The_Generative_Engine_Optimization_Blueprint

Jun 11, 2026 10:38 · 52:27 · English · Whisper Turbo · 4 Intervenants
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0:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So picture this.
0:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It's 2026 and roughly 15 percent
0:04
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
of your website traffic just vanishes overnight.
0:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yeah.
0:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Just completely gone.
0:08
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Right. And it's not because you caught some like massive Google penalty.
0:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
No.
0:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And it's not because your product stopped being relevant.
0:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You know, it's because autonomous agents are now basically
0:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
reading the Internet for your customers.
0:23
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They're answering the questions and solving the problems before a human ever
0:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
even.
0:28
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
clicks that little blue link to go to your website.
0:31
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
0:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And if your marketing campaign is still built on,
0:34
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
well, the old internet playbook,
0:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you are going to bleed out without ever understanding why.
0:39
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It is a brutal reality check.
0:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I mean, truly.
0:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It is.
0:42
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The whole architecture of how people find information and more importantly,
0:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
how they decide to actually buy something,
0:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
it's shifting right beneath our feet.
0:49
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Yeah. We're moving from standard search engine optimization to generative engine
0:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
optimization.
0:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
GEO.
0:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And the businesses that don't adapt.
0:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They're simply going to be invisible to the algorithms making decisions for the consumers.
1:01
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Which is exactly why we are tearing down the whole concept of the modern marketing
1:05
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
campaign today.
1:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
1:07
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Welcome to the Deep Dive.
1:08
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Our mission today is to take this massive stack of incredibly
1:12
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
diverse sources we have and distill it all into a simple...
1:16
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
rigorous step -by -step guide on how to create a successful marketing
1:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
campaign from scratch step one to step done exactly and we are tailoring
1:25
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
this specifically for you listening right now whether you're a beginner a small
1:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
local business owner like a local plumber trying to get more emergency calls
1:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
or a retail shop owner or even a marketing director at a huge b2b
1:37
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
software company trying to reach like
1:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
government decision makers.
1:41
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Because the underlying mechanics of how you capture attention and
1:45
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
turn it into cash,
1:46
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
they remain fundamentally the same.
1:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They absolutely do.
1:49
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And just looking at the stack of sources you've assembled for this,
1:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the breadth of expertise is kind of staggering.
1:54
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It's a lot.
1:55
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
We've got Alex Hormozzi's 13 years of relentless marketing testing.
1:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
We have this highly technical 2026 to 2027
2:03
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
enterprise campaign plan from an AI infrastructure company called
2:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Artificians.
2:08
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Which is fascinating,
2:09
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
by the way.
2:10
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oh, it's wild.
2:11
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And we're cross -referencing all of that with frameworks from digital marketing veterans,
2:15
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
people like Philip Van Dusen,
2:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exposure Ninja,
2:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Aleph Haas,
2:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
and the data analysts at Vizme.
2:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It's basically a goldmine.
2:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It really is.
2:24
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
But I mean, before we get into the sexy stuff,
2:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you know,
2:27
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the viral content,
2:28
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the AI hacks,
2:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the massive ad budgets,
2:31
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
we have to look at the unglamorous reality of the starting line.
2:35
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah, we really do.
2:36
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Building a marketing campaign is sort of like launching a rocket.
2:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Okay.
2:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
I like that.
2:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Go on.
2:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Like Philip Van Dusen touches on this.
2:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah. You can have lofty goals.
2:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You can crunch all the numbers.
2:46
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But if the execution isn't flawless,
2:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the thing just blows up on the launch pad.
2:50
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Right. And before you can even build the rocket,
2:51
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you have to survey the launch site.
2:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
2:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I was reading through the Exposure Ninja breakdowns,
2:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and they make this really aggressive point.
2:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Building a new campaign doesn't start with creation.
3:02
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It starts with destruction.
3:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Destruction.
3:05
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah. Taking stock of your current landscape and just aggressively cutting out
3:09
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the dead weight.
3:10
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have to clear the rot before you can lay down a foundation.
3:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
OK, so what does that rot look like for,
3:16
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
say,
3:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a small business today?
3:19
S… Speaker 4 (The_Generative_Engine_Optimization_Blueprint)
Well,
3:19
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
in today's landscape,
3:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
it usually takes the form of terrible,
3:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
low effort,
3:24
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
AI generated copy.
3:25
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oh, I know exactly what you mean.
3:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
3:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The social media posts that read like a broken algorithm trying to approximate like.
3:32
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Corporate enthusiasm.
