MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh

Apr 07, 2026 10:51 · 8:34 · English · Whisper Turbo · 2 Cynhadledd
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Welcome to the session on Behaviour Approach to Information Systems.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Objective. In this session, we will explore the Behavioural Approach to Information Systems.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Definition of Behavioural Approach
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
The Behavioural Approach focuses on the interaction between people and information systems.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It analyzes human behaviour and psychological aspects to enhance system effectiveness.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example. Consider how user feedback is essential in software development.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
By understanding user behaviour, developers can create more intuitive and user-friendly applications.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
This approach emphasises user experience and system usability, considering motivation and resistance to change.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It addresses user acceptance and satisfaction to enhance overall system effectiveness.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example. When introducing a new information system, addressing user concerns and providing training can significantly improve acceptance and reduce resistance.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Human-Computer Interaction. Human-Computer Interaction studies the design and use of computer technology, focusing on the interfaces between people and computers.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
The goal is to improve user interfaces and user experiences.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example. Think about the evolution of smartphone interfaces.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Initially, interfaces were less intuitive, but with continuous user feedback, they have become more user-friendly and accessible.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
HCI considers cognitive and ergonomic factors, evaluates system usability and accessibility, and aims to enhance productivity and user satisfaction.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example. For instance, ergonomic keyboard designs reduce strain and increase comfort, leading to higher productivity among users.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
User behaviour and attitudes.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
This examines how user interacts with information systems, analyzing attitudes towards technology adoption.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It studies resistance to change and factors influencing acceptance.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example. In a workplace, some employees may resist new technology due to fear of the unknown.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Understanding these attitudes helps in designing better training programs to ease the transition.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It considers individual differences and preferences, evaluates the impact of training and support, and enhances user engagement and system usage.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example. Tailored training sessions that cater to different learning styles can significantly improve user competence and confidence in using new systems.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
TAM suggests that perceived ease of use and perceived usefulness are critical factors in determining user acceptance of technology.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Other models include the diffusion of innovation, which studies how innovation spreads, the theory of planned behavior, TPV, which predicts intentional behavior, and the social cognitive theory, SET, emphasizing self-efficacy.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Example, DOI can be seen in the adoption of mobile payment system like Apple Pay, where early adopters influence others to start using the technology.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Motivation and incentives.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
This examines motivational theories related to technology use, considering intrinsic and extensive motivators.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It analyzes the role of incentives in promoting system usage.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Offering rewards for completing training modules can motivate employees to learn new systems quickly.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It studies the impact of rewards and recognition, considers gamification, and it affects and enhances user engagement and satisfaction.
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S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Examples.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Gamifying the learning process, such as using leaderboards and badges, can make training more engaging and fun for users.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Training and support.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Emphasizes the importance of user training, emphasizes the importance of user training, provides ongoing support and resources, and considers different training methods and approaches.
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S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Examples.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Interactive tutorials and hands-on workshops are effective training methods that help users become more comfortable with new systems.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Evaluates the effectiveness of training programs, enhances user confidence and competence, reduces resistance to change, and increases system adoption.
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S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Examples.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Regular follow-up sessions and refresher courses can ensure that users retain their skills and stay updated with system changes.
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S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Change management.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It focuses on managing organizational change, considering the psychological impact of change.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
It uses change management models and frameworks.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
For example, Kotler's eight-step change model is a popular framework that helps organizations implement changes smoothly and effectively.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Addresses resistance and promotes acceptance, involves stakeholders in the change process, and enhances the success of information system implementations.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Involving key stakeholders early in the process can help identify potential issues and foster a sense of ownership and acceptance.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Impact on organizational culture examines how information system influence culture, studies the alignment of system with cultural values, and considers the impact on communication and collaboration.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Implementing a collaborative platform like Slack can change how teams communicate, promoting a more open and transparent culture is considered as an example.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Analyzes changes in work practices and behaviors, evaluates the role of leadership in cultural change, and enhances organizational effectiveness and innovation.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Strong leadership can drive cultural change by modeling desired behaviors and fostering an environment that supports innovation and continuous improvement.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Now, let us break for questions.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Verify your learnings.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Which model explains user acceptance of technology?
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Option A, TAM.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Option B, HCI.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Option C, SCD.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
And Option D, TPB.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
The correct answer is TAM, T-A-M.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Second question.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
What focuses on the interaction between people and information system?
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Option A, organizational culture.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Option B, change management.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Option C, human-computer interaction.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
And Option D, training and support.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
The correct answer is Option C, human-computer interaction.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Summary.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
In this session, we have understood the behavioral approach to information system.
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S… Speaker 2 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Happy learning.
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S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Thank you.
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S… Speaker 1 (MBA_IM_unit 1_week 1_seq 6_Behavioural approach_Mahesh)
Thank you.

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