01

1:30:59 3 Højttalere 22 Kapitel 2520 segmenter

Fuld transskription Søg alle

Højttalere

Kapitel

0:00

Kapitel 1: Okay, you'll still be able to catch it in lab. 81s · Speaker 3

Okay, you'll still be able to catch it in lab. Today is an all -day workshop. That means we'll be going until about 4 o 'clock, 4 .30, with two 15 -minute breaks and an hour for lunch. So you'll have a chance to go potty and eat and stuff l…
1:25

Kapitel 2: Appreciate it. 300s · Speaker 1

Appreciate it. Welcome elite members who are watching from home or office virtually. And welcome everybody who is here at the Digital Marketer headquarters in Austin, Texas. So excited that you're here. And I'm really excited to be talking …
6:25

Kapitel 3: you'll have a brand blueprint that positions your company as the obvious authority in virtually any market. 214s · Speaker 1

you'll have a brand blueprint that positions your company as the obvious authority in virtually any market. That's what we want. We want you to be perceived as the obvious authority. When people think of a category, they think of you in a g…
10:00

Kapitel 4: obviously one of my business heroes when you're talking about somebody who started i'll say like 11 billion dollar plus companies i mean this is a significant figure and we're back in the green room area kind of hanging out and my son He was 12 at the time, now just turned 13. 299s · Speaker 2

obviously one of my business heroes when you're talking about somebody who started i'll say like 11 billion dollar plus companies i mean this is a significant figure and we're back in the green room area kind of hanging out and my son He wa…
15:00

Kapitel 5: of years ago this had to have been well i'll tell you what will date it um the ipad had just come out right so i don't remember what year that was but it was called a while ago so we were hosting a um we're hosting a warren gathering and one of our members a long time member said i've got a friend of mine and i think he could be a really great member Phenomenal entrepreneur, exciting person. 299s · Speaker 1

of years ago this had to have been well i'll tell you what will date it um the ipad had just come out right so i don't remember what year that was but it was called a while ago so we were hosting a um we're hosting a warren gathering and on…
20:00

Kapitel 6: marketplace brand is your positioning the marketplace so think about a unique selling proposition it's what do you do well what your clients want but it's what your competitors do well when we did from that that's our unique selling proposition a usp is a selling strategy positioning positioning the way that most people approach positioning is a selling strategy it is a marketing strategy it is a go -to -market strategy strategy don't confuse brand with strategy Don't confuse brand with strategies. 299s · Speaker 1

marketplace brand is your positioning the marketplace so think about a unique selling proposition it's what do you do well what your clients want but it's what your competitors do well when we did from that that's our unique selling proposi…
25:00

Kapitel 7: Brand that is worthy of being missed. 300s · Speaker 1

Brand that is worthy of being missed. How do we ensure that we have a brand that changes the way that people feel? That's what we're going to be talking about. Now I want to introduce you to the brand blueprint that we're going to be fillin…
30:00

Kapitel 8: management any book good to great by jim collins right you gotta read good to great gonna read any of the core critical leadership management business books they're gonna say you need these three things and again where i stood before i was like that stupid that's something only the big dumb companies do we don't need that our mission is to make money and pay our bills how about that for a mission anything of that and that got us that got us far ish But it's not going to get you all the way, and it certainly will not form the foundation of a lasting, meaningful brand that matters. 74s · Speaker 1

management any book good to great by jim collins right you gotta read good to great gonna read any of the core critical leadership management business books they're gonna say you need these three things and again where i stood before i was …
31:14

Kapitel 9: has anybody ever made it to the horizon Know what happens if you drive towards the horizon? 302s · Speaker 2

has anybody ever made it to the horizon Know what happens if you drive towards the horizon? What happens to the horizon you get closer to it? It just keeps getting further and further away. That's your vision Okay, that is your vision. It i…
36:17

Kapitel 10: in an entrepreneur's or in a founder's life. 91s · Speaker 1

in an entrepreneur's or in a founder's life. right they were struck by this challenge struck by this problem maybe it hit them personally and intimately it's something that they were dealing with this pain or they dealt with a tragedy in th…
37:49