3:33
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Packed with words like delve and synergistic paradigms.
3:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
3:38
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It creates a negative brand deposit every single time a potential
3:42
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
customer reads it.
3:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It really does.
3:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It screams like,
3:44
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
we couldn't be bothered to care about this message,
3:46
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
so why should you care about our product?
3:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Precisely.
3:49
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But it goes deeper than just bad copy.
3:51
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The sources emphasize that taking stock really means confronting the
3:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
assumptions you've made about your own business.
3:57
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And the foundational tool to do this,
3:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the one that really forces you to look in the mirror,
4:01
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
is running a highly critical SWOT analysis.
4:04
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
SWOT,
4:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
strengths,
4:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
weaknesses, opportunities,
4:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
threats.
4:08
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Right.
4:09
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And then following that up with an immediate cross -impact analysis matrix,
4:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
or CAM.
4:14
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Now,
4:14
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I know some people listening are probably rolling their eyes at the mention of a SWOT analysis.
4:18
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oh, for sure.
4:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It feels like a dusty business school exercise from like 1995.
4:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It does.
4:23
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It feels like you're going to be writing on sticky notes on a whiteboard.
4:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But we aren't talking about that.
4:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
The modern application,
4:30
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
which is highlighted by the Marketing Explained Resources,
4:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
involves leveraging LLMs to do the heavy lifting.
4:35
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
4:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You use ChatGPT or Claude.
4:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
4:38
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You take your internal business data,
4:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your customer reviews,
4:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your failed ad campaigns,
4:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your competitors' landing pages,
4:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and you just feed all of that context into the AI.
4:48
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You essentially use the AI as this ruthless,
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S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
unbiased external consultant.
4:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yeah, you aren't asking it to be nice.
4:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You're asking it to synthesize massive amounts of unstructured
5:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
your data to find your actual weaknesses.
5:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And,
5:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you know, to find the external threats you are just way too close to see.
5:06
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right, because you're in the weeds every day.
5:07
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
5:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And then you take it a step further.
5:10
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Once the AI gives you that baseline analysis,
5:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you prompt it to generate that cross -impact analysis matrix.
5:15
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Okay, explain how that works for someone who's never done it.
5:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
So this is where you cross -reference your internal weaknesses against the external
5:22
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
market threats.
5:23
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So,
5:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
for example, say your weakness is high customer churn.
5:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
and the external threat is a new competitor offering a lower
5:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
price point.
5:31
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Okay, a very common scenario for local retailers or service providers.
5:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Very common.
5:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The CAM mathematically highlights that specific intersection as
5:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
an existential vulnerability.
5:43
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It basically stops you from flying blind.
5:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I want to push back on this for a second,
5:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
though. OK, go for it.
5:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Because I can hear the local clinic owner or the one person consultancy
5:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
listening to this just screaming at their dashboard right now.
5:56
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yeah, I know what they're saying.
5:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They're thinking, I don't have time to run a cross impact analysis matrix through
6:01
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
an LLM.
6:02
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I have payroll on Friday.
6:03
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I just need to turn on meta ads and get the phone to ring today.
6:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
6:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Explain the marketing steps simply.
6:09
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
6:10
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Why is this deep audit non -negotiable,
6:13
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
even if you are just a one -person shop?
6:14
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Because, honestly,
6:15
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
desperation breeds terrible marketing decisions.
6:18
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Oof.
6:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
That's true.
6:20
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
When you skip the audit phase,
6:22
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you operate on assumptions.
6:24
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And assumptions destroy budgets.
6:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Let's look at what Hormozzi says about the psychology of tracking data during
6:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
this audit phase.
6:32
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Okay. He says,
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S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
if you don't track,
6:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you don't care.
6:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Wow.
6:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It sounds harsh.
6:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
6:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But he views measurement not just as a reporting tool,
6:41
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but as an active intervention.
6:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Measurement as an intervention.
6:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
That is a fascinating way to frame it.
6:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It really is.
6:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And it's scientifically validated.
6:49
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Just the act of tracking a metric automatically improves it
6:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
because it forces your attention onto the mechanism.
6:56
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
So like if you start aggressively tracking your close rate on sales calls,
7:00
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your close rate will usually go up simply because you are suddenly hyper
7:04
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
aware of your own performance.
7:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
7:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And conversely,
7:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
if you are ignorant of your numbers,
7:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
like if you don't know where your highest paying customers came from last quarter,
7:11
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
it is almost always because you subconsciously know your marketing is failing.
