EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording

Jun 14, 2026 17:08 · 1:27:26 · English · STT.ai Enhanced · 2 স্পিকার
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0:11
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
okay i'm in you got it yeah now
0:15
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
i'm in yeah yeah so that's why you have to see because it's
0:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
march i want you to complete the modules the units
0:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
which we have done previously in the module one so
0:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
please close it and do the test and you know like confirm me by tomorrow
0:31
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
day after tomorrow okay okay that's bba 10 building long
0:36
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
-term success is that the one yes exactly
0:42
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
once you do that then only you will be taken to the next you
0:46
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know the level understood i did
0:52
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
not complete it okay i'll go through this in the morning yeah
0:56
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
please okay if you have any doubt you can always text me
1:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
uh guys let's start the session good evening everyone and
1:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
today's session would be the continuation of the making sense of
1:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
strategy uh in our previous class you have heard about the strategic choice
1:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
which was taken by animat and
1:18
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
by the way how was the session you all
1:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
have attended the session right previously
1:35
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Yeah, yeah, it was good,
1:36
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
doctor.
1:37
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
It was good.
1:38
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, okay,
1:39
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it makes sense.
1:40
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
1:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and today it's a continuation of the,
1:43
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
1:43
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the unit 3,
1:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
4 and the 5.
1:48
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
This 3,
1:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the continuation of that.
1:51
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
1:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you all can see the screen,
1:54
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
yeah?
1:59
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
1:59
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So in the previous sessions,
2:02
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
we were talking about the objectives of the origin
2:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
of strategy and previously also in the module
2:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
one, we spoke about the history of that,
2:12
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
right?
2:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And what do you mean by strategy versus tactics versus operations and
2:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
how a strategy was helping the
2:22
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
organization and the industries on day -to -day
2:26
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
activity.
2:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and what is the origin of the strategies and the
2:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
santos the world's first strategy guru this we have i have
2:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
explained in our previous uh you know the module
2:40
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
okay
2:42
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So on today's session would be on why the great strategies fail and
2:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, the planning,
2:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what do you mean by pestle,
2:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what do you mean by,
2:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
2:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the strategic executions and everything.
2:54
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
2:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So when it comes to the start,
2:59
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
why the great strategies fail,
3:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so not necessary that every strategies will be successful and each
3:05
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and every time there'll be one of the other challenges would be there.
3:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
uh so when it comes to the the the strategic management
3:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
process also it was a very uh though we tell it is a systematic
3:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and continuous cycle through which the organization might help so
3:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know in that also there is a different uh you know the challenges
3:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and also the the levels of the strategies also
3:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so we have many things
3:34
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so considering that also sometimes happens that you know there is a fail
3:38
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
in the strategies due to various reasons you know it could
3:42
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
be because of the not appropriate way of finalizing
3:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
or it could be because of the you know
3:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
inter it is not interconnected when to
3:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the vision and the mission of the organization and in
3:58
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
previous session we spoke about the disruptions
4:02
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
how the world competing in the world of disruptions there so
4:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it could be many reasons like you know so and the rational
4:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
also the the theories and the because
4:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
of the you know the you know my organizational
4:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
dynamics how the the management process was happening
4:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it could be the failure of that
4:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Likewise, we have,
4:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
4:28
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
gone through many of this thing.
4:30
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Now, why these strategies keep failing is because sometimes
4:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
we happen to that,
4:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, the strategies might look very perfect when you see
4:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the, you know,
4:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the models or the theories or anything.
4:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
But many organization or a firm try to fail
4:48
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because they may,
4:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they cannot adapt.
4:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because they cannot execute it more effectively and they're not you
4:56
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know accepting those they're not able to respond the changes
5:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
that is happening in the competitive market and you
5:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know so it could be many you know things so
5:09
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
like there is a stories given here you can see like blackberry
5:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and nokia they are
5:15
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know the you know the mobiles how it
5:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
was happening and the kodak is like you know the camera so you know they
5:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
have given an example like you know what happened so the kodak you
5:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
all know that you know the company that was invented the future but
5:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they tend to fail to the ambassador's background because so
5:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
usually we used to consider the you know the kodak is one of the
5:40
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
most
5:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the important the most demandable you
5:45
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know digital photography which got failed because failed
5:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
to adapt the business model it could be various reasons okay so
5:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know because you know the since
5:59
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
we tell it's a photographer company the leading photographer company the most of from
6:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the 20th century
6:05
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it's a you know the film products which is dominated uh you
6:09
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know the global market so there are some situation happened like you know the
6:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
kodak own engineering developed one of the first digital camera which was developed
6:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
in 1975.
6:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
okay the company recognized the potential of the digital
6:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
photography
6:25
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
But what happened is that they feared that the digital cameras would destroy
6:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
its highly profitable film because the Kodak
6:33
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
continued investing heavily in the film products
6:37
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and the competitors embassed the digital technology
6:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and customers rapidly shifted from the film cameras to
6:45
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
digital photography.
6:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So like that a lot of development was happening and you know the transition
6:52
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
was there.
6:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So by the time the Kodak tried to transit themselves with the competitors
6:56
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
had already captured the market.
6:58
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So that's why we tell when we are doing a planning we need to do it within
7:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
no time.
7:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because now it's the time where the technology keep
7:08
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know developing and people start implementing
7:12
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
in their business.
7:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because that's how the business will grow.
7:15
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
7:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Otherwise, it will be like a stagnant and,
7:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, it's very difficult to compete with the other competitors.
7:21
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So likewise,
7:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because of that,
7:24
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
where, you know,
7:25
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
by the time they came into the transition,
7:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the competitors already adopted this kind of development.
7:30
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So that's why there was a failure in the strategies.
7:34
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And what was the problem?
7:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
The problem was not the lack of innovation,
7:38
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
but it was the failure that you have not adapted
7:42
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
those business models which was being invented.
7:45
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
for the further development okay so for is
7:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
see today any success okay you know
7:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they can become the barrier to the tomorrow's success sometimes.
7:58
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because if you are not adapting that,
7:59
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
if you are not understanding and implementing that,
8:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
then that's the way you can feel that there is a barrier to the success for
8:07
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
tomorrow.
8:07
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And every organization should be able to
8:12
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
have their willing to disrupt their own products before
8:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the competitors will do.
8:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
See, that's the reason we tell,
8:20
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
right?
8:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
we keep doing a lot of analysis we keep supervising it we
8:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
keep monitoring it will ensure that we see the market what is happening
8:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
today what kind of things that we have to adopt so all
8:33
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
these things you know we keep doing it so
8:37
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
many companies today they continuously update their products even
8:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
when the current products are profitable but still they say today it might be giving
8:45
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you the profit but we don't know whether tomorrow it could be the same situation
8:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, they see,
8:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
today if you are earning profit,
8:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
how we can retain this profit?
8:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
How we can develop this?
8:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Is there any other development can be done?
8:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Just because we are getting a profit,
9:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it doesn't mean that we need to be happy and we have to retain that forever.
9:03
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
No.
9:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because we need to understand the market preferences.
9:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
We have to understand what kind of changes that is required.
9:10
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Now,
9:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
changes are so rapidly,
9:12
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
9:13
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
adapted.
9:14
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
9:15
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, it's...
9:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
This is one of the reasons why the Kodak got failure.
9:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Though the strategies were there,
9:22
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
but still it got failure.
9:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because they failed to adapt the business model which was helping them to further
9:28
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
growth.
9:28
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Then coming to the Blackberry,
9:30
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Blackberry all seen this phone,
9:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
I believe, the smartphone revolution.
9:34
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
The first time,
9:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
usually most of the,
9:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, the people in the,
9:38
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
9:39
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
MNC company used to take this phone because it was that time before
9:43
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the smartphone,
9:45
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
9:46
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
came,
9:47
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
this was there.
9:48
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Like, you know, they dominated the smartphone market,
9:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
9:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
in the early 2000.
9:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
It was not there in...
9:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Now, it was not recently, it was in 2000.
10:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Business executives,
10:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
politicians,
10:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
professionals,
10:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
business executives,
10:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
managers,
10:07
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so many professionals started relying on
10:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
these BlackBerry devices.
10:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so here the mainly blackberry was very much you know demandable
10:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because they used to access the mail communication not needed that they need to
10:22
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
go open their laptop or they need to carry their laptop so the blackberry was
10:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
more of accessible in the communication it was securing
10:31
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the email
10:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So when the iPhone was introduced,
10:33
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it changed the customer's expectation.
10:35
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
10:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So in that way,
10:38
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the customers wanted,
10:39
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
10:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
by seeing the BlackBerry was not a touchscreen.
10:43
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
10:44
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
It was a pad.
10:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So when iPhone came into the picture,
10:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the customer's expectations build more.
10:49
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Right.
10:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
We all know how.
10:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Today also we can see.
10:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
When we go and buy the mobile,
10:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what we ask is there,
10:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what is the better features that we have?
10:58
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
What is the functions that we have?
11:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
okay okay this is the function which we already use is there anything else which
11:05
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
help us which gives you more functions more especially
11:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the camera
11:12
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
11:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the security,
11:14
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the safe,
11:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the data, how safe we can keep the data,
11:17
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
how, you know,
11:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
we have to, the security lock.
11:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So when iPhone was introduced that time,
11:22
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they changed lot of customers' expectations with their,
11:25
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and then that's the time when the consumer was expecting the touchscreen,
11:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
mobile apps with their multimedia features,
11:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and they wanted a better internet browsing.
11:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, this BlackBerry leadership believed that customers would continue
11:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
prioritizing the physical keyboards and email functionally.
11:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
But they never thought that,
11:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, okay, this is the one which we have to upgrade and which we have to develop.
11:50
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
11:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
as competitors started innovating,
11:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
BlackBerry responded very slow.
11:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They never thought,
11:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
okay,
11:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
fine, this has been used and they are more comfortable using this
12:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
particular system itself.
12:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
That slow made the blackberry
12:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
growth stagnant.
12:13
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
12:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They responded slowly.
12:15
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Then application ecosystem grew around rival platforms.
12:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Customers switched to more user -friendly smartphones rather than
12:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the keypacks.
12:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So that's the time where,
12:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, the BlackBerry made a very inappropriate assumptions.
12:31
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
12:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They never seen what could be the future.
12:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
okay what could be the expectations of the customers or how you
12:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know comfortable they want to move themselves no what they did it
12:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
is like they they assumed in a different way which was not appropriate
12:48
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And they failed in understanding what is the customer's main
12:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
value for.
12:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So in that case,
12:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
like BlackBerry,
12:56
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, learned the pictures like saying that the organization must continuously understand
13:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what the changes that the customer needs.
13:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
That's what the BlackBerry analyzed when it got failed.
13:07
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
13:08
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
13:08
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
when they start doing a lot of reviews and,
13:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, checking the customers,
13:13
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
13:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
doing a survey,
13:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the past customers' preferences do not guarantee that future demand could
13:18
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
be the same.
13:19
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
13:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
in the case, companies that regularly collect the customers' feedback and
13:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
monitor the market trends are more likely to adapt those successful development.
13:28
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
But BlackBerry failed doing this.
13:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, they never expected this kind of failure could happen.
13:35
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
13:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because of their negligency or because of their,
13:38
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
13:39
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
inappropriate way of understanding the requirement
13:43
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
of the customers.
13:44
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
13:45
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
This is about the BlackBerry.
13:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Then coming to Nokia.
13:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
We all know how the Nokia was there.
13:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And here also the leadership failure and resistance to change erased
13:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because of many things.
13:56
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because we see one you know the nukio was one
14:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
of the world's largest mobile phone manufacturer i don't know whether you people have
14:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
used before i have used it there was one phone which was a blue
14:09
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
color one it's a keypad that's really very good phone and
14:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it has a too much of durability were there you
14:17
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know the you know mainly that phone was mainly known for
14:21
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
reliability
14:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And it was giving a long battery life was there.
14:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And demand,
14:28
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it was having a lot of demand.
14:30
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Strong market presence was there.
14:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So what happened is like as a smartphone came,
14:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the future as a mobile communication,
14:39
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okia struggled to respond effectively.
14:42
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Because they had many issues like they were very slow
14:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
in making decisions and they were very poor in planning.
14:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Internal bureaucracy was there.
14:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Fear of taking the risk.
14:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Any business you do,
14:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you need to take a risk.
14:58
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Without risk,
14:59
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
none of the...
15:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
business can be successfully you know taken and there was
15:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
a resistance to changing the established systems
15:07
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, here when the competitors improved themselves
15:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
by switching them to the smartphone and upgrading their
15:15
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
operating systems and they tried analyzing the user's
15:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
experience and Nokia started continuing the same old
15:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
outdated approaches.
15:25
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They never wanted to change.
15:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They never wanted to adopt the new
15:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
system or what the customers are really looking for.
15:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so what they did is like they finally they never wanted
15:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
to change they wanted to rely on the same outdated approaches so
15:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
eventually what happened is market see because of that what was the impact
15:48
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
happened one is that the market share declined very rapidly okay
15:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so then other competitors started overtaking the
15:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
nokia okay because who will do this kind of thing the
16:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
was with the same vertical
16:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay, there was a lot of people,
16:05
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
16:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the first phone was the Reliance.
16:08
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Then after that,
16:09
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the Nokia was into the picture.
16:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Like, you know, everything started failure.
16:12
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
16:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the major issues was the leadership and the organizational resistance
16:18
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
for the changes and for the failure.
16:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, every strong,
16:22
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
see that's the reason the Nokia now,
16:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they regret for that what the mistakes they have done.
16:26
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
16:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
even the strong resource and the market leadership cannot sustain unless
16:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
until they adopt the changes.
16:33
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay,
16:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they cannot compensate for the poor strategic leadership.
16:37
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay,
16:38
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
that is very much strong.
16:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Today, strategy is the most strongest,
16:42
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
16:43
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
aspects which every business needs to adopt.
16:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and it is a continuous process it is not like one time though we tell it is a long term
16:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
perspective but still you cannot keep it for a long term we have to see if you are
16:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
keeping it also we have to see what kind of a development that we need to do further okay
16:59
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
because people are very fast today competitors like they keep looking
17:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
today in the morning you have some strategies and by evening on the next day it will be implemented
17:08
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they are that fast
17:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
so we have to see like how the development is happening today it
17:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
is very rapid and you know it's very vertical so
17:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
much of uncertainty also would be there
17:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So we need to understand about this.
17:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So that's one thing.
17:28
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And another one is like,
17:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know, as I said,
17:30
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it's a very slow decision making what they did.
17:33
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Well,
17:33
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
competitors started improving themselves by,
17:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
17:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what they wanted to see what the smartphone that we have to,
17:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
17:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
make a development operating systems and how the user's
17:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
experience could be.
17:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So all these things they need to understand.
17:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
uh as i said you know because of these the market share started
17:56
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
declining themselves very rapidly and competitors started you
18:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
know you know overtaking the nokia and companies lost
18:05
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
its dominant position okay and the main
18:09
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
strategic failure was the leadership and the organizational resistance
18:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
to change
18:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So that's why they tell leaders must always create having a culture of encouraging,
18:19
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
building more of innovations and rapid adaption should be there.
18:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So that's why most of the organizations,
18:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they try to empower the employees to experiment
18:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and innovate very often,
18:34
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
very often,
18:35
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
very frequently.
18:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So they can have a better position which helps them to
18:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
respond to the disruptions.
18:43
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, and there are some main common reasons also sometimes we tell.
18:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
18:48
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
You know,
18:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
anyone can tell what could be the common reasons
18:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
why the strategies keep failing apart from what I discussed.
18:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Can anyone tell why the
19:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
strategies might fail?
19:08
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
What could be the reason?
19:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
You can correlate with your company projects
19:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
or anything.
19:15
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
What could be the reason?
19:23
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Weak accountability.
