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Ethnocentrism is seeing others as strange, inferior, or wrong. Their customs, food, dress, art, and music are perceived as disagreeable. In contrast, one's own culture is regarded as advanced and better. Stereotyping, an oversimplified perception of other people and their culture, is a typical outcome of ethnocentrism. Ethnocentrism is rooted in colonial history and contemporary power structure.
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The results are communication breakdown, isolation, and hostility.

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