Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced

Jun 22, 2026 22:35 · 2:05 · English · Whisper Turbo · 2 Konekte

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

All right, let's talk about a powerful content type that you can use

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

to drive lots of leads.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

And when I say lots of leads,

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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

I'm talking about,

0:17

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

you know, if you can get a lead magnet that is working for you,

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

you can drive almost an infinite number of leads through that lead

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

magnet.

0:25

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

And so what the heck is a lead magnet to start with?

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

And so here's a quick definition.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

A lead magnet is an irresistible bribe that's typically content.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

This is typically content.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

That's why content marketers that can create great lead magnets have

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

a lot of power.

0:43

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

It's an irresistible bribe that gives a specific

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

chunk of value to a prospect in exchange for their

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

contact information.

0:52

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

So this is content that generates leads.

0:55

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

So let's take a look at what we're talking about here.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

So this on the left side is a landing page

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

where you might drive traffic from

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

Lots of different sources.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

You can look at the different traffic tactics that you have available at that stage

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

on the customer value journey that I'm sharing with you.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

But you're driving traffic into this landing page,

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

and you're asking for contact information.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

This is a gate page,

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

right? This is a landing page,

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

a squeeze page.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

And behind this gate right here,

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

you have this resource.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

This is a free report that shows somebody how to

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

hire a content marketer.

1:34

S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

Okay, so this is something that we produced when I was here at Digital Marketer.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

We produced this resource.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

This is the landing page for it.

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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

You come in.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

We ask you for your contact information.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

In exchange for your contact information,

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

we give you a piece of value.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

here.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

Now let's go through and let's talk about the different types

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

of lead magnets.

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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)

We'll do that in the next video.

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