Audio_23_Are_Companies_guilty_of_greenwashing
May 12, 2026 05:19
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Are companies guilty of greenwashing?
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Welcome to International News.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
This is Amanda Davis from the COP26 headquarters in Glasgow.
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Our guest today is Petra Schoenberg,
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who has just released a whistleblowing book about how companies use
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
greenwashing to lure consumers.
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Speaker 3 (Audio_23_Are_Companies_guilty_of_greenwashing)
Good morning,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
Petra.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Thanks for joining us today.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
Thank you for giving me the opportunity to discuss this
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burning topic on your station.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Petra,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
our first most obvious question is,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
can you give the audience a clear definition of greenwashing?
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
This is a derogatory word used to denounce
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
the misleading advertising campaigns,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
thanks to which many companies pretend to manufacture or offer
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
environmentally friendly products and services.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
They do this because they know that consumers are increasingly sensitive to
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global warming issues and are liable to turn to more sustainable companies
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
and brands.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
But there are strict rules concerning misleading advertising.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
How can companies bypass them?
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
In some parts of the world,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
greenwashing is not illegal.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
Elsewhere,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
like in the US for example,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
there are laws,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
but the problem lies in their enforcement.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
I suppose a greenwashing strategy involves mainly obviously polluting
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
industries, such as the oil and the car industries.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
They're the ones who have to persuade consumers that they are making
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real efforts to reduce their toxic emissions,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
aren't they?
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
Actually,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
oil companies do their best to make us believe that they are saving
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the world thanks to their environmental commitment.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
Yet,
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people remain skeptical and are able to recognize those companies'
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
communication strategy as greenwashing.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
On the other hand,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
the fashion industry is more likely to lure consumers by making
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
their sector look sustainable,
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ethical,
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green,
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and so on.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
So you believe the fashion industry is just pretending to be environmentally,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
correct?
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
Yes and no.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
I wouldn't say that no efforts are being made towards sustainability,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
but what I do know is that it is impossible today to produce
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mass fashion and be sustainable.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
That is why the major greenwashers today are to be
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found among the giants of the fashion industry,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
such as Zara and H &M,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
for example.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
What advice would you give to warn consumers against greenwashing?
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Speaker 3 (Audio_23_Are_Companies_guilty_of_greenwashing)
Well,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
first,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
consumers should beware of the repetition of buzzwords such as
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
eco -friendly,
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recycled,
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sustainable companies used to promote their products and services.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
When hearing or reading those words,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
people should try to find out how these companies have managed to become
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what they pretend they are.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
This means that consumers have to do their own research to find out
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
if a company is being honest about its environmental commitment.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
It seems a little time -consuming and out of the reach
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
of many potential customers.
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Speaker 3 (Audio_23_Are_Companies_guilty_of_greenwashing)
Well,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
you know, little streams make big rivers,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
as they say.
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
I mean that even if just a few consumers start investigating
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
about companies and reveal that some of them are actually greenwashing,
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
it will encourage an increasing number of consumers to do the same until
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Speaker 1 (Audio_23_Are_Companies_guilty_of_greenwashing)
companies are forced to stop pretending and finally start acting.
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Speaker 3 (Audio_23_Are_Companies_guilty_of_greenwashing)
Thank you,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Petra, for your insight on this burning issue.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Unfortunately, our time is up.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
It was a pleasure to have you in our program,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
and the pleasure has been shared by many of our listeners who keep texting
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
us about how they admire and encourage your fight to save our planet.
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
Goodbye to all,
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Speaker 2 (Audio_23_Are_Companies_guilty_of_greenwashing)
and don't forget to tune in on our international news program next week.
Гэты тэкст быў створаны AI (аўтаматычнае вызначэнне мовы). Можа ўтрымліваць памылкі - праверце з арыгінальным гукам для выкарыстання. Палітыка AI
Кароткае апісанне
Greenwashing is a term used to describe misleading advertising campaigns that companies use to make their products or services appear environmentally friendly. Petra Schoenberg, a whistleblower, argues that while there are strict rules on misleading advertising, enforcement is often lax, allowing companies to bypass these rules. She also points out that industries like oil and car manufacturing, which are known for their polluting practices, often use greenwashing to appear environmentally friendly. The fashion industry, on the other hand, is more likely to use greenwashing to make their sector look sustainable. Schoenberg advises consumers to be wary of buzzwords like "eco-friendly" and to investigate companies' environmental commitments to avoid greenwashing.
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