EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording

Jun 16, 2026 16:11 · 1:25:51 · English · Whisper Turbo · 3 Głośniki
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0:01
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
this class we spoke about the strategic planning strategic uh
0:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know the the external environment that which
0:10
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we call it as a macro environment as well and you know understanding the external
0:14
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
environment various economic strengths political changes technological
0:18
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
shifts customer expectation industry disruptions these are some of the right
0:23
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
critical domains which how the uh environmental scanning
0:27
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
is going to monitor
0:29
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay then we also spoke about the strategic management process there
0:34
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
are five uh you know the process which is such from the formulate
0:38
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
uh till from the analysis till the adapt analysis
0:42
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
uh you know the formulation uh implementation evaluation
0:47
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and adaption okay this is the five uh strategic management
0:51
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
process and also we spoke about the strategic thinking versus strategic planning
0:56
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so these are the previous uh learnings and today we will be talking
1:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
more about the uh strategic uh related uh
1:04
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know concepts which uh how the um the
1:09
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
michael potter explained about the industrial uh how
1:13
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
they are going to assess the industry attractiveness understanding the four five force models
1:18
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
with the potters
1:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so sorry which has got new entrance rivalry
1:24
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
considering the rivalry they have a buyer supplier power buying power
1:28
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
supply power new entrance and the substitutes so we
1:32
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
will be talking on these and another one we'll be talking about the choices leaders
1:37
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what the leaders must have and the growth strategies
1:41
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
hands -off matrix we call it as an hands -off matrix so these are some things which
1:45
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we'll be learning in today's session okay so and coming
1:49
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
to the five uh potter's force which has been developed
1:54
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
by the michael potter okay he's the one who developed
1:58
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the uh you know the force model here here understanding about
2:02
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the industry attractiveness where five you know potter's five more is
2:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
one of the most influential framework
2:09
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
I hope everyone can see the screen.
2:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
It's visible.
2:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Is
2:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it visible?
2:20
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Yeah,
2:24
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it's visible.
2:25
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay,
2:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
great.
2:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
2:27
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Portus 5 Force is one of the most influential,
2:30
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
2:31
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the framework,
2:32
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
2:33
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
in the strategic management,
2:35
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
which was developed by Michael Potter.
2:36
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
2:37
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
This 5,
2:39
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
2:40
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Portus 5 Force is being developed by the,
2:43
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it helps the organization.
3:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Sorry.
3:01
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So what I was talking about the,
3:04
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
3:05
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the five force models where the Michael Potter have done the analysis
3:09
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
where he talks about the industry,
3:11
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
how the leaders,
3:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
today's leaders have been assessing the industry attractiveness,
3:16
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
understanding whether the structural force in your industries are working for
3:21
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
or against, you know,
3:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
your requirement.
3:24
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So your
3:28
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
When it comes to the five -force model where the Potters studies
3:32
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
about the how the influential frameworks in
3:36
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the strategic management helps and which was
3:40
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
developed by Michael Potter.
3:41
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
It helps the organization to you know analyze the competitive
3:46
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
structure or in the industry and which determines
3:50
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
its attractiveness and the profitability.
3:53
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and here the main the framework examines the five force so
3:58
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it's listed here one is the rivalry uh and from the
4:02
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
rivalry like you know how the bargaining power of the supplier and the bargaining power
4:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
of the customers uh matters and the new entrance threat of the new
4:10
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
competitors and there is a substitutes the threat of alternative products
4:14
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so each of the cases has got its own understanding
4:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and this you know potter's
4:24
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know study which is helping the leaders to understand
4:28
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
whether their industry is becoming more easier or it has been harder
4:32
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
to compete with the other competitors
4:35
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, here rather than focusing only on the competitors,
4:38
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what they are doing is they are understanding the framework,
4:41
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
how to analyze the broader way of competitive environment.
4:45
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
4:46
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when it comes to the five force,
4:48
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
like you know,
4:48
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the stronger these force are,
4:52
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the more difficult it becomes to the firm to achieve the profitability.
4:55
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
4:56
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when it comes to the threat of new entrants.
5:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
this force examines how easy or difficult it
5:04
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
is for the competitors especially the new competitors to enter into the
5:08
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
industries there are a lot of factors which is affecting the
5:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
one is the most you know the aspects is that
5:18
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay,
5:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the capital requirement is very much important.
5:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The funding for the investments and
5:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the brand loyalty.