19:25
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Then,
19:32
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
see,
19:37
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
I'll tell you.
19:37
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
There are many reasons.
19:39
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
For example,
19:39
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
if you see poor plan.
19:42
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
19:43
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Though they have plan,
19:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
but they fail in executing it.
19:48
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
19:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Inappropriate way of implementing the effective plans.
19:53
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Then the wrong assumption by the leaders.
19:56
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
19:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They misunderstand the requirement of the...
20:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the need of the consumers and also they fail in understanding the
20:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
market trend today and also the decisions
20:08
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
what they take are very slow and they lack the strategic
20:13
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
directions and there is a lot of
20:17
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
market disruptions new technology transformation of the industries may
20:21
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
not be able to adopt by the few companies.
20:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And there is a lack of innovation.
20:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
This is the most important.
20:28
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Every company where the failure,
20:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
first thing is that they lack of innovation.
20:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They lack of implementing or adopting the innovation.
20:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Culture employees are discouraged from these
20:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
kind of challenges and adopting
20:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the existing practices also.
20:48
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
20:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
these are the most important.
20:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And there is a
20:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the other like you know what what is the main the successful
21:01
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
strategy requires today so these are the failures so
21:06
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
to be more success what is required so the main thing that is
21:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
required is that they they require more of planning because
21:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
why they do because they need to see they need to be well versed with the vision
21:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they need to be adapting those things
21:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, that is also equally important.
21:25
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
21:26
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
if you see,
21:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
you know,
21:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the strategies here.
21:31
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
21:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the leaders understand the vision.
21:34
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They need to anticipate the future trends.
21:37
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
What is going to be and how they are going to adapt.
21:40
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
21:40
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
organization must respond very quickly about the environmental
21:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
changes.
21:45
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
It could be both internal and external.
21:47
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And how once they adapt,
21:49
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they try to execute it.
21:50
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Execution.
21:52
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay, making a planning is good,
21:54
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
adapting is also good but execution is even more important because
21:59
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
effective implementation happens only through the action.
22:03
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
The plans must be translated into the action only then we
22:07
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
consider it as an effective implementation.
22:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
And considering this,
22:11
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
it should be continuous.
22:12
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
It is not a one -time activity.
22:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
It is a continuous process.
22:17
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Constantly you should keep understanding,
22:20
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
learning things from the customers,
22:22
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
competitors.
22:23
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
More than learning by ourselves,
22:24
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
we try to learn by the customers.
22:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
We try to learn by our competitors.
22:29
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
We try to learn by the technologies,
22:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
innovations,
22:32
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
developments.
22:34
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, it's a continuous learning aspect.
22:36
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Every company needs to understand and try to adopt.
22:40
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
22:41
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
that's why they tell the stories of this Kodak,
22:44
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Blackberry and Nokia.
22:46
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
They demonstrate it to make them understand how the market leadership plays
22:51
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
its role and which does not have any guarantee for
22:55
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
the future success.
22:57
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, that's why company often try to fail themselves.
23:00
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Not because they are lacking the resources or anything but they failed in adapting
23:04
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
and executing and leading those changes more effectively.
23:07
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
23:09
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So,
23:10
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
that's why we tell strategies without execution is
23:14
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
a hallucination.
23:15
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Okay.
23:16
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
That's why they have given strategy without execution is hallucination
23:20
S… Speaker 1 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
means what?
23:21
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
So, because they tell that strategies creates more value.
23:27
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
Only when the leaders try to implement it more effectively,
23:31
S… Speaker 2 (EU_BBA_Session 25- Module 2 - Making Sense of Strategy-20260608_214235-Meeting Recording)
they try to monitor the changes that are happening in both

এই ট্রান্সক্রিপ্টটি AI (স্বয়ংক্রিয় বাক্য সনাক্তকরণ) দ্বারা তৈরি করা হয়েছে। এতে ভুল থাকতে পারে - গুরুত্বপূর্ণ ব্যবহারের জন্য মূল অডিওটির সাথে পরীক্ষা করুন। AI নীতিমালা

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