254)

right now we are focused on this uh and the next week next week we will

14:02

S… Speaker 3 (audio1404656254)

we will talk about that order and um hopefully next

14:06

S… Speaker 3 (audio1404656254)

week i don't know if we will have time to analyze everything

14:10

S… Speaker 3 (audio1404656254)

to compile everything to do a proper

14:13

S… Speaker 3 (audio1404656254)

plan, let's say,

14:15

S… Speaker 3 (audio1404656254)

but as soon as I have it defined,

14:18

S… Speaker 3 (audio1404656254)

I will share with you,

14:20

S… Speaker 3 (audio1404656254)

of course, absolutely.

14:22

S… Speaker 3 (audio1404656254)

We need to be together always on the strategies and

14:26

S… Speaker 3 (audio1404656254)

always in line with what we can expect

14:30

S… Speaker 3 (audio1404656254)

for the future.

14:32

S… Speaker 3 (audio1404656254)

So we are in touch about this as well.

14:35

S… Speaker 3 (audio1404656254)

As soon as I have,

14:36

S… Speaker 3 (audio1404656254)

well,

14:37

S… Speaker 3 (audio1404656254)

material,

14:39

S… Speaker 3 (audio1404656254)

I will send it to you.

14:40

S… Speaker 3 (audio1404656254)

We will talk.

14:42

S… Speaker 3 (audio1404656254)

We'll keep talking about this.

14:43

S… Speaker 1 (audio1404656254)

Okay?

14:43

S… Speaker 1 (audio1404656254)

Thank you,

14:45

S… Speaker 1 (audio1404656254)

my brother.

14:45

S… Speaker 3 (audio1404656254)

Thank you very much.

14:46

S… Speaker 3 (audio1404656254)

Thank you, my brother. Have a nice day.

14:47

S… Speaker 3 (audio1404656254)

You too.

14:48

S… Speaker 3 (audio1404656254)

We'll stay in touch.

14:49

S… Speaker 1 (audio1404656254)

Okay?

14:49

S… Speaker 3 (audio1404656254)

Thank you so much for this time.

14:50

S… Speaker 1 (audio1404656254)

Bye -bye.

14:51

S… Speaker 3 (audio1404656254)

Bye -bye.

14:51

S… Speaker 3 (audio1404656254)

Bye -bye.

audio1404656254

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