7:15
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And you just want to avoid the psychological pain of confronting the truth.
7:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
7:19
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It's the ostrich burying his head in the sand.
7:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But when you finally pull your head up and actually look at the data during
7:26
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
this audit,
7:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you often find these incredible hidden gems,
7:30
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
right?
7:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Oh, absolutely.
7:32
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Like you might look at your analytics and discover that you have this tiny neglected email list
7:36
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
of, say, 500 people.
7:37
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And it's quietly generating incredibly high quality,
7:41
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
high ticket leads.
7:42
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But because you assumed social media was the only way to grow,
7:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you've been giving that email list 5 % of your attention.
7:50
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
While pouring 95 % of your budget into like...
7:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
tiktok ads that haven't converted a single paying customer exactly you find out
7:57
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
what is actually working quietly in the corner and you build a system to give it a megaphone
8:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
right but and this is a big but all of this data gathering
8:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
the swot analysis the budget audits all of it is completely useless
8:09
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
if you aim those insights at the wrong people which is the perfect logical
8:13
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
pivot for us
8:14
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Because you can have the most dialed in internal metrics in the world,
8:17
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
but if you don't understand the specific agonizing problem of the human being on
8:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
the other side of the screen,
8:22
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
your campaign is dead on arrival.
8:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Completely dead.
8:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We have to define the buyer persona.
8:28
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Do not make assumptions here.
8:30
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And the campaign blueprint from Artificians gives us an absolute masterclass
8:34
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
in how radically different your messaging has to be based on who you are targeting.
8:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yeah, the contrast in their 2026 segmentation is striking.
8:42
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They're running two parallel product tiers that require entirely different psychological approaches.
8:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
So let's look at their tier one line.
8:49
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
These are products with names like Bevymind,
8:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Cypher,
8:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and Hissen.
8:53
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
This is their sovereign AI line.
8:55
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
8:56
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And who is the buyer for sovereign AI?
8:58
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It is definitely not a casual consumer.
9:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
No.
9:00
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They are targeting the absolute highest echelon of the GCC enterprise and
9:04
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
government sector.
9:05
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
We're talking about ministry CIOs,
9:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
defense contractors,
9:08
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
and IT directors in the UAE and Saudi Arabia.
9:11
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
So you have to ask yourself,
9:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
what keeps a ministry CIO awake at night?
9:16
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
I'm guessing it's not a lack of AI features.
9:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
No, not at all.
9:19
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Their bleeding neck problem is data sovereignty and regulatory compliance.
9:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They're operating under really strict mandates like the PDPL,
9:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
the personal data protection law in Saudi Arabia.
9:28
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
9:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
They absolutely cannot take classified citizen data or government archives and
9:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
just pipe it into a public cloud server hosted halfway across the world.
9:37
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
9:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They need air gapped.
9:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
on -premise ai models that never ever leave their physical perimeter
9:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
so if you are writing the campaign for that persona your messaging is entirely
9:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
built on fortresses yes security zero trust architecture
9:52
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
compliance but then you look at their tier two products these are vertical sauce
9:56
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
applications things like ai email os
10:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a legal document agent,
10:01
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
or this health AI receptionist named Clara.
10:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And the buyer persona here shifts from a government minister to a global small and medium
10:09
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
business owner.
10:10
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Or a local retailer.
10:11
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
10:11
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It is the boutique law firm partner,
10:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the local sales director,
10:14
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
or the owner of a busy dental clinic.
10:17
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And their daily misery has absolutely nothing to do with national data sovereignty.
10:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The clinic owner isn't worried about air -gapped neural networks.
10:24
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They are pulling their hair out because their receptionist is overwhelmed.
10:28
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They are missing 10 phone calls every day after 5 p .m.
10:31
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And appointment no -shows are bleeding their margins dry.
10:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
10:35
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
If Artificians tried to sell Clara to the clinic owner using the highly
10:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
technical,
10:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
security -centric messaging of their government tools.
10:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The clinic owner would bounce off the website in three seconds.
10:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The message for Clara isn't,
10:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
deploy our quantized LLM with zero -trust architecture.
10:51
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The message is,
10:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
stop losing $500 a day in missed appointments just because your receptionist
10:57
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
was busy helping someone at the front desk.
10:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You have to speak directly to the misery they're experiencing right now in the exact
11:04
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
language they use to complain about it.
11:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You have to solve the target audience's specific problems.
11:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And that concept of where the customer is at right now
11:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
plugs directly into one of the most powerful psychological frameworks
11:17
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
in the sources.
