Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced

Jun 22, 2026 22:35 · 4:01 · English · Whisper Turbo · 2 speakers
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Lecture Index
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0:08
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
All right, let's take a look at all the different types of lead magnets that you can
0:12
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
produce to drive subscribers and leads at your company.
0:16
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So there are seven different types.
0:18
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
The first one is the report.
0:20
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Okay,
0:21
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
so again,
0:21
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
we looked at this one in the last lesson where we were talking about...
0:26
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
this hire -write content marketing kit.
0:29
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
This loosely falls underneath the concept of a free report.
0:33
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So this is an educational piece that they can use and read and
0:37
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
understand how to hire a content marketer.
0:40
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Now, look at this one here.
0:42
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Download our free e -book to discover all the
0:46
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
hottest new travel experiences.
0:47
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
And this is just something from Lonely Planet.
0:51
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Do you want to know what all the hottest places are to travel?
0:55
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Give us your contact information.
0:57
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
We'll give you that piece of value and they gain a lead.
1:00
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
All right.
1:01
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
The second one is the white paper.
1:03
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Really.
1:04
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
used most primarily in corporate environments that are selling B2B
1:08
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
or business to business.
1:09
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So in this case,
1:11
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
you've got an example here,
1:12
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
five tough questions that help pick the perfect online registration
1:16
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
system.
1:17
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Okay, so it's a white paper and it's just there to help
1:21
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
them make a more informed buying decision.
1:25
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
How about the cheat sheet?
1:26
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So cheat sheets are great.
1:28
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
You know, they have this implication of ease of use and speed,
1:31
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
right?
1:32
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Like, oh, I just need this little cheat sheet.
1:34
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So I'm going to download this and it's going to give me what I need,
1:37
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
right? So you're giving them value in exchange for the contact information.
1:40
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So here,
1:41
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
ChartMogul,
1:42
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
a great company when it comes to content marketing and a great piece of software
1:46
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
as well.
1:46
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
ChartMogul just saying like,
1:48
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
hey, do you want software as a service metrics?
1:51
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Here's the cheat sheet.
1:52
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So if you go and you click on get it now,
1:55
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
it's going to pop up a little box and say,
1:58
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
give us your email address and your contact information,
2:00
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
and we will go ahead and send you your cheat sheet.
2:03
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
All right,
2:04
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
mind maps are another super interesting way to deliver information
2:08
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
and make for great lead magnets.
2:12
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
The webinar.
2:13
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Now,
2:13
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
webinars are another really fantastic way to drive leads.
2:18
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
You have,
2:18
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
like you have here in the Modern Publishers Business Growth Workshop.
2:23
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Here,
2:23
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
this is one of the webinars that I run in order to drive leads.
2:27
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
So I drive traffic into my webinar,
2:29
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
and we're going to get into webinars a little bit more detail
2:33
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
when we go to the events side of things.
2:36
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
You also have the template.
2:39
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
The templates are another really fantastic way to drive leads.
2:43
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
You can see HubSpot here is asking you,
2:47
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
do you want these basically 15 free infographic
2:51
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
templates that are in PowerPoint?
2:53
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
And if you hit continue,
2:54
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
you're going to be asked to opt in.
2:57
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
You have the swipe file.
2:59
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
A swipe file is another really,
3:02
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
really great way to get people to opt in.
3:05
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
In this case,
3:06
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
we're giving them the social media swipe file.
3:08
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
This thing has driven literally hundreds of thousands of leads for Digital
3:12
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Marketer.
3:13
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Great lead magnet here.
3:15
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
The ultimate social media swipe file.
3:17
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Copy and paste these 72 proven headline formulas.
3:21
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
to get more clicks from Facebook,
3:23
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
Twitter, and your blog.
3:25
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
And then you've got the tool,
3:26
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
right?
3:27
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
The tool is another really,
3:30
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
really fantastic way to drive leads.
3:32
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
In this case, you've got a LASIK company called King LASIK that is
3:36
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
running a self -test to see whether or not you qualify for LASIK
3:40
S… Speaker 2 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
surgery.
3:42
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
When you get through the self -test,
3:44
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
at the end of it,
3:45
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
they're going to ask you to give them your email address in order
3:49
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
to receive the results of your self -test.
3:51
S… Speaker 1 (Certification-06-2019-ContentThatGeneratesLeads-04-7TypesOfLeadMagnets-_balanced)
A great way to drive leads.

This transcript was generated by AI (automatic speech recognition). May contain errors — verify against the original audio for critical use. AI policy

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