5:27
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And need to understand the government regulations before
5:32
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we enter into the market.
5:34
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And how you are going to access the distribution channels
5:38
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and the economies of scale.
5:41
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay,
5:42
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so production in bulk.
5:44
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So these and the technological requirements and the all these things are
5:48
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
like you know the factors which is going to affect the new
5:53
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
entrance.
5:53
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Another one is like you know high threat of the entry
5:57
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when the barriers are low okay more competitors enter into the
6:02
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the market.
6:03
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, when they enter into the market,
6:05
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what is happening is like market share becomes fragmented.
6:08
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
6:09
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The profitability start declining.
6:11
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And,
6:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
6:13
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
this is because of the high trade of entry.
6:16
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, when it comes to the low trade of entry,
6:18
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it's nothing but,
6:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
6:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the firms are existed to protect the firm.
6:25
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and the competition can be manageable okay for example
6:30
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
if you see the you know the commercial aircraft industry
6:34
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
has got high entry barriers because there's lot
6:38
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
of investments is required technical expertise needed and regulatory
6:42
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
approvals are required so in this some most of the companies such
6:46
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
as boeing and airbus dominate the market
6:50
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So this is something and also like you know we need to understand
6:54
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
how easy is it for the new competitors to enter into the industries.
6:58
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
That is one thing.
7:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
7:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, then coming to the another one is the bargaining power of supplier.
7:04
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
7:05
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, the bargaining power of supplier means like,
7:08
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know, where a supplier tries to provide the,
7:10
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
7:11
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the resources, materials,
7:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
which is required to operate that
7:16
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
one. And,
7:17
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
7:18
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
their ability to influence the price.
7:21
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
7:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
7:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
for example,
7:23
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
supply power is high.
7:25
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay when it is i when the few suppliers have existed okay
7:29
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so suppliers offers the unique product okay
7:34
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so in that case switching to the supplies is little costlier okay
7:38
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
because of the the unique products so imagine when
7:42
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the supplier power is low okay here
7:46
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
many suppliers try to compete
7:49
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
because there is an alternative source which is available and
7:53
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it will be easy for the buyer also to choose you
7:57
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know whatever that require and can easily switch to the
8:01
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
suppliers for example if you see the you know ev vehicles
8:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay the manufacturing of ev vehicles are is based on
8:10
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the battery okay so imagine if the
8:13
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
battery if it is for a long and you know if it is giving a number of kilometers
8:17
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
or more then definitely the customers are good to go and buy it imagine
8:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
if it is not up to the mark then it is a challenging phase so if only a
8:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
few suppliers control the battery production here those
8:30
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
suppliers what they do is they get uh you know the uh
8:35
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
they gain the bargaining bargaining power okay that is one thing
8:39
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And there is an impact because high supplier power,
8:43
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what is happening is everything the cost also will increase.
8:48
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
For example,
8:49
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
production cost will increase.
8:51
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
When you increase the production cost,
8:54
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what will happen?
8:54
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The profitability will reduce.
8:56
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
8:57
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
because there is a limitations in the operational flexibility.
9:01
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so and also like we'll understand how much of influence do the supplier will have
9:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
over the the business what we are you know doing so
9:10
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
this is something about the supplier then coming to the bargaining
9:14
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
power of buyer okay bargaining power of buyer means buyer means
9:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
are the customers okay we know they are the customers it could be end customers or
9:23
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it could be a
9:24
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
uh retailer whoever it is like the buyers who are the customers who try to
9:28
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
purchase the products and services so your buyer power reflects
9:33
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the customers it means that they have an ability to influence the price
9:37
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
not only the price but also they look into the quality they also look into
9:41
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the services are they getting appropriate so anything
9:45
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so here when the buying power is good like many competitors started
9:50
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
selling
9:51
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
uh competitors sellers are there okay so your products
9:55
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
are imagine they are the monotone they are the products are similar products where customers
9:59
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
will be
10:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
easily uh it will be easy for them to switch to the providers imagine
10:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when the purchase buyers purchase are huge like you know
10:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
larger volume then
10:11
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
When the products are unique,
10:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
in that case,
10:13
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the costs are very high.
10:15
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And there is only few alternatives have been existed.
10:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
For example,
10:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
if you take the,
10:19
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you started comparing the products,
10:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
10:23
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
online retailers or having a direct buying.
10:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
10:27
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
increasing the buying power.
10:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, when you do online purchase,
10:30
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
then obviously the cost is reduced.