11:17
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Eugene Schwartz's five levels of awareness.
11:20
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes.
11:21
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Hormozzi leans on this heavily when explaining why some ads
11:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
just print money while others just burn it.
11:27
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Because you can't talk to someone who doesn't even know they have a problem the same way you talk to someone who already
11:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
has their credit card in their hand.
11:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right.
11:33
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It completely dictates the mechanics of your copywriting.
11:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
To execute a campaign properly,
11:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you have to mentally map your audience across these five levels.
11:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So let's break them down.
11:43
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The first level is the hardest,
11:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
right?
11:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
11:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Completely unaware.
11:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
These people don't know who you are.
11:49
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They don't think they have a problem.
11:50
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They are just scrolling through their feed looking for entertainment.
11:53
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
If you hit them with an ad saying...
11:55
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
buy my plumbing services for $99,
11:57
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
they will scroll past it instantly.
12:00
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It's totally irrelevant to them.
12:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
12:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Then the second level is problem aware.
12:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They know they have a specific pain point,
12:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
like their sink is leaking or their back hurts when they sit
12:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
at their desk,
12:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but they have no idea that solutions actually exist.
12:16
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So your messaging here has to agitate the pain.
12:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You ask questions like,
12:20
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
is your leaking sink driving up your water bill?
12:23
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You make them feel understood.
12:24
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
12:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Then you move to level three,
12:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
solution aware.
12:28
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They know that plumbers exist or that ergonomic chairs exist,
12:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but they don't know about your specific company.
12:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They're basically shopping around.
12:35
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So your ad here has to focus on the mechanism of why your solution is
12:39
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
better. Yes.
12:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Level four is product aware.
12:43
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They know your specific product.
12:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They've visited your website,
12:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
maybe added something to a cart,
12:48
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
but they haven't pulled the trigger yet.
12:50
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They need a nudge,
12:50
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a discount code,
12:52
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a testimonial,
12:53
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
a risk -free guarantee.
12:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
12:56
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And finally,
12:57
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
level five is most aware.
12:59
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
These are your past buyers.
13:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They trust you.
13:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You don't need to convince them of the problem or the solution.
13:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You just need to tell them you have a new offer.
13:06
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
This framework right here explains the exact reason why so many small businesses
13:10
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
hit a brutal revenue ceiling.
13:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Oh, it really does.
13:13
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Because when a beginner launches a campaign,
13:15
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
they almost always target the most aware or product aware groups.
13:19
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They send an email blast to their past customers.
13:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
They post an offer on their Instagram page to people who already follow them.
13:25
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And boom, they make a bunch of sales.
13:26
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The return on investment looks incredible.
13:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right.
13:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
But that is a finite pool of goodwill.
13:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Eventually,
13:33
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you extract all the immediate value from that warm audience.
13:36
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You run out of easy targets.
13:38
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes.
13:39
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And then they try to scale.
13:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They take the exact same ad that worked on their loyal followers and
13:45
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
they pump money into putting it in front of a cold,
13:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
problem -aware audience.
13:49
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And it fails spectacularly.
13:50
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Spectacularly.
13:51
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And then they blame the algorithm or they say Facebook ads don't work for my industry.
13:55
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
When the reality is their ad creative lacked the heavy lifting
13:59
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
required to educate someone who had no idea who they were.
14:02
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Exactly.
14:03
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The sources use a really brilliant visual analogy for this.
14:07
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The watermelon slice.
14:09
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
The watermelon is my absolute favorite way to visualize market scaling.
14:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
It's so good.
14:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Walk us through it.
14:14
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Okay, think of your entire addressable market as a big triangular slice
14:18
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
of watermelon.
14:20
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Down at the very tip,
14:21
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the pointy,
14:22
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
narrow end is incredibly dense with seeds.
14:25
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Those seeds represent your highly aware,
14:28
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
ready -to -buy customers.
14:29
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
Every bite you take at the tip is just full of seeds.
14:32
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
It's easy money.
14:33
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
You don't have to work hard to find them.
14:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But the total volume of watermelon at the tip is very small.
14:37
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right.
14:38
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
So as your business grows,
14:39
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
you have to eat your way up the slice.
14:41
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And as you move up,
14:42
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
the slice gets wider and wider.
14:44
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
This wide section represents the unaware and problem -aware
14:48
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
audiences.
14:49
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
But the problem is there are vastly fewer seeds per bite in the wide section.
14:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The density of buyers just plummets.
14:56
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes.
