NUSA_Part 2 Episode 1

Jul 01, 2026 10:17 · 1:54 · English · Whisper Turbo · 2 स्पीकर
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After NewSci employees submitted the concept at a recent innovation event designed
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to create and improve products,
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the Consumer and Shopper Insights CMI team got involved
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and very excited.
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They track consumer behavior and notice something interesting.
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Shoppers are seeking indulgent mashups.
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Foods that feel familiar,
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craveable,
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and fun.
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And French fries and pizza consistently rank at the top of
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indulgent comfort foods.
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CMI's research confirmed,
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consumers are excited by the idea of a loaded fry experience
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in frozen pizza form.
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With these insights in hand,
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various marketing teams are pulled into the discussion.
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First,
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the brand team frames the opportunity not just as a new product,
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but as a category -first disruption.
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They've developed a fast -moving go -to -market strategy built
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around the idea that tasting is believing,
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to spark curiosity and excitement.
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The Commercial Development team then describes how they'll
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translate this vision into customer -ready strategies.
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They pressure test the concept with key retailers,
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gather and incorporate feedback,
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and shape channel plans to ensure an impactful product launch.
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Meanwhile,
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the sales team shares that they've begun early conversations with retail partners,
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aligning on shelf placement,
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promotional timing,
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and execution details.
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Category Management supports this work by analyzing frozen pizza trends
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and shopper behavior,
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helping to determine where this product will win on shelf.
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And the e -commerce team further supports by ensuring the digital
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shelf tells the right story,
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compelling images,
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crave -worthy descriptions,
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and strong product content.

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