Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced

Jun 22, 2026 22:35 · 2:05 · English · Whisper Turbo · 2 speakers
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Lecture Index
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
All right, let's talk about a powerful content type that you can use
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
to drive lots of leads.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
And when I say lots of leads,
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S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
I'm talking about,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
you know, if you can get a lead magnet that is working for you,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
you can drive almost an infinite number of leads through that lead
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
magnet.
0:25
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
And so what the heck is a lead magnet to start with?
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
And so here's a quick definition.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
A lead magnet is an irresistible bribe that's typically content.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
This is typically content.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
That's why content marketers that can create great lead magnets have
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
a lot of power.
0:43
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
It's an irresistible bribe that gives a specific
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
chunk of value to a prospect in exchange for their
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
contact information.
0:52
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
So this is content that generates leads.
0:55
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
So let's take a look at what we're talking about here.
0:57
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
So this on the left side is a landing page
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
where you might drive traffic from
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
Lots of different sources.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
You can look at the different traffic tactics that you have available at that stage
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
on the customer value journey that I'm sharing with you.
1:13
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
But you're driving traffic into this landing page,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
and you're asking for contact information.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
This is a gate page,
1:21
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
right? This is a landing page,
1:22
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
a squeeze page.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
And behind this gate right here,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
you have this resource.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
This is a free report that shows somebody how to
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
hire a content marketer.
1:34
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
Okay, so this is something that we produced when I was here at Digital Marketer.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
We produced this resource.
1:40
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
This is the landing page for it.
1:42
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
You come in.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
We ask you for your contact information.
1:46
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
In exchange for your contact information,
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
we give you a piece of value.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
here.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
Now let's go through and let's talk about the different types
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
of lead magnets.
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S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-03-ContentTypeLeadMagnet-_balanced)
We'll do that in the next video.

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