14:56
S… Speaker 3 (The_Generative_Engine_Optimization_Blueprint)
And here is the brutal economic reality.
15:00
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
advertising platforms Facebook or Google they don't care if you
15:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
are targeting the dense tip or the wide sparse top you pay the exact
15:08
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
same amount of money per thousand impressions regardless you're paying the same price per
15:12
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
bite but getting way fewer seeds exactly so to survive in the
15:16
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
wide part of the watermelon which you absolutely must do to scale a business past
15:20
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
its initial ceiling your ad creatives have to be incredibly compelling to
15:24
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
hunt down those rare seeds
15:26
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And your internal business economics have to be ruthlessly optimized to afford the cost of the
15:30
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
hunt. Right.
15:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Which naturally transitions us into the architecture of the hunt itself.
15:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We know our blind spots.
15:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We know the exact pain points of our persona.
15:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And we know their level of awareness.
15:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Now we have to build a machine that actually captures their attention and
15:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
walks them down the path to a purchase.
15:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
We have to engineer the marketing funnel.
15:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes, the funnel.
15:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
It's such a ubiquitous term.
15:50
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
But when you look at the frameworks from our sources,
15:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
especially Hormozy.
15:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you realize how many businesses fundamentally misunderstand
15:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
how to build one.
16:01
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
They treat the funnel like a magic bucket where you pour views in the top and money just falls
16:05
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
out the bottom.
16:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.
16:06
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
When in reality,
16:07
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
it is a highly controlled psychological progression.
16:09
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have the top of the funnel for pure awareness and capturing
16:13
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
attention.
16:14
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You have the middle of the funnel for consideration,
16:16
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
education,
16:17
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
and building trust.
16:18
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have the bottom of the funnel for direct conversion and actually closing the sale.
16:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And according to Hormozzi,
16:23
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
if you want to fill that top layer,
16:24
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you only have four behavioral options.
16:27
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
He calls it the core four of advertising.
16:30
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Okay, this is where it gets highly tactical.
16:32
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
If you are a business owner and you are wondering why you aren't growing,
16:36
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
you need to audit yourself against these core four.
16:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Yes.
16:39
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Number one,
16:40
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
one -to -one warm outreach.
16:43
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Reaching out individually to people you already know.
16:46
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Number two,
16:47
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
one -to -one cold outreach.
16:51
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Cold calling,
16:52
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
cold emailing,
16:53
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
knocking on doors of strangers.
16:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Number three,
16:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
one to many warm.
16:57
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Creating content,
16:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
podcasts,
16:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
or newsletters for an audience that has already opted in to hear from you.
17:03
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And number four,
17:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
one to many cold.
17:06
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
paying platforms to run you ads to millions of strangers.
17:09
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
He is incredibly blunt about this.
17:11
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
If you are not actively executing at least one of these four actions every
17:15
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
single day,
17:16
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
you are not marketing your business.
17:18
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
You are just passively waiting and hoping that the market discovers you.
17:21
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And hope is a terrible business strategy.
17:24
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
You have to force growth.
17:26
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
through consistent inputs.
17:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And a really great way to structure those inputs is by mapping your content directly
17:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
to the stages of the funnel.
17:33
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Yes, content funnel strategy.
17:34
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The source material from Orin Meets World provides a fantastic breakdown of how to do this.
17:38
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
He doesn't just make random videos.
17:40
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Every single piece of content has a specific job based on where it sits in the funnel.
17:44
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Right. Let's look at his architecture.
17:45
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
At the very top of the funnel,
17:47
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
he creates broad,
17:48
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
highly accessible product reviews.
17:50
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Because you don't need a deep understanding of marketing theory to
17:54
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
watch a review of a new
17:55
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
tech gadget it appeals to a massive casual audience
17:59
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
that is how he pulls in millions of views and introduces his brand to
18:04
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
the unaware segment but a million casual views don't pay the bills no
18:08
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
they don't so he moves them to the middle of the funnel
18:11
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
Here, he creates detailed educational breakdowns,
18:14
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
like deep dives into why a specific company's ad campaign
18:18
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
worked or the psychology behind a brand's pricing strategy.
18:22
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
And notice what happens here.
18:23
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
The vast majority of the people who watch the shiny product review will
18:27
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
not watch the dense educational breakdown.
18:29
S… Speaker 2 (The_Generative_Engine_Optimization_Blueprint)
And that is entirely by design.
18:31
S… Speaker 1 (The_Generative_Engine_Optimization_Blueprint)
Right.

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