Kapitel 11: Today we celebrate the first anniversary of the information purification of the victims. 302s · Speaker 2

Today we celebrate the first anniversary of the information purification of the victims. I am in all history, a garden of pure ideology, where each worker may bloom, secure from the pests, but may contribute. We are one people, one whim, on…
42:51

Kapitel 12: Identity reinforcement. 300s · Speaker 1

Identity reinforcement. Nobody ever bought a Rolex because they needed to know what time it was. Nobody ever bought a Ferrari to get from point A to point B. And you're not buying an Apple because you want to access the internet. You buy th…
47:52

Kapitel 13: Dollar Shave Club. 301s · Speaker 2

Dollar Shave Club. Razor blades just shouldn't be that expensive. Why? If I want to buy a refill pack of razor blades, do I need to go and get somebody to unlock a cabinet as though I'm purchasing illicit drugs? Right? This is ridiculous. T…
52:53

Kapitel 14: This is how much student loan debt has exploded. 300s · Speaker 1

This is how much student loan debt has exploded. And the challenging thing is students can't afford it. Student loan debt has gone up. Their earnings have actually dipped a bit. It's coming back up a little bit, and we had a rough economy, …
57:54

Kapitel 15: Don't require that they have this degree. 300s · Speaker 2

Don't require that they have this degree. Train them. And when they're there, empower them to do the work by also documenting your systems and your processes. This is what we believe at Praxia. Now let's pause That's called marketing that w…
1:02:54

Kapitel 16: For example, Digital Marketer is cause -centric. 302s · Speaker 2

For example, Digital Marketer is cause -centric. So you think about cause -centric. Digital Marketer is fairly cause -centric. We believe that too many small businesses fail, and that shouldn't happen. We believe that the best, and we're go…
1:07:56

Kapitel 17: So remember your mission, measurable, achievable milestone. 300s · Speaker 1

So remember your mission, measurable, achievable milestone. It's still not that finish line. You're not done. You're going to reset it. But it is measurable and achievable. It bridges the gap between who you are, where you are, and who you …
1:12:57

Kapitel 18: Or you can look back and go, oh yeah, we did have this. 126s · Speaker 1

Or you can look back and go, oh yeah, we did have this. That's why we're so awesome. That's why people like us. I didn't think about it that way. This is us. We believe the best product or service should win. I'm going to show you. I mean, …
1:15:04

Kapitel 19: How must we behave? 300s · Speaker 2

How must we behave? Now, vision is critical when you come up with a brand. Mission is going to change and it might be something that's incorporated in the brand, in the brand messaging, in the brand marketing, or it might not. But values, a…
1:20:04

Kapitel 20: of the other executives that we had at the time primarily speak in 90s movie quotes we you know started a company out of friendships as so often the case you know when you have multiple founders coming together to start a company they oftentimes were friends before which means they had similar interests now some of those similar interests that they shared may not be the most inclusive of interests so the culture for a very long time at digital marketer It was very locker roomy. 300s · Speaker 2

of the other executives that we had at the time primarily speak in 90s movie quotes we you know started a company out of friendships as so often the case you know when you have multiple founders coming together to start a company they often…
1:25:05

Kapitel 21: everyone there and that's why we then get to experience it as brand Values matter if you want to have a brand that matters Values matter if you want to have a brand that matters So the core values a digital marketer give you an example love protect and respect our customers Love protect and respect our customers one of the quickest ways to get fired angrily at this company and get made fun of after you are gone is to disrespect or to do something that is mean or nasty to our customers. 300s · Speaker 1

everyone there and that's why we then get to experience it as brand Values matter if you want to have a brand that matters Values matter if you want to have a brand that matters So the core values a digital marketer give you an example love…
1:30:05

Kapitel 22: Go back. Discuss with your team. 38s · Speaker 1

Go back. Discuss with your team. And then eventually I want you to download, if you haven't already done so, the brand blueprint template and go over to this slide on why we do what we do. Why do we do it? Why do we do it? Why do we exist? …