表示のみ
0:00
S… Speaker 1 (VID_20260709_011640_576)
Don't cold call a business and say,
0:01
S… Speaker 1 (VID_20260709_011640_576)
hey, this is Joe from Sales Corp.
0:02
S… Speaker 1 (VID_20260709_011640_576)
How are you today?
0:03
S… Speaker 1 (VID_20260709_011640_576)
Say,
0:03
S… Speaker 1 (VID_20260709_011640_576)
I was on your website and got lost trying to find your pricing page.
0:06
S… Speaker 1 (VID_20260709_011640_576)
Is that intentional?
0:07
S… Speaker 1 (VID_20260709_011640_576)
My old boss told me if you act like a pitcher in the first breath,
0:10
S… Speaker 1 (VID_20260709_011640_576)
you're done.
0:11
S… Speaker 1 (VID_20260709_011640_576)
If you act like someone that has relevant information,
0:14
S… Speaker 1 (VID_20260709_011640_576)
you've got a chance.
0:15
S… Speaker 1 (VID_20260709_011640_576)
Lead with something that makes them want to stay on the line.
0:18
S… Speaker 1 (VID_20260709_011640_576)
Reference something specific about their business that proves this isn't a random
0:22
S… Speaker 1 (VID_20260709_011640_576)
dial.
0:23
S… Speaker 1 (VID_20260709_011640_576)
For example,
0:24
S… Speaker 1 (VID_20260709_011640_576)
mentioning their competitors by name works almost every time because everyone
0:28
S… Speaker 1 (VID_20260709_011640_576)
wants intel on their competition.
0:30
S… Speaker 1 (VID_20260709_011640_576)
I am calling to talk about competitor who just expanded their branches
0:34
S… Speaker 1 (VID_20260709_011640_576)
in Dallas.
0:35
S… Speaker 1 (VID_20260709_011640_576)
Is that also a case for you?
0:37
S… Speaker 1 (VID_20260709_011640_576)
Or reference something broken.
0:39
S… Speaker 1 (VID_20260709_011640_576)
Try to schedule a demo on your site,
0:41
S… Speaker 1 (VID_20260709_011640_576)
but the calendar link is broken.
0:42
S… Speaker 1 (VID_20260709_011640_576)
Is that a known issue?
0:43
S… Speaker 1 (VID_20260709_011640_576)
Now you're helping,
0:44
S… Speaker 1 (VID_20260709_011640_576)
not selling.
0:45
S… Speaker 1 (VID_20260709_011640_576)
Do your research.
0:46
S… Speaker 1 (VID_20260709_011640_576)
Their website issues,
0:48
S… Speaker 1 (VID_20260709_011640_576)
their competitor moves,
0:49
S… Speaker 1 (VID_20260709_011640_576)
their recent changes.
0:50
S… Speaker 1 (VID_20260709_011640_576)
That specificity is what gets you past the first 10 seconds.
0:53
S… Speaker 1 (VID_20260709_011640_576)
I built 75 cold call hooks that don't sound like cold calls.
0:57
S… Speaker 1 (VID_20260709_011640_576)
Hooks that grab attention.
0:58
S… Speaker 1 (VID_20260709_011640_576)
Comment the word call and I'll send you the link.

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