45 - TEST 11 Section 4-

Apr 09, 2026 08:11 · 6:10 · English · Whisper Turbo · 2 Гучні

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Індекс лекції

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Section 4. You'll hear part of a talk given by a professor for a marketing course.

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In the talk, he compares different makes and models of a type of car called Super Mini,

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for which the students will work out advertising strategies for their final projects.

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First, you have some time to look at questions 31 to 40.

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Now listen carefully and answer questions 31 to 40.

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Now, sales of Super Minis.

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And if you don't know, Super Minis are a particular class of small but luxurious car.

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Sales have taken off in the past few years, and there are a number of factors behind this trend.

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One of the primary reasons is the price of fuel.

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Super Minis are relatively economical, so customers are turning to them as a means to reduce the fuel bill.

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The second reason is also a financial one.

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Both tax and insurance are very reasonable where Super Minis are concerned.

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Then, there is the fact that Super Minis don't lose their value as quickly as larger cars.

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Not to mention the ease with which the narrow city streets can be navigated.

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These advantages are present across the board in all makes of Super Mini.

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These cars have undoubtedly become desirable, and with so many available in the market now,

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this creates a challenge for the developers of advertisement campaigns,

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which is exactly why I've chosen this sector for your final projects.

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As you know, you'll be working in teams, and each team will be allotted one of these brands by lottery,

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but we'll take care of that next week.

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In today's lecture, I'm going to give you an overview of the different brands.

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I'd suggest you keep notes, perhaps make yourself as a table,

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because you'll need the information as you develop your project,

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both for your brand and that of your, shall we say, competitors.

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So, let's move on to the brands and their differences.

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One of the most popular brands of Super Mini is the Ford Fiesta,

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loved for its affordability and for its competitively low running costs.

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The Fiesta's popularity also ensures that it holds its value on the second-hand car market too,

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though one major flaw we have identified in its design

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is the fact that the boot is extremely cramped.

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The Vauxhall Corsa is another fine example of a Super Mini.

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It is light to steer, offers great all-around visibility,

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is relatively easy and very economical to drive.

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But if you think all this sounds too good to be true,

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then unfortunately, you're right.

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The advantages of this little run-around don't come cheap,

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and the Corsa is considered comparatively pricey

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when judged against the other options available.

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So you might want to think about particular buyers to whom you could market this.

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Now, France's contribution to the Super Mini market is the Renault Clio.

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Known for its exterior styling, the Clio is also extremely reliable and well-equipped.

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That said, there are some serious weaknesses too.

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For a start, the Clio is extremely cramped inside.

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This problem is only compounded by the Clio's other major flaw,

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or the unbearably awkward driving position.

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Volkswagen, on the other hand,

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achieved a great deal when developing the Polo for the Super Mini market.

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The Polo is a very enjoyable drive,

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and is reliable and perhaps, just as importantly,

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inexpensive to repair when breakdowns do occur.

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This is largely thanks to the car's excellent build quality.

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The only flaw, really, is the fact that the Polo's engine is underpowered,

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which is all the more disappointing

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when you consider that it ticks so many other boxes.

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Another car attempting to make headway in the Super Mini market

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is the Peugeot 203,

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a car that is renowned for its stylish interior,

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and which pleasantly surprises many a new owner

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once they realise how spacious it is too,

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being particularly generous in that respect in the boot area.

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What are its drawbacks?

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Well, the driving position leaves a massive amount to be desired,

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not to mention the fact that the basic model

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has virtually no extras or special features.

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Far too low spec for my liking.

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The truth is...

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That is the end of section 4.

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You now have half a minute to check your answers.

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That is the end of the listening test.

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You now have 10 minutes to transfer your answers

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to the listening answer sheet.

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