10:31
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
10:32
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
imagine if you are buying direct and face -to -face,
10:34
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
then they could be slightly higher the price.
10:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay so in that case the buying power like you know the people
10:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
who are able to buy more then there is a reducing the prices and increase the customers
10:46
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
demand also the more the demand the more they can expect the price can
10:50
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
be reduced because of the lower profitability and when
10:54
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
because the customers demands okay so then obviously
10:59
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the prices also will tend to reduce because of the you
11:03
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know
11:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
in the economies of scales because we are producing the larger
11:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
quantity at the one single go.
11:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So obviously in that case when you are reducing the price obviously
11:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you can't expect the more profit that can be earned.
11:17
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
That is one thing.
11:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So imagine the e -commerce platform where Amazon has increased the buying
11:22
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
power by making the price comparison.
11:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So if you see when you start buying the products obviously
11:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
everyone would have been experienced that.
11:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
When you're buying a product online,
11:32
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we definitely not only look into the only one platform.
11:36
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
We'll see various e -commerce platform.
11:38
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
We would be seeing Amazon also.
11:39
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
We'll be seeing,
11:40
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
11:41
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Mintra also.
11:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
We'll be seeing Flipkart also.
11:43
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So whichever the same product,
11:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
similar product.
11:46
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And always as the customers,
11:48
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we try to compare the prices.
11:50
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
There are people,
11:52
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
there are the customers who look into the prices are more variance
11:56
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and there are customers who look for the quality.
11:58
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
11:59
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we have a different set of customers.
12:02
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
This is about the buying power of
12:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the customer.
12:07
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Then,
12:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
obviously,
12:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we will always question ourselves saying that how much influence do the customers have
12:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
over the pricing and the product offering.
12:16
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
12:16
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
that is also one of the things that we need to understand.
12:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The another one is the threats.
12:20
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
of substitute products or services okay so substitute means it's
12:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
nothing but alternative product okay or services for example if the
12:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
coffee price is more then we have a substitute for as a tea if the tea prices
12:33
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
is more then we have a substitute of coffee so likewise we have a substitute
12:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay so here the see sometimes
12:42
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
happens that
12:43
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Substitutes can satisfy the customers requirement because
12:48
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
of the price variance and also for the services.
12:52
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and example like you know for example you know the product
12:56
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
possible like for example sharing the taxi
13:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay there is a sharing services so instead of
13:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you bearing the cost going you have a sharing options where the
13:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
cost will reduce so that is one of the options we have alternative
13:13
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
options movie theater there is a stream streaming platforms
13:17
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And we have our printed newspapers where we have online new portals we
13:21
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
have. Instead of having a traditional banking system,
13:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we go for a digital payment.
13:26
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, it means that we have a substitute where we should be able to accept and
13:30
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
move forward.
13:30
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
We try to do a lot of analysis and then opt for the better one.
13:35
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
13:35
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and you know,
13:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when you have an alternative,
13:38
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
most of the alternatives are which is readily available and sometimes the
13:42
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
cost is also very low and you know,
13:44
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we will get a very,
13:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the substitute products offer better value than compared to the direct
13:50
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
purchasing.
13:51
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, this is Sehbhorty.
13:52
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Then imagine sometimes happens that,
13:55
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know, because of the high threat of alternative products substitutes,
14:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
there is a reduce in the decrease in the demand and
14:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
increase in the competition.
14:05
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
14:06
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
in that case,
14:07
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what will happen?
14:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The pressures of the prices will downward.
14:10
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
14:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, for example,
14:11
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
if you see the Netflix.
14:13
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
You all know,
14:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
right? We usually,
14:15
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
14:16
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
everyone would have opted.
14:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So Netflix become a substitute for the traditional television previously.
14:22
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
But now the Netflix itself is a primary thing.
14:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
14:26
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, always the customers think that,
14:29
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know, what alternatives can customers can choose,
14:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we can choose instead of our products.
14:33
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, even the,
14:34
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
14:35
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
seller also will think,
14:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
even the buyer also will think in that way.
14:39
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Buyer thinks which is the best products can be opted.
14:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Seller will think there is a lot of alternative,
14:44
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay, which product the customers might choose.
14:48
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so why they have to choose this product leaving that product so the customer in
14:52
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the seller itself will question themselves and you know do a lot of you
14:57
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know this thing another one is a rivalry rivalry among the
15:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Existing competitors means mainly how you are going to examine
15:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the intensity of the competition among
15:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the existing industries.
15:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So sometimes happens that rivalry is high
15:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when the many competitors will exist.
15:17
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So here when that happens then industry
15:21
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
growth becomes little slower and where the products are obviously
15:25
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
similar and there is a barriers are very high.
15:29
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Imagine when the rivalry is low,
15:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
then few competitors would be there and products are very differentiated
15:36
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and the market growth will be very strong.
15:39
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
For example,
15:40
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
if you see the smartphone,
15:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
smartphones industry experiences are there.
15:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
There the rivalry you can see.
15:47
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Many companies try to compete in the market share.
15:50
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay because of the brands because of the innovation and the customer
15:54
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
loyalty so if you see the iphone then it is a customer loyalty where the customers are
15:58
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
more into the branded and you know they have that kind of a brand
16:03
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
image has been created by the apple so likewise there is other
16:07
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
more product which is similar to that where the prices are slightly reasonable
16:12
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and you know will have all the features of what their apple has got
16:15
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so that's one so there is a eye rivalry also there is a price differentiate
16:20
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
would be there there's a lot of challenges would be there and there's
16:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
an increase in the marketing expenses and obviously
16:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
there will be a reduction in the profit margin okay so for example there's
16:33
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
a lot of competition among this platform
16:35
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, in that case,
16:36
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what is happening?
16:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The manufacturer need to
16:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
opt the innovation and aggressive pricing strategy needs to be there.
16:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
They need to show what different it makes.
16:47
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
16:48
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
only then.
16:49
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Today, customers will definitely go for
16:53
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
a good pricing only when it is more than their expectation.
16:57
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The product is more than their expectations.
16:59
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
17:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
likewise.
17:02
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay so the another one is like you know uh
17:06
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
how uh important is the competition
17:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
within the industries like you know when you are adopting this kind of a fortress
17:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
five force model like you know most of the industries like for example automobile
17:19
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
industries uh you know they they
17:23
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
mainly they consider this kind of a five force models to analyze
17:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
to compare the the supplier power buying power and
17:33
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
substitutes and the rivalry and everything so most of the you
17:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know automobile industries have been experienced okay so when it comes to the
17:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the new entrance like you know they talk about the you know the
17:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
power due to the battery technology increasing supplier so
17:50
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
likewise we have many things even the
17:53
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
when it comes to identifying the threats also they recognize the various
17:57
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
sources of competition pressures that they have and how to
18:01
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
develop the competitive strategies how to improve the competitive advantages so
18:06
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
all these things are you know considered and there is a lot of benefit out
18:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
of this part of ifo's model
18:13
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and first thing is like it will definitely give you know the
18:17
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
structured approach for the industry and they start doing
18:21
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the analysis and it has the you know decision
18:25
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
making strategic decision making and also gives lot of opportunities
18:29
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
for the competitive advantage and it's it will help
18:34
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
in you know assisting the marketing decisions
18:38
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, so many things are there.
18:39
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
18:39
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
There is a disadvantage as well.
18:42
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
But most of the advantages will support the industries and the
18:46
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
leaders.
18:46
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
18:47
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So,
18:48
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
this is about the Portis FIFOs.
18:51
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Any
18:55
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
doubt?
18:59
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Any doubt?
19:00
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
No, all clear.
19:01
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Then coming to this strategic choices,
19:05
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
leaders must,
19:05
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
I think this we would already in our previous classes where Nimit has taken
19:09
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
has been spoken about this.
19:11
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Just briefing in a very simpler way.
19:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And it is one of the most important responsibility where the strategic
19:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
leaders will have is deciding how the organization should
19:23
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
move forward.
19:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and they started analyzing the the environment like
19:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know internal environment and external environment so here
19:33
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
leaders must always like you know to choose a strategic direction
19:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
which is getting aligned with the organization you
19:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know in terms of the goals and how the market condition could be are
19:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
we having enough of resources available so most
19:49
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
of the things because of the
19:51
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know the every leaders will have an aspiration of growing the
19:55
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
industries to the extent and you know every successful organization
20:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know they started continuously evaluates the you
20:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know these kind of as choices like for example growth maintain and
20:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
retention so when these three other it depends on the factors
20:12
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
like you know one is the market opportunities could be there or it could be
20:16
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
financial you know the resources or computation
20:22
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and industrial conditions would be there and organizational capabilities
20:27
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so these are some of the things and when it comes to the these
20:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
kind of you know the capabilities like of growth
20:35
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and maintenance retention growth strategies talks about
20:39
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
its main aim of this to increase the organizations you
20:44
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know the revenue or the size or the market share or the profitability
20:49
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so only then the growth means what it's not only the company grows
20:53
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it in the company what is that they need to grow like one is the market share then
20:58
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
developing the new products building the competitive advantage so
21:03
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
those things also equally important okay that's
21:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
another one then coming to the you
21:12
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
know
21:16
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, another one is like,
21:18
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know, when they are talking about the growth strategies,
21:20
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
organization pursue the growth when they identify
21:25
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the opportunities,
21:26
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
21:27
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
opportunities means like the expansion and the,
21:30
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
21:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and how well we have the availability of
21:35
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the resources and the capacity and the capability to capitalize them.
21:40
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
That is one thing.
21:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And always the,
21:42
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
21:43
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the
21:44
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
uh you know in the growth way the company expand the market share
21:48
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
enter enter the new markets we are going to develop the products
21:52
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so there are different types of growth strategies one
21:56
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
is the market penetration okay so your market penetration means it
22:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
will help in you know increasing the sales okay so
22:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
your penetration means increasing the sales for the existing product in the existing
22:08
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
market
22:09
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, there is lot of,
22:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
see, sales increasing in the existing product in the existing market.
22:14
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
For example,
22:15
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
if you see the Coca -Cola or Pepsi or any,
22:18
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
22:19
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
soft drinks, they continuously started promoting its products.
22:22
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
22:23
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Through advertising and distribution,
22:25
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
that will expand to increase in the.
22:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
market share then coming to the market development after the market
22:32
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
penetration so here the development means like
22:36
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you are entering into the new geographical or customers market for
22:41
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
example if you see the starbucks or you know coffee day or anything they started
22:45
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
expanding from the different country like you know the
22:49
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know especially the starbucks from the us into the asia
22:53
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
europe and other international markets then coming to the product
22:57
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
development
22:58
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
okay growth stage means all these things will come okay penetration
23:02
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
market development product development you know diversification
23:06
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and everything so here when it comes to the product development obviously
23:10
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
companies started introducing the new products for the existing customers
23:15
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
uh i've given an example like apple only when you take already with
23:19
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the existing product are there but they want to make the customers
23:23
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
more happy by giving a new versions and the services to strengthen
23:27
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the customer loyalty and also this will what is the
23:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
output of this what is the outcome of this the outcome is that it will generate
23:35
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the additional revenue okay
23:38
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
and definitely it gives the it gives the impression in the customer's mind
23:42
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
that there is a other more versions in future it might come up and you know it will
23:46
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
give more uh what you call it as a more
23:50
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
features and you know more unique product unique facility unique
23:55
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
features in the mobile then coming to the diversification
23:59
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
diversification means
24:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
like the new market entering in you know with the new product entering
24:05
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the new market with the new product for example amazon amazon
24:09
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
what they did is they diversified from online retail into the
24:13
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know the cloud computing instead i was talking about a cloud computing right
24:17
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
so the entertainment and logistics and also they have artificial
24:22
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
intelligence
24:23
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So, there are most of,
24:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
see that's why the growth is,
24:26
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
it has got lot of benefits.
24:28
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
One is that it will help in increasing the revenue.
24:31
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
The market share will increase.
24:33
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Then also it will recognize the brand of the product gets recognized,
24:37
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
well versed and economies of scale.
24:39
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Because of the larger demand,
24:40
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
the products can be manufactured in a huge scale.
24:44
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And also it will help in improvising the competitive position.
24:48
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
Okay.
24:49
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
And same way they do have a risk involved.
24:52
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
but that risk can be minimized like eye investment is required but
24:56
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
though we have an eye investment but still we can expect the amount of
25:00
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
profit okay because of the demand then there is an increase
25:04
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
in the operational complexity obviously it's the challenges are there when we
25:08
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
are when we talk about the growth of the organization or the product
25:12
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
then the resource are strain sometimes happens that resources
25:16
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
are very challenging to get but still it can be managed
25:19
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
So these are the challenges there and these challenges can be,
25:23
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
25:24
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
overcome by making more,
25:26
S… Speaker 1 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know,
25:27
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
prior planning and,
25:29
S… Speaker 2 (EU_BBA_Session 26- Module 2 - Making Sense of Strategy-20260609_214151-Meeting Recording)
you know, the stocks,

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